Ready or not, the EMV mandate and merchant liability shift is on its way. How will it impact your business? Find out in this slideshare.

1. What You Need to Know about EMV & the October Deadline
Shift Happens.

2. CHANGEis coming to the world of payments

3. U.S banks are issuing new payment cards with
computer chips to consumers.
Did you get yours yet?

4. U.S. merchants are being urged
to implement NEW chip-certified
terminals to accept chip cards …

5. in preparation for little letters that carry3
implications …

6. EMV

7. WHAT’S
EMV?

8. A set of specifications for chip cards and devices
used for authenticating credit & debit transactions.
It’s named after its original developers:
Europay … MasterCard … VISA

9. ALL THE
BUZZ?
WHY

10. EMV chip technology is
proven to significantly
reduce card fraud
resulting from counterfeit,
lost and stolen cards.

11. Currently, when using magnetic
stripe cards, data is exposed, being
decrypted, and then encrypted several
times through the transaction.
Also, data from a magnetic stripe card
does not change. It is static authentication.

12. Because magnetic stripe
data doesn’t change, it can
be skimmed easily, leading
to fraudulent use and the
production of counterfeit cards.

13. EMV chip card technology,
on the other hand …
is more secure AND
therefore, reduces fraud.

14. Data passes through the same stops as the
standard methods, but is never decrypted, and
therefore, never exposed.

15. In addition to encryption,
each EMV chip card
transaction is assigned
a unique one-time-use
token, which is then
destroyed once the
transaction is complete.

16. SHOULD
YOU CARE?
WHY

17. At the moment, merchants
aren’t required to support
EMV in the U.S.
This WILL change
The nationwide shift will become REGULATION.

18. The shift to EMV also brings new liability rules.

19. It’s IMPORTANT to know this:
Starting October 2015, the institution with the
lesser technology will be liable for the costs
associated with card-present counterfeit fraud.

20. An Example:
If a merchant is using an old system, they can still
run a transaction with a swipe and signature.
if the customer has a chip card.they will be liable for any fraudulent
transactions if the customer has a chip card.
BUT

21. Conversely, if the merchant
has an EMV-enabled
terminal but the bank
hasn’t issued a chip card
to the customer, the
bank would be liable.

22. Merchants WILL NOT own the
liability for any transaction
where a chip card meets a
chip reader as the result of the
dynamic authentication it offers.

23. Merchants should make sure ALL their
terminals are EMV-enabled so they can accept
chip cards and properly protect their business
from risk and fraud.
In Summary:

24. WHAT
HAPPENS
NEXT?

25. Our goal at Constellation Payments is to make
migration as easy as possible.
To that end, we’re well into our EMV migration
project — including the development of an
integrated terminal solution.

26. We’re currently in the process of certifying a
range of EMV-compliant terminals, from simple
countertop devices to more robust touchscreens
with greater functionality.
Once the certification process is completed, we’ll
supply the terminals to the clients of our channel
partners, as well as provide support options.

27. Our channel partners
WILL NOT
have to go through the
EMV certification process
or certify their pathway.

28. You won’t have to do anything, but use the
simplified specs we provide for a quick and
smooth integration.
Specs are available at … labs.csipay.com.

29. Protect Your Business
From Risk & Fraud.
Call: 267.287.1035
Email: rellis@csipay.com
Contact us to learn more …