1) The document provides 5 tips for digital marketers to get traditional marketers on board with innovative digital programs: channel their inner Arthur Murray dance instructor to get them participating; do a "foot in the door" approach by selling the concept before budget; ensure tight strategic alignment; start with small test budgets rather than large commitments; and respect their experience and perspective.
2) It encourages digital marketers to teach digital concepts step-by-step, get traditional marketers hands-on with new technologies, sell the strategic value first before budget needs, and recognize traditional marketers' strengths and contributions.
3) The document is written by Jim Nichols, VP of Marketing at Apsalar, a company that
A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.
This is without a doubt, the worst presentation I have ever seen. An agency (name hidden to protect privacy) walked in and presented this gem to us over 45 minutes that I will never ever be able to recover.
What started out as a BTL activity pitch for a daily deals site (Groupon India), morphed into the world's worst crash course in marketing.
There is a something bizarre on each and every slide. Enjoy.
Marketing 2020 is an annual event at the University of Derby, it is focused on Marketing and local business. Guest speakers this year were Heidi Barlow of East Midlands Airport, Adam Tamsett of Intu Derby and Simon Jacobson of Bing search
Breaking Through the Clutter: Best Practices for Improved Co-op Ad SalesLocalogy
LSA Consultant Charles Laughlin shares 10 best practices for improved co-op advertising sales. To learn more about how Local Search Association aids in co-op advertising, visit: http://www.thelsa.org/lsa/lsa-co-op.aspx
A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.
This is without a doubt, the worst presentation I have ever seen. An agency (name hidden to protect privacy) walked in and presented this gem to us over 45 minutes that I will never ever be able to recover.
What started out as a BTL activity pitch for a daily deals site (Groupon India), morphed into the world's worst crash course in marketing.
There is a something bizarre on each and every slide. Enjoy.
Marketing 2020 is an annual event at the University of Derby, it is focused on Marketing and local business. Guest speakers this year were Heidi Barlow of East Midlands Airport, Adam Tamsett of Intu Derby and Simon Jacobson of Bing search
Breaking Through the Clutter: Best Practices for Improved Co-op Ad SalesLocalogy
LSA Consultant Charles Laughlin shares 10 best practices for improved co-op advertising sales. To learn more about how Local Search Association aids in co-op advertising, visit: http://www.thelsa.org/lsa/lsa-co-op.aspx
http://spr.ly/CustExSS Reaching and engagement consumers in retail is more difficult than ever. Do you want to break through the clutter, create loyal customers, and receive the benefits of advocacy? Discover the possibilities today!
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
John Simpson, Founder and CEO of One North Interactive, shares his insights on the challenges of modern B2B marketing, how things are changing and what we as marketers can do to keep up.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1ySQHBP.
Increase web site traffic by using viral marketing! MontySalt
What the heck is viral marketing? How can you use it to increase web site traffic? That’s what we are going to find out.
Learn more at http://montysalt.com/blog/increase-web-site-traffic-with-viral-marketing/
Viral marketing is simply marketing content that becomes quite popular in a short time. Most times it has some form of entertainment value. For example, think of a funny cat video that has 10 million views. I’m sure we have seen more than one of these, I know I have.
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
Dubli Network | Residual Income Means Repeat BusinessDubLi Network
The Internet revolution has created a new form of building relationships with the advent of Social Networking. Social Networking combines traditional networking with the power of the Internet. Today, it is easier than ever before to build mutually rewarding, win-win relationships that can literally result in residual income.
7 reasons Why Inbound Marketing is More Effective Than Mass MarketingDoug McIsaac
Traditional mass marketing is on its last legs, with inbound marketing being the wave of the future. Here are 7 reasons that inbound marketing cannot be ignored:
15 Tips for Creating an Incredible Startup PitchExperts Exchange
Delivery means everything. But in the competitive world of tech startups, your pitch is the difference between getting funded or going home empty-handed. Follow Leslie Bloom's 15 tips to make sure you walk away with the backing you need.
All the presentations from RetailOasis' Big Breakfast combined: Anna from Besen, DJ from Thorn, Mark from RCG, and Pippa from RetailOasis. All explaining their key takeouts from the National Retail Federation Big Show in NYC and CES,
Focused entirely on growth, the 2016 ANA Masters of Marketing Conference served as a masterclass for how attendees can move the needle, build momentum, and ultimately raise ROI. These are 10 of the key tips our speakers provided during the four-day event.
