The document discusses employer branding and recruitment touchpoints. It defines employer branding as focusing on initiatives to enhance a company's perception among current employees and external stakeholders. It emphasizes that employer branding requires a long-term, coordinated strategy to attract, retain and motivate talent. The document outlines key aspects of building an employer brand like defining objectives, ensuring brand relevancy and storytelling through multiple communication channels. It also maps out common recruitment touchpoints that shape a candidate's experience.
This webinar presentation looks at ways to build the case for employer branding. The third in our 30+3 webinar series, Creating Employer Brand Value delves into critical employer brand planning elements including employer brand value and ROI.
This webinar presentation looks at ways to build the case for employer branding. The third in our 30+3 webinar series, Creating Employer Brand Value delves into critical employer brand planning elements including employer brand value and ROI.
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
Completely align the Recruitment Strategy with the business plan, so as to stay head of the curve with the leaders in recruiting Top Talent from the industry.
Employee retention is one of the ‘Global headaches’ of many Organisation as well as Recruiters. Hiring without any expansion is showing the in effectiveness of talent acquisition. There are many internal/external factors which would be adversely affect the employee retention.
During my tenure with last Company, I have seen a lot of employees were leaving the Organisation on a rapid way. Finally I came to know that, we can reduce the attrition on a handsome margin if we looking in to the following very sincerely.
Make your recruitment process transparent using Recruitment Strategy Presentation PowerPoint Presentation Slides. Let the selection process be hassle free and without any nuisance. Identify the job vacancies and their specifications, experience and the skills required for the job with the help of recruitment strategy PPT PowerPoint show. Select, screen and interview the resources from a pool of qualified candidates using recruitment process template. Analyse how many candidates walked in for the interview, their applications, eligibility, qualification, experience, and more with the help of a recruitment tracker PPT slide. Set a budget for a selection and hiring process by adding the salary budget, number of employees to be hired, total recruitment expenses, and more by incorporating the ready-to-use talent acquisition PPT deck. HR managers and recruitment specialists can get access to this content- ready recruitment strategy presentation PowerPoint Presentation slide. Download this professionally designed PPT deck and fill vacancies with qualified candidates. Advise folks to avoid creating clusters with our Recruitment Strategy Presentation PowerPoint Presentation Slides. It helps discourage groupism.
If you are an organization offering various recruitment and hiring services to your potential clients, you must be knowing the importance of a well- constructed recruitment proposal. This recruitment proposal will help you present your knowledge and expertise in a way that entices your clients to opt for your services. Nowadays, many companies outsource their functions of hiring competent employees. This saves them a lot of time and provides them the benefits of better-hunted talent without putting any extra effort. Using this PPT slideshow show that you are experts in your field and will help in recruiting the best of the employees since you are a team of trained professionals with extensive knowledge. Pitch your comprehensive recruitment process to the company managers with ease. This template provides a lot of great opportunities for recruiting agencies to bag more projects and more leads. The content presented in this PPT slideshow can be used to generate new strategies to attract the best talent and therefore help the client in building a skilled team that can perform all the business functions efficiently. The scope of this template is widespread including various sections like the company overview, past experiences, project objectives, etc. Any recruiting agency whether it provides full-time services, freelancing services, consultation services, temporary services, etc. can download this Recruitment Proposal Template PowerPoint Presentation Slides to attract new clients and partner with them to deliver the best of the services.
A presentation that throws light on the strategy that companies use when hiring an employee. This presentation is just for student base & for assignments.
Please Note : This is just a presentation & not an in-dept or accurate plan that is originally used by Google.
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
In this webinar, LinkedIn's Dina Medeiros discusses the value of employer branding and how that can help you secure top talent.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
Completely align the Recruitment Strategy with the business plan, so as to stay head of the curve with the leaders in recruiting Top Talent from the industry.
Employee retention is one of the ‘Global headaches’ of many Organisation as well as Recruiters. Hiring without any expansion is showing the in effectiveness of talent acquisition. There are many internal/external factors which would be adversely affect the employee retention.
During my tenure with last Company, I have seen a lot of employees were leaving the Organisation on a rapid way. Finally I came to know that, we can reduce the attrition on a handsome margin if we looking in to the following very sincerely.
