In this recorded webinar, we shed some light on the myths vs. the truths about EMV. Our payment experts address common misconceptions and provide answers to questions, such as:
- What is EMV?
- How does EMV security work?
- What does it take to become EMV-ready?
- Does EMV ensure PCI compliance?
- When is the migration deadline?
- What happens after the migration deadline?
View the full webinar - at http://info.ingenico.us/emv-myths-recorded-webinar
Semi-Integrated Payments / A Simplified Approach to EMV & PCIIngenico Group
Learn what is driving a shift in the traditional payments architecture and how a secure, semi-integrated approach can help: ease EMV migration, improve security, reduce PCI scope and gain flexibility. Watch the full webinar here - http://hubs.ly/H01XXv80
EMV Migration Webinar / Lessons Learned + Next StepsIngenico Group
To discuss where we are with the U.S. EMV migration, receive insight from merchants who have begun their EMV migration and identify next steps that go beyond EMV. Watch the recorded webinar here - http://hubs.ly/H020LJz0
Although the EMV migration deadline has long come and gone, there are still several industry players who have yet to implement it. In this recorded webinar, Ingenico Group’s Allen Friedman, Ingenico Mobile Solutions' Andrew Molloy and AZ Payments Group's Rick Oglesby discuss:
- Current state of EMV migration in the U.S.
- 7 Ways Businesses can make EMV migration easier for merchants
Watch the recorded webinar - https://event.webcasts.com/viewer/event.jsp?ei=1106146
Merchants mystified by EMV hype? Get the facts before buying or committing to any EMV capable terminals.
Did you know CenPOS is the only agnostic end to end payment engine driving US EMV certified multi-lane terminals today?
processor today?
PCI at the POS / What’s New, What’s Next, and What Merchants Can Do to Simpl...Ingenico Group
Ingenico Group's latest webinar - PCI at the POS / What’s New, What’s Next and What Merchants Can Do to Simplify Compliance, provided attendees a clear understanding of the Payments Compliance Industry Data Security Standard (PCI DSS) and its latest updates. Our resident security expert, Dr. Rob Martin, and our Director of Strategic Accounts, Nate Potter, were co-hosts.
Semi-Integrated Payments / A Simplified Approach to EMV & PCIIngenico Group
Learn what is driving a shift in the traditional payments architecture and how a secure, semi-integrated approach can help: ease EMV migration, improve security, reduce PCI scope and gain flexibility. Watch the full webinar here - http://hubs.ly/H01XXv80
EMV Migration Webinar / Lessons Learned + Next StepsIngenico Group
To discuss where we are with the U.S. EMV migration, receive insight from merchants who have begun their EMV migration and identify next steps that go beyond EMV. Watch the recorded webinar here - http://hubs.ly/H020LJz0
Although the EMV migration deadline has long come and gone, there are still several industry players who have yet to implement it. In this recorded webinar, Ingenico Group’s Allen Friedman, Ingenico Mobile Solutions' Andrew Molloy and AZ Payments Group's Rick Oglesby discuss:
- Current state of EMV migration in the U.S.
- 7 Ways Businesses can make EMV migration easier for merchants
Watch the recorded webinar - https://event.webcasts.com/viewer/event.jsp?ei=1106146
Merchants mystified by EMV hype? Get the facts before buying or committing to any EMV capable terminals.
Did you know CenPOS is the only agnostic end to end payment engine driving US EMV certified multi-lane terminals today?
processor today?
PCI at the POS / What’s New, What’s Next, and What Merchants Can Do to Simpl...Ingenico Group
Ingenico Group's latest webinar - PCI at the POS / What’s New, What’s Next and What Merchants Can Do to Simplify Compliance, provided attendees a clear understanding of the Payments Compliance Industry Data Security Standard (PCI DSS) and its latest updates. Our resident security expert, Dr. Rob Martin, and our Director of Strategic Accounts, Nate Potter, were co-hosts.
