Like many change programs, corporate transformations and the communication about them often fail to meet expectations. That’s not surprising: they require employees to change their mind-sets and behaviors, and an organization to make cultural changes and rewire itself across functions.
Many leaders focus on long-term changes or holistic service redesigns and don’t expect any financial impact from them for two to three years.
Employees may become frustrated during this period and disengage. Using the right mechanisms, you can create the motivation context for a dedicated engagement and source more support for the duration of the process.
Co-presented with Kenny Van Beeck | CRM & Data Strategist @ Emakina
Artificial Intelligence is driving contextual marketing automation, but is this really a good evolution? There is need to think about the devolution of our human skills and the trade-offs we need to make in terms of sacrificing our private data in return for a meaningful service.
Managing The Future Expectations Of The Hyper-Connected ConsumerMiel Van Opstal
This was a keynote I gave for Colruyt Group, about the future of retail POS interaction opportunities and behavioral consumer trends. The talk focuses on contextually relevant content delivery, defined by Google as micro-moments.
Building A Successful Digital Customer JourneyMiel Van Opstal
An overview of the mindset and elements to build a successful digital marketing strategy and compelling consumer journey with an effective conversion funnel.
The story of how social crm and technology can leverage social network activity, customer advocacy and mobile connectivity to deliver a better contextual e-commerce experience.
The movie on slide 67 is about Adidas Adiverse Virtual Footwear Wall (http://bit.ly/1guUQ4p) and on slide 72 is Control Group/Titan: Reinventing Payphones With NYC I/O (http://bit.ly/19bqDmY)
Keynote for the Social Media Day Academy's Social Retailing congress on Sept.17, 2013 at LeadFabric.
Digital Social Commerce Forecast (April 2015)Miel Van Opstal
The times are changing. Consumer interaction is changing. The way we consume information and have conversations is changing. How is this impacting business today?
This presentation was given April 14, 2015 at Unser in Denver, CO.
Understanding social selling social media day academy - new path to purchaseMiel Van Opstal
Video and visual input are the main audience communication tools nowadays. The most effective way to reach someone today is with snackable content, delivered in its most preferred container: a short video clip. Technology can help, but social selling is about building stronger relationships with potential buyers, stake holders and other audience segments. It’s based on an authentic sense of empathy and a deep understanding of the problems they face and proposing simple and easy-to-implement solutions to these problems to become a relevant and trusted reliable source of information in your target audience’s life.
What works when you need to build trust? How do you measure success? Let’s take a better a look at the current market to understand why Twitter is betting big on its native video player, and why Facebook and YouTube have become such fierce competitors for our eyeballs.
Influencer marketing, brand advocates, brand ambassadors or social amplification, it's all the same. But it only works if you set things up right. How does it work?
I gave this keynote at the Social Media Day event at Proximus on March 17.
New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.
This keynote was made for the VLCM community and has been presented in Dutch (Flemish).
https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be
Artificial Intelligence is driving contextual marketing automation, but is this really a good evolution? There is need to think about the devolution of our human skills and the trade-offs we need to make in terms of sacrificing our private data in return for a meaningful service.
Managing The Future Expectations Of The Hyper-Connected ConsumerMiel Van Opstal
This was a keynote I gave for Colruyt Group, about the future of retail POS interaction opportunities and behavioral consumer trends. The talk focuses on contextually relevant content delivery, defined by Google as micro-moments.
Building A Successful Digital Customer JourneyMiel Van Opstal
An overview of the mindset and elements to build a successful digital marketing strategy and compelling consumer journey with an effective conversion funnel.
The story of how social crm and technology can leverage social network activity, customer advocacy and mobile connectivity to deliver a better contextual e-commerce experience.
The movie on slide 67 is about Adidas Adiverse Virtual Footwear Wall (http://bit.ly/1guUQ4p) and on slide 72 is Control Group/Titan: Reinventing Payphones With NYC I/O (http://bit.ly/19bqDmY)
Keynote for the Social Media Day Academy's Social Retailing congress on Sept.17, 2013 at LeadFabric.
Digital Social Commerce Forecast (April 2015)Miel Van Opstal
The times are changing. Consumer interaction is changing. The way we consume information and have conversations is changing. How is this impacting business today?
This presentation was given April 14, 2015 at Unser in Denver, CO.
Understanding social selling social media day academy - new path to purchaseMiel Van Opstal
Video and visual input are the main audience communication tools nowadays. The most effective way to reach someone today is with snackable content, delivered in its most preferred container: a short video clip. Technology can help, but social selling is about building stronger relationships with potential buyers, stake holders and other audience segments. It’s based on an authentic sense of empathy and a deep understanding of the problems they face and proposing simple and easy-to-implement solutions to these problems to become a relevant and trusted reliable source of information in your target audience’s life.
What works when you need to build trust? How do you measure success? Let’s take a better a look at the current market to understand why Twitter is betting big on its native video player, and why Facebook and YouTube have become such fierce competitors for our eyeballs.
Influencer marketing, brand advocates, brand ambassadors or social amplification, it's all the same. But it only works if you set things up right. How does it work?
