This document discusses optimal lengths for various types of digital content. It provides guidelines for the ideal lengths of tweets (100 characters), Facebook posts (less than 40 characters), Google+ headlines (less than 60 characters), blog post headlines (6 words), blog posts (1,600 words), paragraphs (40-55 characters per line), email subject lines (28-39 characters), and attention spans (10-18 minutes). It also recommends optimal lengths for domain names (8 characters) and changes to Google search results that limit titles to around 60 characters.
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
Digital Social Commerce Forecast (April 2015)Miel Van Opstal
The times are changing. Consumer interaction is changing. The way we consume information and have conversations is changing. How is this impacting business today?
This presentation was given April 14, 2015 at Unser in Denver, CO.
Influencer marketing, brand advocates, brand ambassadors or social amplification, it's all the same. But it only works if you set things up right. How does it work?
I gave this keynote at the Social Media Day event at Proximus on March 17.
New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.
This keynote was made for the VLCM community and has been presented in Dutch (Flemish).
https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
Digital Social Commerce Forecast (April 2015)Miel Van Opstal
The times are changing. Consumer interaction is changing. The way we consume information and have conversations is changing. How is this impacting business today?
This presentation was given April 14, 2015 at Unser in Denver, CO.
Influencer marketing, brand advocates, brand ambassadors or social amplification, it's all the same. But it only works if you set things up right. How does it work?
I gave this keynote at the Social Media Day event at Proximus on March 17.
New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.
This keynote was made for the VLCM community and has been presented in Dutch (Flemish).
https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. For more details visit at https://bit.ly/2WuMIAM
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
What is search engine optimization (SEO) and why does it matter for researchers? This talk looks at how search engines understand and rank academic publications, and considers the importance of the structure of the text, the language used, and the links to publications from other web pages. This talk formed the first part of a workshop during the British Ecological Society's Annual Conference in Edinburgh in December 2015. The workshop then proceeded into practical exercises for the participating researchers to practise writing well-pitched keywords, meaningful titles, and well-balanced abstracts.
Email 101 presented by Scott Pearson. The presentation is a great resource for marketers who are just beginning email marketing campaigns. Also a outstanding refresher for people who are in the industry and looking to freshen up on strategy and foundation.
This is an hour course on best practices in online marketing, offering a start for beginners in the area of social media, website development, SEO, and more
If you haven’t thought about your email strategy in a while (or ever), now is the time!
An email list built from your site and in person has tremendous potential value — value that doing the same old thing or taking no action at all won’t tap. Regardless if you are a blogger or a small business, making sure you build a relationship with your visitors, keep them coming back and in most cases taking some action should be your goal. Each person who takes time to visit your site AND join your email list should be handled like gold, as that’s a very passionate client, customer or subscriber.
In this presentation, we’ll share tips and essential steps to take to make sure you’re leveraging your email marketing list to grow your business or subscriber base effectively.
We will cover:
· Why you may want to think about using an email service provider
· How mobile is impacting email marketing readership
· How to build an email that gets results in this short attention span era
· How to build a killer subject line
· How to turn more website visitors into new email contacts
· How to automate timely engagement with new contacts
· How to do get results by sending more relevant emails
Using machine learning and correlative data models, we set out to explore and highlight the structural and linguistic trends that are defining how digital content performs.
The following report shows you how to adapt your content to maximize engagement with your audience.
Enjoy!
Michael Pranikoff - PRSA Northeast Conference 9/11/08Michael Pranikoff
PR In A Web 2.0 World - Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at the PRSA Northeast Conference on 9/11/08 in Buffalo, NY
Blog Post length case study:
Blog Post Length Elements:
When it comes to blog post length, many bloggers wonder whether size really matters.
The more accurate response is that what works for a specific post on a given blog depends on the audience, the post topic, and the blog category.
3 Bears approach to blog post length
In terms of size, blog post length tends to follow a three bears distribution: short, medium and long.
1. Short. (About 350 to 500 words.) Many bloggers prefer to post less content more frequently. The challenge is that this is a sweet spot for content generating firms that excel at search optimization. As a result, I recommend bloggers place themselves in a higher word count category to reduce competition. Don’t do this if you need to use filler content and extra words.
