Emerging healthcare solution providers in 2019 compressed (1)

www.insightscare.com
May 2019
Vol.-5/ Issue-2
MedGenomeGenomics and Clinical Data-driven Diagnostic and Drug
Discovery Research Company
Sam Santhosh
Founder Chairman
Dr Ramprasad V L
COO
EMERGING
Healthcare
SOLUTION PROVIDERS IN 2019

Ashwini S. Deshpande
Editor
Hi-Fi to 5G!

magine someone is ill and needs a prompt medical help. In this situation, the patient has just one option and it is
Itravelling to a doctor or hospital doesn’t matter what time and at what distance. Now, consider the same situation
in the rural areas where doctors located at several miles away, travelling ill can be very tough and time-
consuming. But, today, with the ever-changing technology and with the advent of telehealth and remote monitoring
systems, one could receive care right from the comfort of their home. Doctors can easily make recommendations after
a short video call and can submit prescription requests.
However, it has been noticed that the remote monitoring along with sophisticated imaging equipment can lead to
additional pressure on the business networks in the healthcare industry. This often increases congestion and slows
down network speeds, especially for healthcare providers that might be interfacing with number of patients a day. The
situation is not only frustrating for those who are using it, but the poor network quality can also delay patient care,
which could hurt outcomes in the long run. Also, because the implementation of IoT technologies continues to grow,
the amount of data on networks is expected to increase with each passing day.
But, 5G technologies hold the potential to help resolve these challenges and improving patient experience with
personalized, preventive care. Let us consider the case of MRI’s and other image machines, which are of a large size
and are often sent to the specialist for review. If the network is on low bandwidth, then the transmission can take a
long time due to which patient needs to wait for long and providers can attend fewer patients in the same amount of
time. Adding a high-speed 5g network would help to transport huge data files of medical imagery which can improve
quality of care.
Talking about telemedicine whose market has been expected to grow at an annual rate of 16.5% by 2023, showcases
the increasing demand for healthcare in rural areas. Implementing a 5g Network in telemedicine would support real-
time high quality videos. 5g network would assist mobile networks to handle telemedicine appointments which can
easily increase the reach of program. A number of healthcare systems use language translators while providing care to
help staff overcome language barriers. With 5G, translators can make video conference with the patient and doctor
using models at the network edge which makes the process more efficient, reliable and accessible.
Down the line, it is known fact that, every new development is full of challenges, and like all technologies, 5G use in
medical health has its one-of-a-kind significant effect. By enabling all technologies through 5G networks, healthcare
systems can expand the quality of care and patient experience along with reducing the cost of care. To add more on
reacting to patients’ conditions, 5G networks can offer providers the ability to offer more personalized and preventive
care.
Ashwini S. Deshpande

Chalk-Talk
Tips for Better
Decision Making
22
18
C O N T E N T SC O N T E N T S
MedGenome
Genomics and Clinical
Data-driven Diagnostic
and Drug Discovery
Research Company
Healthcare
Trends
The Burden of
Obesity in India
ARTICLE
10
Cover Story

Clove Dental
Spreading Conﬁdent and
Dazzling Smiles!
26
34
MarksMan
Healthcare
Committed to Deliver
Client-focused Scientiﬁc
and Data Driven Solutions
NextGen Life
Sciences Pvt. Ltd.
A One-stop Destination
for Life Science Essentials
and Research Resources
38
PurpleDocs
A Customer-centric
Organization Delivering
Seamless Tech-enabled
Products and Services
42
Healtho5
Spearheading the
Healthcare Space with
Innovative Solutions
30

S
ince a few decades, India’s GDP has been grown at about seven percent while the country’s healthcare
sector is lagging behind with over 1.2 percent of the GDP. Hence, the Indian Government aims to uplift
th
the healthcare spending to 2.5 percent of the GDP by the end of its 12 five year plan that would be
increased to 3 percent by 2022.
With the fast expanding economy and increased Internet usage, there is a high demand for quality and
cost-effective healthcare in India. The increasing healthcare market in India is generating a huge opportunity for
healthtech as well as healthcare organizations and startups.
Though most of healthcare solution providers are still evolving, there are larger drifts growing in healthcare,
emergency services, pathology, and various among other things. Here in this special issue of ‘Emerging
Healthcare Solution Providers in 2019’, we have enlightened the foremost Healthcare Solution Providers that
are transforming the healthcare industry with their astounding services and approaches.
In this issue, we have introduced, ‘MedGenome’ as a Cover Story. MedGenome is India’s premier genomics-
based research and Diagnostics Company that offers comprehensive diagnostic solutions to researchers, doctors
and hospitals, the company’s clinical, phenotypic and genomics data provide in-depth perceptions and aid in
drug discovery to complex diseases at a molecular and genetic level.
We have also represented, Healtho5 is the leading organization that implements AI and Machine Learning
technologies to navigate the healthcare ecosystem better with regular support and guidance; NextGen Life
Sciences provides Innovative Solutions and Services for Life Science and Healthcare Industry; PurpleDocs is
the well-known startup in Gujarat that delivers innovative tech-enabled services and applications to the clients;
MarksMan Healthcare that offers customized information solutions for all stages of the product’s life-cycle
and therapeutic categories; and Clove Dental which is the largest network of dental clinics in India that offers
global standards of dentistry and has spread across 300+ locations in 12 states and 26 cities in the country.
We have also encompassed CXO Article on ‘The Burden of Obesity in India’ by Dr. Nikhil Agnihotri who is
Director and Head, Department of Minimal Access, Metabolic and Bariatric Surgery at Max Super-specialty
Hospital, Shalimar Bagh and Max Multispecialty Hospital, Pitampura New Delhi.
Our in-house editors have also scripted article on ‘Tips for Better Effective Decision Making’.
Sturdy Healthcare
Solution Providers
Redefining Healthcare
EMERGING
Healthcare

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MedGenomeGenomics and Clinical Data-driven Diagnostic and Drug
Discovery Research Company
Cover Story

Endorsed with the prestigious ‘Leadership Award in Advancing
Precision Medicine’ by ABP news, MedGenome is India’s
premier genomics-based research and Diagnostics Company.
While it oﬀers comprehensive diagnostic solutions to researchers,
doctors and hospitals, the company’s clinical, phenotypic and
genomics data provide in-depth perceptions and aid in drug discovery
to complex diseases at a molecular and genetic level.
In the genomic science space, it is critical to ensure you are able to
localize your oﬀering to the genetic pool of a certain population.
MedGenome has access to data pool and insights that are centric to the
Indian and Asian population. This sets the company apart from various
other international players who are trying to make inroads into this
market.
MedGenome has worked extensively on building clinical databases of
more than 1 million patients through collaborations. It is also a
founding member of GenomeAsia 100K, an initiative to sequence
100,000 Genomes in Asia, with which the company aims to provide a
unique resource of genetic research for the world.
Uniqueness at its best
MedGenome has a strong belief in ‘Innovation’ as many of its tests
have been developed in-house including its comprehensive Gene
Panels. Its diverse range of tests includes carrier screening test for
couples planning a baby or clinical and whole exome sequencing test
for identifying gene mutations in rare diseases. The company believes
in a continuous revolution to cut the cost of genetic tests and empower
clinicians with actionable clinical insights for better outcomes.
“We probably are the only
genomic diagnostics
company to bring together
an infrastructure, intellect
and network to potentially
revolutionize the way
healthcare is assessed and
delivered today
“
EMERGING
Healthcare

