The document discusses Claimocity, an AI-driven healthcare technology company that provides mobile practice management software. It highlights some key points:
- Claimocity aims to streamline administrative and billing processes for doctors to allow them to focus on patient care.
- Their all-in-one software and services solution reduces multiple vendors and systems into a single integrated platform.
- Their progress note generator feature combines clinical documentation and billing documentation into a single mobile workflow.
- CEO Jim Sholeff has played a key role in the company's success through his leadership, product development expertise, and focus on specialized solutions for specific customer needs.
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Top 10 fastest growing healthcare tech companies 2021
1. Innovation that Empowers Medical Professionals
Tech Marvels
5 Biggest Technological
Advancements in the
Healthcare Sector
Digital Diagnosis
Is telemedicine here
to stay?
Claimocity
1
Fastest-Growing
HEALTHCARE
TECH
Companies,
2021
VOL 09 ISSUE 02 2021
Jim Sholeff
Chief Execu ve Officer
Top
2.
3.
4. It would be an emotion-driven exaggeration when we
say that the worst of environmental degradation or
even a massive asteroid collision couldn’t do what the
COVID-19 pandemic has done so far. It trampled the earth
in its entirety, bringing the whole of humanity to the
confines of our homes and almost pushing us back into dark
ages — summarizing the emotions of those who’ve lost
their loved ones, their jobs, and much more.
With speculations of a third wave still instilling fear,
humanity has changed for both the better and the worse in
quite a few ways. While the likes of work-from-home,
buy-at-home (e-commerce), no-contact buying, selling, and
so on are expected, they have left their tell-tale signs and
effects in the healthcare and related industries.
A few other prominent changes worth noting include:
Shifting Focus on Remote Care
Prior to the pandemic’s act of bulldozing healthcare
infrastructures worldwide, the norm was to hospitalize
patients if home care could not suffice. With the pandemic
overwhelming most hospitals, newer forms of remote
treatments came to light for the first time.
The prominent ones of such treatments included shifting
patients to specially created facilities, either close to or at a
distance from the main hospital and treating even confirmed
COVID-19 patients in the confines of their home once their
condition stabilized.
Going forward, out-patient could be the standard with the
rd
availability of 3 party nursing staff from independent
registered sources. This could be an immense help to the
healthcare facility by letting them treat only the most
critical of cases.
Virtual Consultations - Telehealth
The healthcare space, post the pandemic, is seeing an
ascending use of online and remote consultation for every
manner of treatment. Be it common diseases, stomach
ailments, sore throats, dental issues to mental health,
everything can today be treated virtually without the need
to visit a medical facility.
While mobile applications have come about giving a line of
sight to patients and healthcare professionals, what has truly
added to make it a viable option, are wearable devices and
emergency health records that are kept on the cloud.
With these in place, a visit to a healthcare facility may
shortly be deemed unnecessary with the physician knowing
in exact terms the condition of a patient and prescribing the
right course of action with or without medication and
required support.
IoT-enabled wearables
While wearables were always around for close to half a
decade, in the form of distance trackers, heart-rate trackers,
and others that did rudimentary activities, things took a
steep climb in the wearables market during the initial period
of the pandemic.
What this has led to is a plethora of devices as far apart as
the Apple Watch, WHOOP Strap, Fitbit, Zephyr,
BioHarness, and the likes. These could indicate
physiological changes, heart rate and its variability, resting
rate and respiration, stress, activity, and sleep.
Integrated together, it could exhibit signal-to-noise ratios
(SNR) that may predict things out of sync and help take
corrective actions right when they are most needed.
Wearables, in fact, are a separate science, given that they
are the first line of information that feeds storages in the
cloud for accurate and often pin-pointed medications to
save lives.
This edition—Top 10 Fastest-Growing Healthcare Tech
Companies, 2021—brings to your desk a listing of
innovative companies striving to design and deliver
cutting-edge products and solutions. If you’re enthusiastic
about understanding just how many opportunities the
healthtech space has to offer, read ahead!
COVID-19 and the Healthcare
Space: A Cause-and-Effect Scenario
- Sumita Sarkar
6. 16
24
28
40
Simplifying Healthcare Data Services
Innovaccer Inc.
Safeguarding What Matters Most for
Healthcare Organizations
Cylera
Disrupting the Telehealth Spacewith
Innovative Technology
Medefer
Enabling Transformative Corporate
Wellness Programs
CoreHealth
Technologies
36 David Boucher
CxO
CxO
7. Innovation that Empowers
Medical Professionals
CONTENTS
Articles
20
Tech Marvels
5 Biggest Technological Advancements
in the Healthcare Sector
Digital Diagnosis
Is telemedicine here to stay?
CONTENTS
32
08
Cover Story
Articles
9. Description
Featuring
Carequality
carequality.org
Dave Cassel
Executive Director
Carequality has brought together the entire healthcare
industry to overcome this challenge by providing a
national-level, consensus-built, common interoperability
framework to enable exchange between and among health
data sharing networks.
Claimocity Software
claimocity.com
Jim Sholeff
CEO
Claimocity is AI-driven smart software that automates many
of the billing and administrative processes so that the bulk of
the daily work is done for you
CoreHealth Technologies
corehealth.global
Anne Marie Kirby
Co-founder and CEO
Cylera
cylera.com
Timur Ozekcin
Co-founder and CEO
Cylera is the leading edge in IoT and medical device
security, with enhanced intelligence.
Innovaccer
innovaccer.com
Ankit Maheshwari
Founding Member,
President, R&D and
India Operations
Innovaccer Inc. is a leading San
Francisco-based healthcare technology
company committed to helping
healthcare care as one.
Dr Bahman
Nedjat-Shokouhi
CEO and Founder
Medefer is a virtual healthcare provider to the NHS, using
innovative technology to support early specialist-led patient
care.
Medefer
medefer.com
Abdullah Albeyatti
CEO and Co-founder
Medicalchain uses blockchain technology to create a user-
focused electronic health record whilst maintaining a single
true version of the user’s data.
myBeepr
mybeepr.com
Krupa Bhagani
Co-founder
Written Medicine
writtenmedicine.com
Tucker McGaw
Global Head of
Technology and
Director
Written Medicine was founded in 2012 on the principles of
increasing patient access to medical information.
CoreHealth Technologies was founded in 2004, inspired by
the idea of keeping people healthy and how technology and
design drive success.
myBeepr is revolutionising Australian healthcare by
introducing a communication platform that brings care teams
together.
Doc Abode
docabode.com
Taz Aldawoud
Founder and CEO
Doc Abode’s vision is to develop innovative solutions to
support the NHS workforce of the future, transforming
healthcare delivery to meet increasing demand and complex
needs of its patients.
Medicalchain
medicalchain.com
Company Name
11. Innovation that Empowers
Medical Professionals
“
“
When you are discussing tens to
hundreds of thousands of dollars being
lost annually to inefcient and outdated
processes, it is critical that decision
makers have access to the key information
they need to make an informed decision.
12. The intermingled conjunction between healthcare and
technology, from the invention of the pacemaker to
the modern methodologies of leveraging big data to
evaluate diagnostic probabilities, provides a critical
foundation for forward-thinking medicine to build upon.
One of the most fascinating modern applications of
healthcare technology injects the current evolution of
machine learning into historically burdensome
administrative and billing systems, utilizing the processing
power of custom artificial intelligence designs to streamline
complex workflows and handle a huge array of ancillary
needs in a manner that enables doctors to shift their primary
focus back to simply providing the highest quality of
patient care.
This edition of the Top 10 Fastest Growing Healthcare Tech
Companies of 2021 puts the spotlight on those
organizations that facilitate the conjunction between
medicine and tech by innovating products and solutions
with the potential to change lives.
“When COVID struck, we
were able to move 88.3% of
the billing and coding
workforce around the globe
to fully secure work
environments with no
signicant downtime or loss
of production.
“
13. One prominent name among such companies is Claimocity,
an AI-driven mobile practice management software
platform built by veteran RCM medical billing service
experts specifically to save high value time and make
rounding doctor’s lives easier.
Formed in 2016 after nearly two decades of research and
product development, Claimocity emerged with a singular
purpose – to properly service the hospital-based community
of doctors.
Listening to the needs of the physicians and practice
managers, the company systematically identified every key
pain point that was not being addressed. Then it isolated the
variables and created the AI-enhanced tools, processes, and
specialized teams needed to solve them.
“Our mission is to ensure that hospital and facility-based
doctors are able to get more done in less time with better
results – and collect 100% of what they have earned,” says
Jim Sholeff, the Chief Executive Officer.
