Hospitality companies are using cloud services and data from various sources like social media and sales to improve customer experience, gain insights, and make informed decisions. They are able to improve network operations, communication between employees and customers, and generate more revenue. CEOs are facing challenges to meet rising digital customer expectations around personalization, a single customer view, and mobile-first services.
Digital Transformation In The Hotel IndustryScopernia
Presentation for the GM's of Benelux Accor hotels in Amsterdam. How recognise the patterns of disruption and develop your own plan to understand and deal with transformation.
According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10% of the workforce, by 2022.
Emerging markets - including the Middle East, Africa, Asia and the Pacific – are the new tourist destinations that are increasingly drawing crowds.
What does the content of your marketing communications say about how much your company values its current customers? Interactions with existing customers tend to fall into one of the following categories: a bill, an up-sell offer, a cross-sell attempt, or a renewal offer. There may be some customer value in these actions, but they tend to benefit the company more than the customer.
This is a presentation delivered by Katie King at the UKInbound tourism conference, on "How can marketing professionals adapt to survive & thrive in a world of AI?"
https://www.ukinbound.org/events/tourism-marketing-in-a-digital-age-seminar/
Digital Transformation In The Hotel IndustryScopernia
Presentation for the GM's of Benelux Accor hotels in Amsterdam. How recognise the patterns of disruption and develop your own plan to understand and deal with transformation.
According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10% of the workforce, by 2022.
Emerging markets - including the Middle East, Africa, Asia and the Pacific – are the new tourist destinations that are increasingly drawing crowds.
What does the content of your marketing communications say about how much your company values its current customers? Interactions with existing customers tend to fall into one of the following categories: a bill, an up-sell offer, a cross-sell attempt, or a renewal offer. There may be some customer value in these actions, but they tend to benefit the company more than the customer.
This is a presentation delivered by Katie King at the UKInbound tourism conference, on "How can marketing professionals adapt to survive & thrive in a world of AI?"
https://www.ukinbound.org/events/tourism-marketing-in-a-digital-age-seminar/
Marriott International, Inc. is an American diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by President and Chief Executive Officer Arne Sorenson. Today, Marriott International has more than 3,800 properties in over 74 countries and territories around the world.
Digital transformation in the Tourism Sector - University Of Salford ManchesterEmre Dirlik
In this report, the first phase of the digital business and entrepreneurship module within the digital business division of Salford University, Digital Business: Sector Investigation and Infographic, research will be conducted, analysis and information will be provided on the Tourism industry.
In this direction, it includes the strategic contributions to the sector by critically reviewing the tourism sector and evaluating the value and benefits of digital transformation in the sector. In addition, the report includes the infographic of the tourism sector by analyzing information from business owners and suppliers using Bloomberg, SWOT and sector reports.
In the report, the current environment required for digital transformation was reviewed in the tourism sector and the vuca technique was used to characterize leadership.
Online distribution for the hotel industry in Germany, Austria and Switzerland (DACH) is becoming increasingly important. On average, today in the DACH region already 27% of bookings are generated electronically in real-time through online booking agencies (OTA), hotel websites, global reservation systems (GDS), central reservation systems (CRS) of hotel chains and hotel cooperation or social media platforms. This represents an estimated turnover of over 7.5 billion euros. These are some of the results of a joint survey by the German Hotel Association (IHA), the Austrian Hotel Association (ÖHV) and the Swiss Hotel Association (hotelleriesuisse) in collaboration with the Institute for Tourism of the University of Applied Sciences Western Switzerland Valais (HES-SO Valais) in Sierre.
The hotel associations of the three countries have measured for several years now in independent surveys market shares and developments in the respective distribution channels. For the first time, a uniform data set has been established with scientific support in Germany, Austria and Switzerland in order to analyze the overall developments in hotel sales in a transnational context.