Owing to his interest and passion in science and technology, Sam
Santhosh, the Founder Chairman of MedGenome established the
company in 2013. He is an entrepreneur with more than two decades of
extensive experience in initiating and running successful businesses.
He founded Calsoft in 1992 and escalated it to become a global IT
player with over 1,200 employees and offices in eight countries, which
then went public in India in 1996. During 2009, Sam started out as a
general sequencing lab in Cochin and in the next two years, the team
had started developing tests targeted at specific diseases and disorders.
By 2013, the operations scaled up and MedGenome was
conceptualized.
Being an investor and mentor for many companies, Santhosh is
currently a board member at Impelsys Inc, New York, ePay Healthcare,
San Francisco, SciGenom Labs, Cochin, Emerge Ventures, Singapore
and the Centre for Commercialization of Antibodies (CCAB) Toronto,
Canada.
A natural entrepreneur, Sam constantly challenges and redefines
the boundaries of his own personal achievements.
Having spent leading a software firm over two
decades in the United States, he drew
parallels in the field of genomics to the
computing industry. Sam believes that
harnessing the power of science is critical to
innovation and this strong belief has led him to
move into a future blending science &
technology with business.
“I was convinced that genomics would be the
most significant instrument to change the
future of our species and its application in
medical health, life sciences, agriculture,
veterinary sciences, aquaculture, and
environmental cleanup and so on, seemed
limitless. That belief started me on a
journey in Genomics-based
entrepreneurship which has allowed me to
actively participate in this revolution,” says
Santhosh.
Founder Chairman
Sam Santhosh
About the Dedicated Leader

“
As the company strongly believes in offering Quality,
MedGenome adheres to the highest international standards
with services and have obtained the prestigious CAP
accreditation for all its labs across India. The company
implements modern molecular techniques such as FISH,
PCR, Sanger Sequencing and Microarray to offer broad
solutions to the fraternity. Currently, it is the highest
throughput NGS sequencing lab in South Asia with the help
of its cutting-edge genome sequencing platforms such as
Illumina’s NovaSeq, HiSeq X, HiSeq 4000 and 2500,
MiSeq, etc.
Assorted Services
MedGenome’s offerings primarily comprises of three
components:
A. Diagnostic testing to be used by doctors and hospitals
covers the following:
I. Prima: An integrated solution covering oncology,
hemato-oncology and non-malignant
hematology. Its flagship products at
MedGenome are Liquid Biopsy using the ct-
DNA approach, HLA Typing for donor
selection, Gene panels that provide germline
predisposition, somatic cancer response
prediction, clinical exome and others.
ii. Actia: It is for the therapeutic areas such as Neurology,
Nephrology, Endocrinology wherein the
flagship products include gene panels for
diagnosing the root cause of a genetic disorder,
prenatal testing for parents with suspected
genetic issues.
iii.Claria: It is a Reproductive Health screening solution
focused on mother and child. Here the flagship
nd
products include 2 Generation non-invasive
Our vision is to become
a genomics data
company leveraging the
unique features
of the Indian population
“
prenatal screening test (NIPT) covering 10 most
common chromosomal disorders. Besides, a
Carrier Screening test can be conducted to find
out carrier status for autosomal recessive
disorder for a couple planning a baby. We also
have the expertise to conduct a PGS to screen
for chromosomal disorders in an embryo
conceived through IVF.
B. Customized research solutions to researchers working
in universities, research institutes companies and hospitals.
A whole range of solutions covering DNA and RNA are
being offered here.
C. Joint research working with companies focused on
finding precision medicine solutions for doctors and
patients
The company offers more than 475 genetic tests across
several disease categories such as pediatrics, neurology,
oncology, hematology, endocrinology, nephrology,
ophthalmology, etc. and have partnered with major
hospitals and research centers across India.
MedGenome was the first company to launch the first
clinical exome (sequencing all genes) for rare pediatric
Dr Ramprasad V L
COO

diseases in India; which is one of the
biggest moments considered by the
organization. Until now, the company
has completed testing of around 15,000
cases with approximate 60-70%
success rate in identifying diagnosable
diseases by clinical exome sequencing.
Today, MedGenome is the only genetic
diagnostics lab in India which is CAP
accredited for Whole Genome
Sequencing (WGS) and Whole Exome
Sequencing (WES).
• Awarded the ‘Emerging Company
of the Year’ under Bioinformatics &
System Biology category At India
Bio 2016
• Recognized by BusinessWorld as a
Disruptor in 2017
• Had been the finalists for India's
Emerging Global Companies at
IE20 London 2016
• Also received ‘Best Life Science
Company’ award by ET Now
• Making Of Developed India’
(MODI) Awards in Feb 2018
After a 12-year long struggle and
multiple IVF attempts a couple was
blessed with a son who was conceived
using IVF in combination with an
advanced genetic screening technique
called Preimplantation Genetic
Screening (PGS). Prior to this, the
couple suffered multiple miscarriages.
On investigation, it was found that the
miscarriages occurred due to
aneuploidies in the fetus. 11 embryos
from the next IVF cycle were screened
using PGS at MedGenome Labs. PGS
involves analyzing few cells from an
IVF Embryo and checking if the
number of chromosomes is normal.
The report provided by MedGenome
recommended the best embryos for
transfer that resulted in normal
pregnancy and a healthy baby.
In the case of a 35-year-old male with
developmental delays who had 2
episodes of seizures and was brought
to the hospital and testing showed that
he had hyperammonemia. A routine
biochemical test done earlier for Urea
cycle test came up normal, but the
treating doctor decided to go for a
broader genetic test as a baseline
Apart from these achievements,
MedGenome has successfully
developed ONCPEPT which is an end-
to-end genomics platform to address
the unmet needs of cancer
immunotherapy drugs. It has also
established DIABETOME, a clinical
knowledge base to promote
understanding and treatment of
diabetes. This will enable novel
research and diagnostics in the area of
Type 1 and Type 2 Diabetes. The
company’s research capabilities have
led to various collaborations in the area
of inherited diseases, familial deafness
and non-invasive prenatal screening
test.
Happy Clients at MedGenome
Being a next-generation diagnostics
company, MedGenome works with
experts to help people find answers to
their health concerns which could have
a genetic linkage. This approach has
led the company to achieve large feats
with best client experiences.
MedGenome shares some of its
memorable experiences.
MedGenome’s
mission is to decipher
large amounts of
complex genome
data that can aid
precision medicine
and the discovery of
new drugs
““