Pay at-the-Table / Bringing Payments to the ConsumerIngenico Group
Restaurants, hotels, casinos, stadiums and other hospitality businesses see a lot of payment transactions and in most cases, the servers/staff take the credit card away from the customers to process the payment. This payment experience is starting to change – and for good reason.
Join our payments experts for this recorded webinar, entitled Pay-at-the-Table / Bringing Payments to the Consumer, to:
-Take a deep dive into the pay-at-the-table solution
-Gain insight into what’s driving the transition in the U.S.
-Learn the various ways businesses can benefit from pay-at-the-table, including EMV-readiness, increased efficiencies and NFC-enablement
-Explore pay-at-the-table use cases and opportunities
-Discover what solutions are available and determine which ones are right for your business
-Hear best practices for transitioning to pay-at-the-table
EMV is a standard for smart payment cards and terminals. EMV stands for – EuroPay, MasterCard and Visa, the three companies who were the founder of the standard. This standard is maintained by EMVCo – a consortium with payment brands like Visa, MasterCard, JCB, American Express, China UnionPay, Discover as members.
The BRF210 Contactless Antenna is an optional receiver that can be plugged into the SCR200 and can support contactless and NFC payments with Visa PayWave, MasterCard PayPass, American Express and Discover.
A quick overview of this technology call an Integrated Circuit Card aka the Smart Card or Chip Card used in 2005 to a audience of Canadian Financial Institution executives.
Small Business Adoption of EMV TechnologyIntuit Inc.
Intuit surveyed small business owners to get their perspectives on EMV technology and the upcoming liability shift.
The survey data is based on an online multiple-choice questionnaire, administered to 504 U.S. small businesses, at the owner or manager level, with 1-100 employees. The survey was fielded by Ebiquity from April 22-27, 2015; all respondents accept credit cards through mobile swipers and/or physical point of sale terminals.
An overview of EMV technology. EMV is a fraud-reducing technology that can help protect against losses from the use of counterfeit and lost or stolen credit cards at the point-of-sale. Card data is stored in a smart chip; rather than the magnetic stripe. (Cards will be equipped with a magnetic stripe as well, but they will eventually be phased out.) This technology is often referred to as chip-cards, or smart-cards, and adds layers of security against counterfeit fraud and theft.
Pay at-the-Table / Bringing Payments to the ConsumerIngenico Group
Restaurants, hotels, casinos, stadiums and other hospitality businesses see a lot of payment transactions and in most cases, the servers/staff take the credit card away from the customers to process the payment. This payment experience is starting to change – and for good reason.
Join our payments experts for this recorded webinar, entitled Pay-at-the-Table / Bringing Payments to the Consumer, to:
-Take a deep dive into the pay-at-the-table solution
-Gain insight into what’s driving the transition in the U.S.
-Learn the various ways businesses can benefit from pay-at-the-table, including EMV-readiness, increased efficiencies and NFC-enablement
-Explore pay-at-the-table use cases and opportunities
-Discover what solutions are available and determine which ones are right for your business
-Hear best practices for transitioning to pay-at-the-table
EMV is a standard for smart payment cards and terminals. EMV stands for – EuroPay, MasterCard and Visa, the three companies who were the founder of the standard. This standard is maintained by EMVCo – a consortium with payment brands like Visa, MasterCard, JCB, American Express, China UnionPay, Discover as members.
The BRF210 Contactless Antenna is an optional receiver that can be plugged into the SCR200 and can support contactless and NFC payments with Visa PayWave, MasterCard PayPass, American Express and Discover.
A quick overview of this technology call an Integrated Circuit Card aka the Smart Card or Chip Card used in 2005 to a audience of Canadian Financial Institution executives.
Small Business Adoption of EMV TechnologyIntuit Inc.
Intuit surveyed small business owners to get their perspectives on EMV technology and the upcoming liability shift.