According to the study which was conducted between December 2011 and January 2012 and based on the responses of 1,400 hotels in Ger-many, Austria and Switzerland, online travel agencies (OTA) have reached a market share of 19% (D-A-CH). OTAs dominate electronic distribution with the proportion in Germany (20%) exceeding those of Switzerland (16%) and Austria (13%). The trend towards online booking channels is unbroken, while both traditional direct sales and sales generated by tourism partners (e.g. travel agencies, tourism organizations) are constantly declining.
Hotel Reservation System (HRS), Hotel.de and Booking.com are the most widely used OTAs in Germany, Austria and Switzerland. Booking.com with 43% in Austria and 53% in Switzerland is the dominant platform in these countries.
Digital marketing in tourism and hospitality is defined as the use of digital channels to promote a travel, tourism and hospitality related products or services.
COVID-19 Impact on Hospitality Industry And How to Recover From this Pandemic?RateGain®
Gathering market insights from US, Europe, and China of hotel bookings and flight activity seen on a daily basis to help in navigating the uncharted waters of COVID 19, insights highlighting major cities of European regions like Italy, France, Iberia, Baltic, etc and showcasing the new reservation volumes of top cities in the USA using data from RateGain. In this joint webinar, It is emphasized that although times have been tough during this crisis, Current searches for within drive destinations have increased Y-O-Y and future searches for the second half of 2020 has increased as per the research done by Sojern.
Hope for a #bettertomorrow with smart distribution and strategize social media marketing for effective communication because the road to recovery will heavily depend on the next big trend that will be seen in the travel and hospitality industry worldwide.
To download the research, visit : https://bit.ly/3ayYmOl
A look at the state of location-based check-ins today and the need for a global standard for check-ins and check-outs since they form the basis for future local advertising and commerce spend
Marriott International, Inc. is an American diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by President and Chief Executive Officer Arne Sorenson. Today, Marriott International has more than 3,800 properties in over 74 countries and territories around the world.
Digital transformation in the Tourism Sector - University Of Salford ManchesterEmre Dirlik
In this report, the first phase of the digital business and entrepreneurship module within the digital business division of Salford University, Digital Business: Sector Investigation and Infographic, research will be conducted, analysis and information will be provided on the Tourism industry.
In this direction, it includes the strategic contributions to the sector by critically reviewing the tourism sector and evaluating the value and benefits of digital transformation in the sector. In addition, the report includes the infographic of the tourism sector by analyzing information from business owners and suppliers using Bloomberg, SWOT and sector reports.
In the report, the current environment required for digital transformation was reviewed in the tourism sector and the vuca technique was used to characterize leadership.
Online distribution for the hotel industry in Germany, Austria and Switzerland (DACH) is becoming increasingly important. On average, today in the DACH region already 27% of bookings are generated electronically in real-time through online booking agencies (OTA), hotel websites, global reservation systems (GDS), central reservation systems (CRS) of hotel chains and hotel cooperation or social media platforms. This represents an estimated turnover of over 7.5 billion euros. These are some of the results of a joint survey by the German Hotel Association (IHA), the Austrian Hotel Association (ÖHV) and the Swiss Hotel Association (hotelleriesuisse) in collaboration with the Institute for Tourism of the University of Applied Sciences Western Switzerland Valais (HES-SO Valais) in Sierre.
The hotel associations of the three countries have measured for several years now in independent surveys market shares and developments in the respective distribution channels. For the first time, a uniform data set has been established with scientific support in Germany, Austria and Switzerland in order to analyze the overall developments in hotel sales in a transnational context.
According to the study which was conducted between December 2011 and January 2012 and based on the responses of 1,400 hotels in Ger-many, Austria and Switzerland, online travel agencies (OTA) have reached a market share of 19% (D-A-CH). OTAs dominate electronic distribution with the proportion in Germany (20%) exceeding those of Switzerland (16%) and Austria (13%). The trend towards online booking channels is unbroken, while both traditional direct sales and sales generated by tourism partners (e.g. travel agencies, tourism organizations) are constantly declining.
