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Employer
Branding
BEST PRACTICES
Employer
Branding2016
Did you know?
84% employees would consider leaving 
their current jobs for a company with
an excellent corporate reputation
Companies have a
well‐defined
strategy for
employer branding
17%
Only
Despite 87% companies acknowledging it's importance
70% 40%
Lack
internal
support
49%
Lack
necessary
tools 
Reasons for low adoption by employers 
Lack
funds
>50% job seekers rank employer brand
as the deciding factor to choose an
employer
So how do
we create an
Irresistible
Brand?
Transparent culture
Clear‐cut work policies
Great work‐life balance
Global work opportunities
Flexible and adaptable work hours
1. Honesty
78%
candidates value
honesty above
all traits
CXO HR
Collaboration is vital in building a rich, wholesome
brand experience 
PR
2. Shared Responsibility
STRATEGIC
PROFICIENCY
MANAGERIAL
SKILLS
BRANDING
EXPERTISE
Consumer
brand
Employer
brand
3. Align Consumer and
Employer Brands
<20% employers have perfectly
 aligned strategy
But they enjoy 36% cumulative
growth in shareholder value
Financial
health
Good
 training
Strong
management
4. Lower "Attributes Gap"
EMPLOYERS
OFFER
WHAT JOB-SEEKERS
WANT
Employee
benefits
Pleasant
working
atmosphere
Long‐term job
security
 5. Internal  Branding
Your employees are your
most valuable brand
ambassadors
1.RICH EMPLOYMENT
EXPERIENCE
2. REWARDS AND
BENEFITS
3. DIVERSITY 4. TRAIN YOUR
EMPLOYEES
Employee expectations,
opportunities to learn, a
personalized approach to
employee lifestyle
From financial rewards to
medical insurance,
company trips and free
snacks
A diverse workforce
enhances creativity  Friendly instructions,
positive encouragement
and guidelines on how to
advocate your brand 
What works best?
Resources
http://www.careerarc.com/blog/2015/06/38­percent­of­employees­who­were­let­go­
share­negative­views­of­employers­new­careerarc­employer­branding­study/
https://hbr.org/2013/12/how­diversity­can­drive­innovation
https://www.randstadusa.com/about/news/attributes­gap­what­jobseekers­want­and­
what­they­feel­employers­deliver­differ­randstad­survey­reveals/
http://universumglobal.com/insights/consumer­versus­employer­brand/
https://www.randstadusa.com/about/news/employer­branding­honesty­really­is­the­
best­policy/
http://lippincott.com/files/documents/news/Perspective_Align_Your_Consumer_and_Ta
lent_Brand_LinkedIn.pdf
I N S T A H Y R E . C O M

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