Much is being written about the demise of the American mall. Is it really dead? Cooper Carry's retail designers took a look at the state of the mall and have some declarations to make.
All the presentations from RetailOasis' Big Breakfast combined: Anna from Besen, DJ from Thorn, Mark from RCG, and Pippa from RetailOasis. All explaining their key takeouts from the National Retail Federation Big Show in NYC and CES,
Major Trends in cross-channel retailing from Google, Facebook, Stanford University the Shopping2020 field in San Francisco, U.S.
By Axel Groothuis, partner for Eurogroup Conslting Netherlands
For the course Retail 2030 of Rotterdam University of Applied Sciences and Willem de Kooning Academy I presented a updated version of the research of Shopping 2020 expert group Future Touchpoints.
Much is being written about the demise of the American mall. Is it really dead? Cooper Carry's retail designers took a look at the state of the mall and have some declarations to make.
All the presentations from RetailOasis' Big Breakfast combined: Anna from Besen, DJ from Thorn, Mark from RCG, and Pippa from RetailOasis. All explaining their key takeouts from the National Retail Federation Big Show in NYC and CES,
Major Trends in cross-channel retailing from Google, Facebook, Stanford University the Shopping2020 field in San Francisco, U.S.
By Axel Groothuis, partner for Eurogroup Conslting Netherlands
For the course Retail 2030 of Rotterdam University of Applied Sciences and Willem de Kooning Academy I presented a updated version of the research of Shopping 2020 expert group Future Touchpoints.
This presentation details the linkage and behavioral impact of employee commitment to the enteprise, to the company\'s product and service value proposition, and to customers. It also points out key differences between employee ambassadorship (advocacy) and employee engagement, which has less customer focus.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Your employees as your brand ambassadorsPetra Neiger
You employees can be your biggest brand assets, your social brand ambassadors. 8 case studies from Cisco on how we leverage our employees in social media and why.
Employee Value Proposition. How and why your EVP plays a critical role in you...N. Robert Johnson, APR
Companies with a clear and differentiated employee value proposition outperform their competitors. In this 30+3 Webinar, we take a quick look at ways to develop a clear and differentiated EVP.
L'Oreal Employer Branding and Employee Value Proposition (EVP)Link Humans
L'Oreal's new EVP launched in 2012 after a big listening exercise internally - based on 3 pillars: A thrilling experience, an environment that will inspire you & a school of excellence. Note: This is not Link Humans work, all L'Oréal - thanks to Dennis de Munck for this information.
A summary on products branding from a marketing management perspective, discussing topics such as creating brands, brand equity, brand positioning, product lifecycle and market evolution.
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the challenges and opportunities have grown almost in tandem, and it’s all happening at break-neck speed.
One thing is clear: employer branding has changed, dramatically.
Our Global Best Practice Xchange (BPX) Roundtable on the subject confirmed it. It was 90 minutes of rigorous discussion with eight seasoned professionals leading the way in employer branding innovation for their organizations. They shared their successes, mistakes and thoughts on their plans for the future.
So, if you are wondering if there’s a better, clearer way to lead your organization and practice through this change, this guide is for you.
Our Chief Creative Officer, Alfredo Muccino, recently spoke at the annual Retail Conference organized by the Center for Retail Excellence at the University of Wisconsin, Madison. The title of his presentation was "Retail is a lot like dating," and its premise is that relationships lead to more sales, higher profits and better loyalty than simply focusing on short term transactions. We're attaching a PDF which includes facts and figures supporting the benefits of building relevant brand experiences, along with a few select case studies and tips. Feel free to download and share, We are hoping it inspires brands to create meaningful and interesting experiences at retail.
Lead Generation: Seven Things Marketers Need To Know About Lead GenerationShelley Reece
If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.
B2B and B2C are two different business modules that people follow. B2C stands for business-to-consumer. In this module, businesses sell their products and services directly to the final consumer.
Digital Transformation is a series event for brands looking to learn on how they can build face the daunting challenge
This talk is about how to build a consumer base through a trial campaign and is divided into 2 parts.
The first part is to explain what digital transformation is and how WisePass can help to tackle these challenges for brands. The second part is a hands-on workshop to show how a brand can simply build up a campaign on WisePass
To watch the class, click here : https://youtu.be/rAnmTQgnZeU
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
This presentation details the linkage and behavioral impact of employee commitment to the enteprise, to the company\'s product and service value proposition, and to customers. It also points out key differences between employee ambassadorship (advocacy) and employee engagement, which has less customer focus.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Your employees as your brand ambassadorsPetra Neiger
You employees can be your biggest brand assets, your social brand ambassadors. 8 case studies from Cisco on how we leverage our employees in social media and why.