Hotel Reservation System (HRS), Hotel.de and Booking.com are the most widely used OTAs in Germany, Austria and Switzerland. Booking.com with 43% in Austria and 53% in Switzerland is the dominant platform in these countries.
Digital marketing in tourism and hospitality is defined as the use of digital channels to promote a travel, tourism and hospitality related products or services.
COVID-19 Impact on Hospitality Industry And How to Recover From this Pandemic?RateGain®
Gathering market insights from US, Europe, and China of hotel bookings and flight activity seen on a daily basis to help in navigating the uncharted waters of COVID 19, insights highlighting major cities of European regions like Italy, France, Iberia, Baltic, etc and showcasing the new reservation volumes of top cities in the USA using data from RateGain. In this joint webinar, It is emphasized that although times have been tough during this crisis, Current searches for within drive destinations have increased Y-O-Y and future searches for the second half of 2020 has increased as per the research done by Sojern.
Hope for a #bettertomorrow with smart distribution and strategize social media marketing for effective communication because the road to recovery will heavily depend on the next big trend that will be seen in the travel and hospitality industry worldwide.
To download the research, visit : https://bit.ly/3ayYmOl
A look at the state of location-based check-ins today and the need for a global standard for check-ins and check-outs since they form the basis for future local advertising and commerce spend
Hotel always open to guests' needs: the complete access control solutions wit...Smart_Technology_Group
Provide your hotel guests with comfort, relax and peace. How? Use SMART RFID access control system: eliminate lines to reception desk, replace traditional hotel room keys with RFID cards or mobile applications. Learn more and see our newest presentation.
Hpw Consumer Behaviour is Transforming The Hotel IndustryThinkHotels
Consumers are becoming increasingly demanding when it comes to hotels. With more travellers considering factors like quality of customer service and ease of booking alongside the standard of a hotel’s facilities, those in the industry need to take notice of important details such as the purpose of people’s visits, their expectations, how they are influenced and their preferred methods of making a reservation.
http://www.thinkhotels.com/blog/2013/12/18/consumer-behaviour-transforming-hotel-industry/
The Transformation of the Hotel Industry from Art to ScienceRobert Rauch
The venerable institution of hospitality has been turning around over the past two decades. The combined impact of shifting demographics and new technologies are the primary catalysts for this metamorphosis. The Internet provides consumers an opportunity to think of the hotels as commodities. Hotels had been lowering prices to gain a competitive advantage from 2009 to 2013 but are now raising prices as quickly as possible, hoping that the music won't stop soon. The many changes occurring today are proof positive that this industry is no longer limited to being an "art." We have officially moved into the John Naisbitt coined "hi tech, hi touch" world. Led by revenue management but now including distribution channel management, social media marketing, Web 2.0 or 3.0, call it what you like and more, this industry has been transformed.
The travel industry was one of the first to be disrupted by digital and is stil subject to permanent change. This presentation applies the 7 metaphors to identity the parallels with other industries and describes a method to master the transformation.
This presentation covers (1) Social impact of tourism; (2) Effects of globalization on tourism development; (3) Sex tourism and exploitation of women; and (4) Trends and issues shaping tourism and hospitality development.
We all know more and more hotels are offering amenities to help attract guests from business travelers and vacationers, to Gen X and Baby Boomers alike. The one factor key to driving this change is technology. The sheer volume of apps, devices and systems designed to make our lives easier, more streamlined, more efficient than
ever is growing exponentially. The convergence of these devices, applications and systems in the hospitality environment is impossible to ignore and can make or break a guest experience.
How enterprises in the travel business are successfully navigating their digital transformation strategy and interacting with their customers across every touch-point.
The increase in mobile traffic and the importance of metasearch engines, the emergence of voice searches and the need to respond to an always-connected user are the main hotel industry challenges for 2019. These are some of the conclusions drawn from the event organized by Roiback, specialist and leader in the management of the direct channel of hotel sales, together with Google and Palladium Hotel Group, during FITUR (the International Tourism Fair held in Madrid, Spain).
