The document analyzes and summarizes key elements of the movie poster for "World War Z". It discusses the use of iconic landmarks like the Eiffel Tower to identify the film's setting of France. It also notes how the poster prominently features the name of star Brad Pitt to attract his fan base while showing an aerial battle scene to set up the action and zombie genre. The color scheme and font styles contribute to the ominous and dangerous tone by evoking images of war like fires and destruction.

1. World war Z Is there a unique selling point ?
Yes there is a selling point the selling
point is the Eiffel tower which is a well
known historical piece in the country
France.
The name of the film is called “ World war
Z” it is directly relating to the world wars
that have happened in history. I would say
that the Eiffel tower is an iconic piece in
the poster because without it there we
would not be able to locate the location
of the scene.
How are the stars and director
used ?
The name and the headlines on the
movie poster . we know that Brad Pitt
is a well known character he's a
household name in the industry he
will automatically attracts fans this is
could be seen as the main selling
point. The character Brad Pitt is not
shown on the poster but his name is
situated at the bottom of the page
which allows us as the audience to
remember that he is starring in the
film . The name Brad Pitt has been
written in small print because we
known already that he is a big well
known character – A list . What can you say about the layout
designs ?( fonts. Colour schemes ).
The colours are black and Orange two colours
which contrast against each other . The colour
orange connotes fire and burning which relates
back to the name of the film “ WORLD WAR Z” as
the audiences we know that world war included
disasters ( bombs and explosions )
Black connotes the scene as dull and tragic it is
not friendly place to be . The black also connotes
authority and boldness.
However the bright orange light emerging can
also connote happiness and great energy it could
show that there can also be a positive outcome
after something negative has occurred.
Todorov’s narrative theory ( Resolution)
The font is very destructive , not solid
– it seems as if there are missing bits
which can connote to the idea that
world wars have missing bits and
broken pieces . The letter “Z” is in
bright red which connotes danger and
blood this also has a link with the title
of the film World War Z we know that
wars involve blood and are dangerous
events to be part of. Also the red font
contrasts against the white writing
which grabs the attention of the
audience more because the “Z” can be
the main topic.

2. What can you say about the
photography( lightening ,
composition and framing )?
The poster illustrates an aerial
shot , which is normally used
when there is a chase or a battle
happening. This shot is also an
establishing shot, as the
audience we are able to see the
scenery of where this scene is
taking place very clearly , we gain
ideas from the object/props that
we can see . Example the Eiffel
tower this information allows us
to understand that this is located
in France. The lightening of the
photography starts bright on top
and loses its colour at the bottom
this can connote a world war
ending , example because wars
start with explosions and fires and
the colour orange represents the
burning flames and smoke
present .
What genre of film is it
and how do you know ?
The genre of the film is Zombie
and Action . I know this because I
can see from the poster that
there is powerful action
happening there is a boat on fire
and there is smoke in the air this
connotes a sense of tension and
danger arising, which is very
common in horror films.
Who is the target
audience?
The target audience is people
who are into action film movies
and those who are interested
in the actor Brad Pitt as he is
well known .The film will also
be aimed at people who are
from France because the film is
partially based in the capital
city which is well known in the
world
World war z