The survey data is based on an online multiple-choice questionnaire, administered to 504 U.S. small businesses, at the owner or manager level, with 1-100 employees. The survey was fielded by Ebiquity from April 22-27, 2015; all respondents accept credit cards through mobile swipers and/or physical point of sale terminals.
An overview of EMV technology. EMV is a fraud-reducing technology that can help protect against losses from the use of counterfeit and lost or stolen credit cards at the point-of-sale. Card data is stored in a smart chip; rather than the magnetic stripe. (Cards will be equipped with a magnetic stripe as well, but they will eventually be phased out.) This technology is often referred to as chip-cards, or smart-cards, and adds layers of security against counterfeit fraud and theft.
The Long Road to EMV: An In-Depth Look at EMV and How It Will Impact IADskahunaworld
The card networks have set their EMV liability shift mandates, causing the financial industry to scramble to meet the demands...including IADs. What does your company need to know about EMV? Where does the industry currently stand on moving forward with implementation?
This presentation provides an overview of EMV chip technology, including EMV history, usage statistics surrounding EMV around the world and in the US, myths surrounding EMV, and risks/implementation considerations that face merchants who must update their payment systems to accept EMV cards.
This presentation provides an overview of EMV chip technology, including EMV history, usage statistics surrounding EMV around the world and in the US, myths surrounding EMV, and risks/implementation considerations that face merchants who must update their payment systems to accept EMV cards.
EMV Liability Shift: Why Financial Institutions Should Get Their ATMs in Line...NAFCU Services Corporation
For years the United States payments industry has resisted moves to switch from payment and ATM
cards that rely on the magnetic stripe (mag stripe) containing a card’s account information to “smart
cards” embedded with more secure microprocessor chips, which other countries began using in the
1980s. In the U.S., a strong telecommunications system has enabled credit and debit card issuers to
authorize virtually all transactions electronically. For more info: www.nafcu.org/vantiv
EMV in the U.S.: Putting It into Perspective for Merchants and Financial Inst...- Mark - Fullbright
All product and company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
Industry Trends ISOs Should Understand to Thrive in the New YearIngenico Group
The new year brings new ideas, new strategies, and of course new challenges that ISOs need to understand in order to thrive and be successful. View this presentation to gain clarity on the pressing topics that impact the ISO community.
- Merchant Cash Discounting and Surcharging – where is it heading?
- The latest with payment security - PCIv3 expiration through 2020 and what it means to advance your merchants to a PCI 5x device
- Android platform versus Traditional desktop and wireless terminals. What are the strengths, weaknesses and best use cases for each
How ISVs Can Leverage Contactless for the Ideal Customer Experience Ingenico Group
In this webinar, we give Independent Software Vendors insight into what they should be considering when choosing a payment technology partner. Contactless payment is fast gaining momentum in the United States. In the summer of 2019, for example, Visa predicted that with more and more issuers getting on board its branded contactless cards in the U.S. circulation would reach 100 million by the end of the year and then triple by the end of 2020. That means now's the time for ISVs to harness this trend by showing merchants how contactless can enhance the customer experience, build flow-through, and increase sales. This webinar covers the latest contactless-payment research from 451 Research's Jordan McKee. Learn how, as an ISV, you can make this technology work to your advantage--and to that of your clients.
Webinar/The Secret Behind Successful RestaurantsIngenico Group
Join our experts to learn about how you can use payment solutions to boost your bottom line and elevate your customer's dining experience in your restaurant/
2016 Payment Predictions & Strategies to Jumpstart the New YearIngenico Group
In this recorded webinar, Ingenico Group’s Senior Vice President of Strategic Development, North America, Rod Hometh, and guest speaker, 451 Research Senior Analyst, Jordan McKee, discuss:
- Key highlights and takeaways from 2015
- Predictions for which new payment solutions will take off in 2016
- Forecasts into which technologies will move from concept to reality
- Actionable tips and recommendations on how to use these predictions to enhance your 2016 payment strategy
3. Agenda
Introduction & objective
About Ingenico Group
EMV defined
EMV myths debunked
Overview of Ingenico Group’s EMV-ready solutions
Q&A
4. 4
Speaker Introduction
Greg Burch
VP of Mobility and Business Development
Ingenico Group / North America
Allen Friedman
VP of Payment Solutions
Ingenico Group / North America
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
5. 5
Objective
To finally put an end to all the confusion around EMV, and give you the
facts. We will answer common questions such as:
Can EMV prevent
data breaches?