The entire hospitality industry is going mobile, with the technologies that effectively engage customers having a positive impact on businesses. Serge Chamelian, H-Hotelier managing director explains
The future of hospitality an updated view september 2019Future Agenda
Future of Hospitality 2030
Ahead of a global dialogue on the future of hotels and hospitality, here are some key trends that will impact the sector. Six years on from a major programme undertaken in partnership with IHG, this is a review of 20 trends identified back in 2013 plus a further 20 that could have growing impact over the next decade. It is the starting point for a major new project.
With an initial workshop in Houston in October, a number of additional expert discussions are now being planned in key locations around the world – each hosted by leading hospitality brands and collectively building a rich, informed view of future change for the sector.
If you would like to discuss getting involved and hosting an event, do get in touch @futureagenda
Travel Planning 2020: The Journey Toward Market ProsperityCognizant
By harnessing Code Halo thinking, travel and hospitality companies can transform their business models by offering an automated and customized trip planning experience, ushering in a new era for the travel industry.
2014 Trends and Action Items for Accommodations MarketersAmy Hinote
From Mobile to metasearch and Google to guest services, customer behavior and expectations of accommodations are changing. Whether you are marketing vacation rentals, hotels, timeshares or a bed and breakfast, here are some emerging trends and action items on things your organization can do to increase room nights and improve the guest experience.
This study aims to develop and design an on
-
line hotel reservation and management system for the College of
International Tourism and Hospitality Management of the Lyceum of the Philippines University, Batangas Campus. It
presents user
-
friendly features th
at will familiarize CITHM students on the online hotel reservation system, evaluate it and
highlight the benefits it can provide to the college and staff. In addition, it will purvey supplement material in their fron
t desk
operation course. The researchers
used the System Development Life Cycle and Microsoft Web Developer 2008 as the
programming language. The developed software served as a tool for the students of CITHM to familiarize them on how to
operate an online hotel reservation system. The developed
software was an effective aid for the instructors in teaching the
basic operations of hotel reservation system to their students. It also provided online security to protect privacy and
financial information of clients.
The Power of Intelligent CX: Discovering Trends in the Age of AILucy Zeniffer
The Power of Intelligent CX: Discovering Trends in the Age of AI" delves into how Artificial Intelligence revolutionizes Customer Experience (CX). Exploring emerging trends and insights, it illuminates how businesses leverage AI to understand, engage, and satisfy customers. From personalized interactions to predictive analytics, this book unveils the transformative potential of AI in enhancing CX strategies for businesses across industries.
Early Stage Fintech Investment Thesis (Sept 2016)Earnest Sweat
Here is an example of a personal investment thesis that I created to share with venture capital firms. In this example, I provide my personal perspective on the fintech sector. For details on how I build this thesis check out my blog (https://goo.gl/CU4Qid).
Note: Some of the confidential information has been redacted for privacy.
Real Estate and Digital Marketing 2014...Real Estate Industry is going through a challenging time. World over Digital Marketing spends in Real Estate Industry are increasing and this is a special address presentation which I presented to a large number of decision makers in the Real Estate Industry in The Economic Times and Digital Marketing Summit, recently held at India Habitat Centre, New Delhi, India on 27th June, 2014.
2023 digital transformation trends in banking.pdfSun Technologies
A successful digital transformation might enhance the bank's ability to compete in a market that is becoming more congested. As a result of digital transformation, transactions can be completed quickly and easily, maintaining records, managing databases, and deploying services that promote financial inclusion and overall customer retention.
Retail Banking: Delivering a Meaningful Digital Customer ExperienceCognizant
To compete effectively, banks must fully adopt digital technologies to enhance customer experience, by providing mobile banking, omni-channel banking options, digital personal financial management, and more.