Setting Benchmarks
While they provide an array of highly regarded stand-alone
options from charge capture to individual PM tools,
Claimocity’s highest value offering rests in its all-in-one
software and services solution, which reduces a physician
practice from multiple vendors, integrations, and billing
teams (in house or outsourced) to a single seamless end-to-
end practical solution for clinical, administrative, financial,
and managerial needs.
“One of the key advantages to a single high performing
solution are the complete absence of integration stuck
points, revenue gaps, and information loss issues that arise
where multiple systems meet,” says Jim.
“By having a seamless flow from the point of care or
system origin point to the claim completion and reporting
functionality, there is a significant level of added
intelligence and analysis available that increases efficiency
and productivity opportunities while enabling the
identification of growth and refinement points.”
“When you combine this level of data availability with a
machine learning overlay and the higher processing power
of artificial intelligence, and then run all of that through a
robust support staff and multi-tiered levels of billing and
audit teams, you get an unrivaled combination of
experience and horsepower.”
“
“
Our mission is to ensure
that hospital and
facility-based doctors are
able to get the most done
in the least time with the
best results – and collect
100% of what they have
earned.
“For example, with AI-enhanced quality control measures
we can virtually eliminate lost, missing, or erroneous
charges as well as identify coding inefficiencies that either
result in lower revenue than the encounter should be
generating or over coding audit risks that the provider and
practice should be aware of,” he adds.
One of the revolutionary new offerings Claimocity has, is
the Progress Note Generator. Jim and the team state that
the name is deceptively mild in comparison to the
functionality and ability to save doctors money on other
software.
To give a brief explanation, when a doctor sees a patient
and an encounter happens, a doctor needs to generate a note
into the EHR and provide administrative documentation
about the encounter for billing purposes. These two separate
things must happen for the physician to meet the medical
requirements of the visit, and to get paid – the necessary
administrative and billing duality behind every encounter.
Claimocity combined the two into a single mobile workflow
that integrates into the facility data system, saving high
value time and eliminating the need for a practice side EHR
for hospitalists.
The progress note generator (SOAP note generator) is built
into the company’s charge capture workflow for practice
Top 10 Fastest-Growing Healthcare Tech Companies, 2021
14. management customers so that the same process they use
for capturing a charge also generates, shares, and fulfills the
progress note requirement in the facility EHR.
The custom rules engine and personalized software enables
a wide array of easily modified templates, note cloning
from past visits, note cloning from other coverage
physicians, practice- or physician-level adjustments, and so
much more.
“Every rounding doctor who has seen it in the demo so far
has been thrilled by the possible applications and
opportunities so it is one of those small changes that can
have a big impact on so many workloads. And that’s truly
what Claimocity is all about, making some meaningful
changes that help the daily lives of rounding doctors,” Jim
exclaims.
Exemplary Expertise
Jim Sholeff, the CEO, has been critical to Claimocity’s
success, and as a founder member of the company, has been
hands-on in product development, infrastructure
development, and evolution of the company.
Jim’s leadership and vision have been two vital components
in not only the steep upwards trajectory Claimocity has
seen since the initial startup, but also the drive for massive
internal growth that keeps everyone looking for new ways
to improve small details, hit higher marks on already
industry leading benchmarks, and to find new ways to
provide higher value for the company’s existing customers.
His hands-on approach makes him a favorite of new clients
and interested parties who gravitate to his knowledge base
and charm during demos and follow-ups.
In his advice to those aspiring to venture into the
HealthTech space, Jim says, “Think outside the box and
focus on detailed specialized values rather than broader
solutions. The giants of the industry have had decades
building recognizable brands and are very good at
providing solutions to the broader markets. But when you
provide products and services designed to cover as many
customer bases as possible, you inevitably leave gaps where
the solutions fall short.”
“For example, physician software covers a huge range of
specialties and needs. And while some solutions overlap
well across a variety of specialties, there are inevitably
going to be certain segments of the market are going to find
that their needs are not fully met. In fact, that is the very
basis for Claimocity.”
“We noticed that hospital and facility-based physicians
were having to utilize software and systems designed for
office-based doctors but there are significant differences in
workloads and workflows between physicians who
primarily see patients in singular medical office settings and
those who primarily perform encounters on the go in
clinical settings like hospitals, step down rehabilitation
facilities, skilled nursing centers, and other acute and sub-
acute environments. To help them thrive, we systematically
provided a set of products exclusively designed for their
needs,
Overcoming Adversities
Talking about how the COVID-19 pandemic impacted the
HealthTech sector and how Claimocity pivoted to the
remote setting to sustain operations, Jim says, “The effects
of the pandemic on the healthcare sector have been brutal
and we provided a great deal of support to our customers
Our highest value offering
rests in our all-in-one
software and services
solution, which reduces a
physician practice from
multiple vendors and
integrations to a single
seamless end-to-end
practical solution clinical,
administrative, nancial,
and managerial needs.
“
“
15. who in turn, are doing the same for their customers. Our
doctors, physician groups and surgeons were heavily
impacted in so many ways, whether from having contracted
the virus and nearly succumbed, to having to temporarily
shut down facilities, to undergoing massive shifts in their
business models and personal approaches to their work, to
the emotional toll it takes on them to be frontline
responders to all the tragedies and constant state of turmoil
and struggle that comes with such loss and pain.”
“Here at Claimocity, we were fortunate to have the
infrastructure and resources in place to shift to remote with
minimal impacts, and in fact our team really stepped up to
support each other and logistically manage a massive
transformation with no measurable downtime.”
“For example, when COVID struck, we were able to move
88.3% of the medical billing and coding workforce around
the globe to fully secure work environments with no
significant loss of production. To put this in perspective,
that’s thousands of people shifting from central hubs to
independent locations requiring new equipment, new
software, different wireless connections, security
implementation measures, new SOPs, lines of
communications, and clear plans of action.”
“To have less than a 3-hour downtime was a real testament
to the dedication we have to both our team and our clients.
Since we measure over 100+ in-process metrics, we were
able to monitor how the physical changes impacted the data
and trend lines, and we were so proud of the team to see the
numbers not drop off but rise slightly as everyone banded
together to do more and cover for each other,” Jim
expressed.
Exhibiting Excellence
Pertaining to Claimocity’s specific focus on hospital and
facility-based physicians the company has received several
notable recognitions from peer reviews and industry
segments focused on hospitalists, physiatrists, inpatient
psychiatrists, and rounding clinicians.
Today’s Hospitalist rated Claimocity head and shoulders
above the rest as the top mobile charge capture app, as did
16. PracticeSuite and Alliance for Academic Internal Medicine
(AAIM), and the company saw a handful of other similar
recognitions and awards from review based digital
publications for their practice management tools and billing
claims processing services.
“It’s amazing to get noticed for all the hard work we are
doing as there are a lot of people in Claimocity working
ceaselessly to put forth not just good products but amazing
ones that they continue to refine and improve in every way
possible,” Jim expresses.
“It is really a testament to the entire team when we get
recognitions, but it is also an important aspect for us to
increase awareness among hospitalists and rounding
physicians that they don’t have to leave critical time and
money on the table. When you are discussing tens to
hundreds of thousands of dollars being lost annually to
inefficient and outdated processes, it is critical that decision
makers have access to the key information they need to
make an informed decision,” he adds.
Towards a Successful Future
We asked Jim about his vision for scaling Claimocity’s
operations and offerings in 2021 to which he said, “This is a
great question and one that really strikes a chord. We have
some big things in the works that have been in R&D for
several years now and are in the final stages of development
that are going to change the industry. Many times, a
company will say ‘change the industry’ but in reality, the
results fall far short of the hype. In this case, I am
understating the possible impact as there are simply no
other products like it in the market in any specialty and it
should become the centerpiece of the company moving
forward. Because of the timing, it is not yet ready for
disclosure, but I think it will be a fun topic to discuss in
next year’s interview.”
“As for general thoughts on scaling, we have already seen
strong growth in the last year, and especially in the last six
months, and we have so many irons in the fire that it will be
exciting to see how many of them, we can complete and roll
out in the final two quarters of 2021,” concludes Jim.
17. Stay in touch.
Subscribe to Insightscare Get Insightssuccess
Magazine in print, & digital on www.insightscare.com
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18. CoreHealth is
continuously
working on
upgrading our big
data capabilities
and analysis to
help health and
well-being
providers that
also recognize its
value.
“
“
Anne Marie Kirby
Co-founder & CEO
16|September 2021|www.insightscare.com
19. Enabling Transformative Corporate Wellness Programs
Technology has always been a pivotal part of human
evolution and evidently, healthcare has been on a
parallel path.
As health remains a significant part of our lives, we must
constantly take care of our body, so that diseases stay
outside the door.
Selected healthcare companies are decrypting the meaning
of improving lives, finding transformative solutions, and
helping people enjoy a healthy life.
In the following interview, Anne Marie Kirby, the Co-
founder & CEO of CoreHealth Technologies briefs us
about the company’s contribution towards the health,
wellness & fitness niche. She also briefs us about the
challenges that CoreHealth faced, alongside a few details
about the company’s journey to becoming one of the
fastest-growing healthcare tech companies in 2021.
Below are the highlights of the interview:
Please brief our audience about your company, its
mission, and the key aspects of its stronghold within the
healthcare technology services niche.
CoreHealth Technologies was founded in 2004, inspired by
the idea of keeping people healthy and how technology and
design drive success. Since its inception, CoreHealth has
become the leading corporate wellness platform trusted by
over 1000 organizations, from medium-sized businesses to
Fortune 500 companies, and serves over 3 million
employees worldwide in multiple languages.
At CoreHealth, our mission is to revolutionize health and
performance in the workplace with our total well-being
technology and world-class support. We believe that
developing the best employee well-being programs is all
about giving health and wellness companies the right code,
design, and access to the latest innovations. With the most
customizations, integrations, and reliability of any software
in its class, CoreHealth’s powerful platform lets our
customers focus on growing great companies.
Tell us more about the offerings that give your company
a distinctive edge to stand out from the competition?
CoreHealth’s all-in-one corporate wellness platform is a
SaaS solution that brings all your wellness program
components into one place. Health Assessments, biometric
management, challenges, content management, education,
self-help programs, coach facilitation, incentives, surveys,
social networking – and more! We specialize in integrating
with third-party, best-in-class wellness vendors via our
Integrated Marketplace of 140+ unique wellness
innovations. Customers can mix and match or use their own
vendor with seamless access from within the CoreHealth
platform.
CoreHealth’s software powers health and well-being
programs for corporate wellness companies, insurers, health
coaching companies, employee assistance providers, group
benefits brokers, human resources consulting firms, and
health systems. Our technology is white labeled so
customers can tailor, brand, and re-sell our technology to
corporate employers around the world. We do not provide
wellness services – just the technology, so our customers
know their programs are always cutting edge and can
17|September 2021|www.insightscare.com
20. constantly evolve to meet the unique needs of every client.
What is your opinion on the effects of the current
pandemic on the healthcare sector, and what challenges
did you face during the initial phase of the pandemic?
The pandemic shone a spotlight on the need for more
preventative care measures. High-risk individuals
struggling with obesity, diabetes, or heart disease, for
example, had far worse health outcomes once becoming
sick with COVID-19. Although there are preventative
strategies in place for many chronic diseases like these, they
are grossly underutilized. We need to continue to find ways
to better influence positive behavior change to help mitigate
these risks.
We also noticed that the pandemic forced many
organizations to quickly adapt their services to provide an
online approach to their participants. Telehealth services
have become considerably more accepted by the public
since the onset of the pandemic, and I believe we will see
continued growth in this area. We have seen a substantial
increase in organizations embracing this approach and I do
not believe healthcare will return to in-person services seen
prior to COVID-19.
This is especially true for our own customers. Many had to
quickly pivot their programs such as coaching programs
from an in-person experience to a virtual one with very
limited notice. One of our only challenges during this time
was assisting and guiding all our customers who wanted to
make the transition from coaching to online fitness
programs. Fortunately, we have been a virtual company for
over 17 years and were well-positioned to provide this
support. We already had the platform-tools in place, we just
needed to educate our customers on how to implement
them.
With continuous development in technologies such as AI
and big data, what is your prediction about the future of
the healthcare software services market?
I think the potential for AI to help solve clinical trial
challenges and create instantaneous medical treatment plans
is currently being underutilized in the market. There are big
opportunities to better harness the power of AI and big data
to analyze, interpret, and predict more suitable outcomes
through monitoring big data sets and staying apprised of
those results. By doing so we could better assist doctors on
creating more robust and accurate treatment plans.
As an established leader, what would be your advice to
the budding entrepreneurs and enthusiasts aspiring to
venture into the healthcare software services niche?
Prevention is a key area of healthcare that is in need of
better solutions. People are increasingly recognizing the
value of preventative care not only for economic and
financial reasons but also as a social enterprise endeavor for
the general well-being of the public. However,
underutilization of preventative services is mainly due to an
engagement gap rather than an information gap.
Promoting positive behavior change to effectively manage
chronic diseases is a complex challenge that requires
multifaceted strategies to increase engagement rates in
prevention programs. Unfortunately, we still have a long
way to go to improve the problem and need all brain power
to come up with novel solutions!
How do you envision scaling your company’s operations
and offerings in 2021?
CoreHealth is continuously working on upgrading our big
data capabilities and analysis to help health and well-being
providers that also recognize its value. We are also working
on techniques for quantifying certain preventative health
solutions by obtaining metabolic and stress level rates. Our
goal is to increase the public’s acceptance and desire to
work with these solutions by using promising accessibility
methods that will help promote usability. Stay tuned for
some exciting announcements about this in the near future!
About Anne Marie Kirby
Anne Marie Kirby is the Founder and CEO of CoreHealth
Technologies. Recognized as a leading female entrepreneur
by national awards panels, Anne Marie has been at the
forefront of health and wellness innovation -- leading the
team in developing sophisticated corporate wellness
technology that empowers the wellness innovators of
tomorrow.
CoreHealth Technologies’ origins were inspired by Anne
Marie who faced past health challenges that made her
realize the need for preventive health solutions to help
people improve their overall well-being. Using her
expertise as a software engineer and her independent and
initiative-seeking attitude, she wrote a software program to
track and analyze food ingredients. Her passion to find a
solution for her ailment motivates her to serve a purpose
much bigger than herself and the industry she continuously
contributes to.
Top 10 Fastest-Growing Healthcare Tech Companies, 2021
18|September 2021|www.insightscare.com
21. Currently, prevention is an underrated
solution to medical problems around the
world. Additionally, prevention could save
billions of taxpayer dollars when people
take personal initiative and have the right
tools at their disposal to make the best
decision regarding their long-term health.
Hence, Anne Marie and CoreHealth
Technologies are transforming the world
and raising the bar for every business
leader with their work.
CoreHealth has received the following recogni on:
• CoreHealth Technologies Makes Rocket Builders 2020
Announced April 2020 Ready to Rocket Digital Health List
by Rocket Builders -
• Announced March 2019 - CoreHealth Technologies
Makes Rocket Builders 2019 Ready to Rocket Digital
Health List by Rocket Builders, a unique business
recogni on list that profiles technology companies with
the greatest poten al for growth.
• Announced September 25, 2018 - CoreHealth Receives
2019 Canadian Business Excellence Award and Ranks on
2018 Growth 500
• Announced September 6, 2018 - CoreHealth CEO Anne
Marie Kirby Named 1 of 30 Most Inspira onal Leaders to
Watch in 2018
• Announced March 16, 2018 - CoreHealth Technologies
Makes Rocket Builders 2018 Ready to Rocket Digital
Health List by Rocket Builders, a unique business
recogni on list that profiles technology companies with
the greatest poten al for growth.
• Announced Oct 2017 - CoreHealth Receives the
2017/2018 Technology Award by CorporateLiveWire
• Announced Sept 27, 2017 - CoreHealth Receives 2018
Canadian Business Excellence Award for demonstra ng a
strategic approach to successfully improving business
performance and achieving goals. Announced Sept 9,
2017 - CoreHealth on 2017 Profit 500 List of Canada's
Fastest-Growing Companies - Ranked No. 337
• Announced April 4, 2017 - CoreHealth Named one of the
30 Most Innova ve Companies to Watch by Insights
Success.
• Announced March 7, 2017 - Rocket Builders - CoreHealth
Technologies Makes Rocket Builders 2017 Ready to
Rocket Digital Health List.
Exhibi ng True Excellence
19|September 2021|www.insightscare.com
22. 5
5Technological
Advancements
Biggest
in the
Sector
Health are
The world and its history are proof that the invention and discovery of something
have helped humans in building or improving the human lifestyle and healthcare
system. Let that be the industrial revolution that gave rise to various machinery
and equipment in the healthcare system or the current technical area; it has eased and
improved the healthcare sector immensely.