I gave this keynote at the Social Media Day event at Proximus on March 17.
New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.
This keynote was made for the VLCM community and has been presented in Dutch (Flemish).
https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be
Keynote for Colruyt Group for an innovation / R&D inspiration meeting about the coming changes in consumer technology and the impact they have on retail and point-of-sales interaction.
Digital Transformation is disrupting your business. If you go no further than "uber-ing" a ride to airport, ordering a product from Amazon, you'll know that business as usual doesn't apply.
74% of executives believe that digital transformation is about improving value for customers. Volker Hildebrand of SAP Hybris explains what it means and how going Beyond CRM enables you to engage better with customers - in his Keynote from #CRM2016 - CRM Insider.
For more about CRM see: http://www.sap.com/beyondCRM
This paper:
- Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
- Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
- Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
In this keynote, Zena focuses on 3 Key 2013 Trends:
1) Real Time Marketing
2) Creating Youtility Through Care, Context & Creativity
3) Empowering Employees & Fans
What are the Basics of Mobile-First Marketing Strategy?Jim Nichols
Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy.
The 7 must haves for a successful agency pitchJim Nichols
Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was
tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing
solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are
some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who
have recently gone through the process of selecting a new agency.
Today at the Direct Marketing Association’s annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented “eCommerce: The Crucible of Customer Engagement.”
Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudson’s Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.
Unless you and your company collect and incorporate in-app behavior activity into your DMP and customer modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data! FInds out how to fix the problem with this paper.
Mobile DMP: It's time to end mobile blindness across marketingJim Nichols
Provides a vision and a set of products for using mobile and mobile app data as the foundation for an omni-channel data management platform and approach.
From the beginning Apsalar has focused major attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming
companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies, retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and
measurement provider, choosing a product that is right for mcommerce will make a big difference to your business.
There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business.
Mobile Myth Busters
Mobile advertising is unique and introduces a number of new challenges for digital media professionals. One of the biggest challenges is wading through all the noise and data to separate fact from fiction. This session explores the myths vs. the realities of mobile media. It covers topics ranging from tracking to targeting, including the key players, products, and pricing models in the mobile media landscape.
Combining offline and online data to drive performance - ArabNet Riyadh 2015ArabNet ME
Speaker: Subra Krishnan, SVP Products and Marketing, Vizury, @subrakrishnan
Talk by Vizury; Combining offline and online data to drive performance
كلمة: تتبع المستخدمين والتحويلات في عالم غير متصل، فيزوري
المتحدث: صوبرا كريشنان، نائب رئيس المنتجات والتسويق، فيزوري @subrakrishnan
How are marketers combining their offline data with online data? How are they using it to drive performance and a stronger customer experience? What results are they seeing?
Digital Marketing Directions 2016: HSMAI NYCTim Peter
Tim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016.
The speed with which the digital revolution rocked our worlds has been shocking. 76 percent of marketers surveyed by Adobe agreed that marketing has changed more in the last two years than in the past 50. As brand marketers, we were just figuring out social and e-commerce and then mobile hit and we had to start all over again.
We scrambled, letting the dizzying array of devices, jargon, and acronyms intimidate the hell out of us. We were on edge. With digital budgets nearly doubling each year in China, we felt like we were riding the tiger. We hit the panic button. We set up “digital divisions”, hired “digital people”, and charged our chief talent officers to write jargon-filled employment ads for outsider “digital pirates”. We hoped an influx of “digital people” would save us and our campaigns.
In 2014, however, the avalanche of digital change is beginning to abate a bit, making this the year to turn the corner on digital paranoia and begin to do really great work with a significant digital component. First, digital growth rates are coming back to earth. eMarketer forecasts digital growth rates in China will drop another 50% in 2014 and even drop into the single digits by 2017.
These rapidly dropping growth rates give brand marketers breathing room in 2014 to better align their budgets to match the shift of eyeballs to digital.
Second, smartphones and tablets are no longer “future” devices, but instead they have become a familiar and ordinary part of our everyday lives. Like our target demographics, we use smartphones and tablets on a daily basis, and better understand how to harness these platforms for effective brand communication.
Finally, as the digital dust settles, brand marketers are coming to realize that the core of advertising – great content delivered to audiences at scale – has not changed. The few so-called digital specialists we brought onboard are helping us to migrate great content and campaigns onto new platforms and measure results. We have learned, however, that great campaigns cannot be outsourced to “digital pirates”.
2014 is a year for brand marketers to realize the value of their work at the heart of advertising, and put themselves into the digital driver seat.
With the stage set to make 2014 the “catch up” year for digital in China, the aim of this “playbook” is to help brand marketers raise their digital IQs over the course of 2014 in sensible and measured ways. We have created a checklist of 8 “must-dos in digital for 2014” to be spaced out over the course of the year. The playbook can help brand marketers prioritize and become familiar with new tools and opportunities presented by digital, and to inspire and guide, rather than to overwhelm.