biochemical test might not pick up
during asymptomatic times. The
clinical exome genetic test performed
at MedGenome Labs showed a genetic
defect that manifested in Urea Cycle
Deficient Disorder. Thus, Genetic
testing was able to provide the correct
diagnosis even when symptoms are not
present. Genetic testing has also
allowed us to diagnose many metabolic
disorders which if detected early and
treated timely can prevent neurological
damage.
Building Strong Organizational
Culture
While speaking about how the team
members are motivated at
MedGenome, Dr Ramprasad V L,
COO, MedGenome asserts, “Our work
domain is a niche one where we
continuously work on new challenges
with new areas of focus and
innovations. We have a like-minded
team of scientists, bioinformatics,
genome analysts who understand the
larger vision of the organization and
their contribution to healthcare on the
whole. The work we do supports a
paradigm shift in how diagnostics and
targeted therapy will impact human
wellbeing. This gives them an immense
sense of pride and keeps our workforce
motivated.”
MedGenome provides its teams with
the best in class infrastructure as a part
of their work environment. The
company’s continuous training
program keeps its staff constantly
upgraded and updated with a
knowledge ground at par with the rest
of the world. The company provides
end-to-end doctor-prescribed genetic
diagnostic solutions for patients. The
team also believes that the genomic
data on Indian population is a great
source of genomics research which
allows us to understand the history and
pattern of diseases.
Ultimate Goal: Customer
Satisfaction & Loyalty
“We are a genetic diagnostics
organization and our end goal is to
enable researchers and doctors make
an informed decision about the study
or on the course of treatment
respectively,” says Dr Ramprasad on
speaking about the company goal.
He further adds, “Our commitment and
subject understanding are very unique
and help us provide data points that
can assist medical professionals to
understand a health problem better
and thus deliver what is known as
precise medical care for patients. Over
and above, we are the knowledge
partners to doctors in helping them
understand the application of a genetic
test in their practice. We also
undertake patient counseling to enable
a well-informed decision.”
With its world-class technical expertise
and a team of domain experts,
MedGenome provides data points and
precise reasons behind the incidence of
a disease which becomes instrumental
in defining the treatment plan for a
patient. Further, as it is the only
company to have both diagnostics and
research verticals, it will be able to
build the Indian baseline data which

With its prime purpose to improve
healthcare outcomes, MedGenome also
collaborates with several government
hospitals to subsidize the costs of tests
for BPL patients.
Plotting Success for Advanced
Future
MedGenome would be accelerating its
biomarker discovery programs and
further the development of
MedGenome’s OncoPept™ suite of
cancer immunotherapy biomarker
solutions. These efforts will enable
global genomic and biopharmaceutical
researchers to access MedGenome’s
advanced research solutions and
leverage the world’s most diverse
genetic variant database drawn from
Indian population for early drug
discovery and target validation.
MedGenome aims to lead the next
wave of innovation in molecular
biology-based diagnostics. It is rapidly
expanding its diagnostic test portfolio
and aggressively working towards
creating awareness about the utility
and efficacy of its diagnostic solutions
in the medical fraternity. Realizing the
tremendous potential of its portfolio in
reducing the burden of disease,
will aid in drug discovery and
developing new tests. The company is
hoping that the large diverse Indian
population would be a great platform
in helping Global Pharma companies
understand diseases better and develop
new drugs.
Social Activities for Health
Enhancement
MedGenome firmly believes that
education about the potential of genetic
diagnostics in everyday health care is
very pivotal. The understanding and
intent to mainstream genetics in
diagnosis is the next leap the industry
can take to improve outcomes.
It also realizes the overall investment
the domain needs before its complete
potential is leveraged. The company
invests in educating and demonstrating
all aspects of genetic testing. To cater
to these objectives, MedGenome works
with the doctors and general
consumers on various educational
seminars and CMEs. It also conducts
free Genetic Counseling sessions for
patients and their families to establish
the need for genetic testing and clear
understanding of the subject matter.
MedGenome has begun extending its
offerings in neighboring countries as
well.
“Our in-house intellect and
infrastructure enable us to constantly
innovate to benefit and bring out the
importance of genetic diagnostics in
the healthcare industry. There are
multiple projects and tests we are
developing in the area of
cardiovascular and infectious
diseases,” says Dr Ramprasad on
asking him about the company’s
upcoming projects.
Employee
engagement is
also critical and
we ensure that we
have a work and
fun culture
“ “

18 | May 2019 |
Dr Nikhil Agnihotri
Director and Head

Dr Nikhil Agnihotri after completing his post-graduation in
General Surgery joined the prestigious Sir Ganga Ram Hospital New
Delhi for post-doctoral fellowship in Minimal Access Surgery.
Academically procient, he trains young laparoscopic surgeons
across the globe and is also a peer reviewer for many national and
international surgical journals.
Dr Nikhil Agnihotri is currently the Director and Head, Department
of Minimal Access, Metabolic and Bariatric Surgery at Max Super-
specialty Hospital, Shalimar Bagh and Max Multispecialty Hospital,
Pitampura New Delhi.
India has come a long way and is now perceived as a
progressive economy fighting hard to secure its place
amongst the developed nations. On health grounds too
it has successfully eliminated many infectious diseases,
such as Polio, Leprosy, Yaws, etc. but is now staring at the
immense burden of chronic non-communicable diseases.
Non-communicable diseases such as cardiovascular
diseases, Cancers, Respiratory diseases, Diabetes have been
inherited from globalization of unhealthy lifestyles and
diets, unplanned rapid urbanization, sedentary lifestyles and
lack of physical sports and activity.
Overweight and Obesity contribute majorly to these
diseases. Obesity is defined as a chronic disease of excess
fat storage to the extent that it impairs health of the
individual. It brings along with itself a plethora of related
diseases such as type 2 Diabetes, Hypertension,
Dyslipidemias, Obstructive Sleep Apnea, Joint Pains,
Polycystic Ovarian Disease, Infertility, Depression and
Hernias. Obesity is also associated with development of
Cancers in long term.
According to recent estimates of National Family Health
Survey Overweight and Obesity almost doubled in a decade
(2005 to 2015) from 21% to 39.3%. India now stands third,
after USA and China amongst most obese nations. It is no
more a disease of only the affluent and affects individuals
across all socio-economic spectrums. Even the children and
| May 2019 |
Healthcare Trends
19

adolescents are increasingly affected. Worldwide, 33% of
populations – a staggering 2.36 billion people are estimated
to be overweight or obese - PANDEMIC.
Body Mass Index is used to measure and quantify Obesity
in adults. It is a simple calculation of dividing weight in
2
centimeters by height in meters . Moreover we have a
typical pattern of fat distribution around the waist which
makes us prone to development of insulin resistance and
type 2 Diabetes at much lower BMIs.
After quantification, management of Obesity becomes
easier where mild to moderately Obese are managed by
encouraging lifestyle modifications, supervised diets and
regular physical exercise. Severely Obese i.e. BMI > 37.5
are advised a Bariatric Procedure. When two or more co
morbidities have already set in such as Diabetes,
Hypertension, OSA, PCOS etc. surgery is advised at a
lower BMI of > 32.5.
Bariatric procedures have undergone tremendous
innovations, the most significant being the performance of
these Laparoscopically compared to when these were first
started more than 50 years ago. Laparoscopy has its
inherent benefits of being safer, less painful, decreasing
hospital stay, providing early return to work and superior
cosmesis across all proceduresbut biggest benefit is reaped
by Obese patient when early ambulation is started just a few
hours after the surgery, preventing many serious
complications in these otherwise susceptible obese subjects.
Laparoscopic Sleeve Gastrectomy removes a part of
stomach along the greater curvature, thus reducing the
size of the stomach substantially. It is the most
commonly performed procedure worldwide today.It is
mainly a restrictive procedure with hormonal alterations.
There is a decrease in levels of hormone Ghrelin which
produces hunger.
In this procedure a very small, micro pouch of stomach is
created to which small bowel loop is attached. Intestinal
rerouting is done to create a Roux-en-Y configuration
which prevents reflux of bile into the micro pouch and also
provides a very small degree of malabsorption.
| May 2019 |20