2. Medium. (550 to 1,000 words.) This is attributable to the pressures on readers’ attention span and efficiency.
3. Long. (Over 1,000 words.) In my experience, longer posts are among my most successful ones.
Eric Vanbuskirk - SEMrush for Topic Gap Analysissemrush_webinars
One of the fastest growing areas of SEO and content strategy is comprehensive, holistic topic coverage for blogs and websites. Google’s Hummingbird filter has changed how content is ranked. Keywords don’t matter anymore. It's all about semantic search. Leveraging semantic associations throughout your site can boost your rankings (a lot!)
Problems occur when website and blog content become too broad and diverge from overarching themes. There are very few products outside enterprise software which can help users to find topic gaps and avoid this so-called "topic creep."
Data analyst extraordinaire, Eric Van Buskirk demonstrates how to do topic research for your blogs and websites by using several tools within the SEMrush interface.
A safety data sheet (SDS), material safety data sheet (MSDS), or product safety data sheet (PSDS) are documents that list information relating to occupational safety and health for the use of various substances and products. SDSs are a widely used system for cataloging information on chemicals, chemical compounds, and chemical mixtures. An SDS for a substance is not primarily intended for use by the general consumer, focusing instead on the hazards of working with the material in an occupational setting.
A safety data sheet (SDS), material safety data sheet (MSDS), or product safety data sheet (PSDS) are documents that list information relating to occupational safety and health for the use of various substances and products. SDSs are a widely used system for cataloging information on chemicals, chemical compounds, and chemical mixtures. An SDS for a substance is not primarily intended for use by the general consumer, focusing instead on the hazards of working with the material in an occupational setting.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. For more details visit at https://bit.ly/2WuMIAM
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
What is search engine optimization (SEO) and why does it matter for researchers? This talk looks at how search engines understand and rank academic publications, and considers the importance of the structure of the text, the language used, and the links to publications from other web pages. This talk formed the first part of a workshop during the British Ecological Society's Annual Conference in Edinburgh in December 2015. The workshop then proceeded into practical exercises for the participating researchers to practise writing well-pitched keywords, meaningful titles, and well-balanced abstracts.
Email 101 presented by Scott Pearson. The presentation is a great resource for marketers who are just beginning email marketing campaigns. Also a outstanding refresher for people who are in the industry and looking to freshen up on strategy and foundation.
This is an hour course on best practices in online marketing, offering a start for beginners in the area of social media, website development, SEO, and more
If you haven’t thought about your email strategy in a while (or ever), now is the time!
An email list built from your site and in person has tremendous potential value — value that doing the same old thing or taking no action at all won’t tap. Regardless if you are a blogger or a small business, making sure you build a relationship with your visitors, keep them coming back and in most cases taking some action should be your goal. Each person who takes time to visit your site AND join your email list should be handled like gold, as that’s a very passionate client, customer or subscriber.
In this presentation, we’ll share tips and essential steps to take to make sure you’re leveraging your email marketing list to grow your business or subscriber base effectively.
We will cover:
· Why you may want to think about using an email service provider
· How mobile is impacting email marketing readership
· How to build an email that gets results in this short attention span era
· How to build a killer subject line
· How to turn more website visitors into new email contacts
· How to automate timely engagement with new contacts
· How to do get results by sending more relevant emails
Using machine learning and correlative data models, we set out to explore and highlight the structural and linguistic trends that are defining how digital content performs.
The following report shows you how to adapt your content to maximize engagement with your audience.
Enjoy!
Michael Pranikoff - PRSA Northeast Conference 9/11/08Michael Pranikoff
PR In A Web 2.0 World - Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at the PRSA Northeast Conference on 9/11/08 in Buffalo, NY
Blog Post length case study:
Blog Post Length Elements:
When it comes to blog post length, many bloggers wonder whether size really matters.
The more accurate response is that what works for a specific post on a given blog depends on the audience, the post topic, and the blog category.
3 Bears approach to blog post length
In terms of size, blog post length tends to follow a three bears distribution: short, medium and long.
1. Short. (About 350 to 500 words.) Many bloggers prefer to post less content more frequently. The challenge is that this is a sweet spot for content generating firms that excel at search optimization. As a result, I recommend bloggers place themselves in a higher word count category to reduce competition. Don’t do this if you need to use filler content and extra words.
2. Medium. (550 to 1,000 words.) This is attributable to the pressures on readers’ attention span and efficiency.
3. Long. (Over 1,000 words.) In my experience, longer posts are among my most successful ones.
Eric Vanbuskirk - SEMrush for Topic Gap Analysissemrush_webinars
One of the fastest growing areas of SEO and content strategy is comprehensive, holistic topic coverage for blogs and websites. Google’s Hummingbird filter has changed how content is ranked. Keywords don’t matter anymore. It's all about semantic search. Leveraging semantic associations throughout your site can boost your rankings (a lot!)