Apsalar App Fraud Index Report - July 2015James Nichols
A global study of click and IAP fraud that identifies that rates of fraud globally and in a broad range of countries in the Americas, Europe, and Australasia.
Keynote for Colruyt Group for an innovation / R&D inspiration meeting about the coming changes in consumer technology and the impact they have on retail and point-of-sales interaction.
Digital Transformation is disrupting your business. If you go no further than "uber-ing" a ride to airport, ordering a product from Amazon, you'll know that business as usual doesn't apply.
74% of executives believe that digital transformation is about improving value for customers. Volker Hildebrand of SAP Hybris explains what it means and how going Beyond CRM enables you to engage better with customers - in his Keynote from #CRM2016 - CRM Insider.
For more about CRM see: http://www.sap.com/beyondCRM
This paper:
- Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
- Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
- Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
In this keynote, Zena focuses on 3 Key 2013 Trends:
1) Real Time Marketing
2) Creating Youtility Through Care, Context & Creativity
3) Empowering Employees & Fans
What are the Basics of Mobile-First Marketing Strategy?Jim Nichols
Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy.
The 7 must haves for a successful agency pitchJim Nichols
Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was
tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing
solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are
some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who
have recently gone through the process of selecting a new agency.
Today at the Direct Marketing Association’s annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented “eCommerce: The Crucible of Customer Engagement.”
Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudson’s Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.
Unless you and your company collect and incorporate in-app behavior activity into your DMP and customer modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data! FInds out how to fix the problem with this paper.
Mobile DMP: It's time to end mobile blindness across marketingJim Nichols
Provides a vision and a set of products for using mobile and mobile app data as the foundation for an omni-channel data management platform and approach.
From the beginning Apsalar has focused major attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming
companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies, retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and
measurement provider, choosing a product that is right for mcommerce will make a big difference to your business.
There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business.
Mobile Myth Busters
Mobile advertising is unique and introduces a number of new challenges for digital media professionals. One of the biggest challenges is wading through all the noise and data to separate fact from fiction. This session explores the myths vs. the realities of mobile media. It covers topics ranging from tracking to targeting, including the key players, products, and pricing models in the mobile media landscape.
Combining offline and online data to drive performance - ArabNet Riyadh 2015ArabNet ME
Speaker: Subra Krishnan, SVP Products and Marketing, Vizury, @subrakrishnan
Talk by Vizury; Combining offline and online data to drive performance
كلمة: تتبع المستخدمين والتحويلات في عالم غير متصل، فيزوري
المتحدث: صوبرا كريشنان، نائب رئيس المنتجات والتسويق، فيزوري @subrakrishnan
How are marketers combining their offline data with online data? How are they using it to drive performance and a stronger customer experience? What results are they seeing?
Digital Marketing Directions 2016: HSMAI NYCTim Peter
Tim Peter's presentation to HSMAI's New York City chapter about trends shaping digital marketing and distribution for travel executives. Covers mobile, OTA's, and key trends for 2016.
The speed with which the digital revolution rocked our worlds has been shocking. 76 percent of marketers surveyed by Adobe agreed that marketing has changed more in the last two years than in the past 50. As brand marketers, we were just figuring out social and e-commerce and then mobile hit and we had to start all over again.
We scrambled, letting the dizzying array of devices, jargon, and acronyms intimidate the hell out of us. We were on edge. With digital budgets nearly doubling each year in China, we felt like we were riding the tiger. We hit the panic button. We set up “digital divisions”, hired “digital people”, and charged our chief talent officers to write jargon-filled employment ads for outsider “digital pirates”. We hoped an influx of “digital people” would save us and our campaigns.
In 2014, however, the avalanche of digital change is beginning to abate a bit, making this the year to turn the corner on digital paranoia and begin to do really great work with a significant digital component. First, digital growth rates are coming back to earth. eMarketer forecasts digital growth rates in China will drop another 50% in 2014 and even drop into the single digits by 2017.
These rapidly dropping growth rates give brand marketers breathing room in 2014 to better align their budgets to match the shift of eyeballs to digital.
Second, smartphones and tablets are no longer “future” devices, but instead they have become a familiar and ordinary part of our everyday lives. Like our target demographics, we use smartphones and tablets on a daily basis, and better understand how to harness these platforms for effective brand communication.
Finally, as the digital dust settles, brand marketers are coming to realize that the core of advertising – great content delivered to audiences at scale – has not changed. The few so-called digital specialists we brought onboard are helping us to migrate great content and campaigns onto new platforms and measure results. We have learned, however, that great campaigns cannot be outsourced to “digital pirates”.
2014 is a year for brand marketers to realize the value of their work at the heart of advertising, and put themselves into the digital driver seat.
With the stage set to make 2014 the “catch up” year for digital in China, the aim of this “playbook” is to help brand marketers raise their digital IQs over the course of 2014 in sensible and measured ways. We have created a checklist of 8 “must-dos in digital for 2014” to be spaced out over the course of the year. The playbook can help brand marketers prioritize and become familiar with new tools and opportunities presented by digital, and to inspire and guide, rather than to overwhelm.