This is a loop modification of Roux–En–Y Gastric
Bypass where a loop of intestine is attached to
long, narrow pouch of stomach.
Choosing a procedure : If required, surgeon
chooses the procedure depending on age, presence
or absence of related diseases, duration of those
diseases, dosage of medications and investigative
findings and patient’s preference. Usual stay in
hospital is 2-3 days and oral liquid diet is initiated
a day after the procedure. Detailed diet chart with
instructions and follow up is advised.
One may expect to loose 4-6 kg weight every
month after the procedure and the pattern of
resolution of related diseases starts typically with
Diabetes (immediate post op, even before weight
loss), Obstructive Sleep Apnea ( 15 days to a
month), Hypertension ( 2 to 3 months) and
reduced pain in joints with significant weight loss.
Up to 80% of excess weight is lost in the next one
year.
Although Bariatric procedures are safe and
effective in treating individuals with Class II and III Obesity, a lot of focus, effort and commitment is required for its
prevention beginning with sensitization and education of families, educational establishments, increasing awareness
at the community level and in media, labeling and higher taxation of fat rich commercial foods. Those already
suffering however, should not be further victimized by social stigma predicated on Hippocratic nostrum that weight
can be reduced by ‘deciding’ to eat less and exercise more as it holds no scientific basis.
| May 2019 | 21

Tips for Better
MAKINGDoing business in the 21st century isn’t easy. Irrespective of the industry, most of the organizations
eventually face the derth of talent. Today's cut-throat competition demands quick action and strategy from
the organizations. Hence conducting market research, analyzing trends, evolving the model has become
mandatory.
Hence, organizations are required to follow strict strategy by shifting their attention to a small number of
ordinary business activities like managing customer relationships, courcing inputs and developing right
people. Optimizing their operations will help organizations promote their conditions and set up more
thoughtful and long-range strategies to emerge inductively.
In many organizations there is a major problem with communications where there is little open
communication before the decision and the proper exchange of information only occurs ‘after’ the decision
has supposedly been made. Also, the talent is not available to make the decision occasionally. Hence,
there is a dire need for developing decision-making skills in the employees of organizations.
It is always better to subject our thoughts to
group scrutiny. Share with your colleagues the
data that inuenced your opinion and what
evidence can back up further decision.
01
| May 2019 |22

One needs to understand the environment or
decision-making context. Successful approaches
include a thoughtful classication of situations,
people, or organizational processes into present
frameworks. Analyzing a current situation is a
starting point for an effective decision-making
process. In this stage, one should ask self the
following questions:
• Why do I need to make a decision?
• What are the effects if no decision is made?
• What research or analysis should be done?
The thorough answers of all these questions will help
to gure out what data one already has and what
else is needed to dene the objectives of decision
making.
02
Chalk-Talk
It helps executives identify and compare the strengths
as well as weaknesses of the alternatives (costs and
revenues). Following are the steps to carry out a CDA
analysis:
• Determine costs
• Calculate benets
• Compare alternatives
• Report and plan action
Depending on the analysis, make a
recommendation and plan action.
03
| May 2019 | 23

A risk-reward ratio is a measurement of your
potential risks and rewards. Find all the possible
rewards and contrast those all the potential risks.
04
Naturally, some logic is always present behind
taking any decision. Hence, one must clearly
know what stands behind the opinion.
05
With all the information in hand, one can make
the best decision from some of the methodologies
that are mentioned above. The overall process of
decision making depends on multiple factors such
as the time pressure, complexity of the problem,
and the environment. Hence, trust on the data,
research, and fundamental processes in your
organization.
06
| May 2019 |24

Clove DentalSpreading Confident and Dazzling Smiles!
Established in 2011, Clove Dental started its journey
with a clear vision to provide highest quality dental
care across the country. Clove offers a
comprehensive set of oral healthcare services, leverages
best-in-class equipment, and utilizes the latest pain-
management technology to provide affordable healthcare of
the highest quality.
To establish itself as the industry leader, Clove adheres to
the highest standards in clinic safety and hygiene, customer
service, and recruiting, with a constant focus on ethics and
transparency. Clove also allocates resources to address the
oral healthcare needs of under-served communities. Today,
Clove Dental has expanded to 320+ clinics across India,
getting closer to accomplish its desired count.
The company has a robust team of 850+ highly qualified
dental professionals that has immense contribution in the
achievement of Clove Dental. The organization believes
that it is due to diligent and passionate working style of the
professionals that win people’s trust and make it as their
preferred dental care partner.
Why Clove Dental?
It is all about Ethics, Quality, and Professionalism that
Clove adheres to that makes it stand out from the
competitors. “Our patients place their trust in us and in the
work that we do, hence, it is of vital importance that each of
us abides by the highest ethical, quality & professional
standards. Doing so ensures we not only provide services of
the highest quality, but create a business environment that
reflects our core values – Respect, Integrity & Trust. These
guidelines are intended to enhance the culture at Clove
Dental,” says the Founder.
Our mission is to be the preferred
dental care provider in every
neighborhood across India by
offering high quality
healthcare, ethically
| May 2019 |26