The healthcare system is complicated, and since the world is moving at an unprecedented
rate, it is also changing fast. The trends which you think are old today are here to stay and
conquer another market. Over the years, technology has been a huge help in improving
the healthcare sector. From helping the doctors to provide the result with better accuracy
and precision to giving the freedom of tracking down personal health, the technology in
the healthcare sector has transformed exceptionally.
The inclusion of technology in our lives has helped us through improved treatment,
medication, and prevention. Technology actually has the power to transform lives, and
with different medical equipment like smartwatches and chatbots, it is clearly doing a
great job.
Here are five examples that showcase the power of technology in the healthcare industry.
20|September 2021|www.insightscare.com
24. Ÿ Chatbots
What is the first thing that one does while dealing with a
common cold? Of course, the option of going and
consulting the doctor is always available and reliable, but
what is something that one does even before taking that
step?
The world has become highly digital, and the COVID-19
pandemic has taught us to care for ourselves by ourselves.
Before taking any decision, humans tend to generally ask a
question about health on a genuine website or Google. That
has given rise to chatbots. Chatbots with AI have
significantly helped patients all over the world.
This technology that chats with the patient and helps them
with their problems, along with providing the required
assistance to the patient, is also helping in saving a trip to
the practitioner.
Providing primary healthcare based on Artificial
Intelligence, the technology has maintained all-in-one
communication and made the difference in efficiency,
speed, and assisting with primary care to people all around
the world.
Ÿ Wearable Technology
The trend which recently gained popularity from two
industries is wearable and fashion technology. This is also
one of the best examples of how the fashion, technology,
and healthcare industries can wonderfully collaborate and
provide a solution that could solve many problems at once.
Wearable technologies are not just limited to the heavily
popular smartwatches and the smart bands; new technology
has come up with smart rings that allow monitoring on a
personal level. For example, the ring measure the blood rate
of the mother as well as the child. Along with that, it also
monitors the heart movement and even period monitoring
for couples who are trying to conceive.
Ÿ Social Media
Who knew that Social Media would become a place to
discuss medical health and a great platform to communicate
with the young generation of the world? Social media is
more than just a tool to communicate. Few of the
entrepreneurs have come up with innovative ideas that close
the gap between the patient and the doctor.
Even doctors have started using social media platforms like
Instagram, Facebook, and WhatsApp to provide medical
assistance to patients. The COVID-19 pandemic situation
pushed the healthcare industry to use social media to its
maximum potential. This is the current trend that is taking
over the market. This also provided the doctors with a way
to generate extra revenue and spread awareness at the same
time.
Ÿ Artificial Intelligence – Robotic Surgery Assistance
The list that you are following already includes one
example that already works on Artificial Intelligence or AI.
However, the industry experts expect that the inclusion of
AI in the healthcare industry is going to be revolutionary.
Robotic Surgery is already picking up pace and becoming
more popular in the healthcare industry. The robotic surgery
does not actually operate on the patient, but it helps the
doctor in operating at a better rate. Believe it or not, with
the assistance of AI Robotic Surgery, narrow blood vessels
from 0.03 to 0.08 mm can also be operated on with ease.
Ÿ Virtual Reality
The doctors are providing such wonderful healthcare even
though the technology restricts them at some steps. The 2D
pictures X-rays are good, but the inclusion of monitors and
3D viewing of the body parts has provided the doctors with
insights that could not be assessed easily. The healthcare
industry demands the Virtual Reality industry to
collaborate, help and enhance the healthcare industry.
For the future, VR in the healthcare industry is expected to
grow more than $4 billion in the next few years. Though
these are just predictions, the current situation resides with
virtual nursing assistance.
Even though the above list does have future related
technology in the list, it has already revolutionized the
healthcare industry effectively. The technology has
camouflaged so well with the healthcare industry that in the
future, the separation of these two would be quite
impossible. Though many technological advancements
showcase the actual power of technology, they somewhere
are inclined with the concepts mentioned from the above
list.
-Ashlesh Khadse
22|September 2021|www.insightscare.com
25.
26. Safeguarding What Matters Most for Healthcare Organizations
The healthcare industry is driven by patient care and
medical devices and data that enable them. Modern
healthcare organizations depend on a new
generation of IoMT and connected devices and their
capability and data that is used in treating patient
conditions, prescribing medication, assessing treatment
effectiveness, determining equipment needs to serve patient
needs, and many other data-driven healthcare decisions.
Increased number of connected medical devices and the
Internet of Medical Things (IoMT) delivers increased data
and a great deal more in the lifecycle of patient care.
Connected medical devices and IoMT devices have
contributed to improved patient care outcomes, workflow
efficiencies, other bottom-line benefits for healthcare
organizations.
However, these same devices also increase cyber risk
exposure and a broader attack surface for threat actors. This
translates into a greater risk, including security risks such as
ransomware, legal, regulatory, inability to provide patient
care, and more importantly, direct patient harm from
devices that can be reached and altered by outsiders.
Timur Ozekcin
Co-founder and CEO
24|September 2021|www.insightscare.com
27. Enter Cylera, a leader in IoT and medical device/IoMT
security. The Cylera Platform, which is Cylera’s flagship
product, provides the most leading-edge and patented
technology available in healthcare IoT and delivers
visibility, risk detection, and threat prevention for all
connected assets to safeguard patient care, safety, privacy,
and business continuity.
Winds of Change
Cylera was co-founded by Timur Ozekcin, Sean
Abraham, and Paul Bakoyiannis in 2017 in New York
City with a mission to create the leading solution for
healthcare organizations for securing their IoT, IoMT, and
even operational technology (OT) such as building security,
lighting, climate controls, elevators, and access points, etc.
“Many hospitals we’ve worked with are looking for our
guidance on best practices and technology for their teams
who are responsible for medical devices and cybersecurity”
says Timur, CEO of Cylera.
“We help some start with fundamentals including the ability
to provide an inventory of their IoT or IoMT, and what they
should do to build a security program around IoMT to deal
with the big area of unknown cyber risk.
There can be as many as 15-20 medical devices and IoMT
per bed in most hospitals. This equipment operates using
unique protocols and communications that are a common
blind spot for IT security teams because their usual tools
cannot give them the needed visibility or capability,” he
adds.
Cylera’s healthcare cybersecurity platform can help
hospitals with major functional requirements to reduce
security risks for IoT and IoMT device security: asset
identification and management, network analysis, risk
assessment, threat detection and intelligence, network
segmentation, operational analytics, and integrations.
The company’s technology is powered by patented AI and
ML techniques. “Our patented technology delivers deeper
knowledge about the devices and activities which inform
needed understanding of clinical environments and
workflows,” says the team at Cylera.
“Our patents also allow us to deliver zero-touch
vulnerability assessment through an innovative IoT
Emulation Engine™, which creates digital twins of the
devices. Cylera can find, prioritize, and respond to security
gaps that may relate to insulin pumps, CT and MRI
scanners, ultrasound systems, etc., but never interact the
physical devices themselves. This helps IT security teams to
effectively assist in knowing security gaps in IoMT and
securing those clinical devices where they couldn’t with the
tools they have today.”
Fig 1 - Cylera’s unique, patented capabilities work together
to give customers details and what to do to shore up
weaknesses – many of which can be risk-prioritized lower
than initially expected.
“We provide device maintenance and usage information
which ultimately saves costs through better fleet
management and optimization. Also, our technology aligns
with essential security frameworks and standards which
speed compliance and keep organizations within regulatory
requirements,” adds the team.
Setting Benchmarks of Innovation
Cylera has many differentiators from others in the
healthcare IoT cybersecurity space.
Following are a few:
Ÿ Patented Adaptive Datatype Analysis™ – A unique
method within Cylera’s Deep Packet Inspection (DPI)
engine, to constantly learn new devices and protocols
which speeds device identification where others have to
constantly build and release new protocol “dissectors.”
Ÿ Patent-pending IoT Emulation – Requires zero-touch
to live devices and creates a ‘digital twin’ of the
physical equipment in use to diagnose weaknesses and
vulnerabilities, keeping the device and patient safe.
Ÿ Fleet Optimization – Cylera can analyze fleet
utilization from healthcare IoT data and provide
guidance for how to better optimize equipment,
location, and revenue.
Top 10 Fastest-Growing Healthcare Tech Companies, 2021
25|September 2021|www.insightscare.com
28. Cylera's IoT cybersecurity
platform is the foremost in
leading edge IoT
cybersecurity, with solutions
and intelligence that
hospitals need to safeguard
patient care, safety, privacy,
and business continuity.