Apsalar App Fraud Index Report - July 2015James Nichols
A global study of click and IAP fraud that identifies that rates of fraud globally and in a broad range of countries in the Americas, Europe, and Australasia.
Well thought-out inventory management processes can reduce costs and save significant time throughout your organization. In this presentation, Ultra provides best practices overview to streamline inventory, and the webinar showcases resources needed for manual processing. See how inventory workflows and processes can be improved with dedicated inventory systems.
The Rise of Influencer Marketing in B2B TechnologyTraackr
This webinar deck reveals 6 influencer marketing shifts emerging in leading technology companies. Discover key findings from new industry research, brand-new data illustrating how influencers impact B2B organizations, and ways to apply the trends in practice to enable B2B success .
SunTseu - Welcome to the world of Marketing AutomationSunTseu
Welcome to the world of Marketing Automation !
If you ever wondered what is marketing automation, you'll find all your answers here !
Marketing Automation is the technology that allows companies to streamline, automate, and measure marketing tasks ans workflows so they can increase operational efficiency and grow revenue faster.
Several questions will be answered in this presentation about marketing automation such as :
- What is for ?
- Why does it matter ?
- What is the difference with CRM or email marketing ?
- What are its main features ?
Markets are changing faster than typical strategic planning cycles can support. Additionally, digital strategies are increasing interdependencies and exacerbating the strain on execution. Strategic planning often falls short because it’s not as fluid as it needs to be.
One thing we must consider is that there are—typically— a lot of assumptions being made about markets as well as the organization’s capacity to execute. Those assumptions often miss the mark when attempting to meet the ever-changing needs and expectations of shareholders and customers. Agile provides the opportunity to create the requisite adaptability to validate and adapt to as we understand our ability to deliver and the realizable value of our strategies.
This talk is targeted at senior managers seeking to understand how to leverage Agile to improve Strategic Execution. This talk will show how to build market sensing into strategic planning, how to design the execution model to provide valuable feedback, and how to prioritize learning to maximize return. The model has been developing over the years and has successfully responded to the assumptions and ambiguity facing firms. The reality is that it’s not that simple, but we have a model that can help.
Learning Outcomes:
• Understand how agile can enable strategy execution in rapidly evolving markets
• Quantify opportunities to accelerate learning to maximize business return
• Determine when and how to prioritize for learning over earning
Thinking through what implications the patterns hold for their businesses, companies can find ways to engage more fully with the digital economy—and cash in on its promise.
Embracing Humility: 5 ways you’re probably failing your customers, and what y...taraerobertson
You only know what you know. It’s no secret that customer retention is one of the most important factors when running and growing a SaaS business. But what happens when you’re failing your customers and you don’t even know it? In this session we will reveal 5 ways you’re probably failing your customers and how embracing humility will help you overcome them. From marketing to customer success, we will dive into some fail proof tactics that are guaranteed to help you decrease churn while also increasing your product engagement.
Embracing Humility: Five Ways You're Failing Your Customers - Tara Robertson ...Price Intelligently
When building a growing business, you can easily forget about the most important piece - your customer, especially with different tactics you may be using to grow. Tara Robertson in her presentation at Price Intelligently's SaaSFest 2016 walks us through powerful ways to embrace humility when building your growth machine to properly help your customers and thereby grow your business.
With the explosion of marketing technology which in itself is a reflection of the explosion of channels and consumer touchpoints in marketing more broadly it is all too easy to get mired in the technical and operational aspects of building out the marketing technology systems and lose sight of the human aspect of this mission. However, there is tremendous opportunity for competitive advantage by consciously architecting these solutions around humans, our customers and our staff.
Customers demand individualized and engaging experiences. So when you understand your customer’s journey and take a customer-first approach to marketing, it’s a win-win. This interactive session will give you an in-depth view into the world of CX, as well as simple strategies to get started in building a CX program and becoming your customer’s advocate.
Yard + Cubed - The State of Marketing Planning Whitepaper - Preparing for 2022 Yard Digital
Digital marketing agency Yard partnered with multi-touch attribution vendor Cubed and commissioned a YouGov survey of 1,000 marketing leaders, to determine the state of marketing planning in 2021. Here's a summary of the results and a roadmap to plan and succeed in 2022.
Fitness is changing and technology among other mega-trends are influencing what is the growing market of wellbeing, betterment, and wellness of which fitness is a part. Bryan O'Rourke and the fitness industry technology council share 5 key trends for 2019 and beyond for fitness, technology, wellbeing, betterment, wellness and more. Learn more via www.fittechcouncil.org , listen to the fitness + technology podcast , and please share this content and make comments. Thank you.
Did you know that 68 % of companies admit they are struggling to generate leads?
As a result, they struggle to make sales, and they are overspending their budget in Marketing.
When it comes to running your marketing, there are a few key points that you need to take into consideration in order to make it work for your business. But, what if I told you that there are some tactics that can work practically for any business if done in the right way.
In this FREE webinar, I’m going to share with you some of the top tactics for lead generations that are going to bring you the best ROI and sales.
What will you learn?