Employee Value Proposition. How and why your EVP plays a critical role in you...N. Robert Johnson, APR
Companies with a clear and differentiated employee value proposition outperform their competitors. In this 30+3 Webinar, we take a quick look at ways to develop a clear and differentiated EVP.
L'Oreal Employer Branding and Employee Value Proposition (EVP)Link Humans
L'Oreal's new EVP launched in 2012 after a big listening exercise internally - based on 3 pillars: A thrilling experience, an environment that will inspire you & a school of excellence. Note: This is not Link Humans work, all L'Oréal - thanks to Dennis de Munck for this information.
A summary on products branding from a marketing management perspective, discussing topics such as creating brands, brand equity, brand positioning, product lifecycle and market evolution.
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the challenges and opportunities have grown almost in tandem, and it’s all happening at break-neck speed.
One thing is clear: employer branding has changed, dramatically.
Our Global Best Practice Xchange (BPX) Roundtable on the subject confirmed it. It was 90 minutes of rigorous discussion with eight seasoned professionals leading the way in employer branding innovation for their organizations. They shared their successes, mistakes and thoughts on their plans for the future.
So, if you are wondering if there’s a better, clearer way to lead your organization and practice through this change, this guide is for you.
Our Chief Creative Officer, Alfredo Muccino, recently spoke at the annual Retail Conference organized by the Center for Retail Excellence at the University of Wisconsin, Madison. The title of his presentation was "Retail is a lot like dating," and its premise is that relationships lead to more sales, higher profits and better loyalty than simply focusing on short term transactions. We're attaching a PDF which includes facts and figures supporting the benefits of building relevant brand experiences, along with a few select case studies and tips. Feel free to download and share, We are hoping it inspires brands to create meaningful and interesting experiences at retail.
Lead Generation: Seven Things Marketers Need To Know About Lead GenerationShelley Reece
If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.
B2B and B2C are two different business modules that people follow. B2C stands for business-to-consumer. In this module, businesses sell their products and services directly to the final consumer.
Digital Transformation is a series event for brands looking to learn on how they can build face the daunting challenge
This talk is about how to build a consumer base through a trial campaign and is divided into 2 parts.
The first part is to explain what digital transformation is and how WisePass can help to tackle these challenges for brands. The second part is a hands-on workshop to show how a brand can simply build up a campaign on WisePass
To watch the class, click here : https://youtu.be/rAnmTQgnZeU
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
B2B is the most loved approach to reach the consumer and cost effective too. B2B is very tough on the other side wherein the challenges to benchmark against the competitor product or service remains. This presentation has been developed keeping in mind the cost and analytics to keep the consumer come back for repeat orders.
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
This presentation expresses our view on the long term effects of the recession on consumer attitudes and behaviors, and introduces our concept of the M-Powered Era - the next generation of consumers.
Conversant what the bleep does personalized marketing really meanConversant, Inc.
Outlines the essential components of a personalized marketing strategy and solution. Simplifies the process of identifying the right approach to personalization for any brand.
Changing Business Models: The Shift to B2B2C and D2C SalesAshish Saxena
Times are changing, and business models are no longer limited to only B2B or B2C. We are seeing a slow
change to alternative models such as B2B2C (business-to-business-to-consumer), D2C (direct-to-consumer)
or B2E (business-to-employee) in order to better meet more specific end-consumer needs.
In this white paper, we’re delving into the trends impacting this shift away from traditional business models in
the e-commerce landscape. We’re also sharing a useful step-by-step guide on how to implement a successful
D2C strategy.
Changing Business Models: The Shift to B2B2C and D2C Sales
final_PRESENTATION
1. DEREK DERZEVIC, MARIAM JANDIERI, TINGTING YAO
VLERICK BUSINESS SCHOOL 2015
CREATING SYNERGY FOR A FAIR-TRADE BRAND BY
DEVELOPING A VALUE PROPOSITION
2. Oxfam-Wereldwinkels would like to simplify its brand
message through the development of main value
proposition and three sub value propositions
3. To create the synergy in B2C, B2B and volunteer
programs
MAIN
Value propositionMAIN
Value proposition
4. ‘GIVE A SIGNAL’AND ‘SHARED IDEOLOGICAL VALUE’ARE TWO COMMON
FACTORS THAT SYCHRONIZE ALL THREE PILLARS UNDER OXFAM-WERELDWINKELS
BRAND
5. “I think it’s time to make a
fundamental change to trade. Oxfam
enables me to give a signal that I’m
part of this change.”
B2C
6. “I think it’s time to make a
fundamental change to trade. Oxfam
enables me to give a signal that I’m
part of this change.”
‘GIVE A SIGNAL’
‘SHARED VALUE’
POWERFULL BRAND
B2C
7. Oxfam enables companies that share
the same ideological values to
strongly impact their consumers by
sending a signal of change.
B2B
8. Oxfam enables companies that share
the same ideological values to
strongly impact their consumers by
sending a signal of change.