EMERGING
Healthcare
Clove Dental’s 4-step sterilization protocol ensures hygiene
and quality along with preventing any infection or future
damage. It is the only organization till now which maintains
all the records of their patients, employees as well as the
doctors digitally, that can be accessed at real time from any
geographical location.
Besides its core values, the dedicated and specially assigned
quality team at Clove Dental ensures that the clinics
provide the highest quality services to their patients and
strive for continuous quality improvements. The team
comprises of expert dentists who have a vast and stirring
experience in both dentistry as well as administration.
Distinctive Services
Clove Dental has a wide spectrum of dentistry services. The
specialized services that Clove Dental oﬀer are dental
ﬁlling, root canal treatment, wisdom teeth removal, braces
Mr Amarinder Singh
CEO and Founder
Mr Amarinder Singh, the CEO and Founder of Clove Dental, is an MBA graduate from Harvard
Business School. He is a passionate person who works with learned attitude. With a Master’s degree in
System Design Engineering from the University of Waterloo, Canada, and having a formal degree in
Mechanical Engineering from the University of Ilorin, his life journey has been enriched with ideas.
He is a serial entrepreneur and a seasoned executive who has spent more than two decades in both
entrepreneurial ventures and large corporate organizations. Prior to founding Global Dental Services and
Clove Dental in India, Amar ran a supply chain software company based in San Francisco, California.
Amar is passionate about bringing in the world-class quality care, which is also socially responsible, to
India. He works with a clear mission of serving the best and never compromising on quality in any aspect
of his life – personal and professional. The three things Amar strongly believes in are continuous learning,
staying curious, and respecting diversity of all kinds.
ABOUT THE LEADING LIGHT
| May 2019 | 27

one of its most outstanding client experiences and says-
“We have experienced one case where one of our dentists
played a pivotal role in changing the life of a soon to be the
groom. Working with a private firm, the patient lost his
upper left front teeth in an accident 4 years ago.
That time he just underwent surgery to make sure that there
isn’t any damage to his jaw but did not get his teeth fixed.
As he was getting married in a short span of 3 days, he had
raised concern about his looks. He visited Clove Dental to
get his front two teeth fixed of which just root remnants had
left. In addition to this, he also had stained teeth which
were an add-on challenge for the doctor.
The doctor, along with her team, then took charge of giving
him the ‘picture perfect smile’ for his wedding day. The
team performed a single sitting root canal treatment on his
retained root remnants as extraction was not an option,
owing to no availability of time for healing. She did a
crown reduction for the teeth adjacent to the missing
crowns and coordinated with the lab for taking the work to
a super-fast pace! Seeing an extremely happy patient at the
end of treatment was worth all the efforts and hard work.
The doctor says that she is glad she could give the groom
the ‘picture perfect smile’ on the biggest day of his life and
that’s all that matters!”
Future Outlook
Clove Dental’s future plan is to spread more awareness and
possibly reach more audience. The company has invested
Rs 239 crore ($35 million) since inception and has further
plan to invest the capital of about Rs 171 crore ($25
million) in the near future. The company’s goal is to
address oral health and wishes to reach the count of 600
clinics by 2020.
and aligners, dental implants, dentures, bridges and crowns,
teeth whitening, smile makeover, kids’ dentistry, mouth
ulcers, preventive dentistry, and advanced gum treatment.
Clove Dental owns a large team of specialized dental
surgeons who have enriching experience of handling
complex dental cases which require special guidance and
attention.
Accreditations and Awards
Clove Dental has reached the milestone of having 310
clinics this year and is on its way to achieve more. Adding
more recognition to its list, Clove is the only Asian member
of the Royal Society of Medicine, UK, which is one of the
world’s most prestigious medical institutions. The
company’s membership is an indicator of its prime
emphasis on its core values. Besides, Clove Dental is the
only Indian healthcare organization to have been given
membership by this renowned organization.
A List of Awards received:
• Clove Dental has been recognized for being a symbol of
excellence in health and wellness- ‘The Economic Times
Best Healthcare Brands 2016.’
• ‘Best building of brand by Business Model Innovation
Awards 2018 – Healthcare Business International.
• Famdent Excellence in Dentistry 2017
• ‘Best Dental Chain Award of the year 2017’ by Times
Network
• ‘Best Employer Brand 2017’ by World HRD Congress
2017
Astounding Client Experience
Patient care is of the greatest importance at Clove. The
company takes every possible measure to make sure that
the patients are happy and satisfied. Clove Dental shares
| May 2019 |28

Healtho5Spearheading the Healthcare Space with Innovative Solutions
Steve Stomel
Founder & CEO
ProCat Distribution
Technologies
Kousik Rajendran, the Co-founder has more than a decade of extensive experience through working
for a number of healthcare IT products development across the globe. He believes Software
Architecture as real-time, ‘make it simple’ with a focus on adding long-term value to the organization.
He also designed architecture based on these principles and standards that have helped companies
deliver their ideas and technology solutions driving real value impacting their business. At Healtho5,
he looks after the technology and operations with added responsibilities in marketing and sales.
Dr Neelesh Bhandari, another Co-founder is an Armed Forces Medical College, Pune graduate with
post-graduation in Pathology. After his twelve years of medical practice in public and private
hospitals across India, he shifted to technology in Healthcare technology entrepreneurship in 2010. Dr.
Neelesh is a patient-centered physician, Chairman, Social Media Committee at the Indian
Association for Medical Informatics (2012-14). At Healtho5, he takes care of medical affairs with
added responsibility in marketing and sales.
Venky Vaddineni, the third Co-founder of Healtho5 possesses more than two decades of enriched
experience as a Management Leader and Engineering Leader, and astute project professional
focusing on delivery management, compliance, risk prevention, and change management. He is an
expert at delivering simultaneous, large-scale projects within budget and time constraints while
leading technical teams in providing innovative business solutions. At Healtho5, Venky looks after the
Healtho5 software team.
ABOUT THE VIBRANT TRIO
Dr Neelesh Bhandari
Co-founder
Venky Vaddineni
Co-founder
Kousik Rajendran
Co-founder
| May 2019 |30

With the clear vision of assisting patients
throughout their care journey, Healtho5
established its Patient Relationship
Management (PRM) company at Bangalore in February
2015. Since its founding, the company had the goal to
help patients navigate the healthcare ecosystem better
with regular support and guidance. Subsequently,
Healtho5 focused on building its own proprietary A.I
assisted platform called MedEngage® with built in
clinical logic, triggers, care pathwaymulti-lingual
protocols, visual dashboards, multi-channel
communications and lots more.
Today, the company has grown to 30+ strong team of
doctors, nurses, nutritionists, developers, etc. who
seamlessly provide services and solutions to more than
25,000 patients every month.
Unique Services
Healtho5 is a SaaS/ PaaS company providing patient-
centric solutions to the payers and providers. Its patient
centric solutions include:
• Campaigns and Lead Management
• Appointment Scheduling
• Informed Consent
• Feedback and grievance redressal
• Follow-up and Engagement
The company’s clientele include Hospitals,
Pharmaceuticals, Government and Non-government
organizations, Laboratories and Insurance companies.
Milestones Achieved
Healtho5 launched MedEngage® platform in January
2018 with over 2000 patients and two clients across
India. The company’s ﬁrst milestone attained was
engaging 30,000 unique patients by December 2018.
Today, they have reached close to 100,000 unique
patients on its platform to deliver its patient experience
and engagement solutions. The company delivers patient
support services to epilepsy patients across Maharashtra
and multiple Sclerosis patients across India. Also, ‘renal
hypertension’ support service would be coming in the
next few days.
Apart from these achievements, Helatho5 has presented
its unique solutions at many national as well as
international forums. The company’s patient feedback
services are used by 30+ hospitals across India.
MedEngage®: The Unique Solution of Healtho5
Healtho5 s A.I. assisted Patient Relationship’
Management platform MedEngage® allows patients to
create detailed, multimedia-rich, and longitudinal patient
journey health record. These patient journey health
records are rich in clinical and patient-reported data
allow to use analytics and algorithms to create automatic
alerts for high risk patients. This assists payers and
providers identify at-risk patients early and direct them
to correct healthcare services. With this solution, Care
protocols can be personalized depending on patient
reported outcome measures to ensure best health
outcomes. Also, both patients and payers are beneﬁtted
while providers can keep unnecessary readmissions low.
Another popular module of its MedEngage® platform is
a real-time feedback and redressal solution for hospitals
and clinics that go for JCI/NABH/similar accreditation.
The software helps in capturing feedback from
patients/visitors, complaint and redressal, tracking of
complaints and custom report generation ready to be
submitted to regulatory authorities.
Intelligent clinical and
non-clinical tools can
now be used for fostering
long-term patient relations
with a human touch.
This leads to engaged,
happier and healthier
individuals for life
| May 2019 | 31
EMERGING
Healthcare