Interesting Digital Marketing Stats
Some of the top lead generation tactics & real examples
Marketing Tactics VS Marketing Strategy
Key takeaways
Key action points
Content and commerce: The way forward to engage with the consumers of the futureIksula
The very nature of consumer behaviour is at the cusp of a major shift. The smartphone generation, who have grown up with connected devices and high speed internet, now constitute a major chunk of online shoppers. Retail salespersons and word-of-mouth, the traditional sources of buying advice for consumers, have been supplanted by a far larger network of online communities, social media platforms and a deluge of user-generated content.
Brands and Retailers no longer control the narrative – it is in the hands of consumers. Modern consumers demand a rich, diverse and detailed content, and a unified experience across information channels. It is the brands’ job to keep up.
In this presentation, we discuss the genesis of this dynamic ecosystem, and how Brands and Retailers can adapt to it by keeping a flexible approach, updating their systems and processes, and leveraging user feedback and market signals to constantly fine-tune their Content Strategy.
Similar to Employee Buy-in And Engagement Rewards For Digital Transformation (20)
A safety data sheet (SDS), material safety data sheet (MSDS), or product safety data sheet (PSDS) are documents that list information relating to occupational safety and health for the use of various substances and products. SDSs are a widely used system for cataloging information on chemicals, chemical compounds, and chemical mixtures. An SDS for a substance is not primarily intended for use by the general consumer, focusing instead on the hazards of working with the material in an occupational setting.
A safety data sheet (SDS), material safety data sheet (MSDS), or product safety data sheet (PSDS) are documents that list information relating to occupational safety and health for the use of various substances and products. SDSs are a widely used system for cataloging information on chemicals, chemical compounds, and chemical mixtures. An SDS for a substance is not primarily intended for use by the general consumer, focusing instead on the hazards of working with the material in an occupational setting.
A safety data sheet (SDS), material safety data sheet (MSDS), or product safety data sheet (PSDS) are documents that list information relating to occupational safety and health for the use of various substances and products. SDSs are a widely used system for cataloging information on chemicals, chemical compounds, and chemical mixtures. An SDS for a substance is not primarily intended for use by the general consumer, focusing instead on the hazards of working with the material in an occupational setting.
ECO134 Analytical Report - Hydrocarbon RefrigerantMiel Van Opstal
ECO-134 is a reduced GWP replacement for HFC-134a (R134a) in medium temperature applications like heat pumps, air-cooled and water-cooled chillers, district heating and cooling systems, vending machines and beverage dispensers, CO2 cascade systems etc.
ECO32 Analytical Report - Hydrocarbon RefrigerantMiel Van Opstal
ECO-32 is a blend of high purity propane R290 and ethane R170. It is a reduced global-warming-potential (GWP) refrigerant. It is designed to replace R410a and R32 in most stationary residential and commercial air conditioning systems.
ECO22 Analytical Report - Hydrocarbon RefrigerantMiel Van Opstal
ECO-22 is a blend of dimethyl methane and trimethyl methane, two naturally occurring hydrocarbon refrigerant gases, used in medium- and low-temperature refrigerators. It is perfect for use in household and commercial air conditioning and refrigeration systems.
ECO32 Analytical Report - Hydrocarbon RefrigerantMiel Van Opstal
ECO-32 is a blend of high purity propane R290 and ethane R170. It is a reduced global-warming-potential (GWP) refrigerant. It is designed to replace R410a and R32 in most stationary residential and commercial air conditioning systems.
A GUIDE TO SURVIVING A FICTION INFUSED FUTUREMiel Van Opstal
Keynote on the future of marketing in an era where virtual worlds and physically enhanced realities define a consumer's identity by matching behavioral observations and contextual
data to turn them into a profile built out of statistical correlations.
This new reality requires marketers, brands and companies to design for always-on, continuous and assistive engagement. The consumer journey must be rebuilt.
A Guide to Surviving a Fiction Infused FutureMiel Van Opstal
Slide deck for the students of Vives College on the future of marketing, virtual identity and innovative retail solutions to deliver meaningful content and brand experiences and to build long term consumer relationships through transparent and ethical business operations.
Future Disruptive Consumer Engagement MethodsMiel Van Opstal
About the shift in consumer expectations and the opportunities artificial intelligence and automation bring to strengthen the relationship between brands and their customers. And about how growth hacking principles can bridge the conversation gap that still exists in contextual marketing strategies.
Shaping the future consumer life cycle with android and contextual marketing ...Miel Van Opstal
Thoughts on how personalized and intelligent conversational services are influencing responsive customer journeys and how customer-centric data collection is taking the brand relationship to a next level, beyond the ordinary loyalty programs.
The future is already here. We're experiencing a digital hangonver. Let's take a closer look at how artificial intelligence and wearables, ingestibles and digestibles are changing the world around us and how we are evolving to the state of singularity and transhumanism,
This was the closing keynote at the Strategic Marketing Day at the Proximus Towers in Brussels. Presented by Danny Devriendt, Wim Labie and Miel Van Opstal.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Employee Buy-in And Engagement Rewards For Digital Transformation
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Kenny Van Beeck & Miel Van Opstal
Emakina Belgium
Corporate innovation through digital transformation
Employee buy-in & engagement rewards
June 2 , 2017
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Highlight the opportunities employees
will enjoy as change ambassadors,
not only in terms of improving the
company’s trajectory
but
also by enriching their career history
and building their own personal brands
and reputations.