• Device location – Identifies and guides to where devices
are physically located within the environment, saving
both clinical and IT personnel hours of time locating
available or in-use devices.
• Cylera Intelligence Database Cylera Labs™ has an
–
intelligence database that can be subscribed to for
proprietary and unique Cylera Labs research from both
public and non-public sources globally.
• Extends one platform for use by both IT teams and
clinical engineering – The technology can be used,
viewed, and managed for IoT, OT, and IoMT all within
the Cylera platform.
Cylera’s new technologies are beginning to garner notice,
with several awards, but the most notable accolades have
come quietly and out of the public eye due to the threat
detection and threat hunting services underway in Cylera
Labs.
“Our customers are the best barometer of our success, with
quotes and praise for the innovative solutions we bring to
bear through our patented technology and deep
understanding of the healthcare and other IoT markets,”
says the leadership team at Cylera.
In addition, Cylera’s customers express that they appreciate
the innovations and strong support for any healthcare IoT
challenges they are trying to address.
Exemplary Expertise
At the helm of Cylera’s success are the three co-founders –
who all come from a background in healthcare technology
and cybersecurity. Ozekcin is the CEO, with Abraham
managing operations as COO, and Bakoyiannis as CTO.
Ozekcin earned both a Bachelor of Science in Biological
Engineering and a master’s degree in Mechanical
Engineering at Cornell University. Before Cylera he was a
project for the U.S. Department of Homeland Security
(DHS) and the U.S. Food and Drug Administration (FDA),
as well as a previous leadership of a connected device
company.
Through these experiences, the three co-founders saw the
need and opportunity to bring stronger solutions to the
healthcare IoT and IoMT cybersecurity challenge.
New Cybersecurity Dynamics with COVID-19 Impact
With the technical and communication challenges around
COVID-19, nation-state and attack groups accelerated
targeting the World Health Organization (WHO), the U.S.
Center for Disease Control (CDC), and regional healthcare
and pharmaceutical networks globally in search of research
data, intellectual property, protected health information, and
monetary gain through ransomware.
We asked Ozekcin for his opinion on the effects of the
current pandemic on the healthcare sector and what
challenges did he and the co-founders faced during the
initial phase of the pandemic. “Long prior to the COVID-19
pandemic, healthcare organizations have been targeted,
largely by nation-states. Cylera’s product can ease this
cybersecurity risk while safeguarding what matters most to
healthcare professionals: better patient outcomes, safety,
and privacy,” said Ozekcin.
“Like all businesses Cylera there was an impact of COVID-
19 on our business and our employees – however the need
for our solution expanded due to increasing cybersecurity
risk and the need to have Cylera’s unique automated
capabilities. Quick deployment, reduced costs, increased
security without touching assets or patients, alignment with
regulatory requirements and support for business continuity
have been high value capabilities. It has been unique time
for Cylera and our customers,” Ozekcin adds.
The Future Looks Bright
“Cylera is excited to build on its record growth during the
last 6 months with both clients and expanded team with a
world-class executive team. Cylera’s partner program has
seen many new additions with new channels partners and
technology alliances. “Following Cylera’s new round of
funding which we announced in March 2021, said Ozekcin,
“we are continuing to expand internationally in Europe and
Asia.”
26|September 2021|www.insightscare.com
29.
30. Simplifying Healthcare Data Services
Enormous data is generated due
to digitization in healthcare.
This data needs to be amassed
on a single platform. More than ever
before, now healthcare service
providers need a common ground that
gives them an overview of their
patients, improves healthcare services,
minimizes expenditure, and provides
cost-effective care.
Gathering all the data, storing, and
analyzing them, however, is not
possible for healthcare service
providers. Here is where data service
providers come to the picture.
Healthcare data includes collecting,
storing, managing, and transmitting
patients’ electronic medical record, the
hospital’s operational management and
other information. With all the data
under one roof, healthcare providers
save time and energy that were
otherwise utilized for gathering data
from various channels. There are
several healthcare data service
companies that are helping healthcare
establishments to integrate data and
have an easy access to it.
Innovaccer Inc. is one such company
that is contributing significantly to the
healthcare service provider industry. It
is a leading medical services data
activation organization aiming to
deliver more effective medical care
using pioneering examination and
transparent, clean, and accurate
information.
The company was recognized as Best
HealthTech Startup in Entrepreneur
India 2021, received Future Young
Leader (Future Young Leader
Organization) leadership award, and
many more.
Ankit Maheshwari, who is the
Founding Member, President, R&D,
and India Operations at Innovaccer,
shared his opinion and experiences
about the health-tech industry in the
following interview.
Please brief our audience about
Innovaccer Inc., its mission, and the
key aspects of its stronghold within
the healthcare technology services
niche.
Innovaccer Inc. is a leading San
Francisco-based healthcare technology
company committed to helping
healthcare care as one. Our solutions
have been deployed across more than
1,000 care settings in the U.S.,
enabling more than 37,000 providers to
transform care delivery and work
collaboratively with payers and life
sciences companies.
We have helped organizations integrate
medical records for more than 24
million people and generate more than
$600 million in savings. Innovaccer is
recognized as a Best in KLAS vendor
for 2021 in population health
management and a No. 1 customer-
rated vendor by Black Book.
We envision connected healthcare
working collaboratively to keep people
healthy and well. Our mission is to
connect and curate the world’s
healthcare information to make it
accessible and useful. With Innovaccer,
everyone works in the service of
patients like never before—as one.
Innovaccer stands for Innovation
Accelerator, and we are the leading
platform for connecting providers,
payers, patients, and pharma so that
everyone in healthcare can care as one.
The Innovaccer Health Cloud is the
next big advancement in the pursuit of
our mission. It unifies patient data
across systems and settings and
empowers healthcare organizations to
rapidly develop scalable, modern
applications that improve clinical,
operational, and financial outcomes.
Tell us more about the offerings that
give Innovaccer Inc. a distinctive
edge to stand out from the
competition?
What sets Innovaccer apart is that it
was the first to deliver plug-and-play
connectivity with pre-built connectors.
This feature ensures that the data
analytics company's customers have
28|September 2021|www.insightscare.com
31. Ankit Maheshwari
Founding Member, President,
R&D and India Operations, Innovaccer
About Ankit Maheshwari
As a founding team member, Ankit Maheshwari has been
an essential part of bringing the five-people-in-a-basement
organization to the enterprise and unicorn it is today. He
has been at the helm of Innovaccer’s Engineering vertical.
He has worked closely with the organization's clients and
partners over the years to develop and deploy industry-
leading Data Activation Platform at more than 1000
healthcarepracticesacrosstheglobe.
He focused his energies on developing and executing
strategies for accelerating growth and innovation. His
unparalleled technical expertise, passion for coding, and
commitment to development (shared by his team) made
Innovaccer one of the fastest-growing SaaS-based
companiesglobally.
In his cross-functional role, along with leading the entire
Engineering and Product verticals, he also heads
Innovaccer’s overall India Operations. He brings a unique
strategic advantage while maintaining and solidifying the
organization.
Ankit also represented Innovaccer at the White House
(West Wing) for the 2019 Blue Button Developers
Conference. The event explored how stakeholders can best
leverage technology to unleash the next generation of
healthcare innovation. He showcased the company’s
expertise on how developers and healthcare organizations
can leverage the Data Activation Platform to add value for
providers, researchers, payers, and many more across
variousdomainsinhealthcare.
access to real-time, state-of-the-art analytics, which in turn
puts Innovaccer ahead of its competition.
The Innovaccer Health Cloud provides a whole-person data
model. The architecture enables partner apps and new
solution development through its platform, which contains a
separate Data activation platform, configurable application
suites, and developer tool capabilities. The platform's entire
design has been created, keeping all stakeholders in the care
cycle in mind, and is, therefore, extremely user-friendly.
We wanted to make using the solution a piece of cake for
the people, and the platform is such that no one has to
spend more than minutes trying to understand it. We have a
dedicated clinical team of some of the world's most
renowned clinicians assisting us in our end-user approach.
Tremendously reputed technology luminaries helm our
engineering vertical, and we are committed to making our
data activation platform extremely agile, fast, and secure.
To understand the core problems that the healthcare
industry is subjected to, we have a one-of-a-kind strategic
advisory council consisting of the world's most prestigious
physician leaders, educationalists, technology wizards,
entrepreneurs, and thought leaders. Our employees work in
close collaboration with them to create the most relevant
solutions that not just solve a problem but eliminate it on a
grassroots level.