Enhancing Customer Satisfaction and Loyalty
Being a relationship management company, Healtho5 realized that providing customers with flawless customer service
is the core aspect that would keep them ahead in the market. Hence, the company has a customer service team with the
escalation matrix to resolve client issues in the stipulated time. It also provides round-the-clock online as well as
telephonic support to its clients. For better results, they use lean project management techniques and work in a close
team to keep everyone informed internally about any changes concerning the clients.
Also, the company takes regular feedback from patients about its services. However, it has been noticed that over 70%
of the patients found its services ‘excellent’ whereas 25% rated the engagement services ‘Good’ while the rest found it
average.
Surpassing Challenges and Overcoming Them
Healtho5 faced numerous challenges during launching of its patient engagement services in India; which is indeed a
unique concept in the initial stage in multiple countries, including India. The healthcare providers and payers were
skeptical about the implementation, effectiveness and Return-on-investment (RoI) of these services.
Healtho5 considers itself lucky to have a few early adopters in hospitals, NGO’s and pharmaceuticals who helped in
showing proof of concept for their offerings. The company’s patient engagement services received a tremendous
response from the patients which convinced more clients about this unmet need. These initial assignments uplifted
Healtho5’s motivation and guided it in getting more traction with a now proven track record.
Future Prospect
Healtho5 believes that the addition of patient generated health data to medical records and the implementation of
Machine Learning in healthcare is all set to transform the way healthcare is being delivered. The company would be
launching more specialty support services in niche conditions like heart disease and stroke and would be working to
make its platform more intelligent to gather more data.
“We believe that Healtho5 have the capacity to contribute to the world of value-based healthcare in providing better
outcomes at lower costs. We are planning to expand our services in the USA, Middle East and African countries soon,”
say the co-founders while talking about the company’s future plans.
| May 2019 |32

Committed to Deliver Client-focused Scientific
and Data Driven Solutions
MarksMan Healthcare Communications,
one of the renowned and eminent
organizations in the healthcare space offers
Health Economics and Outcomes Research (HEOR),
medical affairs, and data analytics consulting. The
company was founded in 2014 and since its inception;
MarksMan Healthcare has been committed in providing
the highest level of scientific evidence to optimize the
value and health impact of medicines and health
technologies. The company also provides services
related to scientific writing, curation-as-a-service, patient
chart abstraction and Real World Evidence (RWE)
solutions.
MarksMan Healthcare has majorly positioned itself in
two major domains i.e. HEOR and Medical Affairs.
The Vibrant Duo
Dr. Amit Dang, the Founder and CEO of MarksMan
Healthcare, is one of the eminent personalities in the
healthcare domain. He completed his M.D. in
pharmacology from Goa University. Along with
abundant healthcare knowledge, he possesses the best
business acumen. Prior to establishing MarksMan
Healthcare, he had been the director at Geronimo
Healthcare Solutions and handled various prestigious
clients in the field of scientific content development and
medical writing.
Asking him about how you motivate your team members
and provide customer satisfaction, Dr. Dang said,
“Working in the core knowledge and scientific domain,
our primary focus has always been on maintaining the
quality of deliverables. Also, high importance is given to
prompt communication, be it with clients or with
employees working in our organization. We have
optimized the process through advanced management
software to make sure that every mail gets a quick revert
and our clients’ concerns are resolved at the soonest.”
Another key personality contributing majorly to the
success of MarksMan Healthcare is Dimple Arora,
Co-founder of the company. She is an MBA professional
and has a decade of domain expertise and global
experience in insurance and investment banking. She has
expertise in dealing with core business-related issues
related to result-oriented approach and building long-
term profitable client relations for generating repetitive
business.
A Wide Range of Services
MarksMan Healthcare offers a spectrum of services.
Right use of healthcare data at
the right time can play an
indispensable role in improving
patient outcomes and reducing
the overall healthcare
cost to the patient
| May 2019 |34

HEOR Services:
With its prime focus on HEOR, MarksMan Healthcare does literature reviews with the help of advanced
software like RevMan, WinBugs, and STATA. The company’s team of HEOR analysts has set a track record in
conducting targeted and systematic literature reviews.
Besides, MarksMan Healthcare also renders Economic Modeling, Real World Evidence, and Market Access
support to its clients.
Medical Affairs Services:
MarksMan Healthcare does research by writing evocative scientific manuscripts and assists in getting them
published in indexed biomedical journals. It also assists in handling publications as well as does editing and
proof-reading of scientific papers.
Curation-as-a-Service (C-a-a-S):
MarksMan Healthcare holds the ability to offer a collaborative approach to collect, integrate, and curate real-
world data from patient charts and EMR. The company processes a variety of data types to support healthcare
analytic applications, such as patient stratification, predictive modeling, and data visualization.
Dr. Amit Dang
Founder and CEO
Dimple Arora
founderCo-
| May 2019 | 35
EMERGING
Healthcare