03 VALIDATE
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Communication amplification
requirements for employees
Make key messaging accessible and shareable.
Clearly define the required skill sets of the employees.
Provide ample coaching & training.
Clearly define the expectations of the employees.
03 VALIDATE
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Essential elements to drive
innovation awareness & - intelligence
When a company uses volunteers rather than conscripts.
When it offers training on how to think about innovation.
When executives strike an authentic tone.
When energy- and community-building offline events
(such as workshops or weekly cafeteria sessions)
supplement the online discussions.
03 VALIDATE
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Influencing employee behaviour through engaging experiences,
using game design principles
in decision-making applications and services.
Effective Gamification
04 ENGAGE
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Rewarding proxy behaviors will only
encourage those proxy behaviors.
The learner with the highest score
is not likely to be the user
that has learned the most.
QUALITY
QUANTITY
over
04 ENGAGE
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P A R T N E R I N Y O U R D I G I T A L T R A N S F O R M A T I O N
W W W . E M A K I N A . C O M
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1
O V E R V I E W
THE WORLD
AS WE
KNOW IT
3
2
4
5
HOW OUR
PHILOSOPHY FITS
IN THAT WORLD
A GLIMPSE
BEHIND
THE SCENES
CASE
STUDIES
HOW EMAKINA
WALKS
THE TALK
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T H E D I G I T A L E R A H A S C H A N G E D O U R
L I V E S F U N D A M E N T A L L Y
P A R T 1 T H E W O R L D A S W E K N O W I T
I N A L W A Y S - O N
C O N N E C T I V I T Y M O D E
WE ARE
S C R E E N S , P L A T F O R M S ,
D E V I C E S , l O T
WE USE
T H A T “ S H A R I N G I S
C A R I N G ”
WE THINK
L I M I T L E S S ( P R I V A T E )
D A T A G A T H E R I N G
WE ACCEPT
C O N V E N I E N C E A N D
E X P E R I E N C E
E V E R Y W H E R E
WE EXPECT
need
To adapt!
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I N T H E D I G I T A L
W O R L D
O F C O M P L E X I T Y
A N D P L E N T Y
P A R T 1 T H E W O R L D A S W E K N O W I T
T H E Q U E S T I O N I S :
H O W T O C R E A T E
I N T E R A C T I O N
AT T R A C T I O N
D I S T I N C T I O N
L O YA LT Y
R E TA I N M E N T
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B E R E L E V A N T ,
B E S I M P L E ,
B E I N T E L L I G E N T ,
P A R T 1 T H E W O R L D A S W E K N O W I T
C R E A T E A U N I Q U E
C U S T O M E R E X P E R I E N C E
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P A R T 2 E M A K I N A P H I L O S O P H Y
W E P U T T H E
C U S T O M E R
A T T H E
C E N T R E
T H E E X P E R I E N C E
S H A R E I T
A S H A R E A B L E ,
H I G H Q U A L I T Y U S E R
E X P E R I E N C E
WHAT MATTERS
FOR A CUSTOMER?
WHAT DOES A CUSTOMER DO
WITH THAT EXPERIENCE?
WHAT DOES A BRAND
NEED TO DELIVER?
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W E C R E A T E
SHAREABLE,
HIGH QUALITY USER
EXPERIENCES
AN ESSENTIAL,
SUSTAINABLE AND
PROFITABLE COMPETITIVE
ADVANTAGE
THE ECOSYSTEM
AND WHAT’S IN IT
FOR A BRAND?
IS THERE A MAGIC INGREDIENT
TO MAKE THIS HAPPEN?
