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Dr. Markus Pleier
Data deluge and big
data how IT operations
get transformed
EMC IT At A Glance
                                     2004                              2012
User Profiles           24,000 “Internal” Users          55,000 “Internal” Users

                        70,000 Customers And Partners    400,000+ Customers And Partners
IT Environment
                        5 Data Centers, 960 TB Storage   5 Data Centers, ~12 PB Storage

Business Applications   ~ 400 Applications And Tools     ~500 Applications And Tools

                                                         ~ 8000 OS Images (Worldwide)
Virtualization          2,000 Physical Servers
                                                         90% Of All Servers Virtualized

Global Support          50+ Countries And 15 Languages   80+ Countries And 20 Languages
2012 EMC IT Initiatives
   1           Efficiency              IT-as-a-Service


   2
               Total Customer
               Experience              Next Generation Business Applications


   3
               Workforce
               Productivity            Workplace 3.0


   4
               Architect For
               The Future              Secure Journey To The Cloud & Big Data


   5           EMC IT Proven           EMC’s “First And Best Customer”
*Sample of 2012 business initiatives
Our Cloud Strategy
                       Virtual Clients




Traditional Apps              “Next-Gen” Cloud Apps            SaaS



                   Integration & Federation

                        Virtualization
Private                  Information                  Public
Cloud                      Security
                                                      Cloud
Transforming IT With IT-As-A-Service



A NEW IT BUSINESS MODEL   ENABLING TECHNOLOGY                 DNA, SKILLS, ROLES &
     Service Oriented     Private, Hybrid, Public Clouds   ORGANIZATIONAL ALIGNMENT
      Market Driven         End-To-End Automation             “Front Office” Capabilities
     “P & L” Focused         Financial Transparency            Service Accountabilities
     Broker & Builder       Self-Service Capabilities            Technology Breadth
IT-As-A-Service
USER EXPERIENCE-   VIRTUALIZED                      VMware View            CHOICE
  AS-A-SERVICE     DESKTOP                         VMware Fusion
                                                                           COMPUTING               Mac, iPad, PC, Smartp
                                                                                                           hone


   SOFTWARE-
                   MISSION                            ERP, Email,
                                                                          P U B L I C
  AS-A-SERVICE     CRITICAL                          E-Business ...       C LO U D                    CRM, Payroll …
                   A P P L I C AT I O N S                                 OFFERINGS

   PLATFORM-       BIaaS/                                    COMMON                              MOBILE
                                                             INTEGRATION                        APPLICATIONS
  AS-A-SERVICE     BIG DATA                 Greenplum
                                            DB, Chorus       C L O U D                          Enterprise AppStore



INFRASTRUCTURE-    PRIVATE
  AS-A-SERVICE     CLOUD                                        vSphere, vCloud Director, vCenter, Vblock,
                                                          VNX, VMAX, Data Domain, Avamar, enVision, NetWitness

                             AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY

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  • 1. Dr. Markus Pleier Data deluge and big data how IT operations get transformed
  • 2. EMC IT At A Glance 2004 2012 User Profiles 24,000 “Internal” Users 55,000 “Internal” Users 70,000 Customers And Partners 400,000+ Customers And Partners IT Environment 5 Data Centers, 960 TB Storage 5 Data Centers, ~12 PB Storage Business Applications ~ 400 Applications And Tools ~500 Applications And Tools ~ 8000 OS Images (Worldwide) Virtualization 2,000 Physical Servers 90% Of All Servers Virtualized Global Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages
  • 3. 2012 EMC IT Initiatives 1 Efficiency IT-as-a-Service 2 Total Customer Experience Next Generation Business Applications 3 Workforce Productivity Workplace 3.0 4 Architect For The Future Secure Journey To The Cloud & Big Data 5 EMC IT Proven EMC’s “First And Best Customer” *Sample of 2012 business initiatives
  • 4. Our Cloud Strategy Virtual Clients Traditional Apps “Next-Gen” Cloud Apps SaaS Integration & Federation Virtualization Private Information Public Cloud Security Cloud
  • 5. Transforming IT With IT-As-A-Service A NEW IT BUSINESS MODEL ENABLING TECHNOLOGY DNA, SKILLS, ROLES & Service Oriented Private, Hybrid, Public Clouds ORGANIZATIONAL ALIGNMENT Market Driven End-To-End Automation “Front Office” Capabilities “P & L” Focused Financial Transparency Service Accountabilities Broker & Builder Self-Service Capabilities Technology Breadth
  • 6. IT-As-A-Service USER EXPERIENCE- VIRTUALIZED VMware View CHOICE AS-A-SERVICE DESKTOP VMware Fusion COMPUTING Mac, iPad, PC, Smartp hone SOFTWARE- MISSION ERP, Email, P U B L I C AS-A-SERVICE CRITICAL E-Business ... C LO U D CRM, Payroll … A P P L I C AT I O N S OFFERINGS PLATFORM- BIaaS/ COMMON MOBILE INTEGRATION APPLICATIONS AS-A-SERVICE BIG DATA Greenplum DB, Chorus C L O U D Enterprise AppStore INFRASTRUCTURE- PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY