EMC's IT's Cloud Transformation, Thomas Becker, EMC

EMC IT’S CLOUD
TRANSFORMATION

How we did it!

CloudOps 2012

Thomas Becker
EMC Deutschland GmbH

© Copyright 2012 EMC Corporation. All rights reserved. 1

Agenda
Ÿ  EMC IT Overview
Ÿ  Cloud Transformation
Ÿ  IT-As-A-Service
Ÿ  Durham Cloud Data Center
Ÿ  Monitoring And Securing The Cloud
Ÿ  Mission Critical Applications
Ÿ  Big Data Analytics
Ÿ  Choice Computing And Mobility
Ÿ  Organization Evolution


EMC IT At A Glance
2004 2012
User Profiles 24,000 “Internal” Users 55,000 “Internal” Users

70,000 Customers And Partners 400,000+ Customers And Partners
IT Environment
5 Data Centers, 960 TB Storage 5 Data Centers, ~12 PB Storage

Business Applications ~ 400 Applications And Tools ~500 Applications And Tools

~ 8000 OS Images (Worldwide)
Virtualization 2,000 Physical Servers
90% Of All Servers Virtualized

Global Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages

Finalist


Today’s Realities
IT Budget Dilemma

Information Security

Solution Delivery Time

Dedicated Customized Infrastructure Stacks

Dramatic Information Growth

Aging Data Centers~100% Allocated
– Under-utilized

Complex Monolithic Apps

Rapidly Changing Business


2012 EMC IT Initiatives

1 Efficiency IT-as-a-Service

2 Total Customer
Experience Next Generation Business Applications

3 Workforce
Productivity Workplace 3.0

4 Architect For
The Future Secure Journey To The Cloud & Big Data

5 EMC IT Proven EMC’s “First And Best Customer”

*Sample of 2012 business initiatives


Agenda


Our Cloud Strategy
Virtual Clients

Traditional Apps “Next-Gen” Cloud Apps SaaS

Integration & Federation

Virtualization
Private Information Public
Cloud Security
Cloud


Built On EMC’s Cloud Portfolio
View

Traditional Applications Next-Gen Cloud Applications Big Data

vFabric Cloud vCloud vFabric Cloud
vSphere vShield vSphere
Foundry Director Foundry

VNX VMAX Ionix
10K
20K
Isilon Greenplum
40K VPLEX

Data Domain, Avamar, NetWorker


Our Cloud Transformation Journey
IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE
Infrastructure Focus Applications Focus Business Focus

WE ARE HERE
Development, Test, 100%
And IT-Owned
Applications
90%
% VIRTUALIZED

70%

30%
40%
15%
Virtualize Mission
Business Agility
Critical Applications

2004-08 2009-10 2011-2012+


EMC IT Transformation
CONSOLIDATE ENHANCE
Cloud Foundation IT-As-A-Service
% VIRTUALIZED

IT & BUSINESS PRODUCTION BUSINESS VALUE

2004-08 2009-10 2011-2012+


CONSOLIDATE
Cloud Foundation

Server Virtualization
% VIRTUALIZED

Mission Critical Applications Virtualization

Data Management

Static Security

Social Presence

Windows “x, x, x”

2004-08 2009-10 2011-2012+


CONSOLIDATE
Cloud Foundation

Server Virtualization $112M CAPEX
SAVINGS
% VIRTUALIZED

Mission Critical Applications Virtualization
$66M OPEX
SAVINGS
Data Management
90% OS IMAGES
v VIRTUALIZED
Static Security
MISSION CRITICAL

Social Presence 95% APPLICATIONS
VIRTUALIZED

Windows “x, x, x” 100M POUNDS OF
CO REDUCED
2

2004-08 2009-10 2011-2012+


CONSOLIDATE ENHANCE
Cloud Foundation IT-As-A-Service

Server Virtualization Cloud Computing
% VIRTUALIZED

Mission Critical Apps Virtualization Cloud Applications

Data Management Predictive Analytics

Static Security Dynamic Security
Social Enterprise &
Social Presence Collaboration
Choice Computing
Windows “x, x, x” & Mobility