Médico Especialista Álvaro Miguel Carranza Montalvo, soy Médico General Alto, Rubio, de Piel Blanca, ojos claros , soy Atlético Simpático, me esmero a seguir Adelante solucionando los Problemas de las demás Personas para salvar su Vida en Salud y en Enfermedades. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la VIDA es una VIRTUD que cada Humano, Persona tiene es Valeroso y Digno lograr SALVAR la VIDA de una Persona que está en Peligro, cada Persona es una sóla Unidad único no hay nadie como esa persona somos distintos. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la NATURALEZA es Bella y Linda Vivirla al Aire Libre, con Agua, la Vegetación, los Bellos Animales en el Ecosistema la Biodiversidad hay que Valorar y Gozar lo que hay en el Mundo Vivirla y Disfrutarla. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, ME GUSTA LO QUE SOY MI FORMA DE SER ME ENCANTA LO QUE SOY YÓ MI FÍSICO, MENTE, PENSAMIENTOS, ALMA Y CUERPO, FÍSICO. Y VIVIR LA VIDA, NATURALEZA LA BELLEZA. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, Me gusta la Naturaleza y la Vida. VIVIR LA VIDA RESPETANDO A LOS DEMÁS CHICAS Y CHICOS A TODAS LAS PERSONAS LES RESPETO Y ADMIRO PORQUE TIENEN SUS VALORES Y DONES. HACER EL BIEN NUNCA EL MAL A LA PERSONA TRATAR COMO A UNO LE GUSTARÍA QUE LE TRATEN. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, "creo que las artes marciales mixtas sirven principalmente para desarrollar la energía. A veces es necesario darse cuenta de un peligro y conocer el medio para salvar la vida. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, La Energía es Vital para lograr una Meta con Fuerza y Salud es lo más Importante en la Vida. ", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "es necesario realizar ejercicios determinados en la columna, para proporcionar oxígeno al cerebro y ayudarle a descansar totalmente", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "hay tres palabras que aprendemos a gritar que llevan consigo descanso y energía; fuerza, valor y convicción", Web, Internet….
How to Use the Montana Memory Projfect for TeachersJennifer Birnel
Montana Memory Project provides access to digital collections from numerous Montana libraries and historical repositories relating to Montana’s cultural heritage and government. These collections and items document the Montana experience. Many of these items are digitized copies of historic material, some items are contemporary. All serve as a resource for education, business, pleasure, and lifelong learning. This is a statewide project of the Montana State Library and the Montana Historical Society Research Center.
http://spr.ly/CustExSS Reaching and engagement consumers in retail is more difficult than ever. Do you want to break through the clutter, create loyal customers, and receive the benefits of advocacy? Discover the possibilities today!
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
John Simpson, Founder and CEO of One North Interactive, shares his insights on the challenges of modern B2B marketing, how things are changing and what we as marketers can do to keep up.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1ySQHBP.
Increase web site traffic by using viral marketing! MontySalt
What the heck is viral marketing? How can you use it to increase web site traffic? That’s what we are going to find out.
Learn more at http://montysalt.com/blog/increase-web-site-traffic-with-viral-marketing/
Viral marketing is simply marketing content that becomes quite popular in a short time. Most times it has some form of entertainment value. For example, think of a funny cat video that has 10 million views. I’m sure we have seen more than one of these, I know I have.
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
Dubli Network | Residual Income Means Repeat BusinessDubLi Network
The Internet revolution has created a new form of building relationships with the advent of Social Networking. Social Networking combines traditional networking with the power of the Internet. Today, it is easier than ever before to build mutually rewarding, win-win relationships that can literally result in residual income.
7 reasons Why Inbound Marketing is More Effective Than Mass MarketingDoug McIsaac
Traditional mass marketing is on its last legs, with inbound marketing being the wave of the future. Here are 7 reasons that inbound marketing cannot be ignored:
15 Tips for Creating an Incredible Startup PitchExperts Exchange
Delivery means everything. But in the competitive world of tech startups, your pitch is the difference between getting funded or going home empty-handed. Follow Leslie Bloom's 15 tips to make sure you walk away with the backing you need.
All the presentations from RetailOasis' Big Breakfast combined: Anna from Besen, DJ from Thorn, Mark from RCG, and Pippa from RetailOasis. All explaining their key takeouts from the National Retail Federation Big Show in NYC and CES,
Focused entirely on growth, the 2016 ANA Masters of Marketing Conference served as a masterclass for how attendees can move the needle, build momentum, and ultimately raise ROI. These are 10 of the key tips our speakers provided during the four-day event.
Médico Especialista Álvaro Miguel Carranza Montalvo, soy Médico General Alto, Rubio, de Piel Blanca, ojos claros , soy Atlético Simpático, me esmero a seguir Adelante solucionando los Problemas de las demás Personas para salvar su Vida en Salud y en Enfermedades. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la VIDA es una VIRTUD que cada Humano, Persona tiene es Valeroso y Digno lograr SALVAR la VIDA de una Persona que está en Peligro, cada Persona es una sóla Unidad único no hay nadie como esa persona somos distintos. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la NATURALEZA es Bella y Linda Vivirla al Aire Libre, con Agua, la Vegetación, los Bellos Animales en el Ecosistema la Biodiversidad hay que Valorar y Gozar lo que hay en el Mundo Vivirla y Disfrutarla. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, ME GUSTA LO QUE SOY MI FORMA DE SER ME ENCANTA LO QUE SOY YÓ MI FÍSICO, MENTE, PENSAMIENTOS, ALMA Y CUERPO, FÍSICO. Y VIVIR LA VIDA, NATURALEZA LA BELLEZA. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, Me gusta la Naturaleza y la Vida. VIVIR LA VIDA RESPETANDO A LOS DEMÁS CHICAS Y CHICOS A TODAS LAS PERSONAS LES RESPETO Y ADMIRO PORQUE TIENEN SUS VALORES Y DONES. HACER EL BIEN NUNCA EL MAL A LA PERSONA TRATAR COMO A UNO LE GUSTARÍA QUE LE TRATEN. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, "creo que las artes marciales mixtas sirven principalmente para desarrollar la energía. A veces es necesario darse cuenta de un peligro y conocer el medio para salvar la vida. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, La Energía es Vital para lograr una Meta con Fuerza y Salud es lo más Importante en la Vida. ", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "es necesario realizar ejercicios determinados en la columna, para proporcionar oxígeno al cerebro y ayudarle a descansar totalmente", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "hay tres palabras que aprendemos a gritar que llevan consigo descanso y energía; fuerza, valor y convicción", Web, Internet….
How to Use the Montana Memory Projfect for TeachersJennifer Birnel
Montana Memory Project provides access to digital collections from numerous Montana libraries and historical repositories relating to Montana’s cultural heritage and government. These collections and items document the Montana experience. Many of these items are digitized copies of historic material, some items are contemporary. All serve as a resource for education, business, pleasure, and lifelong learning. This is a statewide project of the Montana State Library and the Montana Historical Society Research Center.
Hello my name is Michael T Boudreau and I have been working with customer service for over 30 years. I am a great person to have on the job because I am a working manger. I am also a great trainer for new employees. I train very though and I make sure that the new employees have every thing they need to be on their own. I get along with everyone I have worked with. They say that I am the best manger ever because I work along side my employees. Plus customers also say that I get them to come back in because I really care about them. I am a person who gets the job done at a quick and effective mater and make sure the customers are satisfied. If their is a problem I will fix it at a quick and timely mater to make sure the customer gets what he or she wants. I follow all guide lines and rules and will never take a short cut to get the job done. I will work on a problem till I get it fixed because I am not a quicker I am a finisher.I have worked in warehouse, restaurants, retail, carpet cleaning, tool and die, house keeping, roofing, concert, siding and I love working with people and make them feel special. Your customers are the most important to keep your business going and without them they will make your business fail.
Médico Especialista Álvaro Miguel Carranza Montalvo, soy Médico General Alto, Rubio, de Piel Blanca, ojos claros , soy Atlético Simpático, me esmero a seguir Adelante solucionando los Problemas de las demás Personas para salvar su Vida en Salud y en Enfermedades. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la VIDA es una VIRTUD que cada Humano, Persona tiene es Valeroso y Digno lograr SALVAR la VIDA de una Persona que está en Peligro, cada Persona es una sóla Unidad único no hay nadie como esa persona somos distintos. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, la NATURALEZA es Bella y Linda Vivirla al Aire Libre, con Agua, la Vegetación, los Bellos Animales en el Ecosistema la Biodiversidad hay que Valorar y Gozar lo que hay en el Mundo Vivirla y Disfrutarla. Internet, Networds….