What is your opinion on the effects of the current
pandemic on the healthcare sector, and what challenges
did you face during the initial phase of the pandemic?
The pandemic has been nothing less than a World War, an
irrepressible situation to navigate that has severely affected
businesses and establishments across industries. COVID19
exposed our healthcare system’s weaknesses. We need a
more robust technology backbone to support us. For
example, organizations can use command centers to
improve their operations, and providers can reach people
using virtual (remote) visits for care and consultation,
which is the future beyond today’s four walls of healthcare.
There were, of course, numerous challenges when the
pandemic forced us all into a lockdown initially. The
“work-from-home” system, although already in place at
Innovaccer, was still new to most. Bringing the synergy
from our open office layout to Zoom calls was a hurdle that
Top 10 Fastest-Growing Healthcare Tech Companies, 2021
29|September 2021|www.insightscare.com
32. EXHIBITING EXCELLENCE
2018
● Forbes AI Companies To Know In Healthcare
● 25 Machine Learning Startups To Watch In 2018 - Forbes
● Best 'Healthcare Big Data Platform’ by MedTech
2019
● Deloitte’s 2019 Technology Fast 500™
● Forbes AI companies to know in healthcare in 2019
● 25 Machine Learning Startups To Watch In 2019 - Forbes
● 'Best Healthcare Big Data Platform' in 2019 MedTech Breakthrough Awards
2020
● #738 on the 2020 Inc. 5000 America's Fastest-Growing Private Companies List
● Top Emerging Healthcare IT Startups
● Fast 500 North America 2020 - Deloitte
● CB Insights Digital Health 150
● Largest East Bay Tech Employers - San Francisco Business Times
2021
● Best in KLAS vendor for Population Health Management 2021
● #64 on the Inc. 5000 Regionals: California list
● Black Book #1 Customer-rated Data Activation Platforms and Healthcare Data Integration Systems
● One of 50 Best Data Science Firms to work for in India by Analytics India Magazine
● #22 in Largest Bay Area Digital Health Companies (San Francisco Business Times 2021)
● 50 Best Firms In India For Data Scientists To Work For (Analytics India Magazine)
● Inc. 5000 rank #871 - 2021
LEADERSHIP AWARDS
● Forbes 30 Under 30 Asia 2017: Enterprise Tech
● 35 under 35 Entrepreneurs in India in 2021 (Entrepreneur India)
● Rising Stars in Healthcare (Becker's Hospital Review)
● Founders to Look out for in 2016 (Economic Times)
● 40 under 40 Data Scientists (Analytics India Magazine 2020)
● 40 Under 40 Data Scientists Award (Analytics India Magazine 2021)
● Techpreneur Class of 2021 (Entrepreneur India 2021)
● 35 under 35 (Entrepreneur India 2021)
30|September 2021|www.insightscare.com
33. took time to overcome. We depended
significantly on technology for
collaboration between teams.
The WFH burnouts could not be
ignored, especially considering that
various teams and members worked in
four different time zones. Our Ministry
of Fun (People Operations) stepped up
to the challenge with several team-
building exercises and game nights to
give us all some respite from non-stop
working. We did not give up on our
cause during the pandemic. It became
yet another reason for us to fight for
our mission even harder.
With continuous development in
technologies such as AI and big data,
what is your prediction about the
future of the healthcare software
services market?
Healthcare is on the brink of a massive
transformation. Over the last ten years,
the industry has spent billions of
dollars in digitizing healthcare
information with great success. That
was step #1 of the journey. Now, we
have troves of information on our
health locked in electronic silos. We
need to bring this information together
using a cloud platform that not only
unlocks the power of the data but also
provides a platform on which new
digital services and solutions can be
built with native interoperability.
Innovaccer provides the missing link in
healthcare technology. Now more than
ever, customers need a platform that
allows them to obtain a 360-degree
view of their patients, drive down
unnecessary IT costs, and improve care
quality and cost-effectiveness. With the
launch of Innovaccer Health Cloud, we
are building the platform that will
power the future of health.
As an established leader, what would
be your advice to the budding
entrepreneurs and enthusiasts
aspiring to venture into the
healthcare software services niche?
The healthcare industry is a very
diverse field. Each region across the
globe has its problems and challenges
when it comes to this sector, thereby
requiring unique solutions in every
new location. To create the perfect
solutions for your customers, you must
first understand their needs and then
the root of the problem. Having a
clinical team or an advisory board of
medical personnel with several years
of experience in that particular location
would help profusely in this quest.
Another essential aspect is knowing
the ideal environment that your
systems would require to work
perfectly. There will be times when
you will have to fine-tune your
solutions to suit the needs of your
users, but for that, you need to
comprehend the commitments of your
system first. You should not aim for
perfection but rather the ability to do
quick iterations based on user
feedback.
In addition to this, you should always
remain on top of learning about the
competitive landscape. Healthcare may
be a diverse industry, but it is also a
growing one. New solutions and
products are cropping up every day,
and you need to keep your offerings
up-to-date and unique at all times to
win here.
How do you envision scaling
Innovaccer Inc. operations and
offerings in 2021?
Data platforms are the future. Many
companies are on the path, but not
many in the context of healthcare. For
instance, the foundation of companies
like Spotify or Netflix is a powerful
data storage and analytics machinery to
provide a customized experience to its
users. We believe that such a
comprehensive data platform is still
missing in healthcare, and we want to
orchestrate the shift in that direction.
To begin with, we want to scale the 25
million patients currently on the
Innovaccer Health Cloud platform to 1
billion globally. For this, we invest
significantly in R&D and a 5X
expansion of our go-to-market teams
globally. Additionally, we want to open
the platform for our partners to build
on top of our capabilities.
Our solutions will cater to the needs of
tomorrow and are already gaining
sufficient traction. We aim to not only
help healthcare organizations improve
care quality and reduce operational
costs but to also make lives easier for
every individual in a care-delivery
model.
The next big horizon is building an
expanding ecosystem where partners
and health-tech innovators can develop
on top of our Health Cloud Platform,
enabling more value to the users. For
example, how do we bring in life
sciences and pharma companies to do
clinical trials on the same platform?
In the coming days, we will continue
expanding our base and keep rolling
out solutions and updates that
genuinely address even the most
minute challenges healthcare
professionals face. We are also open to
exploring new geographies, if and
when we have a product-fit and
relevant use-cases.
31|September 2021|www.insightscare.com
35. Is
telemedicine
telemedicine
here
to stay?
he global COVID-19 pandemic has strongly influenced the shift in
Thealthcare from mostly in-person to advanced predominant virtual
care. Many healthcare providers have shifted the follow-up and
chronic care to a virtual platform that fulfills the demand to free up hospital
spaces for the consistently increasing COVID-19 patients.
This has resulted in controlling the spread of infection to a greater extent
and the availability of consistent facilities for emergent patients. In addition
to that, many specialist appointments are now being conducted virtually. As
a result, telemedicine exploded in popularity as a response to maintain
physical distancing.
Many healthcare providers have found an efficient tool with diverse
advantages and strategies. Telemedicine was a growing trend, and it will
continue to grow as the pandemic has forced it towards its forefront.
Telemedicine offers several advantages like:
Enabling Convenience for Healthcare Providers and Patients
Since the outbreak of the pandemic, it is becoming clear for both the
patients and the healthcare providers that prescribing medicines,
pharmaceutical consultancies, and chronic care appointments do not always
require in-person visits.
Telemedicine allows convenience and reduced travel time, and most
patients are willing to pay for these convenient services. These services
allow the healthcare providers a smaller time commitment required from
the patients.
Digital Diagnosis
33|September 2021|www.insightscare.com
36. The healthcare providers were constantly looking for ways
that could enhance patients’ experience. Telemedicine
comes in as an excellent solution to attract patients and use
it regularly in the treatment where appropriate.
Telemedicine services fit well with demand-driven care. An
online appointment is more convenient to schedule for
appropriate situations. It is a proven, cost-effective solution
for both patients and providers as it allows frequent and
long-term check-ins with alternative options. As a result, it
increases the patients’ trust in healthcare providers.
Enhancing Capabilities
Technology is still advancing, and the possibilities for the
future of telemedicine are interminable. The constant
advances in technology are influencing the revolution of the
healthcare system. In diverse cases, telemedicine and its
virtual care are efficient tools for healthcare providers.
As healthcare providers are experiencing an increase in
convenience and cost-efficiency, healthcare providers are
working with tech-oriented companies to enhance their
services.
