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Empathize and Define
Assignment #2
Stakeholder
• Name = Niall O
• Stake In The Challenge = To
recruit graduate
programmers
• Employer = European based
software development
company
• Experience = 20+ years
• Profile = Technical Manager,
has support from a
dedicated HR specialist
SAY
• Hard to compete with high-profile companies e.g.
the social networking tool companies
• Need to emphasize the challenging work over
other perks such as free food and fancy canteens
• Opportunities to progress and for responsibility
are far greater
• Graduates even with the best grades are still
unprepared to be productive for a significant
period
• Was prepared to invest in developing graduate
intakes
Do
• Visit all the local colleges
• Raise company profile
• Run programming competitions
• Cash prizes
• Free beer!
• Engage in government
sponsored initiatives for re-
training of graduates from non-
computer disciplines
• Work with academic boards to
provide input into the teaching
syllabuses
Think
• He thinks that recent graduates focus
near term benefits rather than their long
term careers
• He thinks graduates are unprepared
• He thinks that graduates are unrealistic
• He thinks recruiting a graduate is a long
term project
• He thinks that engaging with the student
population will make it easier to recruit
• He thinks that giving feedback to the
colleges will produce better quality
candidates
Feel
• He feels disappointed with the quality of
candidates coming to work for the first
time
• He feels frustrated that graduates are
choosing to work for other companies
• He feels that graduates have not got
realistic expectations
• He is optimistic that he will find good
candidates through schemes that retrain
non computer specialists
Problem Statement
The graduate programmer hirer
NEEDS A WAY TO a way to attract
the best candidates to come and
work for his company BECAUSE
graduates are not thinking of their
long term career objectives when
they apply for their first job

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Empathize and define

  • 2. Stakeholder • Name = Niall O • Stake In The Challenge = To recruit graduate programmers • Employer = European based software development company • Experience = 20+ years • Profile = Technical Manager, has support from a dedicated HR specialist
  • 3. SAY • Hard to compete with high-profile companies e.g. the social networking tool companies • Need to emphasize the challenging work over other perks such as free food and fancy canteens • Opportunities to progress and for responsibility are far greater • Graduates even with the best grades are still unprepared to be productive for a significant period • Was prepared to invest in developing graduate intakes
  • 4. Do • Visit all the local colleges • Raise company profile • Run programming competitions • Cash prizes • Free beer! • Engage in government sponsored initiatives for re- training of graduates from non- computer disciplines • Work with academic boards to provide input into the teaching syllabuses
  • 5. Think • He thinks that recent graduates focus near term benefits rather than their long term careers • He thinks graduates are unprepared • He thinks that graduates are unrealistic • He thinks recruiting a graduate is a long term project • He thinks that engaging with the student population will make it easier to recruit • He thinks that giving feedback to the colleges will produce better quality candidates
  • 6. Feel • He feels disappointed with the quality of candidates coming to work for the first time • He feels frustrated that graduates are choosing to work for other companies • He feels that graduates have not got realistic expectations • He is optimistic that he will find good candidates through schemes that retrain non computer specialists
  • 7. Problem Statement The graduate programmer hirer NEEDS A WAY TO a way to attract the best candidates to come and work for his company BECAUSE graduates are not thinking of their long term career objectives when they apply for their first job