Problems occur when website and blog content become too broad and diverge from overarching themes. There are very few products outside enterprise software which can help users to find topic gaps and avoid this so-called "topic creep."
Data analyst extraordinaire, Eric Van Buskirk demonstrates how to do topic research for your blogs and websites by using several tools within the SEMrush interface.
A safety data sheet (SDS), material safety data sheet (MSDS), or product safety data sheet (PSDS) are documents that list information relating to occupational safety and health for the use of various substances and products. SDSs are a widely used system for cataloging information on chemicals, chemical compounds, and chemical mixtures. An SDS for a substance is not primarily intended for use by the general consumer, focusing instead on the hazards of working with the material in an occupational setting.
A safety data sheet (SDS), material safety data sheet (MSDS), or product safety data sheet (PSDS) are documents that list information relating to occupational safety and health for the use of various substances and products. SDSs are a widely used system for cataloging information on chemicals, chemical compounds, and chemical mixtures. An SDS for a substance is not primarily intended for use by the general consumer, focusing instead on the hazards of working with the material in an occupational setting.
A safety data sheet (SDS), material safety data sheet (MSDS), or product safety data sheet (PSDS) are documents that list information relating to occupational safety and health for the use of various substances and products. SDSs are a widely used system for cataloging information on chemicals, chemical compounds, and chemical mixtures. An SDS for a substance is not primarily intended for use by the general consumer, focusing instead on the hazards of working with the material in an occupational setting.
ECO134 Analytical Report - Hydrocarbon RefrigerantMiel Van Opstal
ECO-134 is a reduced GWP replacement for HFC-134a (R134a) in medium temperature applications like heat pumps, air-cooled and water-cooled chillers, district heating and cooling systems, vending machines and beverage dispensers, CO2 cascade systems etc.
ECO32 Analytical Report - Hydrocarbon RefrigerantMiel Van Opstal
ECO-32 is a blend of high purity propane R290 and ethane R170. It is a reduced global-warming-potential (GWP) refrigerant. It is designed to replace R410a and R32 in most stationary residential and commercial air conditioning systems.
ECO22 Analytical Report - Hydrocarbon RefrigerantMiel Van Opstal
ECO-22 is a blend of dimethyl methane and trimethyl methane, two naturally occurring hydrocarbon refrigerant gases, used in medium- and low-temperature refrigerators. It is perfect for use in household and commercial air conditioning and refrigeration systems.
ECO32 Analytical Report - Hydrocarbon RefrigerantMiel Van Opstal
ECO-32 is a blend of high purity propane R290 and ethane R170. It is a reduced global-warming-potential (GWP) refrigerant. It is designed to replace R410a and R32 in most stationary residential and commercial air conditioning systems.
A GUIDE TO SURVIVING A FICTION INFUSED FUTUREMiel Van Opstal
Keynote on the future of marketing in an era where virtual worlds and physically enhanced realities define a consumer's identity by matching behavioral observations and contextual
data to turn them into a profile built out of statistical correlations.
This new reality requires marketers, brands and companies to design for always-on, continuous and assistive engagement. The consumer journey must be rebuilt.
A Guide to Surviving a Fiction Infused FutureMiel Van Opstal
Slide deck for the students of Vives College on the future of marketing, virtual identity and innovative retail solutions to deliver meaningful content and brand experiences and to build long term consumer relationships through transparent and ethical business operations.
Future Disruptive Consumer Engagement MethodsMiel Van Opstal
About the shift in consumer expectations and the opportunities artificial intelligence and automation bring to strengthen the relationship between brands and their customers. And about how growth hacking principles can bridge the conversation gap that still exists in contextual marketing strategies.
Shaping the future consumer life cycle with android and contextual marketing ...Miel Van Opstal
Thoughts on how personalized and intelligent conversational services are influencing responsive customer journeys and how customer-centric data collection is taking the brand relationship to a next level, beyond the ordinary loyalty programs.
Employee Buy-in And Engagement Rewards For Digital TransformationMiel Van Opstal
Like many change programs, corporate transformations and the communication about them often fail to meet expectations. That’s not surprising: they require employees to change their mind-sets and behaviors, and an organization to make cultural changes and rewire itself across functions.