Médico Especialista Álvaro Miguel Carranza Montalvo, ME GUSTA LO QUE SOY MI FORMA DE SER ME ENCANTA LO QUE SOY YÓ MI FÍSICO, MENTE, PENSAMIENTOS, ALMA Y CUERPO, FÍSICO. Y VIVIR LA VIDA, NATURALEZA LA BELLEZA. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, Me gusta la Naturaleza y la Vida. VIVIR LA VIDA RESPETANDO A LOS DEMÁS CHICAS Y CHICOS A TODAS LAS PERSONAS LES RESPETO Y ADMIRO PORQUE TIENEN SUS VALORES Y DONES. HACER EL BIEN NUNCA EL MAL A LA PERSONA TRATAR COMO A UNO LE GUSTARÍA QUE LE TRATEN. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, "creo que las artes marciales mixtas sirven principalmente para desarrollar la energía. A veces es necesario darse cuenta de un peligro y conocer el medio para salvar la vida. Web, Redes Sociales….
Médico Especialista Álvaro Miguel Carranza Montalvo, La Energía es Vital para lograr una Meta con Fuerza y Salud es lo más Importante en la Vida. ", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "es necesario realizar ejercicios determinados en la columna, para proporcionar oxígeno al cerebro y ayudarle a descansar totalmente", Web, Internet….
Médico Especialista Álvaro Miguel Carranza Montalvo, "hay tres palabras que aprendemos a gritar que llevan consigo descanso y energía; fuerza, valor y convicción", Web, Internet….
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
Crave for digital success you’re just 5 steps away!TataBSS
While aspiring to attain digital success, it is important to push the envelope. Want to be a digital marketing expert who can attain success in all digital outcomes? Harness the power of the following 5 secret weapons that will lead you to guaranteed success.
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
10 Actions To Help Ensure Your Business Succeeds | BBH StockholmAlexander Niléhn
A BBH briefing on how to ensure your business succeeds in the time of COVID-19: How brands stay relevant, stay useful and emerge strong.
Please steal and share.
When it comes to marketing, it seems as if the traditional PR has always been pegged against its digitized equivalent. While many brands often wonder why they would need a digital PR firm if they already have a traditional PR agency the truth of the matter is that a digital PR agency has more capabilities to offer than the traditional PR agency, which goes far beyond the public relations approach of traditional PR firms.
Complete Guide on Digital Marketing. Digital marketing has revolutionized the way businesses connect with their target audience in the 21st century. In an era dominated by technology and the internet, digital marketing encompasses a wide range of strategies and tools used by companies to promote their products and services, build brand awareness, engage customers, and drive sales. This comprehensive and dynamic approach has become an essential aspect of any successful marketing campaign, transcending geographical boundaries and providing unprecedented opportunities for businesses to thrive in the digital landscape. This article delves into the various components of digital marketing, its significance, and the evolving trends that shape its future.
Marketing for Manufacturing with Wakefield Manufacturing ForumDave Pannell MCIM
Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
Slides 1-20
Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different.
Slides 21-62
The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team.
Slides 63-87
Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone!
Download the accompanying free guide Marketing for Manufacturers here:
http://tdmuk.com/marketing-for-manufacturers
Digital Marketing vs Traditional marketing - who will win?Mavis EduTech
Digital Marketing vs Traditional Marketing – Who will WIN?
What will you choose for your Business - #DigitalMarketing? or #TraditionalMarketing? or Both. Before going to verdict must eye on the key elements.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
Starting up a business has many challenges and demands. This paper from Swystun Communications provides ways and examples for how branding can better ensure success if the focus is there from the start.
Similar to 5 Ways to Win Over a Traditional Marketer (20)
Strategies to Improve App Revenue Via User QualityJames Nichols
As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality.
Mobile App Marketing Predictions for 2017James Nichols
See how the app marketing environment may change in this compelling guide from Apsalar. From changes in the media environment to how marketers are using first-party user data to improve marketing results.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017James Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
Launching an app these days is tough. It’s critical that brands utilize best practices to give their apps a strong start.
This eguide provides simple, actionable advice to help you maximize installs, engagement and profitability for your apps.10 time-tested strategies and how to implement them, including:
- How to take a data-driven approach to app marketing
- Where to invest to get your app store presences right
- Why "quality installs" is the new industry manta
- How to measure and optimize your install process
Download this fast-reading guide now.
It's Time to Fix Your Conversion FunnelJames Nichols
Everyone's familiar with the simple concept of a buying funnel. But unfortunately, not everyone's funnel is shaped like it should be. Especially in the mcommerce app business. Apsalar has analyzed dozens of leading apps to uncover the key bottlenecks that stand between an install and a purchase.
Which of the buying funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python Funnel" - you've found a responsive core audience, but haven't expanded beyond that
For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Beyond Installs - Key Insights on Mobile Apps in IndiaJames Nichols
Identifies many of the key market trends in the Indian app business, and what leaders in the market can do to capitalize on these shifts and openings in the market.
Apsalar App Fraud Index Report - July 2015James Nichols
A global study of click and IAP fraud that identifies that rates of fraud globally and in a broad range of countries in the Americas, Europe, and Australasia.
Unless you and your company collect and incorporate
in-app behavior activity into your DMP and customer
modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data!
This paper:
Reviews data on the changes in customer behavior that are driving the need for a holistic approach to data including mobile app event data
Summarizes the current state of customer data management and its limitations, using a simple COLLECT|ORGANIZE|ANALYZE|ACTION model
Using the same model, it outlines the necessary characteristics of a data management platform that can meet the needs of enterprise in this rapidly changing consumer media environment
attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies,retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and measurement provider, choosing a product that is right for mcommerce will make a big difference to your business. There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business:
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. 1
CHANNEL ARTHUR MURRAY
The late, great Arthur Murray popularized ballroom dance in America.
His legacy is a company that now has more than 260 dance education
studios worldwide. And what they do in those studios is teach dance
in ways that are fun, supportive and step-by-step. Pun intended. Their
style of teaching ensures that the new dancer feels their own progress
with each lesson.
Most traditional people have tons of curiosity about digital. They read
the trades. Their kids are Snapchatting and Instagramming all day.
They get digital’s power on an intellectual level. But you can't dance if
no one takes the time to show you the steps. It's the same with digital.
That traditional marketer won't get into what you are selling without
getting out on the metaphorical hardwood and trying.
If you want to sell a Pinterest program, get your boss on Pinterest. If
you want to sell a big tablet initiative, get them to agree to give up their
PC for a day, and lend them your iPad. Trying to sell in an app?
Show them a competitor's app. Digital is participatory, not passive. By
making THEIR participation part of YOUR pitch, you will be
amazed at what you can push through. That traditional marketer will
thank you for your efforts. There's a difference between not being
capable of dancing, and not knowing how.
5. 3MASTER THE STRATEGIC LINE DANCE
Some people can get excited about digital programs because they are groundbreaking
and cool. And some digital people think that sometimes experimenting with new technol-
ogies should take priority over strong strategic alignment. I personally disagree with that,
but understand why others think differently. But no matter for our purposes here.
What's important to remember is that for someone not fully convinced of the power of
digital, ensuring that your recommendations have a strategic foundation is important.
Focus on recommending programs that have a tight strategic fit -- that are clearly
capable of helping your brand meet a critical business challenge. Get in line with the
brand strategy and you'll be sure to get some good time out on the dance floor.
6. 6
4
ASK FOR ONE DANCE,
NOT THEIR FULL DANCE CARD
Rationalize the size of your request with the extent to which a strategy or tactic is proven to work
for your category. A $50K test is a lot easier for a traditional marketer to buy into than a $1M full-
year program.
One of the best things about digital is that there is usually a way to do a proof of
concept before you make a major commitment. Credit all the years when bud-
gets were lean for the willingness of even large companies to accommodate
small(ish) test budgets.
What's critical here, as with all digital programs but especial-
ly here, is that you establish success and failure mea-
sures before a program begins, and have a robust
measurement system in place to do the counting.
Most companies prefer a third-party to ver-
ify results -- otherwise the vendor
is "grading their own paper."