How to generate more sales in the "look to book" process and beyond. Because the traveller today is searching for more personalized experience, and data can provide crucial consumer insights to travel companies allowing them to provide a much more individually relevant planning experience.
And for the rest of the digital world, in general.
By Skift with help of Boxever, 2014
Similar to Digital Transformation in Hospitality (20)
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Testing Strategies to Deliver Consistent App Performance HARMAN Services
Stop gambling with your application performance. Know how continuous testing processes and strategies can help you deliver better app performance during Grand National and Seasonal spikes.
How to Manage APIs in your Enterprise for Maximum Reusability and GovernanceHARMAN Services
Trying to form an API/service strategy to keep pace with the IoT revolution? Know how you can address issues and challenges your enterprise might face while implementing it and know how you can address the same.
This webinar will also explains how WSO2 API Manager and WSO2 Governance Registry have helped enterprises overcome the following challenges:
1. How the number of services and their users affect service discoverability, catalog, and re-usability.
2. Mistrust among producers and consumers
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4. How externally built common and reusable services meet requirements (anti-patterns - NIH)
Webinar - Transforming Manufacturing with IoTHARMAN Services
The Manufacturing industry is realizing the tremendous benefits in the “Internet of Things” (IoT), an inevitable evolution to traditional M2M solutions. Innovations across embedded devices, advanced analytics, and enriched user experiences all powered by cloud, has enabled new opportunities for both perpetual revenue and perpetual customer value. In this session we will break down benefits of IoT for Manufacturing with real-world examples.
The expectations of the digital customer are rising, how are you keeping up with it? Check out these 3 power moves which all the CEOs in the media industry are using to navigate digital transformation.
Ladbrokes and Aditi - Digital Transformation Case study HARMAN Services
Your digital customer is evolving and digital engagement is evolving even faster! See how Aditi digitally transformed Labrokes' business to give them an edge over the competition.
How Internet of Things (IoT) is Reshaping the Automotive Sector - InfographicHARMAN Services
"The cars from science fiction movies are coming to reality. Customers are waiting to discover their own car based “siri” or “cortana” or dare we say “Jarvis” (for the inner Iron Man in them).
In a software defined world, silicon valley seems to be at par with Detroit in innovating car based experiences through internet of things (IoT). Starting with Google, and its pioneering effort in rewriting the rules of driverless cars, connected automobiles are steadily making their way into automotive market.
And the future is set for the IoT connected cars to lead and thrive in this innovation hungry world. Park Associates estimates that a whopping 78% car owners will demand connected features in their next vehicle.
We created an infographic which lucidly shows how connected cars are going to shape the future of driving and transport. Check it out! "
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What if connected cars and internet of things got casted in the movie 'Bond 24'. We did some investigation on our own and came up with a list of these 24 cool connected car features worthy of our favorite spy.
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All of this illustrated with link prediction over knowledge graphs, but the argument is general.
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
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- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
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• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
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Knowledge engineering: from people to machines and back
Digital Transformation in Hospitality
1. Blackball Taiwanese Tea and
Dessert Restaurant Chain Gains Big
Data Insight with Microsoft’s Cloud
Solution. The company is using data
from multiple sources, including
social media feedback and own
product sales, to improve its
competitive advantage and make
informed marketing decisions.
Taj hotel resorts and palace is
using cloud based services to
improve WiFi access across
domestic locations. This has
led to improvement in guest
satisfaction and overall
network operations.
Hyatt is using cloud services to
enable communication,
collaboration and saving across
all global properties. By moving
to cloud services the company
has been able to improve
communication between the
employees and customers
which increased customer
satisfaction and generated
more revenue.