Does EMV ensure PCI compliance?
What does it take to become EMV-ready?
What is EMV?
When is the deadline?
What happens after the deadline?
What does
“liability shift”
mean?
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
6. 6
Poll
When is the EMV deadline?
A) October 1st
B) October 15th
C) October 16th
D) All of the above
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
8. 8
Global footprint / multi-local solutions
$1.8B
in 2015
88
sites across
the world
35
years of
payment
expertise
global reach
170
countries
78
nationalities
5.5K
employees
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
9. 9
• Security-focused / EMV, NFC, P2PE
• Seamless experience / in-store, out of store and onboard
• Innovative solutions / across industries and use cases
• Trusted partner / unmatched service and support
Ingenico Group U.S. / at a glance
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
10. 10
Trusted partner / from small merchants to global brands
Network of
1,000+
financial
institutions
Partner with
70%
of the Top 30
leading retail
brands
250K+
merchants
connected to our
platforms
Accepting
300+
payment methods
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
12. 12
EMV defined / what does EMV stand for?
E
M
V
EMV is a technical payments standard. It stands for Euro Pay,
MasterCard and Visa.
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
13. 13
EMV defined / who manages it?
EMV is now managed by EMVCo, a consortium split among:
• Visa
• MasterCard
• JCB
• American Express
• China UnionPay
• Discover
In 2006, EuroPay was acquired by MasterCard.
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
14. 14
EMV defined / how it works
EMV involves using smart cards to process payment that integrate a microprocessor
chip rather than magstripe
Cards must be physically inserted or “dipped” into smart terminal OR contactless
cards can be used, which can be read over a short distance
Also called “chip card” or “smart card”
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
15. 15
EMV defined / how it works
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
16. 16
Most of the world has
migrated to the EMV
standard.
The U.S. is one of the
few countries still yet to
fully migrate.
EMV defined / world overview
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
17. 17
EMV Defined / World overview
Generally, a migration to EMV standards results in a large reduction in card-
present fraud.
• Chip-enabled cards are very difficult to physically reproduce or misuse, so stolen and
counterfeit cards become significantly less valuable to fraudsters in EMV dominant
payment ecosystems
• This trend causes physical card fraud to move to countries where EMV is less
dominant
25%
75%
Share of Global
Transactions
U.S. Rest of the World
47%53%
Global Credit Card
Fraud
U.S. Rest of the World
18. 18
EMV defined / major stakeholders
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
Card Manufacturers
Card Issuers
Cardholders
Merchants
Acquirer & Payment
Processors
ISVs & VARs
19. 19
Definition / EMV common terms
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
AID – Application ID. Term used in reference to
applications which reside on a chip card. The
AID must be known by the terminal and card.
Card types – Issuers provide either contact,
contactless or dual interface cards and cards
are manufactured by many approved around
the world. All cards have only one chip and
continue to also have a magstripe on the back.
CVM – Cardholder Validation Method – PIN,
Signature, No CVM.
Dual Interface – contact and contactless
combined on card using one chip.
Dynamic Kernel –a smarter kernel which
applies business logic to the interaction
between the terminal and the card.
EMV – Europay, MasterCard, VISA.
EMVCo – Owns, manages, and maintains
global payment specifications to define
requirements between chip-based payment
cards and acceptance terminals.
Kernel – Software component that lives on the
payment terminal, which controls the interaction
between the terminal and the card.
PIN-Preferring – A merchant who has PIN CVM
as a priority.