Make your recruitment process transparent using Recruitment Strategy Presentation PowerPoint Presentation Slides. Let the selection process be hassle free and without any nuisance. Identify the job vacancies and their specifications, experience and the skills required for the job with the help of recruitment strategy PPT PowerPoint show. Select, screen and interview the resources from a pool of qualified candidates using recruitment process template. Analyse how many candidates walked in for the interview, their applications, eligibility, qualification, experience, and more with the help of a recruitment tracker PPT slide. Set a budget for a selection and hiring process by adding the salary budget, number of employees to be hired, total recruitment expenses, and more by incorporating the ready-to-use talent acquisition PPT deck. HR managers and recruitment specialists can get access to this content- ready recruitment strategy presentation PowerPoint Presentation slide. Download this professionally designed PPT deck and fill vacancies with qualified candidates. Advise folks to avoid creating clusters with our Recruitment Strategy Presentation PowerPoint Presentation Slides. It helps discourage groupism.
If you are an organization offering various recruitment and hiring services to your potential clients, you must be knowing the importance of a well- constructed recruitment proposal. This recruitment proposal will help you present your knowledge and expertise in a way that entices your clients to opt for your services. Nowadays, many companies outsource their functions of hiring competent employees. This saves them a lot of time and provides them the benefits of better-hunted talent without putting any extra effort. Using this PPT slideshow show that you are experts in your field and will help in recruiting the best of the employees since you are a team of trained professionals with extensive knowledge. Pitch your comprehensive recruitment process to the company managers with ease. This template provides a lot of great opportunities for recruiting agencies to bag more projects and more leads. The content presented in this PPT slideshow can be used to generate new strategies to attract the best talent and therefore help the client in building a skilled team that can perform all the business functions efficiently. The scope of this template is widespread including various sections like the company overview, past experiences, project objectives, etc. Any recruiting agency whether it provides full-time services, freelancing services, consultation services, temporary services, etc. can download this Recruitment Proposal Template PowerPoint Presentation Slides to attract new clients and partner with them to deliver the best of the services.
A presentation that throws light on the strategy that companies use when hiring an employee. This presentation is just for student base & for assignments.
Please Note : This is just a presentation & not an in-dept or accurate plan that is originally used by Google.
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
In this webinar, LinkedIn's Dina Medeiros discusses the value of employer branding and how that can help you secure top talent.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Despite spending vast amounts of time and money on employee engagement, engagement metrics remain stagnant. What if, instead of obsessing about how to increase employee engagement, how to improve and position your employer brand, or how to fight the war for talent, you instead put serious effort into thinking about how to improve and position your employees?
Employer Branding: Funnel Building with your Employer BrandShelley Reece
Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar, Iain Hamilton, In-house Consultant & Managing Director at People Traction, will offer an informative presentation on how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.
Inbound Recruiting: the Candidate and Employee Experience Lane Sutton
Marketers have focused on the customer experience. It's time to focus on the employer brand. Without people, you don't have a product. Learn why the employer brand is so important and how to let your people and culture tell a real story that goes beyond the job.
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the challenges and opportunities have grown almost in tandem, and it’s all happening at break-neck speed.
One thing is clear: employer branding has changed, dramatically.
Our Global Best Practice Xchange (BPX) Roundtable on the subject confirmed it. It was 90 minutes of rigorous discussion with eight seasoned professionals leading the way in employer branding innovation for their organizations. They shared their successes, mistakes and thoughts on their plans for the future.
So, if you are wondering if there’s a better, clearer way to lead your organization and practice through this change, this guide is for you.
Get a glimpse into the dreary world of disengagement, and learn what you can do to prevent it by elevating your employer brand and celebrating your Employee Success™.
How to design a beautiful garden that attracts birds Joyce Hostyn
“Birds are good ecological indicators. If you have a diverse native bird population, it’s a sign that the ecosystem as a whole is healthy.” Convert your lawn to a beautiful, bird friendly garden. Biodiverse gardens provide the food niches, nesting sites, shelter, water, and safety that our native birds (and insects) need.
Check out this fun infographic highlighting 6 shocking stats that speak to employee retention. Access more HR content here: https://resources.achievers.com/
HR is the new Marketing; the future of Employer BrandingTEDxMongKok
Every candidate is a potential customer, and every customer is a potential candidate. It's no secret that candidates and employees are thinking and acting like customers. Job search behaviour has changed. Employee expectations have changed. HR can no longer think like recruiters, but think like marketers. Emma Reynolds shares insights on the changing candidate behaviour in an interactive presentation that will help you analyse the touchpoints in your recruitment experience and their impact on your employer brand.
