Sumaiya graduated with a degree in business administration but is unhappy in her current job in public relations and media communications at a private university. She finds the job frustrating and plans to quit. She wishes she could get a job in banking instead. Some of her specific needs include career counseling, skills training to perform her job duties, and help understanding what her current role entails as she did not know the job requirements prior to joining. She would benefit from programs focused on industry and job orientation, career counseling and skills development, and tools for self-analysis to help her find a career path better suited to her competencies and interests.

1. School-to-work transition
Md. Rabiul Alam | Assignment: i) Empathize and Define & ii) Ideate

2.  Sumaiya graduated in Business Administration from University of Dhaka
and joined in a private university in the public relation and media
communication department.
 She is neither doing fine in the job nor liking the job now.
 She gets frustrated and plans to quit the job.
 She wishes if she could get a job in banking.

3. Think
• The university is not organized and has no system
within the department.
• The department should have a person for typing
and preparing presentations and analysis.
• Management should provide SOP for all the jobs.
We can comply them all.
• Media communication can also be outsourced and
we can find some agencies for that.
• There is too much pressures in the job.
Feel
• If I knew the job before I would not join here.
• Banking job is good for me – doing the same job
everyday.
• If I could have a call from a recruiter for my applied
job.
• Some people are doing good in freelancing but I’m
not that good in English.
• Presentation and creative writing is really tough job
to make.
Do
• Tries to be in time while entering into the
department.
• Struggles to meet deadline of assignments.
• On facebook and bdjobs.com when finds time.
• Follows up regular works and mails from the
university.
• Communicates with clients and different media
peoples.
• Creative writings
Say
• “This is not the right place for me. I must change
my job. But BDJOBS is not working.”
• “Presentation cannot be the main thing to assess
performances.”
• “There is no written SOP for the tasks. If it were
there, that would be good for me.”
• “I work in the media communication department.
Why should I be expert in .xls?”
• “My computer knowledge in not good. Actually we
worked in groups while doing class assignments.”

4.  People like Sumaiya has the following needs/problems to address:
◦ She needed Career Counseling in her final year or before.
◦ She needs some soft skills training to perform her jobs.
◦ She didn’t know the job of a Public Relation Officer or Communication Officer.
◦ She is confused about her career.
◦ Her computer literacy and communication skills are poor.
◦ She needed her own SWOT analysis.

5. Stakeholder
Students/
Graduates
Problems/
Needs
find the best job
for them based
on their
competencies
and
preparedness
Insights
mismatched
jobs in regards
to required skills
and likeliness
make them poor
performing and
frustrated
need a way to because
Problem Statement:
Students/ Graduates need a way to find the best job for them based on their
competencies and preparedness because mismatched jobs in regards to required
skills and likeliness make them poor performing and frustrated.

6. Problem Statement:
Students/ Graduates need a way to find the best job for them based on their
competencies and preparedness because mismatched jobs in regards to required
skills and likeliness make them poor performing and frustrated.
1. Skills on communications
2. Course on Motivation
3. Self psychographic tests
4. Career counseling
5. Industry visit – regular basis
6. Presentation skill development for the students
7. Industry law reformation and guidelines for SOP (standard operating procedure)
8. Computer literacy programs
9. In-class assignment to make them self dependent
10. Workshop/training on time management
11. Job searching skills
12. CV/Resume writing skills
13. Involvement of students with extracurricular activities
14. Talent show for the students
15. Career guidance from teachers and family

7. 16. University/school monitoring and evaluation by the respective authorities
17. Mandatory typing skill on English and native language (here Bangla)
18. Systematic work approach from the employers
19. Clear Job Descriptions (JDs) and Organogram
20. Proper evaluation system (organization)
21. Regular feedback by the employers/supervisors
22. Workshop on freelancing
23. Frequent presentation in the classes
24. Group works in the school
25. Annual assignment on real life cases for the students
26. Mandatory “DO WHAT YOU LIKE” project beside study
27. Overall knowledge on country, culture and heritage
28. Managerial skills training
29. HR policy to meet career aspiration (organization)
30. Long term benefit for the employees (organization)
31. Setting objective and SWOT analysis for self (school and organization)
32. 5 years and 10 years strategic plan for self (school)
33. Assistance from the department
34. Performance evaluation system
35. Reward and recognition system

8. 36. Family supports – family days and activities (organization)
37. Workshop/training on positive attitude
38. Mentor selection (school and organization)
39. Clear understanding of different profession related to subject
40. Strong HR policies and its implementation
41. Establishing mutual respect in working environment
42. Office management (HRM)
43. Fair understanding about job and reward-recognition system (KPI based)
44. Creation of job opportunity
45. Flexibility with works and assignments
46. Orientation program by the employers
47. Initial training program before real works
48. Increasing efficiency of course coordinator or student advisors (school)
49. Study tours – local and international
50. On the job training
51. Fundamentals of computer (hardware and software)
52. Understanding of lbour laws and industry regulations
53. Office timing and leave policies
54. Apprenticeship program
55. Certification for extracurricular activities

9. 56. Regular job fairs (school)
57. 3 preferred on the job training in last 3 semesters (school)
58. Soft skills program by the schools for related discipline
59. Job seeking and interview skills for the students
60. School/university and Industry alliance program (schoo)

10.  Industry and Job Orientation Program:
◦ 3 preferred on the job training in last 3 semesters (school)
◦ Soft skills program by the schools for related discipline
 Career Counseling and Skill Development Program
◦ Job seeking and interview skills for the students
◦ School/university and Industry alliance program (school)
 Self Analysis – What the student really like to do
◦ 5 years and 10 years strategic plan for self (school)
◦ Annual assignment on real life cases for the students
◦ Mandatory “DO WHAT YOU LIKE” project beside study
◦ Setting objective and SWOT analysis for self (school and organization)