SanomaVentures is the venturing arm of Sanoma, aimed at investing and supporting the development of young enterprises in online commerce, media, marketing and education.

1. SanomaVentures
November, 2013

2. why invest in start-ups?

3. access to unrestricted innovation
by entrepreneurial talent

4. create options for future portfolio
expansion and revenue growth

5. value creation, through media
exposure, expertise, business
network and mentoring

6. right time: growing
entrepreneurial and incubator
activity and !nancing demand

7. our scope & criteria

8. our investment scope
•
consumer web
•
mobile & tablet
•
video & connected tv
•
e-commerce
•
advertising & marketing
•
e-learning
start-ups with
live product
and !rst
customers

9. people

10. ambition
dedication
execution mentality
complementarity / diversity
track-record

11. product

12. uniqueness
solving a real problem
business model
scalability/virality
!t with sanoma

13. plan

14. international market
customer acquisition
technical roadmap
resource planning
cash management

15. investment

16. cultural match & personal trust
(staged) funding matching cash!ow
fair share based on realistic valuation
value-add investor
shareholder terms

17. what we o"er / how we work

18. what we o"er
•
working capital
•
media exposure
•
online expertise
•
business network
•
strategic & !nancial guidance
our investment size:
€100k-500k

19. Sanoma
Ventures
(NL network)

20. SanomaVentures team
Herman Kienhuis (NL)
Antoine Hendrikx (NL)
• MSc Chemical
• BA Economics, RA, RC
• Ernst & Young, Sanoma
Engineering, MBA
• McKinsey, Sanoma
(CFO Digital)
• 10+ years experience in
(Director BusDev)
• 10+ years experience in
!nance, M&A, planning &
strategy, M&A and product
control, 5+ yrs in digital
development, 5+ yrs in
media
digital/mobile media
Sjoerd Huitema (NL)
• MSc Business
Administration
• Sanoma (BusDev Mobile)
• 2+ years experience in
mobile app development
and marketing
Ville Varis (FI)
• MSc Industrial
engineering and
management
• Nokia, Sanoma (BusDev,
Director M&A)
• 10+ years experience in
mobile / media
+sanoma mentors and experts
Kai Talas (FI)
• MSc Economics
• Accenture, Technopolis,
Gearshift, Vectia
SanomaLearning
(BusDev)
• 10+ years experience in
busdev and venture
capital

21. our investment process
3 wks
3 wks
1. orientation
Pitchdeck
intake
• Meet the team
• Business plan
screening
• Info document
(internal)
• Pitch to group
• Investment
assessment
• 1st round
Feedback from
experts
• Term sheet
3. planning &
negotiation
2. assessment
•
150
50
3 wks
3 wks
25
3 wks
4. decision
making
5. execution
2nd round
feedback from
experts
• Investment
proposal
(internal)
Discuss
roadmap,
budget and
mediaplan
• Investment
agreement
Due Diligence
investigation
• DD report
(internal)
• Finalize and
sign contracts
• Media sales
•
•
12
•
8
6

22. pitchdeck requirements
(max. 10 pages)
mission: primary goal of the company
proposition: target audience, problem solved & usp’s
current results: key metrics & customer feedback
business model: core activities & revenue model
organization: founders, team & partners
growth plan: market opportunity & customer acquisition
!nancials: 24 months cash !ow projection & funding

23. our portfolio

24. our portfolio
•
consumer services: Peerby, Virtuagym, MijnAutoCoach
•
mobile & tablet: Scoupy
•
video & tv: WappZapp
•
e-commerce: Vault79, Truly Yours, Brandkids, Nosto, ippies
•
advertising & marketing services: Fosbury
•
e-learning: LetterSchool

26. Nominated
best mobile app
Selected as ‘best
discount app’ by
iPhoneclub

27. Nominated
best web app
Finalist and
winner of EUR 100,000
Tech Talent
Pitch Winner

28. 18

37. more info:
www.sanomaventures.com
@sanomaventures

38. get started