L'Oreal Employer Branding and Employee Value Proposition (EVP)Link Humans
L'Oreal's new EVP launched in 2012 after a big listening exercise internally - based on 3 pillars: A thrilling experience, an environment that will inspire you & a school of excellence. Note: This is not Link Humans work, all L'Oréal - thanks to Dennis de Munck for this information.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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What might I learn?
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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Employer Brand
1. F -X C h a n ge F -X C h a n ge
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Employer brand
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Agenda
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• What is Employer brand
• Why is it important
• How to build a brand
• Employer brand touchpoints (recruitment
touchpoints)
• How we can manage them?
• Next steps
3. F -X C h a n ge F -X C h a n ge
Employer brand
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Marketing
Customer brand • Why should customers consider you?
proposition • Why should they come for more?
Customer experience
Brand DNA
(values /
• What shines through everything
the organization does and says?
Leadership
Personality
Employee experience
Employer Brand • Why should people join you?
proposition • Why should they stay?
• Why should they commit?
HR
4. F -X C h a n ge F -X C h a n ge
What is a brand
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Corporate brand:
• The core o what your organization stands for, it’s personality and culture
• The pledge your organization makes to it’s customers about the experience
they will have by doing business with you
• The perception your organization wants to create in the mind of it’s
customers, partners, employees and other stakeholders
Employer brand:
• The market perception of your organization as a “great place to work”
5. F -X C h a n ge F -X C h a n ge
What is Employer Branding?
PD PD
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• Employer Branding focuses on the recruitment, retention and productivity
management initiatives targeted at enhancing a company's perception in the
minds of its current employees and key external stakeholders (i.e., active and
passive candidates, media).
• Employer Branding is a targeted, coordinated, long-term strategy. It’s an
ongoing process, not a quick fix.
6. F -X C h a n ge F -X C h a n ge
Why is it important?
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• Your organization’s strength = the strength of its team.
• Strong, clear and engaging employer brand:
– Attracts the best talent to your organization
– Ensures high employee retention and overall superior team performance
• Weak brand/lack of brand awareness:
– Contributes to growing employee dissatisfaction
– Fosters lack of motivation
– Creates high turnover
7. F -X C h a n ge F -X C h a n ge
PD PD
Why employees like their work?
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VOICE area Corr. Result, %
I see how my objectives
correspond to YOTA's 0.43* 90
goals.
YOTA gives me the best
opportunities for growth 0.41 73
and development.
I like my work– 88%
I feel my importance to
0.48 78
YOTA
Correlation analysis
I am proud to say that I Result above 81%
0.4 94
work at YOTA Result equal or below 70%
Result in the range 71% - 80%
0,43* - strength of correlation
Correlation above 0.40 is considered to be significant
8. F -X C h a n ge F -X C h a n ge
How to build a successful employer brand?
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Brand
Brand Strategy Brand Story
Relevancy
What are you What gives
looking to achieve? Does your brand
meaning to who
appeal to the right
How will you your are and what
audience?
measure success? you do?
9. F -X C h a n ge F -X C h a n ge
Strategy
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• What are your objectives:
– Building awareness?
– Recruitment? Retention? Increased Productivity?
– Making sure that your jobs are easily found by job seekers?
– Creating a better way for the job seeker to interact with your organization company?
• Different objectives will require a different approach and a different set of
tactics. Be clear going in how you will measure success.
• Align your employer brand strategy with the overall business goals
• Assure management buy-in and budget allocation
• Define the goals and the scope of your efforts
• Outline roles and responsibilities: Management, HR, Marketing,
Communications – who owns your Employer Brand?
• Research and analyze your organization’s existing vs. desired brand position
• Determine communications channels that are the best fit for your
organization, your audience, and your goals
10. F -X C h a n ge F -X C h a n ge
Brand relevancy
PD PD
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• Does your brand positioning catch the attention of prospective talent and
moves them to action?
• Does it resonate well and create connection to your prospective candidates,
and does it reach the most interested, the most qualified candidates?
• Does it motivate your current employees to perform better and to share you
organization’s story with the world?
11. F -X C h a n ge F -X C h a n ge
Brand story
PD PD
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Every company has a story. This is NOT your elevator speech, this is a story of
who you are, what you do and, most importantly, why it matters.
• What is your culture?
• What attracts people to your organization and why do they stay?
