The Business Case for Better User Experience Design
RenderThat Document on 3D Visualization Growth and Services
1.
2. 02
GROWTH
Seismic Developments
There is no present. Everything is in motion.
Whereas 50 years ago success and failure were
determined by newspaper ads, they now rest on
high-end animated productions and perfectly
staged 3D visualizations.
2010
2005
2000
2015
source: technavio insights
Desoto Adventurer
Ad 1960
The background of this
5-decade-old brochure
suggests to it’s viewer
that the Desoto is the
perfect car for the young,
successful man.
marketvalue
34% p.a. Market Growth
The market for visualizations is booming, and has been for
years. This has been caused by drastically shortened product
life cycles, and, consequently, significantly more rapid
development times.
The first priority for the survival of highly innovative
companies has been the speed in which they were able to
test prototypes prior to their completion and bring products
to market. Gradually, this has become the dominant strategy.
3. 03
CHALLENGE
Turn Opportunities into Strengths
First impressions matter
The effort which must be expended in order to develop and
bring a product to market the traditional way is enormous.
The cost of planning, design, and assembly alone of some
products makes up a full third of the cost of production.
However, there are new ways to cut down on these immense
time and budget costs. Thanks to RenderThat’s innovative
process structure, highly specialized 3D artists can be
employed, even on short notice, to render these problems a
thing of the past.
Highly specialized 3D artists anytime
Manageable and predictable cost and time horizons
Innovative processes
4. 04
SERVICES-PORTFOLIO
Processes in New Dimensions.
From concept to completion
Professional project management and support
Excellent 2D and 3D productions
Post-Production
Guidance and supervision
of image and video post
processing in order to
finalize the personality of
the production.
Videos
Concept and organization
of animations, explainer
videos or film, and television
productions from idea to
completion.
Images
Perfectly staged, high-
quality 2D and 3D
product visualizations,
virtual prototyping, and
first-class illustrations.
6. 06
UNBEATABLE ARGUMENT
Rethinking Customer Benefits
Range of Services
The best designer anywhere in the world for
each project, whether it’s images, video, or post
production.
Quality Management
Professional quality management at all times, and
in all stages of the process along with rigorous,
company-wide standards.
Scalability
Success across all dimensions, from small individual
orders up to global marketing campaigns.
Price Performance
The unity of price and excellent performance
is achieved through new business models, lean
processes, and a globally positioned company
structure.
Technology
Customers as well as designers benefit from
proprietary, innovative, front-end developments and
state of the art process technologies which provide
security and efficiency throughout the whole process.
1
€ €
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7. The world is your stage.
Present your products: display them in fantastic
environments; always perfectly staged.
Every scene, every moment becomes a trademark
which your customers will forever remember.
8. Breathtaking, down to the last detail.
Quality is not a variable, it is a currency.
It’s imperative to the success of a campaign; it’s
woven into every nuance, every fiber, and every
facet of a visualization.
9. Because you feel it.
Emotions rely on the illusion of reality, and only
illustrations of the highest level of detail are able to
replicate the natural and familiar experience of living
and feeling.
10. 10
TEACHING AND LEARNING
Innovations through Innovators
First Movers become Partners
Because innovators rely on innovative companies
and concepts, RenderThat has completed projects
for industries whose goal it is to creatively and
sustainably use the steadily-growing efficiency
requirements as a driver for development.
public
sector
other industries
marketing
engineering
production industry
real estate / architecture
renewable energy
4%
8%
12%
15%
20%
30%
11%
11. Talents
Gold Talents
Core
Team
Core
Team
11
RENDERTHAT
The One for More
Talents
An extensive portfolio of
creative and experienced
3D designers who complete
the most demanding
projects on a daily basis
around the world.
Gold Talents
Only the best designers
become Gold Talents.
They’re individually selected
specialists known for superb
quality who already have a
high level of experience.
Core Team
Your personal contact
person and team made
up of experts in project
management, marketing,
and sales to ensure the
success of every project.
Perfect results for every project
Competent service around the clock
Selected specialists and experts
The One for More
A single team which delivers the perfect result
for any project, on any timeframe, and virtually
any budget. Quality, customer satisfaction, as
well as process security combined with personal,
competent service around the clock. Guaranteed.