‘GIVE A SIGNAL’
‘SHARED VALUE’
POWERFULL BRAND
B2B
9. Committed to fight for Fair Trade, it
begins with you to make the change –
Be Oxfam-Wereldwinkels Volunteer
VOLUNTEERS
10. Committed to fight for Fair Trade, it
begins with you to make the change –
Be Oxfam-Wereldwinkels Volunteer
‘GIVE A SIGNAL’
‘SHARED VALUE’
RECOGNITION
VOLUNTEERS
13. Oxfam-Wereldwinkels core target consumers are 50 years old or
more. They are part of the baby boomers generation
B2C
B2B
VOLUNTEERS
MAIN
Value proposition
14. There are three types of personas in this group
B2C
B2B
VOLUNTEERS
MAIN
Value proposition
15. 55% 27% 23%
LAID BACK
SUPPORTIVE
WITHOUT INFO
AMBASSADOR
B2C
B2B
VOLUNTEERS
MAIN
Value proposition
16. AMBASSADOR AMBER
FT KNOWNLEDGEBUYING FREQUENCY Net promoter
B2C
B2B
VOLUNTEERS
MAIN
Value proposition
“I wish people were more aware of the benefits in other
people’s life when buying fair trade products. We all can
make a difference, buying Fair Trade is just the first step”
17. SUPPORTIVE
WITHOUT INFO SOPHIE
FT KNOWNLEDGEBUYING FREQUENCY Net promoter
B2C
B2B
VOLUNTEERS
MAIN
Value proposition
“By supporting fair trade we all can help to make the
world a better place. I think with more information we
can increase the number of people to join the fair trade
movement“
18. LAID BACK LAIDEY
FT KNOWNLEDGEBUYING FREQUENCY Net promoter
B2C
B2B
VOLUNTEERS
MAIN
Value proposition
“I AM POSITIVE ABOUT FAIR TRADE, I KNOW HOW IMPORTANT IT
IS... I JUST DONT FEEL LIKE DIGGING DEEP in IT OR PROMOTING
IT”
19. 55% 27% 23%
LAID BACK
WHO SHOULD OXFAM
TARGET? B2C
B2B
VOLUNTEERS
MAIN
Value proposition
SUPPORTIVE
WITHOUT INFO
AMBASSADOR
20. 55% 27% 23%
LAID BACK
SUPPORTIVE
WITHOUT INFO
AMBASSADOR
23%
WHY?
Oxfam-Wereldwinkels should target ‘Ambassador’ and
‘Supportive Without Info’ as bull’s eye and develop the
value proposition for B2C
B2C
B2B
VOLUNTEERS
MAIN
Value proposition
B2C
B2B
VOLUNTEERS
MAIN
Value proposition
22. four value proposition directions were tested in an online
validation survey
B2C
B2B
VOLUNTEERS
MAIN
Value proposition
‘Give a signal’
‘make a difference’
‘transparency’
‘Guilt relief’
23. B2C
B2B
VOLUNTEERS
MAIN
Value proposition
AMBASSADORS AND SUPPORTIVE’S HAVE CHOSEN GIVE A SIGNAL AS THEIR VALUE
PROPOSITION
“ I think it’s time to make a fundamental change to trade, Oxfam enables
me to give a signal that I’m part of it”
UNIQUE
J
CREDIBLE
L
24. “Open field” is the only picture exclusively associated with “Give a signal”
B2C
B2B
VOLUNTEERS
MAIN
Value proposition
“Open FIELD”
“FRUIT MIX”
27. USE THE DESIGNED CRM TOOL TO IDENTIFY TO WHICH SEGMENT
CONSUMERS BELONG
B2C
B2B
VOLUNTEERS
MAIN
Value proposition
28. Feed ‘Supportive Without Info’ with the requested
information THROUGH the right channel
B2C
B2B
VOLUNTEERS
MAIN
Value proposition
SUPPORTIVE
WITHOUT INFO
INFORMATION
PRODUCTS
41. B2C
B2B
VOLUNTEERS
MAIN
Value proposition
Motivation is the most important factor to keep volunteers at
Oxfam-Wereldwinkels
“Fight for
Fair Trade”
“give a
signal” “recognition”
Committed to fight for Fair Trade, it begins with
you to make the change – Be Oxfam-
Wereldwinkels Volunteer
45. Oxfam is a Fair Trade pioneer that
connects and engages people by its
ideological value. It empowers them to
give a signal of lasting change and
fosters producers’ self-sufficiency
‘GIVE A SIGNAL’
‘SHARED VALUE’
Powerful brand
46. Oxfam is a Fair Trade pioneer that
connects and engages people by its
ideological value. It empowers them to
give a signal of lasting change and
fosters producers’ self-sufficiency
