The document discusses how to effectively engage stakeholders in Drupal projects. It emphasizes three main points: 1) Rely on objectives, not hunches by gathering background information and developing shared objectives with stakeholders; 2) Design and implement a user-driven redesign process through card sorting, iterative wireframing and testing, and design surveys; 3) Plan for support after launch by monitoring feedback, establishing permissions and support for content editors, and updating the site code over time. The presentation provides examples and tools to help operationalize each of these three points.