50+
1000+
12. 12
RENDERTHAT
The One for More
The highest confidentiality and process security
Innovative technology portfolios
Hundreds of specialists worldwide
More Security
More Experience
More Integration
More Efficiency
RenderThat - The One for More
13. 13
MORE SECURTIY
Because Safety Matters
Professional Project Coordination
Strictly defined access rights for all parties
Security in organization, data protection, and process
More Security
The NDA is just the first link in a chain of security
measures. RenderThat then guarantees professional
process coordination between the project
management and your personally selected Gold
Talents in combination with strictly defined access
rights to all data during the entire process flow, as
well as highly secured organization, data protection,
and privacy.
Your Company
Gold Talents
Core Team
NDA
+
+
Selected & verified
Designers
QM & Process Reliability
Optimized Project Management
14. Germany
41%
Experience as 3D Professionals
RenderThat Global Network
1-3 years
37%
4%
5%
7%
12%
4-9 years
32%
10+ years
27%
Italy
Brazil
Asia
UK
Netherlands
USA
Adobe Photoshop
Adobe After Effects
Gimp
Autodesk 3DS
Maxon Cinema 4D
Sketchup
Blender
McNeel Rhino3D
Autodesk Maya
vRay
6%
4%
14
MORE EXPERIENCE
Globally Networked
More Experience
When hundreds of specialists who have completed
many successful projects come together under
one agency structure, each client is able to take
advantage of decades of valuable experience in
best practices, workarounds, and an unbeatable
service portfolio.
Modelling
Renderer
Post-Production
Maxwell
81%
71%
45%
6%
43%
41%
24%
22%
16%
14%
61%
Cineman
Corona
9%
15. sharepa
15
MORE INTEGRATION
Innovation meets state-of-the-art
More Integration
RenderThat develops and integrates their own
innovative online tools to optimize their services.
These proprietary tools are interwoven with clients’
preferred tools in order to create an efficient
workflow.
Review & Approval
A new approval and
verification system specially
designed, developed,
and integrated into
RenderThat.
File Sharing: sharepa
RenderThat developed
sharepa.com, an
innovative file sharing
solution for companies
and designers.
Digital Workflow
Outstanding processes
for a first class digital
workflow and highly
efficient project
management.
Integration of all process tools
Excellent digital workflow structures
Innovative file sharing solutions
16. 55%
creative work
25%
acquisition
20%
client
appointment
Mon Tue Wed Thur Fri Sat Sun
60%
creative work
65%
creative work
45%
creative work
50%
creative work
65%
creative work
45%
creative work
15%
social media
25%
project
management
15%
marketing
20%
accounting
20%
client
appointment
35%
project
management
20%
social media
30%
acquisition
20%
acquisition
15%
conference
20%
client care
35%
project
management
16
MORE EFFICIENCY
For the ultimate creativity and efficiency
More Efficiency
We work on 24 hours a day, 7 days a week to tailore
to each individual project to the respective customer.
No process stands still. This is possible because we
have different design and project management teams
around the world in all time zones.
The comprehensive business support which
RenderThat gives to its 3D artists results in the
highest level of creative power, taking priority over
project management, marketing, and acquisitions.
This allows RenderThat designers to focus their
efforts on what really matters; world-class project
implementation for their customers.
17. 17
HOW IT WORKS
Project Management
How It Works
Each client is given their own contact partner who
gives them their full attention from the outset. They
coordinate a dynamic team consisting of Gold
Talent designers as well as a backup design team.
The product is checked from there on out by
the project management team for quality and
compliance before being forwarded to the client.
This reduces redundancy and guarantees the quality
of the final product.
Project
Management
Final Product
Designer Designer
Backup
Designer
Backup
Designer
Backup
Designer
YOUR PROJECT
Your personal contact partner from the start
A holistic approach to organization
Dynamic Gold Talent teams
18. 18
THE PERFECT PARTNER
RenderThat
Future Innovation:
RenderThat
All levels of specialists, around the clock, worldwide,
and for every project.
-- That’s RenderThat
Best-in-Class
The best rendering specialists from around the
world allow RenderThat to set the standard for the
whole industry.
24 / 7
We work 24 hours a day, 7 days a week to bring our
clients the best possible service, specifically tailored
to any project.
Scalability
Our global network guarantees your success across
any dimension, from small business orders to global
marketing campaigns. We’re able to produce the
most complex projects in the highest quality even
on short notice.
Security
We offer maximum security through NDAs, verified
Gold Talents, and strict data access rights, as well
as process security thanks to professional project
coordination, lean processes, and personal support.
1
19. RenderThat GmbH & Co. KG
Boxgraben 49
52064 Aachen
Germany
www.renderthat.com
info@renderthat.com
Managing Director of RenderThat Verwaltungs-GmbH:
Patrick Pack, David Wischniewski