P A R T 2 E M A K I N A P H I L O S O P H Y
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YOU ARE UNIQUE. SO ARE YOUR
CUSTOMERS:
DESIGN AND CREATE FOR UNIQUE
HUMAN BEHAVIOR
FORGET PASSE-PARTOUT SOLUTIONS
FORGET PERSONAS AND MASS TARGET GROUPS
FORGET A 360° CHANNEL APPROACH
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P A R T 2 E M A K I N A P H I L O S O P H Y
U N I Q U E U S E R
E X P E R I E N C E
T O G E T H E R
WE CAN CREATE A
L E T T H E M A G I C
H A P P E N
AND
FOR YOUR CUSTOMERS
W I T H
SMART DATA,
PERSONAL RELATIONSHIPS,
THE RIGHT CHANNELS,
AND THE
RIGHT TOOLS
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G R O U P S O F E X P E R T S ( n o s i l o s a p p r o a c h )
A G I L E W A Y O F W O R K I N G ( e . g . s c r u m )
F O L L O W T H E U S E R J O U R N E Y
P A R T N E R S H I P W I T H L O N G T E R M A D D E D V A L U E
I M U N A : I n i t i a t e – M e a s u r e – U n d e r s t a n d – A c t
B E S T I N C L A S S C O M P A N Y
W I N N I N G C U S T O M E R E X P E R I E N C E
W E W ORK ACCORDING TO YOUR NEEDS AND
BUSINESS GOALS
W E OFFER STRATEGIC GUIDANCE AND
BUSINESS DEVELOPMENT
W E WANT YOU TO EXCEL
P A R T 3 H O W W E W A L K T H E T A L K
user
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INSIGHTS & ADVISORY SERVICES
Services - Consumers insights - Target research - Innovation workshops -
Qualitative and quantitative research - Social media analysis - User testing -
social trends - Ethnology - Pre and post-testing - …
W EB BUILDING
Business requirements - Functional analysis / User Stories / Product Roadmap -
Information architecture - Responsive web design - Content production - Website
development - Intranet & extranet - CMS implementation - IT
integration - Search Engine Optimization & traffic analysis - …
DIGITAL MARKETING
Smart data - Data analysis - Analytics - Production - Strategic planning –
Strategic advice - Direct & inbound marketing - CRM - Social media marketing - …
P A R T 3 H O W W E W A L K T H E T A L K
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P A R T 3 H O W W E W A L K T H E T A L K
CONNECTED COMMERCE
Studies & consulting – UX Design - Customer journey transformation -
Information Architecture - Master data - Deployment of connected trade
platforms - PIM / ERP software integration - Integration with logistics and
transport platforms - Activation and demand generation campaigns - Conversion
optimisation - Performance measurement – Hosting - …
CONTENT PRODUCTION
Social media strategy - community & conversation management - social CRM -
Tone of voice - DNS for brands - storytelling - gamification - engagement strategy
- activation - editorial management - ….
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P A R T 3 H O W W E W A L K T H E T A L K
APPLICATIONS - INNOVATION & DESIGN
Mobile apps - Touchscreens - Gestured controlled development -
Advergaming - Apple Watch & Android wear - IoT - Digital reality -
(Augmented reality - Virtual reality - Cardboard - 360° videos - Interactive
installations - Web apps - …
COMMUNICATION & BRANDS
Integrated cross-channel strategy - Comprehensive brand management - Strategic
planning - Differentiation - Business ideas – Ecosystems - Consumer insights -
Strategic tools – Innovation - Brand identity & positioning - Social media strategy -
Engagement platforms - …
MEDIA BUYING & MEDIA PLANNING
Media strategy - Buying support - Media planning - Return on investment by
optimisation - Online publicity - Banner ads - Viral and buzz marketing –
Informercials - …
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A M S T E R D A M
V I E N N A
Z A G R E B
S A L Z B U R G
Z U R I C H
L A U S A N N E
G E N E V A
L I M O G E S
P A R I S
B R U S S E L S
A N D H E A D Q U A R T E R S
S T O C K H O L M
P A R T 4 E M A K I N A B E H I N D T H E S C E N E S
E M A K I N A G R O U P
& B E L G I U M
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F A C T S & F I G U R E S
P A R T 4 E M A K I N A B E H I N D T H E S C E N E S
EMPLOYEES
800
OFFICES
15
COUNTRIES
9
CONTINENTS
3
FULL-SERVICE
GROUP
360 5k 77.3 3
CLIENTS
PROJECTS / YEAR
MIO € TURNOVER
IN FY 2016
TOP-3 INDEPENDENT
EUROPEAN GROUPS
2006 800% 54,6%
LISTED ON
ALTERNEXT
10-YEAR
GROW TH
GROW TH OVER
LAST 3 YEARS
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P A R T 5 C A S E S T U D I E S
Successful transformation and transition to
the new brand
Plug & Play template in 6 language
versions
Dynamic content for 170 destinations
Reduced workload
2
3
4
1
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P A R T 5 C A S E S T U D I E S
A long journey with light refreshments
Progressively start segmenting
A seamless experience
Facilitating the CRM-teams
A continuous process
1
2
3
4
5
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P A R T 5 C A S E S T U D I E S
The 4 SUNWEB-Challenges
The Customer Journey
Implicit and explicit data
Marketing Automation
The clear uplift of quality and performance
1
2
3
4
5
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THANK YOU
A L L T H E I M A G E S U S E D I N T H I S D O C U M E N T A R E F O R P R E S E N T A T I O N
P U R P O S E O N L Y A N D C A N ’ T B E U S E D
Editor's Notes
Key drivers and at the same time the accellerators are social media, mobile and digital technology. Everything evolves at an exponentially growing pace.
Kenny: Data-driven insights are changing the ways of doing business at companies. Many companies are stressed that they need "an experimentation mentality."
Kenny: We need quantifiable data to scientifically back up your assumptions
Map and identify your employees’ skills, identify the possible ambassadors and chain influencers (change agents), lead by example and plan your communication
Customer Experience: Refactor towards a customer experience that occurs primarily in the digital world.
