This document discusses cloud computing trends in various industries. It shows that the top industries adopting cloud computing in 2011 were financial services at 21% of cloud spending, manufacturing at 19%, and government at 15%. The document also provides examples of cloud services offered by major technology companies and service providers for industries such as capital markets, backup, storage, and more. Finally, it outlines EMC's cloud management platform and architecture to deliver cloud services.

1. Cloud Case Studies
Grant Mufford
vSpecialist, Africa
EMC Corporation
@vGrunt
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2. Which Industries adopt Cloud
2011 Cloud Services Spending EMC Dedicated Industry Sales
by Industry and Solutions Practices
M&E 3%
Others
• Financial Services
Transportation
4%
2% • Telecom, Media & Entertainment
Energy 5%
• Public Sector / Government
Healthcare 5% Financial
Services
• Healthcare
21% • Energy (Oil & Gas, Utilities)
Retail/Whole
10% Manufacturing
19% Dedicated industry expertise in over
Government
15% 65% of the Cloud Services Market
Comm &
High Tech (in addition to significant enterprise/
16% horizontal experience across all verticals)
Source: Gartner 2010
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3. Service Provider Offerings
30
28
25
20
20
15
13 13
10
10 9
6
5
5
3
2 2
1
0
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4. What do we know about the East African Corporate Market?
Service/Solution % of Respondents Requiring the Service
Disaster Recovery Service 72%
Information Storage 31%
Virtual Data Centre 46%
Managed Information Security Service 49%
Managed Backup and Recovery 54%
Hosted Application Service 33%
Archiving Services 51%
Digital Content Management Service 54%
Managed Video Surveillance Services 44%
Information Protection Advisory Services 31%
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5. 40+ Signed EMC-powered SPs
Public/Hybrid
Cloud
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6. NYSE Technology
Capital Markets Cloud
“Over the years, we’ve been offering these services to
our customers, and then a couple of years ago we
decided to do it in a much bigger way, because we
realized the need was there.”
Steve Rubinow, Executive Vice-President and Chief Information Officer at NYSE
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8. vCloud Director – Service Based
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9. Colt - Backup-aaS and Storage-aaS
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10. Journey To The Cloud
IT Production Business Production IT-as-a-Service
Lower Costs Improve Quality of Service Improve Agility
100%
% Virtualized 86%
75%
40%
Platinum
30% Gold
15%
Phase 1 Phase 2 Phase 3
IT Owned Apps Mission Critical Apps Run IT As A Business
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11. Cloud Management Platform and Architecture
Cloud Service Cloud Services Cloud
Consumers Desktop as a Service (DaaS)
Service
Delivery
Business as a Service (BaaS) Team
Software as a Service (SaaS)
Platform as a Service (PaaS)
Infrastructure as a Service (IaaS)
Cloud
Cloud Business Service Orchestration Architects
Internal
Consumers Service Level Reporting Service Catalog Consumer Management
Billing & Accounting Subscriber Management Customer Services / KPI’s
Security and Resiliency
Cloud Service Management Orchestration
Common Service Platform
IT Service Governance Cloud
Infrastructure
Open APIs
IT Service Delivery Catalog Administrators
Service Request / Access Approval Provisioning / License Mgmt. Change & Configuration Mgmt. (CMDB)
Self-service Life Cycle Mgmt. Service Level Mgmt. Release Mgmt.
provisioning portal
Incident / Problem Mgmt. Chargeback / Metering / Reporting Event Monitoring
Catalog based Service Templates Service Automation Service
Cloud Infrastructure Management
Team
Common Infrastructure
Backup / Recovery Disaster Recovery Resource Load Balancing
Line-of-Business Capacity Mgmt. Patch Management Asset Mgmt.
Customers
Server Workloads Desktop Workloads
Compute Compute
IT Service
Storage Storage
Business
Network Network Managers
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12. Your Cloud Journey
EMC Consulting will simplify your journey
• 2000+ associates worldwide, supplemented by 12,000 EMC
Global Services professionals
• Thousands of engagements delivered to global Fortune
1000 companies
• Comprehensive Cloud Offering
– Cloud Readiness Workshops
– Cloud Advisory Service with Optimizer
IT PRODUCTION BUSINESS PRODUCTION IT AS A SERVICE
95%
85%
50%
30%
Platinum Gold
15%
Percent
Virtualized
Phase 1 Phase 2 Phase 3
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13. Some examples of the work we do
VDC Management Framework and Runbooks Service Catalogue
Cost model and rapid classification tools
Design & Provisioning Processes
Business
Classification
EP License
Level
Record EP
Indexes Capacity
Database
Gate 2 EP Service EP Capacity
EP Cost Reports
Catalogue
Models
EP Rapid Service EP design rules EP Cost EP High-level cost
Classification Tool Estimating Tool estimates
A
YES
Agree YourIM Select EP Service Communicate Assess available EP
Business Service Estimate high-
resources for Components and project pipeline EP resource Resource
Classification level costs
Design Phase Options update to S&O capacity capacity
(3.2) (3.4)
(3.1) (3.3) (3.5) (3.6) available?
NO
Business
Classification
Level Initiative to
EP High-level cost
FAM expand
estimates
capacity
(3.7)
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14. The Cloud Workload Filter
Must satisfy economic, trust, and functionality requirements
Functionality
Economic Evaluation Trust Assessment
Assessment
Asynchronous
Suitable public
Comms (Email)
cloud offer
Trust concerns exists for these
Synchronous
Comms (VOIP) suggest public workloads
Economics cloud for these
CRM, ERP,
SCM favor public workloads
Apps cloud for these Suitable public
workloads cloud offer
Content doesn’t exist
Distribution
Information Trust dictates
Systems Mgmnt private cloud
Transaction
Management Economics
favor private
.
..
cloud
Economics
HR, HIS Apps
Health, Medical dictate legacy
architecture
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16. Fully Managed Vblock - $ / VM / Month 3 yr TCO
Uniquely positioned to offer your Service Delivery Platform the best TCO
Converged Small Medium Large X Large
Technology
Platform
Blades 4 10 20 42
Sockets 8 20 40 84
Virtual Machines 200 300 1000 2000
No of Sites / Blocks 1 1 1 1
Management Stack
Vmware Service Manager
Vmware Cloud Director
Vmware Chargeback
EMC Ionix – UIM
EMC Ionix – ITO
Implementation Services
3yr SW Support Typical mid level cost from Amazon today - $250
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17. THANK YOU
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