EMV Dictionary
21. 21
Myth #1 / “The deadline occurs any date in October”
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
22. 22
Myth #1 DEBUNKED / The deadline is October 1st
…and October 15th and October 16th
EMV
Liability
Deadline
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
EMV
Liability
Deadline
EMV
Liability
Deadline
23. 23
Myth #1 DEBUNKED / October EMV timeline
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
• Europay,
MasterCard &
Visa issue first
EMV
specification.
1995
• Large retailer partners
with Visa to push for
more smart chip cards
to be used in the US.
• Efforts halt due to cost.
2001
• MasterCard,
Visa and
Discover
announce
roadmaps to
bring EMV to
U.S.
2011
• Acquirer & sub-
processors
deadline to
process EMV
payments
April,
2013 • U.S. EMV liability
shift deadline for
merchants
Oct. 1,
2015
• U.S. liability shift
for ATMs and
domestic cards
Oct. 1,
2016
Petroleum Liability
Shift Deadline
Oct. 2017
24. 24
Myth #2 / “EMV is only necessary for major retailers”
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
25. 25
Myth #2 DEBUNKED / EMV is for all merchants –
big & small
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
Small merchants need to know that
criminals are not just looking for the big
fish.
• As big merchants upgrade their payments
to accept EMV chip cards, the fraudsters
are going to migrate to smaller merchants
• Small fraudulent transactions can have
BIG negative affects to the health of a
small merchant
26. 26
Myth #3 / “Implementing EMV is a government
requirement”
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
27. 27
Myth #3 DEBUNKED / EMV is NOT a requirement –
government or otherwise
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
No government agency or industry
association is requiring you to
implement EMV.
• You will not be fined
• It is your decision
28. 28
Myth #3 DEBUNKED / EMV is NOT a requirement, it’s a
liability shift
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
Counterfeit card fraud Liability Shift
• Liability for counterfeit fraud – applies to Visa, MasterCard, American Express and
Discover
• Post-Oct., if a merchant receives a counterfeit magstripe card (created from an EMV
chip card or transaction data), at a terminal that is not POS ready, then the merchant
is liable for the chargeback resulting from the fraud
29. 29
Myth #3 DEBUNKED / EMV is NOT a requirement, it’s a
liability shift
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
Stolen card fraud liability shift
• The liability shift for stolen cards applies to MasterCard, American Express and
Discover
• Post Oct., if a merchant accepts a stolen EMV chip card that requires a PIN –
using a terminal that doesn’t support EMV with PIN entry, the merchant will be
liable for the chargeback resulting from the fraud
30. 30
Myth #4 / “EMV is needed to comply with PCI standards”
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
Merchants believe they must
implement EMV to be compliant with
PCI Data Security Standards.
31. 31
Myth #4 DEBUNKED / EMV is not needed to comply
with PCI standards
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
You don’t need to implement EMV to
be compliant with PCI Data Security
Standards.
• While EMV can be one component of
your data security strategy, it’s not
required nor mandated by PCI
• Likewise, implementing EMV will NOT
make you PCI compliant
32. 32
Myth #5 / “Magstripes will no longer be accepted”
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
Merchants think that once they
implement EMV, they will not be able
to accept credit cards with magnetic
stripes.
33. 33
Myth #5 DEBUNKED / Magstripes cards will be
accepted after Oct.
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
Magnetic stripes are not going anywhere,
anytime soon.
