The document provides advice for a recent graduate seeking a job in advertising and marketing. It recommends (1) focusing on applied projects and internships to gain real-world experience, (2) being active in student organizations to develop skills, and (3) directly consulting references for job recommendations rather than taking a gap year. The graduate feels overwhelmed by the competitive job search process and needs guidance on effectively translating their education into a position.

1. SAY
•We need more extensive training on how to apply for jobs
rather than just a one-day event
•Internships are important but they should be monitored
and the expected output should be clear
•More applied projects rather than those just on paper
should be done in school
•Being active in school organizations is important to
potential employers since it’s a way to develop social skills
and become street smart as well
•It is a big advantage to come from a reputable school
•It would be better to get a job right away than taking a gap
year so as not to be questioned why I spent a year not
doing anything
DO
•Consulting friends who have had experience transitioning
from school to the corporate world on how to get a job in
her preferred industry
•Asking professors for recommendations on which
companies to apply to

2. THINK
•Getting a job is very competitive
•The faster you land a job, the better
•Doing well academically is not enough
for employers anymore, actual
experience working in an organization as
well as internships get you an advantage
FEEL
•The whole process is
overwhelming and she needs
all the guidance she can get

3. A fresh graduate of communication
arts, interested in advertising and
marketing, creative and enjoys
coming up with fresh ideas and
working in teams
Effectively prepare for the job
application process and maximize
the experience that she was able to
get from her university education
She feels overwhelmed with all the
details to be dealt with and the
competitive nature of the job hunt
(Stakeholder)
NEEDS A WAY TO
BECAUSE
(Need)
(Insight)