This webinar discusses how engaged employees affect the bottom line. It defines employee engagement as similar to customer loyalty for HR. Research shows that only 30% of employees are engaged, with millennials being the least engaged. The webinar covers how to improve engagement through building an employer brand across social media and digital experiences, focusing on referrals, onboarding, growth opportunities like coaching, and measuring engagement. It emphasizes that engaged employees are less likely to leave, work more effectively and help improve the organization.