Healthcare Analytics Services:
Its medical writers and statisticians’
team leverages their clinical,
medical, and regulatory expertise to
ensure seamless clinical data
management with the accuracy of the
drug trial and patient safety.
PV and Regulatory Services:
These services provide customized
information solutions for all stages of
the product’s life cycle and
therapeutic categories.
Milestones Achieved
2014- Establishment of MarksMan
Healthcare.
2015- Team MarksMan represented
internationally in Vienna (Austria)
and Milan (Italy). Dr. Amit Dang
received “Healthcare Entrepreneur
of the Year” award at Indo-Global
Healthcare Summit and Expo. Dr.
Amit Dang won the ‘2015 ISPOR
Meeting Travel Grant.’
internationally in Singapore (USA)
and Washington DC (USA). The
company’s one of the research
posters got nominated among finalist
at ISPOR 21st Annual International
Meeting at Washington DC (USA).
internationally at Tokyo (Japan) and
Boston (USA). Dr. Amit Dang won
‘Young Global Leader Award by
GLF’.
2018- Team MarksMan organized
INMAS 2018 (2nd Indian Medical
Affairs Summit). MarksMan
launched “Certification Programme
in Fundamentals of Health
Economics and Outcomes Research
(HEOR)”. Team MarksMan
represented internationally at
Chicago (USA), Boston (USA) and
Baltimore (USA)
2019- MarksMan got empaneled
with Kalam Institute of Health and
Technology to render its consulting
services to the esteemed body and its
clients at AMTZ zone.
C.A.R.E. Generic Medical Store- A
Flagship Program of the Company
Marksman Healthcare
Communications, a company also
working in the domain of health
economics, has earlier realized that
in India the constant price rise had
made access to affordable quality
medicine a major challenge. The
problem is further provoked by
increasing incidence of chronic
ailments like diabetes, hypertension,
etc. that requires long term therapy.
The company believes that the rise in
medicine cost is a strong barrier to
the completion of prescribed
treatment thereby endangering the
health of citizens. Also, accessing
affordable quality medicines is
becoming a matter of great concern
to the common man. Hence, they
believe that this problem can be
addressed by providing quality
generic medicines to citizens at an
affordable price range and
empowering them with the
knowledge needed in their health
matters.
The team at MarksMan is committed
to society and strives to become
responsible corporate citizens of the
country. The core values of
MarksMan Healthcare infer that a
strong company cannot grow without
successful social and sustainable
policies. Corporate Social
Responsibility (CSR) plays a key
role in Marksman Healthcare
Communications’ social strategy for
the present as well as upcoming
years.
Future Plans
MarksMan Healthcare is planning to
generate business partnerships in
countries like USA, the UK, Europe,
and South Africa, which would most
probably be occurring in the next
couple of months. The company is
also planning to launch an online
certification course on medical affairs
this year as well, which is taking
place for the first time in India.
The company is ambitious about its
upcoming patient-centric app “The
KYT ”, i.e. ‘Know Your Treatment’,
which is going to be the first
healthcare data market application in
India. The app would help patients to
monetize on their health records and
hospital data.
MarksMan Healthcare aims to build
the largest RWE (Real World
Evidence) Repository in India.
“When the whole world is moving
towards AI and machine learning, it
is high time that we at least start
aggregating and digitizing health
records of Indian patients and help
them understand its value,” believes
Dr. Amit.
| May 2019 |36

NextGen Life Sciences
Pvt. Ltd.
A One-stop Destination for Life Science Essentials and Research Resources
An eminent organization committed to being the
premier and a research-intensive life science
company, NextGen Life Sciences is devotedly
providing leading innovations and solutions for the present
and future of the biotech world. The company offers
thorough solutions in Instrumentation, Reagents,
Bioinformatics and Consumables that are used by
researchers in scientific diagnosis and investigation.
NextGen Life Sciences is keen on transforming the modus
operandi of research and future need for scientific
discoveries and innovations.
NextGen Life Sciences has been featured among “Top 20
Best Life Science Start-Ups” by Silicon India Magazine and
as a “Startup of the Year 2018” by The CEO Magazine.
Our mission is to discover,
delineate and deliver
advanced products and
services that save and
progress lives across
the world
Unique Products and Solutions
With its augmenting spectrum of products and solutions,
NextGen Life sciences empowers the mounting realm of
research to solve complex analytical challenges in the
pharmaceutical, biotechnology, academic, government,
environmental and industrial research, and the clinical
laboratory. The company’s products address a wide range of
requirements right from the sample, material
characterization and chemical analysis to clinical diagnoses
and biological-based therapeutics handling. The company
offers products for Cell Analysis, Cell Culture &
Transfection, Cloning, DNA & RNA Purification, Gene
Expression Analysis & Genotyping, PCR, Protein
Expression & Analysis, Real-Time PCR, Sequencing,
Synthetic Biology, Cancer Research, Stem cell research,
Drug Discovery and development, Plant Sciences,
Epigenetics and Services for Sequencing, Next Generation
Sequencing and Bioinformatics.
NextGen’s products support scientists and researchers
across different geographies to meet the challenges they
encounter to decipher and discover the space of life science.
From routine investigation to ground-breaking discoveries,
the company experts assist scientists to unravel complex
analytical challenges. It also empowers them to conduct
their workflow in the desired way.
Golden Rules of NextGen to Motivate the Team
Members
Fuel employees with opportunities and provide a pleasant
workplace:
The company says that a clean and stimulating office
environment makes employees feel good and rejuvenated.
Also, it doesn’t take a lot of investment to make the
environment pleasant.
It also believes that organizations should provide the team
with apt training. This would help them make advancement
| May 2019 |38

The dynamic Founder and CEO of NextGen
Life Sciences, Dr. Nagma Abbasi, is leading
the development and execution of long-term
strategies with the vivid vision of expanding
the organizations’ footprints across the global
market. Dr. Nagma is responsible for
communicating with shareholders, government
entities, and the public on behalf of the
company. Additionally, she develops strategic
goals and assures that the goals are measurable
and describable. Also, she emphasizes on
creating and implementing the organization’s
vision and mission, assessing risks to the
company while ensuring they are monitored
and minimized. She ﬁrmly believes, “In
business, what’s dangerous is not to evolve”.
On asking her about the team and the
teamwork, Dr. Nagma says, “ We commit
ourselves to scientiﬁc rigor, unassailable
ethics, and access to medical innovations for
all. We are proud of who we are, what we do,
and how we do it. We are many, working as
one, across functions, across companies, and
across the world.”
About the ardent leader
Dr. Nagma Abbasi
Founder & CEO
| May 2019 | 39
EMERGING
Healthcare

in their careers and employees would become aware of the
latest technologies and industry news, generating more
opportunities for them. The company believes that
encouraging the team members to participate by inviting
their input and suggestions on how to do things better
fosters collaboration within the team.
Don’t Punish Failure and Encourage Happiness:
NextGen says the key is to learn valuable lessons from the
mistakes. It suggests, “When any members of your team
make honest mistakes, don’t punish them--instead,
encourage them to try again.” The company also advises
organizations to keep an eye on whether employees are
happy with their work, and their employer. If they’re not,
the company can count on this unhappiness to spread.
Astounding Client Experiences
NextGen Life Sciences shares one of the gratified client
experiences of National Institute of Immunology, New
Delhi. This client of NextGen was facing a lot of product
supply issues that were affecting their project time lines.
The company assisted it to minimize their Turn Around
Time (TAT) and performed rigorous inventory management
by working very closely with scientists. The team members
at NextGen did a deep analysis of the clients’ pain points,
their projects, applications, their needs and accordingly step
by step addressed those points in the best possible way.
Today, the institute is getting customized solutions from the
company in their assigned budgets.
Strand Life Sciences, Gurgaon (Quest Diagnostic) is
NextGen’s prime clinical diagnostic client who does testing
for H1N1 Human Influenza virus (Swine Flu). Its timelines
are very crucial for the products used in these tests to
provide clinical reports during epidemic and pandemic.
NextGen works closely with Strand to provide customized
solutions, maintain our inventory to ensure in time
deliveries of products and services on highly competitive
pricing.
Future Plans
NextGen is enthusiastic about new innovations in
Biotechnology like Next Generation Sequencing (NGS) in
clinical laboratories, NGS Data analysis, and interpretation
of unknown genetic variants. The company has its major
presence in North India and is planning to expand its
business plans in West and South India. The company
would be emphasizing on retaining employees with a great
level of satisfaction and skill development with innovative
in-house programs as well as training.
On asking about the upcoming tasks NextGen Life Sciences
would be focusing on, Dr. Nagma asserted, “We would be
primarily focusing on developing innovative, relationship
driven partnerships, and creating real value for clients.
Besides, we would also focus on collaboration with
hospitals to contribute in the improvement of human health.
We are planning to launch our products in International
standards. Our eminent activities in the coming time
include Freezer programs at prime client sites and creating
a buzz on recent innovations in Universities, Schools, and
colleges. This would generate interest in youngsters and
train them towards human health and environmental
enhancement.”
| May 2019 |40