On the other hand, healthcare companies are expanding
their solutions by utilizing services from well-established
communication tools like video and audio calls to
transformative technologies like artificial intelligence and
machine learning.
Telemedicine tools are becoming more accepted and
feasible for everyday use as they are incorporating features
to obtain providers’ feedback and using it to adjust and
improvements to improve providers’ experience and
satisfaction.
Re-defining the Regulations
When COVID-19 arose, many of the policies governing
and concerning telemedicine have been slackened and
continuously updated to accommodate the state of
emergency.
These substantial changes brought an unexpected outcome
of establishing the benefits of telemedicine by helping
patients to continue their treatments with their doctors
remotely without getting any of the risk factors involved in
the process. As a result, many patients received top-notch
medical services in the comfort of their homes.
As telemedicine is rapidly advancing, the regulations and
policies are being constantly updated and are also being
expanded to include innovative technologies. These factors
are enabling new enhancements in the telemedicine
platforms.
Healthcare at our Fingertips
It is still a matter of concern that many rural parts of the
world do not have easy access to healthcare services.
Patients have to travel for hours at times to receive
adequate care as per their needs. Also, older people with
chronic conditions are not able to visit their doctors more
often because of the long-distance travel.
Telemedicine continues to significantly impact the
frequency of providing quality healthcare services to
patients living in rural areas. Additionally, these patients
can connect with their specialist doctors and get their
medical advice without any location constraints.
In any diagnosis, a patients’ medical history plays a crucial
role in gathering information needed to rectify the problems
and guide a precise treatment. Telemedicine allows the
collection of this data remotely enabling convenience, as a
patient is more relaxed and honest in a home setting.
As the technology is evolving, data collection from
consumer technology like wearables is providing vital
information about the living conditions by observing
patients in their environment.
Telemedicine: Future of Healthcare?
Telemedicine is enabling convenience in the healthcare
industry but, there are diversified treatments that require an
in-person diagnosis.
However, now that the medical practices are experiencing
the strengths of telemedicine, and as the healthcare industry
evolves alongside technological developments,
telemedicine is eventually becoming a significant part of
the healthcare industry.
New healthcare providers in this niche are implementing
telemedicine to stay ahead in the industry because
telemedicine is here to stay.
-Abhishek Joshi
34|September 2021|www.insightscare.com
37.
38. Digital Health:
Helping Hospitals Address
Patients’ Needs in a
Post-COVID World
through Innovative Solutions
During the pandemic, hospitals
worldwide dealt with surges
in COVID-19, while many
patients canceled elective procedures
to avoid exposure and infections.
Although this trend freed up hospital
capacity and equipment, it also
drastically reduced patient volume,
resulting in revenue declines. Amid the
rising costs from taking care of
COVID-19 patients, these issues are
collectively causing significant
financial damage to hospitals that will
take years to fix.
However, the news isn’t all negative
because many hospital administrators
worked during this unwelcomed
‘downtime’ to improve their hospitals’
services. They have produced
innovative solutions to help their
hospitals address patients’ needs after a
COVID-19 recovery and prevent the
challenges they faced during the
pandemic.
For example, astute leaders increased
and advanced their hospital’s digital
health and advanced technologies,
invested in essential infrastructure, and
completed overdue renovations, where
supply chains allowed. They also
improved their procurement practices
to increase these supply chains,
especially for personal protection
equipment (PPE), in the event of
another healthcare crisis.
Digital Health Goes Mainstream
During COVID
COVID-19 forced leadership teams to
realize that every healthcare business
relies heavily upon digital capabilities,
making it essential to digitizing
operations and patient engagement as
much as possible. A new report said
93% of healthcare executives reported
that COVID-19 drove health IT
innovations and showed that
organizations needed digital health for
“business resiliency.” Then another
81% said they were accelerating the
pace of digital transformation in their
organizations.
Like never before, business and
technologies strategies are intertwined
in healthcare compared to previous
timeframes where IT was just a part of
healthcare business strategy.
Digital health offers real opportunities
to improve care delivery patient
outcomes, enhance efficiency and
reduce costs.
As hospitals face challenges to address
patients’ needs for COVID-19 recovery
and beyond, they recognize the critical
-David Boucher, MPH, FACHE, Chief of Service Excellence,
Group/Corporate Level, Aster DM Healthcare Limited
36|September 2021|www.insightscare.com
39. role of digital health technologies and
innovative solutions. Digital solutions
are the impetus for transforming
healthcare access and care delivery,
making care more affordable,
convenient, and personalized for
individuals wherever they are located.
Many organizations are undergoing
digital transformation to introduce
‘smart’ infrastructure through extensive
use of emergent technologies,
including telemedicine, remote patient
monitoring, artificial intelligence (AI),
data analytics, and the Internet of
Things (IoT).
AI is one key area where health IT
executives are integrating digital health
solutions into their organizations. In
the future, AI will help to predict a
patient’s risk of certain diseases and
suggest preventive treatments and
measures. AI will also reduce waiting
times for patients and improve
efficiency in hospitals and health
systems, among many other
developments to improve care delivery
and patient outcomes.
37|September 2021|www.insightscare.com
40. Looking beyond the pandemic,
hospitals will become even more
consumer-centric, and clinicians will
be empowered with solutions that
reach out to meet patients at home via
digital means. Despite its benefits,
hospitals will need to be aware of the
challenges of health tech, including
privacy, safety, security, cost, and
more.
Telehealth Benefits for Improving
Patient Care and Outcomes
The ability to maintain a continuity of
care whenever possible is one of the
telehealth’s main benefits. Telehealth
helps patients access primary care
providers and specialists, including
mental and behavioral health, manage
their chronic health conditions and
medications, assist with follow-up care
after treatment and help with many
other aspects of care.
Telehealth became more widely
adopted during the pandemic to expand
access to essential health services. It
helped reduce staff exposure to
COVID-19, avoid surges in healthcare
facilities and save critical resources
like PPE. Additionally, there were
reduced barriers to telehealth access,
and providers were able to deliver
acute, chronic, primary, and specialty
care while improving patient health
outcomes.
Many believe that the next ten years
may prove to be the decade when
digital technology will reshape the
health system, as continued strong
uptake, favorable consumer perception,
and tangible investment in this space
contribute to the continued growth of
telehealth and digital solutions in 2021.
In fact, a new analysis indicates
telehealth use has increased 38X from
the pre-COVID-19 baseline.
Other Services and Innovations to
Improve Patient Needs
Hospitals are under pressure to become
more patient-centered as patients want
and expect an enhanced service
experience that allows them greater
participation in their healthcare
journey. Medical groups and physician
practices join their hospital colleagues
to drive improvement efforts by using
digital technologies to address patient
needs and concerns.
One area where digital technologies
are particularly valuable in dealing
with critical staff shortages and
refocusing efforts to direct patient care.
For example, there is a tablet
application that can help nurses take
better care of their patients and not
consume their time with non-medical
requests. The app sends requests to
dietary, maintenance, and other staff to
assist patients and make them more
comfortable during their hospital stay
without overwhelming nursing staff.
Enhancing the patient experience is
another important area where hospitals
are borrowing from hotel and
hospitality models to drive improved
satisfaction, better care delivery, and
outcomes while ensuring financial
stability and keeping costs down. They
are measuring and comparing
benchmarks along the whole patient
journey with online, real-time
dashboards using emails, QR (Quick
Response) codes, and more to ask for
patient feedback and then listen and
respond to comments and concerns.
Patients can respond in any clinic or
hospital setting, including the bedside,
with their smartphones. It’s essential to
respond to issues in a timely manner
with the proper follow-up to make
things right for the patient. Staff needs
to be constantly reminded that it’s not
“the big that ate the small, it’s the fast
that ate the slow.”
There are many clinical cases for
improving the patient experience. For
example, diabetic patients demonstrate
greater self-management skills and
quality of life when they report
positive interactions with their
providers. Other patients with better
communication with their providers are
more likely to adhere to medical advice
and treatment plans. Studies of patients
hospitalized for heart attack showed
that those with a positive patient
experience had better health outcomes
one year following discharge.
However, these extensive services and
innovations require a culture of
improvement that begins with a staff
willing to implement the changes. It
begins with a human resources
department hiring people who want to
participate on a whole journey of
improvement for all, especially the
patient.
In addition, efforts to improve patient
experience have been shown to result
in greater employee satisfaction, which
reduces turnover and creates a positive
work culture. However, improving the
experience of patients and their
families requires improving a host of
work processes and systems that
enable clinicians and staff to provide
more effective care.
