Talent acquisition is critical for future company success and has a high business impact. Attracting and retaining talent is a top priority of competitors. It is not just an HR function but a major concern of CEOs as a company's reputation as an employer defines its market position. Every step of the talent acquisition process can positively or negatively brand the company. Different vacancies and candidates require tailored approaches. Younger generations are already in the workforce and want jobs providing meaning and transparency about business plans. High performers know their worth and seek performance-based compensation. Personal referrals are a preferred source of jobs for Generation Y. Technology enables new recruiting methods but business remains about people. Thinking beyond traditional boundaries can open opportunities regarding skills, locations