• 53.6% of consumers have not received their EMV
cards yet1
• As the migration continues, all EMV chip cards will
still have magstripes on the back
• When using an EMV-ready smart terminal, a
customer who does not have the chip can still
swipe their card on an EMV-ready smart terminal
• If a customer who does have a chip tries to swipe
the card, the smart terminal will alert the
cashier/customer to have the customer dip/insert
the card into the smart terminal
• Regardless if you are EMV-ready, you can still
accept magstripe cards
1 Data from Harbortouch survey
34. 34
EMV Myth #6 / “EMV will never take hold in the U.S.“
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
35. 35
EMV Myth #6 DEBUNKED / U.S. EMV migration is
happening
The U.S. migration is in full swing
• Millions of cards have been issued over
the past few years
• The majority of new POS smart
terminals have default EMV capabilities
• Several data processing infrastructures
have been upgraded to handle the new
data generated for EMV transactions
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
36. 36
EMV Myth #6 DEBUNKED / U.S. EMV migration is
happening
The United States of EMV | By the Numbers:
90% U.S. cards that will have an EMV chip by
2016 – USA Today 2014
5,000 U.S. VISA EMV cards issued daily – VISA
2013
3.5M VISA EMV cards issued in the US. from
Aug. to May 2013 – VISA 2013
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
500K Estimated number of merchant locations
who are EMV-ready
37. 37
There is some debate about EMV
payments vs. mobile payments
EMV Myth #7 / “It’s best to just jump to mobile
payments”
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
38. 38
EMV and mobile payments are
complementary technologies
• Cards aren’t going away, so we
need to secure them
• Many smart terminals that accept
EMV contactless cards also
accept NFC mobile payments –
it’s the same technology
• It’s best to accept both in order
to future-proof your POS
EMV Myth #7 DEBUNKED / EMV & NFC mobile go
hand in hand
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
39. 39
EMV Myth #8 / “EMV is useless because it doesn’t
address CNP fraud”
EMV is useless since it doesn’t
protect against card-not-present
fraud
• If the card isn’t present, there are
still vulnerabilities to fraud
• Online and e-commerce fraud are
still at risk
• EMV is only good for card-present
fraud reduction
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
40. 40
Although it doesn’t completely
protect against it, EMV adds
security measures that help prevent
CNP fraud
• EMV chip cards enable additional
authentication security features such
as one-time passwords, on-card PIN
codes, and personal card readers
• Banks and merchants need to
implement these authentication
tools/features
• The European Union (EU) has seen
an 80% reduction in credit card fraud
since migrating to EMV
EMV Myth #8 DEBUNKED / EMV cards are very
successful at helping prevent CNP fraud
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
41. 41
EMV could have prevented the
2013 card data breach at Target.
• This type of data breach occurs when
cyber criminals are able to access
weakly secured information on a
merchant’s system during data
transmission or storage
EMV Myth #9 / “EMV protects against data breaches”
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
42. 42
EMV alone will not protect data
from being hacked and would not
have singularly prevented the
Target breach
• The major goal of EMV is to combat
credit card fraud
• EMV still sends card data in the clear
EMV Myth #9 DEBUNKED / EMV does NOT protect
against data breaches
Source: Hacking the Point of Sale, Slava
Gomzin, 2014
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
43. 43
EMV offers a good start to enhancing data
security, with:
• Card authentication
• Cardholder verification
• Transaction authorization
But a multi-layered security approach
that includes encryption and tokenization
provides makes the data less valuable to
criminals, safeguarding both merchants and
their customers
EMV Myth #9 DEBUNKED / EMV does NOT protect
against data breaches
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
44. 44
EMV Myth #9 DEBUNKED / EMV does NOT protect
against data breaches
EMV must be a part of a multi-layered security to ensure complete data
protection:
• EMV for card authentication – protect against fraudulent cards
• Point-to-point encryption (P2PE) – no clear card data outside
secure POI
• Tokenization – Protect card data at rest
With these security measures in place, if there is a successful attack on
the POS, it will not yield data that can be monetized