CEOs are startled by the rising expectations of
a digital customer. Here is what they expect
http://news.hiltonworldwide.com/index.cfm/newsroom/detail/27192
http://www.cnn.com/2013/08/23/travel/worlds-most-hi-tech-hotels/
http://www.huffingtonpost.com/fueled/technology-and-the-restau_b_3599198.html
http://www.emarketer.com/Article/Hotels-Mobile-Offers-Plethora-of-Options/1010181
http://www.latinpost.com/articles/6266/20140122/las-vegas-ho-
tel-casinos-go-high-tech-with-new-payment-option-bitcoin-baby.htm
http://www.informationweek.com/mobile/mobile-business/hilton-turns-smartphones-into-room-keys/d/d-id/1297618
http://www.amadeus.com/msite/collaboration2020/index.html
http://www.3.s.steamfeed.com/wp-content/uploads/2013/10/NRA-Infographic.jpg
http://www.huffingtonpost.com/fueled/technology-and-the-restau_b_3599198.html
http://travel.cnn.com/explorations/play/appy-traveler-373984
http://www.huffingtonpost.com/the-daily-meal/10-free-restaurant-apps-y_b_4032657.html
http://blog.i-phonedeveloper.com/why-mobile-apps-called-the-future-of-travel-and-tourism-industry.html
http://www.bigdata-startups.com/hotels-should-apply-big-data-analytics-provide-unique-guest-experiences/
http://www.baselinemag.com/analytics-big-data/hotel-chain-has-no-reservations-about-big-data.html
http://www.bigdata-startups.com/BigData-startup/for-caesars-entertainment-big-data-is-more-important-than-gambling/
http://www.avanade.com/us/case-studies/Pages/Hyatt.aspx
http://www.microsoft.com/casestudies/Microsoft-SQL-Serv-
er-2012-Enterprise/Blackball/Taiwanese-Tea-and-Dessert-Restaurant-Chain-Gains-Big-Data-Insight-with-Hybrid-Cloud-Solution/710
000003609
http://hospitalitytechnology.edgl.com/news/Taj-Hotels-Resorts-and-Palaces-Implements-Cloud-Based-Managed-Services91760
http://hospitalitytechnology.edgl.com/news/Taj-Hotels-Resorts-and-Palaces-Implements-Cloud-Based-Managed-Services91760
http://www.amadeus.com/msite/collaboration2020/index.html
Companies combining the 3 pieces together
just the right way
CEOs are responding with 3 power moves
Connecting data and cloud to navigate
the transformation
MOBILE FIRST
CHANNEL ENGAGEMENT
SCALE WITH THE CLOUD
Design Apps to personalize the
travel experience across multiple
points of the journey.
Merge customer data from all
sources to build a comprehensive
view of every customer.
Use predictive analytics to
understand customer behavior
and create highly targeted offers
and personalized service.
Support your digital programs by
building enterprise class applications
and scalable infrastructure with
the cloud.
PERSONALIZATION
SINGLE VIEW OF
CUSTOMER
RESOURCES
Companies who are struggling, are getting
stuck with
The cloud is the pipeline
01
0302
04
05
Whether provisioning new
machines or deploying apps
across devices, the cloud makes
it easy to build highly available,
infinitely scalable apps and APIs.
Compute The ability to manage high
output, low-latency data on
the cloud helps to scale
predictive analytics and leverage
machine learning.
Analytics
The cloud helps in creating
Event Notification Hubs to
ingest, process, and orchestrate
notifications to scale.
Web Scale
Virtual Machines and Load
Balancing capabilities help
companies automate and
stay agile
Agile
Infrastructure
Encode, stream and store rich
media and deliver them across
millions of end points
Media Storage
and delivery
What’s Keeping
CEOs of
Hospitality
Companies
Awake At Night?
Data is the new “Oil” in the hospitality industry
HOW ARE CEOs NAVIGATING
THIS DIGITAL TRANSFORMATION?
PROBLEMS CEOs ARE FACING TO
NAVIGATE DIGITAL TRANSFORMATION
“I want you
to send me
my payment
details on
my mobile”.
Digital mobile payment
application makes payment
easy and saves the
customers from waiting.
