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Understanding social selling social media day academy - new path to purchase

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Video and visual input are the main audience communication tools nowadays. The most effective way to reach someone today is with snackable content, delivered in its most preferred container: a short video clip. Technology can help, but social selling is about building stronger relationships with potential buyers, stake holders and other audience segments. It’s based on an authentic sense of empathy and a deep understanding of the problems they face and proposing simple and easy-to-implement solutions to these problems to become a relevant and trusted reliable source of information in your target audience’s life.

What works when you need to build trust? How do you measure success? Let’s take a better a look at the current market to understand why Twitter is betting big on its native video player, and why Facebook and YouTube have become such fierce competitors for our eyeballs.

Published in: Marketing

Understanding social selling social media day academy - new path to purchase

  1. 1. In The Age Of Consumer Empowerment MIEL VAN OPSTAL | FEB. 5, 2015 UNDERSTANDING SOCIAL SELLING – NEW PATH TO PURCHASE
  2. 2. “Interesting content is a top 3 reason people follow brands on social media.” Content+ Interesting content should be a top 3 reason people want to subscribe to your newsletter or join your community.
  3. 3. A FACEBOOK PAGE WITH 400,000+ LIKES IS WORTH LESS THAN A(N E-MAIL) LIST OF 15,000 VERIFIED & COMMITTED PROFILES.
  4. 4. WHERE WILL YOU HELP YOUR CUSTOMERS TOMORROW?
  5. 5. Generations X, Y and Z
  6. 6. BAD RELIGION – STRANGER THAN FICTION
  7. 7. COLLECT DATA. MEASURE EVERYTHING. ANALYZE. SPEND. MONEY.
  8. 8. Source: socialmarketingwriting 92.6% makes purchasing decisions based on visuals
  9. 9. SOCIAL MEDIA IS THE BETWEEN ZMOT & UMOT
  10. 10. SOCIAL MEDIA IS THE IN A DIGITAL ECOSYSTEM
  11. 11. Source: Lee Odden
  12. 12. Source: GetVerde
  13. 13. the buyer process is changing faster than organizations are responding to it. (Source)
  14. 14. Attract Convert Deliver Upsell ReferralEngage Nurture Shift in consumer behavior Problem? Options? Evaluate Choose/Buy Experience Complete Recommend
  15. 15. Attract Convert Deliver Upsell ReferralEngage Nurture Shift in consumer behavior Problem? Options? Evaluate Choose/Buy Experience Complete Recommend
  16. 16. B2B buyers complete up to 90% of the buying process before they contact a potential supplier. On average, decision makers consume five pieces of content before being ready to speak to a sales rep.
  17. 17. The availability of product and service information on the web and through social networks has fundamentally transformed the marketing and sales funnel, putting pressure on Marketing and Sales to align both process and content/messages. Aberdeen Group
  18. 18. The availability of product and service information on the web and through social networks has fundamentally transformed the marketing and sales funnel, putting pressure on Marketing and Sales to align both process and content/messages. Aberdeen Group
  19. 19. It can happen any moment. Be prepared.
  20. 20. linkedin.com/in/mielvo twitter.com/coolz0r +32 472 675 692 Much Obliged!

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