Exmployee Experience: Companies that effectively manage digital technology can expect to gain in one or more of three areas :
improved customer experience and engagement,
efficiency in operations
and new lines of business.
Without employee buy-in, the transformation is doomed to fail. Employees are the most important stakeholder in the effective execution of the digital transformation
Change ambassadors, chain leaders or transformation communication amplifiers. Without them, it will be very difficult to maintain employee engagement throughout the entire process. They can be sourced internally and depending on their measured impact, their actions should affect the speed of their career growth path and assigned responsibilities.
Kenny: There are four types of employees and their degree of engagement and potential as a change ambassador depends on the context and environment of their daily job. Supermatrixed employees are more engaged because they have a better and more global understanding of what is happening, compared to nonmatrixed employees that live within the silo of a business unit or department.
Kenny: INSPIRE (PURPOSE) – EQUIP + EMPOWER (PLATFORM) – FEED (PULSE)
Start by helping employees understand the broader vision and mission of the organization as well as how their individual roles are integral to the whole.
Take regular short pulse surveys to assess the mood and the mindset of staff.
EXTRA BACKGROUND
To increase your response rate, keep the surveys brief and ask your questions in a conversational tone: Are you happy with your job? What is your favorite part of your job? What one thing would you like to improve? Depending on the responses, it may be necessary to put a brand ambassador program on hold to address concerns, improve morale and strengthen culture. Or, it may be fine to forge ahead and work with a core group of highly engaged employees to get the ball rolling.
Give employees the tools and resources they need to be successful. Develop a written and accessible guide that outlines the do’s and don’ts of representing a brand online. Ensure that the parameters are clear so that employees understand expectations. In addition, arm employees with talking points and a quick “elevator” pitch – a short speech that gets to the heart of what a brand does and represents. Work with them to develop the right words: words with which they identify and that come naturally.
Provide employees with opportunities to voice their opinions in a constructive manner. Regular surveys, intranet blog posts with comments, town hall meetings and office hours are just a few ways to get two-way communication flowing. Pay attention to what employees are saying and make appropriate changes to validate their concerns. In the social media sphere, keep tabs on conversations but maintain some distance so that employees feel free to express their thoughts.
Give employees something to talk about. Send updates every week or two to call out creative and fun campaigns, significant milestones, awards and wins, community involvement, and other notable news and developments. Regular, positive updates can help build enthusiasm and pride among staff. With updates, insert shareable links, hashtags and even memes that make it quick and easy not only to post on social media but also to stay on message.
When employees are inspired and enthusiastic about their jobs and their companies, being a brand ambassador will come more naturally.
Nonetheless, it’s important to acknowledge the impact of these individuals and their efforts, easy or not.
Be sure to recognize positive examples and relay the impacts on the larger organization.
Kenny: Better results follow when a problem is presented in stages (to avoid overwhelming the participants)Saucisseren / turn large stories into a series of snackable and bite-size chapters, facilitating a smooth information intake and enabling better comprehension of the expectations and desired actions.
The clarity of expectations is a foundation for building an engaged workforce. Clear and accountable roles are amongst the key drivers.
Ensure that the message resonates with the employees and that they feel comfortable sharing the message to their network.
Writing engaging and convincing copy is not a talent everybody has, the same goes for ‘community interaction’ and ‘conversation management’.
Make sure all ‘volunteer ambassadors’ have the same ‘basic skills’ and then provide training sessions to help them grow, improve & upgrade.
Kenny: Mention Emakina Sparks sessions for introducing innovation + trends and sharing insights and learnings
Kenny: Benefits of adding a gamification factor to an implementation of a digital transformation scenario in which employees have been invited to actively contribute to the phased the roll-out.
Gamification is the process of taking something that already exists – a website, an enterprise application, an online community – and integrating game mechanics into it to motivate participation, engagement, and loyalty.
Effective gamification is influencing human behaviour through engaging experiences, using game design principles in decision-making applications and services.
Kenny: make sure that the requested interaction is meaningful and that the required engagement contributes to a learning process. Cumulation of ‘points’ or ‘tokens’ based on likes or clicks in exchange for extrinsic rewards rarely leads to dedicated engagement or process understanding.
Most organizations often use extrinsic incentives to motivate their employees which, at times fail to intrinsically motivate them to work.
Such external rewards are good if they are aligned with internal psychological need of the user.
On practical ground, it is much more effective to practice intrinsic motivators like social competition and continuous feedback highlighting achievements and mastery levels.
Kenny: key elements and building blocks of a reputation. (=intrinsic motivation values)
Kenny: Give employees the motivation to do something(the chance to win, receive rewards or gain recognition)
Give employees the ability to carry out a task – by facilitating it, or breaking each task into bite-size chunks, increasing the perceived capability for the employee
Give employees a trigger or cue to complete the action
When the product is broken or the trust is gone, adding a fun factor will not help you succeed in your mission. Motivation to participate will decrease and engagement will fade.
It’s not because there is a lot of activity on the internal or external communication channels that the transformation or change implentation has been successful. Make sure you set the right KPIs to measure qualitative impact and constructive interaction.