Emerging Media and Innovation at Turner, Pete Scott
•Download as PPTX, PDF•
1 like•226 views
Keynote Presentation from Innovation Congress 2017
Recommended
More Related Content
Similar to Emerging Media and Innovation at Turner, Pete Scott
Similar to Emerging Media and Innovation at Turner, Pete Scott (20)
More from Social Fresh Conference
More from Social Fresh Conference (20)
Recently uploaded
Recently uploaded (20)
Emerging Media and Innovation at Turner, Pete Scott
- 1. EMERGING MEDIA AND INNOVATIONOUR ROLE
- 10. Building a next generation content studio 10
- 11. Turner Studios works across ALL of Turner • Across all creative departments: Programming, On Air, Marketing, Digital, Social, Design
- 12. • Plus: • Live TV studio production, remote production, live streaming and VR production • Graphics, VFX, Sound Design, 3D Animation, etc. Hundreds of artists and crafts people in Atlanta and other locations 80+ post production rooms for editing, sound design, & finishing 6 Studios ranging from 10,000 sq. ft. to 1,000 sq. ft. 300,000 square foot state of the art production and post production facility TURNER STUDIOS: THE FACTS
- 15. WHY We are passionate about new technologies and platforms that educate and drive innovation success for our partners.
- 17. • Staying current with industry trends, investments, and the consumption patterns of the consumer. Democratizing information and trends. • The ability to plan, model and communicate the roadmap for the enterprise business vision. • Transform the Innovation group for being viewed as a cost center to one that is perceived as a transformation center. • Cultural Strategists combining Art and Science WHAT
- 18. • Turner Studios Speaker Series • Building the business of the future and diversifying revenue streams • Trusted resource to develop innovation opportunities with our partners • The “Connector” are people who link us up with the world. People with a special gift for bringing the world together. WHAT
- 19. Concept Early Research Biz and Operational Model Ideate and brainstorm ourselves or evaluate opportunities generated from within; TWI investments and Turner executives Size of the opportunity and who is the customer. Look for industry trends that support or disprove concept Who is the right vendor and partner. What are the associated costs and revenue opportunities Prototype Handover Fund to create prototype and test assumptions on real sites and in production. Gather feedback and results and make adjustments and reiterate. Show justification and value of new technology to businesses. Help onboard and transition new concept Support and sustain the change and innovation. Scale Help to prove deliverable results, revenue and growth.
Editor's Notes
- Point of view on industry future of innovation and emerging media and the value being created in the market today
- And together this team is not only working to improve the current organization -- they are also partnering and collaborating with colleagues in the brands and other Turner division to build the capabilities we need in a next generation content studio.
- Turner Studios is integrated into the creative production process of virtually all of Turner’s brands – across multiple departments and creative needs and including both domestic and international brands.
- As an organization it is pretty massive in both scale and creative capabilities and it plays a vital role in the day to day operating of our businesses
- We are a small nimble team that knows the Turner businesses and the folks that run those businesses. We have been very successful because we have established a repor listening and then delivering on prototypes that can scale. We also act as the industry stewards or cultural strategists seeking out new trends and innovations
- We are a small nimble team that knows the Turner businesses and the folks that run those businesses. We have been very successful because we have established a repor listening and then delivering on prototypes that can scale. We also act as the industry stewards or cultural strategists seeking out new trends and innovations
- Where does Innovation occur in the company and how do we help lubricate. Multiple groups looking for incremental changes to their existing business and others looking for more transformational changes. The next billion dollar idea.
- Where does Innovation occur in the company and how do we help lubricate. Multiple groups looking for incremental changes to their existing business and others looking for more transformational changes. The next billion dollar idea.