PurpleDocs
A Customer-centric Organization Delivering Seamless
Tech-enabled Products and Services
Founded in 2010, PurpleDocs is an eminent start-up
that holds a vivid vision of making healthcare data
secure, analyzable and accessible 24 x7 to all
healthcare stakeholders, which helps in improving patient
care. It is a healthcare records management company with a
cloud-based software solution that is easy and simple to use
along with being user-friendly.
PurpleDocs is one of the fastest growing start-up in Gujarat
and has been ranked among the top 50 startups at the
Gujarat Summit 2016.
Why PurpleDocs?
Today, there are number of software systems such as
HIMS, HIS, etc. that are more like an ERP for a hospital or
a clinic and somehow lacks in addressing the exact pain-
points of the healthcare stakeholders. These gaps are
immaculately covered by the unique solutions provided by
PurpleDocs. Usually, healthcare stakeholders work in silos
and there is no tool that eases the ﬂow of information
between them. But PurpleDocs’ PD+ suite of apps
addresses this problem and makes doctors, clinics, pharma,
We are a health tech
company and our
products connects the
healthcare stakeholders
by enabling easy
information access
labs and patients talk to each other over a digital medium
seamlessly.
Distinctive Products and Apps
PurpleDocs has an array of products, apps and services to
manage the clinical data. Its contributions ease information
accessibility, sharing and analysis.
• PurpleDocs App: It is a SaaS based oﬀering for
managing and analyzing Indoor Patient records and
diagnostics reports. With this, paper-based patient
records are digitized and comprehensive patient history
consisting of case sheets, videos, X-rays, CT Scan,
DICOM CD data is built. Also, clinical data, patient
demographics etc. stored in them are extracted leading to
the creation of analyzable data repository on the cloud.
PurpleDocs has been serving 125+ hospitals and clinics
for the last 8 years and has more than 60 Lac healthcare
records on this platform.
• PD+: It is an e-Prescription and OPD practice
management tablet that enables doctors to create digital
prescriptions and share them with labs, pharmas and
patient instantly. It also streamlines appointments,
patient queue, audio transcription and billing for the
clinics as integrated video and image libraries make
patient education easier. Also, templates help doctors
reduce consultation time and help them access patient
history at a click.
• MyPD: It is an app for patients for personal health
records management. With this, patient can access their
records uploaded by doctors, hospitals. They can also
upload their own prescriptions, lab reports and other
health records and can access them instantly. This app is
completely patient centric. MyPD is a platform for
| May 2019 |42

About the Dynamic Duo
patients where, their prescriptions generated using PD+ are
automatically pushed. The patients also have a choice for
uploading their own medical records. It helps doctors
engage with patients in a better way and provides extended
care by educating them via personalized health tips and
reminds them of their medicines and follow up
appointments.
Happy Clients at PurpleDocs
• Dr. Padmaja Pepalla, Padma Maternity Hospital, one of
the clients of PurpleDocs, was initially apprehensive to
use PD+ ePrescription Tablet as she has been writing her
prescriptions with pen on paper for years and didn’t
wish to change the way she has been working. As her
OPD is ﬂooded with patients and any technical hitch in
the product could cause delays in serving them. Then,
she tried the solution of PD+ for a day and saw the value
and the entire practice was transformed in to paperless
digital prescriptions and transactions with in a week.
• Dr. Shilpi Shukla, Isha Hospital has been using both
PurpleDocs and PD+ tab and is extremely happy with
Deepak Gupta
Founder
Pooja Gupta
Founder
The ardent leaders Deepak Gupta and Pooja Gupta are the Founders of PurpleDocs. Deepak
holds MS (Computer Science) degree from Virginia Tech, USA. He has worked in the telecom
giant Nortel Networks for a decade before entering entrepreneurship. He is a tech-savvy who
also focuses on business development and scaling-up efforts in Tier I and Tier II cities across
India.
On the other hand, Pooja is a Software Engineer from Delhi and has efciently managed
software development teams in reputed companies like HCL and Tieto. She has also worked in
startups like KhiMetrics (acquired by SAP now) and Saama before founding PurpleDocs with
Deepak. Currently, she heads the tech-department at PurpleDocs and is responsible for design
and UI/UX of new products. She was amongst the top 5 nalist of the women trailblazer awards
2015 organized by CIIE, IIM-A.
| May 2019 | 43
EMERGING
Healthcare

frameworks, make mistakes and learn from them. Whatever
we do, we do it as a team.”
Words of Advice
“Make a product that your client needs and is ready to pay
for. Lot of entrepreneurs nowadays launch products that
they think are solving problems, and they try to offer it for
free. It is always better to be a customer funded company
rather than an investor funded company,” advises Deepak
and Pooja to the budding entrepreneurs in the healthcare
space.
Future Panorama
PurpleDocs is working on new products like PD Engage
and PD Analytics. PD Engage is a patient engagement
platform for helping doctors to enhance their connection
with patients. PD Analytics, on the other hand, is a data
aggregator platform for helping doctors analyze the patient
health and progress and help them provide better patient
care.
PurpleDocs is also planning to spread its wings to 50+ cities
in the coming year. The current priority for the company is
to deploy a model that has been successfully validated over
last few years across multiple cities and states in India.
the product. She can access both her IPD and OPD
records on a click and is able to provide better patient
care even if the patient forgets to bring her past records
along.
• Dr. Alay Banker, Banker’s Retina Hospital, Ahmedabad
is one of the prominent retina specialists in the country.
His OPD patients go through multiple stages before
ending up in his room for consultation. In all these
stages important data is captured and it is vital for them
to record and restore it. With PD+, PurpleDocs has
efficiently managed his workflow and generated the
prescription through all these stages.
Sturdy Team at PurpleDocs
At PurpleDocs, they architect the whole system due to
which the team gets enough exposure of all stages of
product development. This creates a great sense of
satisfaction among the employees that gives them
motivation to bring innovations at the workplace. The work
culture is fully transparent, respecting and being fair to
everyone is one of the values that the company tries to
instill in every individual.
Regarding the team, Pooja says, “We are a young team and
there is no hierarchy in the team. Every member is a core
contributor and thus gets to work on all stages from
designing to testing to deployment. We explore, try new
| May 2019 |44

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