• What’s your story?
12. F -X C h a n ge F -X C h a n ge
Telling your story
PD PD
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• The main attributes of a strong brand story are: Clarity, Consistency and
Character.
• To engage your prospective candidates and current employees with your
brand story, your organization needs to create a connection at every single
touchpoint.
• There’s a multitude of channels available – the challenge is to determine the
right set of communication tools for your organization: what channels will
reach your audiences most effectively and motivate them to take action?
13. F -X C h a n ge F -X C h a n ge
Employer brand
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Employer brand strategy
Graduate recruitment
(CC & Retail & Sales)
Unique value proposition
Developers (RooX & Lab) What we can
How we
Who we are offer them
communicate
looking for (Unique offer
it (Ways of
(candidate based on
communicatio
profile) common
Managers & Leaders n)
values)
14. F -X C h a n ge F -X C h a n ge
The touchpoint framework
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Working
environment
Everyday
behaviors
Measurement
Orientation
Employer
Brand
Experience
Discharge
15. F -X C h a n ge F -X C h a n ge
Recruitment touchpoints
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Unique offer
Banners and Communicati
adds on channels
Vacancy
description
Interview,
recruitment
Company steps
description
(brand story)
16. F -X C h a n ge F -X C h a n ge
Guess who?
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17. F -X C h a n ge F -X C h a n ge
What we liked
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18. F -X C h a n ge F -X C h a n ge
What we liked
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19. F -X C h a n ge F -X C h a n ge
What we liked
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20. F -X C h a n ge F -X C h a n ge
How the perfect vacancy will look like?
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Emotions Structure
21. F -X C h a n ge F -X C h a n ge
From EB 1.0 to EB 2.0
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Monologue Conversation
• Job fairs • Edutainment
• Adds and • Interactive events
commercials • Social media
• Speakers – HR, Top • Speakers – HR, Top
Management Management,
• Slogans Employees
• “day-in-the-life”
stories
22. F -X C h a n ge F -X C h a n ge
Employer brand building cycle
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Ask
Communi
Listen
cate
Plan Agree
23. F -X C h a n ge F -X C h a n ge
Employer brand building cycle
PD PD
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Ask
Ask
Communi • Survey current employees
• EB/image research Listen
cate • What are the perceptions
of potential employees?
• Why are people proud to
say “I work here”?
• Why do highly specialized
employees choose you?
• What is unique about you?
Plan Agree
24. F -X C h a n ge F -X C h a n ge
Employer brand building cycle
PD PD
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Ask
Listen
Communi • Listen to every word that
people say Listen
cate • Be open and welcome the
information
• Resist the urge to consider
your “uniqueness” before
you have finished listening
• Silence your collective
internal Voice of Judgment
(VOJ)
Plan Agree
25. F -X C h a n ge F -X C h a n ge
Employer brand building cycle
PD PD
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Ask
Agree
• Current state EB done by top
Communi management
• Align the EB and the product Listen
cate brand: share the same core
message but with different
areas of emphasis
• Separate misconceptions from
issues
• Assert: “we’re this kind of
company, and we’ll appeal to
people like you – but not
everyone will fit in here”
• What are your 10 reasons?
Plan Agree
26. F -X C h a n ge F -X C h a n ge
Employer brand building cycle
PD PD
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Ask
Plan
• Create a media plan
Communi • Consistency is key
Listen
cate
• Consider your target audience
• Craft message and consider
media
• Truthful, believable, attractive,
honest
• Create a feel-good factor
• Create and spread an internal
buzz that grows outward
Plan Agree
27. F -X C h a n ge F -X C h a n ge
Employer brand building cycle
PD PD
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Ask
Communicate
Communi • Advertising
• Office environment Listen
cate • Recruitment fairs
• Internal communications
• Hiring and firings
• Websites
• Brochures
• Posters
• … but test it in-house first
for “buzz” and consistency
Plan Agree
28. F -X C h a n ge F -X C h a n ge
Sources
PD PD
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• Employer Brand Building - Career Site 2.0 -
http://www.slideshare.net/danstuart/employer-brand-
building-career-site-20
• Sub151 Employer Branding -
http://www.slideshare.net/substance151/sub151-
employer-branding
• Richard Mosley Employer Branding Masterclass Keynotes -
http://www.slideshare.net/brandbliss/richard-mosley-
employer-branding-masterclass-keynotes