Many leaders focus on long-term changes or holistic service redesigns and don’t expect any financial impact from them for two to three years.
Employees may become frustrated during this period and disengage. Using the right mechanisms, you can create the motivation context for a dedicated engagement and source more support for the duration of the process.
Co-presented with Kenny Van Beeck | CRM & Data Strategist @ Emakina
The future is already here. We're experiencing a digital hangonver. Let's take a closer look at how artificial intelligence and wearables, ingestibles and digestibles are changing the world around us and how we are evolving to the state of singularity and transhumanism,
This was the closing keynote at the Strategic Marketing Day at the Proximus Towers in Brussels. Presented by Danny Devriendt, Wim Labie and Miel Van Opstal.
Building A Successful Digital Customer JourneyMiel Van Opstal
An overview of the mindset and elements to build a successful digital marketing strategy and compelling consumer journey with an effective conversion funnel.
Artificial Intelligence is driving contextual marketing automation, but is this really a good evolution? There is need to think about the devolution of our human skills and the trade-offs we need to make in terms of sacrificing our private data in return for a meaningful service.
Keynote for Colruyt Group for an innovation / R&D inspiration meeting about the coming changes in consumer technology and the impact they have on retail and point-of-sales interaction.
Managing The Future Expectations Of The Hyper-Connected ConsumerMiel Van Opstal
This was a keynote I gave for Colruyt Group, about the future of retail POS interaction opportunities and behavioral consumer trends. The talk focuses on contextually relevant content delivery, defined by Google as micro-moments.
Understanding social selling social media day academy - new path to purchaseMiel Van Opstal
Video and visual input are the main audience communication tools nowadays. The most effective way to reach someone today is with snackable content, delivered in its most preferred container: a short video clip. Technology can help, but social selling is about building stronger relationships with potential buyers, stake holders and other audience segments. It’s based on an authentic sense of empathy and a deep understanding of the problems they face and proposing simple and easy-to-implement solutions to these problems to become a relevant and trusted reliable source of information in your target audience’s life.
What works when you need to build trust? How do you measure success? Let’s take a better a look at the current market to understand why Twitter is betting big on its native video player, and why Facebook and YouTube have become such fierce competitors for our eyeballs.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
22. Size matters
100 characters is the engagement sweet spot for a tweet.
Tweets shorter than 100 characters get a 17% higher engagement rate.
The ideal length of a Facebook post is less than 40 characters
40-character posts received 86 percent higher engagement
Posts with 80 characters or less receive 66% higher engagement
24. Size matters
The ideal length of a Google+ headline is less than 60 characters
Google changed the layout of posts so that you only see three
lines of the original post before you see “Read more” link. In
other words, your first sentence has to be a gripping teaser to
get people to click “Read More.”
25. Size matters
The ideal length of a Google+ headline is less than 60 characters
Google changed the layout of posts so that you only see three
lines of the original post before you see “Read more” link. In
other words, your first sentence has to be a gripping teaser to
get people to click “Read More.”
The ideal length of a headline is 6 words
The ideal length of a blog post is 7 minutes, 1,600 words
27. Size matters
The ideal width of a paragraph is 40-55 characters
Content width can give the appearance of simplicity or complexity
Content width is key to maximizing reader comprehension
or in other words, a content column that varies between 250-350 pixels
wide (it depends on font size and choice).
Forty and 55 characters per line means about 8 to 11 words.
28. Size matters
The ideal length of an email subject line 28-39 characters
A study released by Mailer Mailer around the same time as
MailChimp’s study found a slight bump in opens and clicks at a
certain range of characters. Here is their analysis:
4–15 characters: 15.2% open; 3.1% click
16–27 characters: 11.6% open; 3.8% click
28–39 characters: 12.2% open; 4% click
40–50 characters: 11.9% open; 2.8% click
51+ characters: 10.4% open; 1.8% click
29. Size matters
Scientists seem to agree on a range of 10 to 18 minutes for how long most people can pay
attention before they check out. The physiological reason behind this is that new
information must be processed by the brain, resulting in a huge use of glucose, oxygen,
and blood flow as brain neurons fire and burn energy. This loss of energy leads to fatigue.
30. Size matters
Recent changes to the design of Google’s results pages mean that the
maximum length for titles is around 60 characters.
The ideal length of a domain name is 8 characters
Because
- it’s short
- Easy to remember
- Easy to spell
- Descriptive or brandable
- No numbers, no hyphens
- Preferably .com (internationality)