This document discusses EMV migration for merchants. It begins by debunking some myths, such as that upgrading payment terminals is mandatory by a certain date and that merchants are responsible for all fraud if they do not upgrade. It emphasizes that while not technically mandatory, penalties do make upgrading effectively mandatory. It also discusses factors for merchants to consider regarding terminal types and certification levels.

1. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
EMV® Chip Card
Acceptance Buyers
Guide
EMV® is a trademark owned by EMVCo LLC
Christine Speedy

2. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
EMV MYTH
CLAIM: Equipment upgrade to EMV by
October is mandatory.
FALSE. Acquirers (processors) are
encouraging merchants to update, but it’s
not a mandate.
2/2016 – UPDATE- While technically not a mandate, penalties for
non-compliance are effectively making it one. Some acquirers
began penalties 1/1/2016; all will eventually have them.

3. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
EMV MYTH
CLAIM: YOU’RE RESPONSIBLE for CREDIT
CARD FRAUD if you do not have an EMV-
compliant terminal by October 2015.
PARTIALLY FALSE: Either the issuer or
merchant that is the cause of a contact chip
transaction not occurring will be financially liable
for any resulting card present counterfeit fraud
losses. Lost and stolen card use is not
applicable for Visa; is applicable MasterCard.

4. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
EMV MYTH
CLAIM: EMV is not important for small
retail businesses
FALSE: 92% of fraud is small businesses.
Merchants are protected and never see
counterfeit fraudulent activity today,
but now they’ll AUTOMATICALLY GET
A CHARGEBACK and the money
sucked out of their bank account
instantly!

5. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
EMV MYTH
CLAIM: No action is needed if
merchant is Card Not Present (CNP)
only
FALSE: Historically, online & CNP fraud
increased dramatically after EMV
adoption; for example by 21 percent in
Europe in 2012.
Cardholder authentication can eliminate card
not present risk.

6. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
WARNING
SOME
EMV READY TERMINALS
MIGHT NEVER BE CERTIFIED

7. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
EMV “READY” VS EMV “CERTIFIED”
EMV Ready/Capable/Compliant:
terminals that ‘could’ accept chip
cards in the future.
Tip: Question language such as “this terminal will
get you ready for EMV”.
EMV Certified: Terminal is certified for
a specific processor as standalone
unit or with specific payment solution

8. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
EMV LIVE
• Certified EMV terminal installed
• Merchant account updated and
enabled to accept EMV (new or
updated TID)

9. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
COUNTERTOP VS MULTILANE
TERMINALS
CHOOSE COUNTERTOP CHOOSE MULTILANE
Small business Any size, high ticket, and
business to business
Low fraud Industries with high fraud
Single location Multi-location
No POS application Integrated with POS or
standalone gateway driven

10. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
EMV COUNTERTOP ADD-ON
• Low cost update
Example: FD35 add to
FD 100/200/300 terminal
(First Data only)

11. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
EMV CERTIFIED COUNTERTOP
TERMINALS
TIP: Terminals must be certified to each
processor.
• Before buying, ask your processor, is it
EMV ready or EMV certified to accept
chip cards today?
• Verifone VX 520 is a universal
BASIC unit many processors planning to
certify.

12. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
EMV CERTIFIED MULTILANE
TERMINALS
The Verifone MX 915 is one of
the most recommended units
expected to be certified by
applications.
CenPOS is the only US
independent payment solutions
provider that’s US EMV certified
the Verifone MX 915* (July
2015).
*First Data EMV certification resource: Integrated Partner Solutions

13. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
EMV CERTIFIED MOBILE TERMINALS
All EMV mobile devices are NEW.
Completely new products may have bugs.
Before rolling out, run a trial. Also, ask
about other options that may be coming
down the pipe in the near future.

14. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
NFC
If you’re updating to EMV, make sure to
include NFC, if optional, to support Apple
Pay and other contactless payments.

15. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
CenPOS Goodies:
• Processor agnostic- no change to merchant deposits
• Tokenization: recurring, installment, variable, scheduled
• Payment types: Checks (RDC, Echeck check, guarantee),
credit & debit, and alternative payments
• Level III processing all sales channels, including retail
• Cash management optimization automates the cheapest
way to process
• Treasury Management
• Dashboard
• Virtual terminal, Electronic Bill Presentment & Payment,
Hosted Pay Page, batch upload & more

16. Christine Speedy 954.942.0483
Authorized Global CenPOS Reseller
Who we are
3Dmerchant.com:
- brand & blog created by
Christine Speedy to
communicate industry
info and to win your
business!
CenPOS:
- Privately held, US HQ
Miami, FL
- Merchant-centric, end-to-
end payments engine that
drives enterprise-class
solutions for businesses,
saving them time and money,
while improving their
customer engagement.
- Certified to processors in
over 140 countries
- Cardholder authentication
and EMV certified solutions
- Cloud- based SaaS-
internet or mobile connection
Business Solutions for
these & more:
(954) 942-0483