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
45. 45
EMV Myth #9 DEBUNKED / EMV does NOT protect
against data breaches
Multi-layered security protects against all threats:
Threats Protection
Card Present Card-Not-Present
EMV Encryption Tokenization EMV Encryption Tokenization
Counterfeit cards
Lost & stolen cards
1
Reusing stolen data
Stealing data in transit
Stealing data in rest
1 When used with PIN CVM
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
46. 46
EMV Myth 10# / “Migrating to EMV is scary, complex
and expensive”
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
47. 47
EMV Myth #10 DEBUNKED / migrating to EMV
doesn’t have to be complex
5 easy steps to EMV migration
1. Choose the right technology partner
2. Build a project roadmap
3. Assess acquirer relationships
4. Design and implement
5. Test and certify
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
48. 48
EMV Myth #10 DEBUNKED / migrating to EMV
doesn’t have to be complex
Consider a semi-integrated payments solution to:
Simplify EMV
Migration
Leverage
“pre-certified”
solutions
Minimize upgrades
required to POS
& back office
systems
Reduce costs of
EMV migration
PCI Scope
Reduction
Reduce footprint
where sensitive
data passes through
Opportunity for
PA-DSS removal
Lower cost of PCI
compliance
Increase chance of
audit success
Improvements
to Security
Limit attack surface
Avoid breaches
commonly occurring
in the POS
Simplify path to add
point-to-point
encryption (P2PE) &
tokenization
Avoid EMV
Certification
Bottleneck
Bypass the backlog
of merchants
simultaneously
looking for
certifications
Skip the long and
expensive process
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
49. 49
EMV Myth # 10 DEBUNKED / EMV payment
technology is cheaper and easier to install than ever
We’ve learned lessons from other countries.
There are incentives from various payment brands.
By upgrading to a “one size fits all” smart terminal, merchants see huge savings
with scalable, flexible payment solutions:
• Contact chip card
• Contactless card acceptance
• Mobile payments
• Traditional
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
51. 51
EMV-ready / Ingenico Group Solutions
Leverage our global EMV expertise to get EMV-ready.
• Ingenico Group is the global leader in world-wide EMV deployments
• Ingenico Group streamlines your EMV implementation by helping you
identify the appropriate EMV-compliant solutions to meet your business
model’s specific needs
• We offer future-proof payment solutions that accept:
• EMV Chip & PIN
• EMV Chip & Signature
• Contactless (NFC) – Android Pay & Apple Pay
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
52. 52
EMV-ready / Ingenico Group Solutions
Our diverse suite of EMV-ready smart terminals and mobile solutions can fit
your business model:
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
iPP 310
iSC Touch 480
iSMP for
iPhone® &
iPod
touch®
iCT 250
53. 53
EMV / resources
Learn more:
• Download our EMV ebook: http://info.ingenico.us/emv-ebook-registration
• View our EMV webinars:
1. http://info.ingenico.us/semi-integrated-recorded-webinar-registration
2. https://event.webcasts.com/viewer/event.jsp?ei=1069764
• Visit these EMV websites:
• Go Chip Card Information
• EMVCo
• EMV Migration Forum
• EMV USA
• Smart Card Alliance
• Links will be emailed post webinar
Fact vs. Fiction / EMV Myths Debunked - 10/1/2015
Greg
An EMV card is inserted into a terminal
The chip embedded in the card contains encrypted data, this is accessed by the reader in the terminal
Using data from the card, the terminal creates and sends a unique code, or “cryptogram” to the processor’s host during the transaction, validating the card
The card is removed when the transaction is completed
Greg
Greg
The U.S. migration to EMV means that the entire industry must come together to ensure a smooth process:
Card Issuers – upgrade their technologies and infrastructure to manage the chip card personalization, issuance and delivery process
Cardholders – use new chip cards, provide PIN and/or signature
Merchants – switch POS terminals to EMV-ready terminals
Card Manufacturers – develop chip cards
ISVs / Developers – make the EMV cards efficient and cost-effective with applications for the card chips, POS terminals, processors, ATMs and mobile devices
Acquirer & Payment Processors – they route transactions from smart terminals, point of sale systems or gateways
Greg
Greg
Allen
Allen
Greg
Allen
Greg
Allen
Allen
Allen
Greg
Allen
Greg
Allen
Greg
Allen
Allen
Greg
Allen
Greg
Allen
Greg
Allen
Allen
Allen
Allen
Greg
Allen
Allen
Greg – to ask about the costs
Allen – to talk about it