These service and innovation changes
take extensive support, dedication,
time, and investment. But the long-
term benefit to hospitals is priceless
and will also help make them stronger
in the face of any future health crises.
38|September 2021|www.insightscare.com
41.
42. Dr Bahman Nedjat-Shokouhi
CEO and Founder
financial, environmental, and clinical
sustainability.
Our technology enables small pockets
of time available to a large body of
highly talented GMC registered NHS
Consultants to be aggregated, together
to make a significant difference/impact
to patient care. We mimic the Trusts
processes, allowing real time metrics
and monitoring. The granular level of
data captured around the way the
human interface works allows our data
to inform the improvements in
pathways and supporting technology.
Medefer’s service has never been
timelier than in the recovery and
sustainability of the NHS by ensuring
that each patient receives personalised
care.
Patient-first: We are driven to deliver
an unrivalled healthcare experience for
every patient.
Below are the highlights from the
interview:
Please brief our audience about
Medefer, its mission, and the key
aspects of its stronghold within the
healthcare technology services niche.
Our vision at Medefer, is to be the
world’s most patient-focused virtual
healthcare service. We are on a mission
to help patients get better faster, by
partnering with the NHS to build the
best unparalleled outpatient processes
that provide patients with quicker
access to care.
Our virtual outpatient pathway blends
clinical expertise with a technology
platform to enable a flexible NHS
Consultant body, to radically improve
the flow and speed in which outpatient
care is delivered, transforming the
patient experience. Medefer supports
the NHS immediate pandemic recovery
plans but also a long-term route to
Telehealth platforms have
progressed immensely during
the COVID-19 pandemic,
given the urgent need for people to
maintain social distancing for
containing the deadly coronavirus.
These platforms helped the outpatients
and healthcare professionals to
effectively receive and provide
services, while also containing the
virus.
Medefer Ltd. is one of the leading
players in the telehealth space,
relentlessly delivering comprehensive
solutions throughout the healthcare
industry. The company is spearheaded
by Dr Bahman Nedjat-Shokouhi, the
CEO and Founder of Medefer Ltd.
In the following, Dr Nedjat-Shokouhi
elaborates on how Medefer is
successfully driving the virtual
healthcare space to new zeniths
through patient-centred service
approach.
Disrupting the Telehealth Space
with Innovative Technology
40|September 2021|www.insightscare.com
43. Collaborative: We are deeply
committed to working in partnership
for the benefit of all.
Inventive: We challenge conventional
thinking and continuously improve our
solutions.
Here’s a list of Medefer’s awards and
recognitions:
UCL Advances (2014), Seedcamp
(2014), Pioneer 500 (2016),
DigitalHealth.London (2017), General
Practice Awards (2017), CEO Today
Healthcare Awards (Winner 2018)),
Selected top 10 UK Healthtech in June.
Tell us more about the offerings that
give Medefer a distinctive edge to
stand out from the competition?
There are so many interconnections in
the world today, high performing
people and systems all need to find the
way to harness small incremental
marginal gains, and that’s how
Medefer is successful. With our
consultants able to deliver up to 72%
of your outpatient capacity (dependant
on speciality) virtually, this leaves
NHS teams to focus on those patients
who really require face to face care;
cancer and complex cases;
interventional and surgical procedures.
We strive to improve outcomes for
patients and clinicians, and in most
cases from the point a GP colleague
makes a referral, we have it reviewed
and back to them for next steps within
just 48 hours, creating a truly patient-
focused health system. For patients it
means they receive faster care but also,
we significantly reduce their need to
physically enter the hospital.
Our conception was driven to solve a
very real problem with our own
technology platform, and as a result we
are at the forefront of innovation in
outpatient services. We cover Trusts
and Integrated Care Systems who have
backlog and workforce recruitment
issues, but the long-term goal of our
services delivers innovation in the
transformation of health and care.
What is your opinion on the effects
of the current pandemic on the
healthcare sector, and what
challenges did you face during the
initial phase of the pandemic?
COVID-19 forced a paradigm shift in
healthcare globally – forcing health
systems to change not just the
modalities of interacting with patients
but also to review long established
clinical pathways and protocols.
As a provider of outpatient elective
care, Medefer lost access to most
complex investigations almost
overnight. We had to adapt our clinical
pathways to assess patients to ensure
that those who were most at risk of
harm were prioritised for access to
limited elective investigation.
During COVID-19 the population has
become more familiar with virtual
pathways such as Medefer’s, opening
up a wider range of patients that can be
cared for in virtual clinic. Medefer has
been utilising asynchronous
technology enabled patient assessment
for several years and was uniquely
placed to provide significant capacity
for patient assessment to Trusts and
other healthcare systems struggling
with back logs due to COVID-19.
The greatest opportunity in the
digitalisation of patient care during
COVID-19 has been the opportunity to
drastically review the way in which
patients are assessed, diagnosed, and
treated. The tech enabled outpatient
service helps patients achieve speedier
reassurance, diagnosis, and treatment.
COVID-19 has catalysed a decade’s
worth of acceptance of change in the
space of 18 months.
With continuous development in
technologies such as AI and big data,
what is your prediction about the
future of the healthcare software
services market?
There are two areas that big data will
impact: advent of personalised care as
more personal data can be analysed
that will improve the clinical decision
making for that patient, and
improvements in operational delivery
to reduce waste. In terms of
personalised care, this will span across
pre-emptive care, to chronic disease
management. Another area of
improvement in clinical care is the
delivery of safer care, with the ability
of the software to prompt the clinicians
about possible treatments or risks.
With regards to operational delivery,
predictive models will help healthcare
organisations to optimise their
operations, whilst on a larger
population basis such predictive
models will enable healthcare
commissioners to predict changes to
demand.
As an established leader, what would
be your advice to the budding
entrepreneurs and enthusiasts
aspiring to venture into the
healthcare software services niche?
It is critical to build the appropriate
team with the correct mentality for a
start-up and the skills needed to build a
product in the highly specialised and
emotive field of Healthcare. This is
regardless of whether the software is
designed to be used by patients,
clinicians, or management.
Furthermore, healthcare is highly
regulated, and due to software
technology advances the regulatory
Top 10 Fastest-Growing Healthcare Tech Companies, 2021
41|September 2021|www.insightscare.com
44. landscape is evolving rapidly and in
certain areas has not completely caught
up. Therefore, the Minimum Viable
Product will need to be more polished
and functional than it would need to be
in another field that is not as
specialised and regulated as healthcare.
How do you envision on scaling
Medefer’s operations and offerings
in 2021?
The COVID pandemic has resulted in
historically high waiting lists for
outpatient services. The model of
outpatient service delivery had not
changed for 70 years, but the COVID
About the Leader
Neuroscientist, molecular biologist, and consultant gastroenterologist, Dr Bahman
Nedjat-Shokouhi is the CEO and founder of Medefer in his own words, “I entered
medicine, passionate about dedicating my life to better patient outcomes through
scientific research. I didn’t intend to get into business, but it all started when I met a
lady who had anxiously waited 11 weeks for a hospital review of her liver tests which
turned out to be normal.
I decided to create the infrastructure to address issues like this, which can cause
anxiety but also worsen clinical outcomes. That’s when I became excited about my
ability to make a difference to patients’ lives by affecting change through the
application of technology, and the way we as professionals interact with our
workload to make a difference to patients’ lives at a very personal level.
I created an infrastructure that enables specialists to manage patients safely,
effectively, reducing waiting times and risk of harm, whilst leveraging the knowledge
in data we collect that’s lost in the traditional models of care.”
A natural entrepreneur, even as a junior doctor, just as the NHS was beginning to
implement electronic systems, Bahman became aware of many inefficiencies within
A&E, so he negotiated funding from the hospital, worked with a developer, and
created a new programme that transformed the way patients were managed. It’s this
innovative mind, dedication to patient care coupled with self-belief which has
propelled Medefer to achieve the significant impact it does today.
Medefer’s service has
never been timelier than
in the recovery &
sustainability of the
NHS by ensuring that
each patient receives
personalised care.
pandemic has meant that hospitals and
patients are more comfortable with
virtual services. At Medefer, we have a
track record of exemplary clinical
safety for delivering specialist care
virtually.
During 2021, we have been expanding
the range of clinical specialties we
offer and expanding our reach
geographically to help as many
hospitals as we possibly can. We have
also been spending heavily on research
and development to improve our
platform and offer new and innovative
services to the patients.
42|September 2021|www.insightscare.com