Social Media Integration
with ordering process and
for finding hotel offers
and deals.
Personalized guides and
recommendations saves
customers time and reduces
time for decision making.
Apps with real time view
of a information about
current location and
access to reviews from
social platforms.
Customers expect to have
the same experience across
all channels.
“I want to
place an
order on
your social
media page”.
“I want you
to suggest
nearby
activities”.
“I want to
see places I
can visit
around me”.
“I want my
reservations
details
across all
devices”.
Boosting Customer
Experience
Digitizing
Operations
Business Model
Transformation
Companies are changing
the way they run their
business by embracing
technology. They are
transitioning from physical
to digital services.
Companies realize the value
of customer’s personal data
across all touchpoints,
which helps them gain
customer loyalty and win
more from existing
customers. This is done
through predictive analytics
approach and information
acquired through
social channels.
Hospitality Companies are
moving towards building
digital products by bringing
agility in platform building
and by digitizing the
process to easily roll out
new ideas, innovation and
new features to market.
32%Golden Gate Hotel and Casino is an early adopter of digital currency,
Bitcoin. Through this method, transactions can be closed through tablets
and mobile devices. They use ipad devices with bitpay platform to process
payments.
customers said they would
use a mobile or wireless
payment options
84%Hilton Hotel is using digital technology for check-in, room selection and
customization, and check-out across 650,000-plus rooms at more than
4,000 properties worldwide.
business travelers say they
want the ability to choose
their own rooms.
27%Yelp helps customers search for restaurants, clubs, bars, and other locations
around the area. They can filter based on what's open, what type of food is
served, and how much you can expect to spend, restaurant's hours, users
rating and recommendations.
customers have reviewed or
posted reviews on consumer’s
recommendation sites
like Yelp
61%Hotel Tonight App helps in making hotel reservation on the go. This app
has a mobile-only strategy to connect the travelers on road with nearby
accomodation services.
travelers desire a mobile
application that overlays
visual information about
the physical world.
30%Airbnb connects Spare Room/ Accommodation providers with Travelers.
They offer personalized offers to match hosts and guests needs by
analyzing community-wide rankings, preferences and rental history.
customers make use of
mobile apps to find
hotel deals.
72%The Wit hotel, through an IP system runs the infrastructure to automate
services throughout the customer’s stay. This technology enables
customers to send requests to the closest staff member’s mobile device for
fast service.
hotels have apps that help the
customers make reservations
via mobile
Mobile devices are
not a focus
Lack of Social Presence
Lack of interactive
digital technologies
Companies that are not using mobile
technology are far behind the race of
winning more from customers.
.
Companies that are not on social media
platforms are missing out of huge amount of
customer data.
Companies that are not using interactive
digital technologies are unable to meet
the expectations of the digital customer.
The American hotel chain Denihan is
using big data analytics software to
maximize profit and revenue, by
combing their own data from review
sites, blogs and/or social network
website. They analyze likes and dislikes
of their guests, optimize their offering
and adjust the room rates accordingly.
Caesar Entertainment is using data
analytics as the main sources for decision
making. Their total reward program is
based on analyzing the customers
complete journey. With data collection
and analysis, Caesar Entertainment has
been able to build customer loyalty and
provide a personalized experience to
their customers.
Marriot is using Big Data Analytics to
predict the optimal price of rooms to
fill the hotels. They do this by using
improved revenue management
algorithms that can deal with data
faster, combining different data sets
and making insights available to all
levels to improve decision-making.
PRICING
GUEST PREFERENC
ES
CUSTOMERPROFILE
&
TRANSACTIONAL
ONLINESEARCH
OPERATIONAL
W
EB
CLICKSTREAM
DEMAND&OCCUPANCY
DESTINATION
SOCIALNETWORK
&
USERGENERATED
LOW
MEDIUM
HIGH
VELOCITY
VARIETY
VOLUM
E