1. Problem Statement:
Recently graduated (newbies) that didn´t have any professional
experience before graduation
(because of shyness or personal difficulties)
need a way to get their first chance in the market,
because design employers want to hire people with experience.
Idea 1
Propose a team
contest between
newbies with the same
problem.
Idea 2
Co-creation contest
platform exclusive for
newbies.

2. Stakeholders
Design Just-graduated
Need:
• Experience
• Substantial portfolio
• start to make money
Offer:
• Fresh ideas
• Engagement
• Accept to work for free.
University – Teachers
Need:
• Educate students to
the labor market
• Use innovative tools to
teach and engage
students
Offer:
• Academic
administration
• Engagement
• Students mentoring.
Brands – Companies
Need:
• Fresh ideas and
innovation
• Build relationship
with new consumers
Offer:
• Prizes
• Their prestige to the
newbies portfolio

3. Idea 1 –
Team contest that worth a job
Explanation:
• A team contest proposed by a blue chip company or brand which
will prize winners with a job position.
• Brands will propose a design challenge.
• University will organize the teams and will provide teachers
mentoring and facilities.
• Young professionals will work together to fulfill the challenge.
• Judges will analyze ideas and choose the winner.

4. Objectives:
• Offer to the newbies the opportunity they want.
• Team work is a very important part of the process. It motivates
newbies to put hands-on.
• Apart from that, It can help shy people to integrate and learn who
to work in group.
• Present a fun, engaging and effective method to find a job.
• Provide brands and companies with creative professionals, fresh
and full of energy.
Idea 1 –
Team contest that worth a job

5. Idea 1 –
Team contest that worth a job

6. Idea 2 –
Online Platform for Co-creation contests
Explanation:
• Co-creation contests and crowd sourcing are quite new processes
but are becoming very common nowadays when brands need to
innovate.
• There are some companies offering the this services to the brands
using online platforms (e.g.: Eyeka.com).
• My idea is to create one of those platforms dedicated to
advanced students and recently graduated professional (newbies).
• It will have educational goal therefore university and teachers are
very important stakeholders. They will provide the pedagogical
support such as teachers orientation at the forums.

7. Idea 2 –
Online Platform for Co-creation contests
Objectives:
• offer to the newbies a way to acquire experience and enrich their
portfolio so they will have some work to show to future employers.
• Present an innovative method of professional education.
• Provide brands and companies with creative ideas.
• Create a productive and fun channel of communication among all
those stakeholders.

8. Idea 2 –
Online Platform for Co-creation contests

9. Idea 1 – Feedback Matrix
•The prize.
•The team work.
•Face to face interaction.
•Teachers mentoring.
•University participation.
•I don´t think collective idea entries and the
prizes would work. On group work there are
always those who work and those who don´t.
•It´s not fair that people who didn´t work gets
the prize.
• Would the idea entries be individual or
collective?
•And the prizes, are they going be for all
the group members?
•Who will be the judges?
• The contest should mix somehow the
team work and individual entries,
therefore only those who really deserve
will get the prize.

10. Idea 2 – Feedback Matrix
•The idea of the contest.
“Competition is a great idea, very
creative.”
•Entries would be individual.
•There is no face to face interaction.
•The prizes (money and portfolio). Should be the job
like on Idea 2.
•“What we want is the job. It is what we are
working for. Employers are not interested only in
portfolio, but in the professional experience.”
•Is it a book? (she didn´t understand it
would be online).
•Will it have any discussion or mentoring
like Idea 2?
•Will the contest be opened to
everybody?
•Offer a job as a prize too.
• advertise on the facebook.
• Have more interaction.

11. Prototype - Reflections
A- What I learned by testing my prototypes:
• I´ve learned that the value of the reward is very subjective. The
interviewed didn´t care about money prize. And also believe that
portfolio doesn't matter too much to the employer.
• She was very direct and practical: “What we want is the job. It is
what we are working for. Employers are not interested only in
portfolio, but in the professional experience.”
• I though an online platform would seduce more the young
professional as they are from the so called generation Y. On
contrary she appreciated the interactive, face to face option.

12. Prototype - Reflections
B - What I would do next if I was to continue working
on the project:
• The idea chosen to go further would be the Idea 1 – the Contest.
Certainly I would need to improve my prototype with the feedback
information and test it again. Improvements:
• Work harder on the contest´s rules.
• Think about how to ally the team work with the individual idea
submissions. The competition among the participants could put
collaboration on stake?
• Idea: instead of only one challenge. Propose a series of smaller
challenges where individuals would work in groups but would score
individually.