2004-08 2009-10 2011-2012+


Transformation Benefits

90% ~1
OVERALL IT

OS IMAGES
VIRTUALIZED
DAY TO
PROVISION
CHARGEBACK
FROM 54% TO 89%

42% 76%
IT INVESTMENTS ENTERPRISE
VS. L I G H T S O N VS. FUNCTIONAL
P R O J E C T S
FROM
23% TO
IN 4 YEARS FROM
40% TO IN 4 YEARS

Note: Based on EMC IT Internal Estimates


Cost & Agility Trends
IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE
Infrastructure Focus Applications Focus Business Focus

90
Days Percentage of IT
80
Days Spend On New
60 42% Capabilities Vs.
% VIRTUALIZED

Days
40 Lights-On
Days 40%
30
Days

25% 7
Days
23%
Approximate
20% 21% ~1
Day Time-To-Provision
20%
App. Environments

2004-08 2009-10 2011-2012+


Agenda


Transforming IT With IT-As-A-Service

A NEW IT BUSINESS ENABLING TECHNOLOGY DNA, SKILLS, ROLES &
MODEL Private, Hybrid, Public ORGANIZATIONAL
Service Oriented Clouds ALIGNMENT
Market Driven End-To-End Automation “Front Office” Capabilities
“P & L” Focused Financial Transparency Service Accountabilities
Broker & Builder Self-Service Capabilities Technology Breadth


IT-As-A-Service = Agility

Optimizing IT Production
For Business Consumption


IT-As-A-Service
Business Agility

Ÿ  Service Consumption Mindset
Ÿ  Service-Based Pricing
Ÿ  Service Level Expectations
Ÿ  Integrated Cloud Architecture
Ÿ  Integrated GRC

TRANSFORMING OURSELVES INTO A
COMPETITIVE SERVICE PROVIDER


IT-As-A-Service

USER EXPERIENCE- VIRTUALIZED VMware View CHOICE
AS-A-SERVICE DESKTOP VMware Fusion
COMPUTING Mac, iPad, PC,
Smartphone

SOFTWARE- MISSION ERP, Email,
P U B L I C
AS-A-SERVICE CRITICAL E-Business ... C LO U D CRM, Payroll …
A P P L I C AT I O N S OFFERINGS

PLATFORM- BIaaS/ COMMON MOBILE
INTEGRATION APPLICATIONS
AS-A-SERVICE BIG DATA Greenplum
DB, Chorus C L O U D Enterprise AppStore

INFRASTRUCTURE- PRIVATE
AS-A-SERVICE
CLOUD vSphere, vCloud Director, vCenter, Vblock,
VNX, VMAX, Data Domain, Avamar, enVision, NetWitness

AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY


IT-As-A-Service Program
CUSTOMERS
Voice Of The Customer Service Request / Delivery Invoicing

G O -T O - M A R K E T
Service Strategy Service Catalog Pricing, Show / Chargeback

SERVICE PORTFOLIO SERVICE DELIVERY AND FINANCIAL
MANAGEMENT SUPPORT TRANSPARENCY
Portfolio / Demand Management Automated Orchestration And Metering
Processes Provisioning Service Costing Policies
Service Roadmap Standardized Processes
Service Design / Launch Standardized Service Management Tools

TRUST IN THE CLOUD
INFORMATION MANAGEMENT
SKILLS / ROLES / COMPETENCIES
CLOUD INFRASTRUCTURE


Initial ITaaS Offerings
VMware View, VMware
Access to desktop from
VIRTUALIZED DESKTOP Fusion
anywhere on variety of devices
IT-AS-A-SERVICE
Agility • Control Match device to work style and
Budget Flexibility • Cloud Offerings CHOICE COMPUTING Mac, iPad, PC, Smartphone
preferences

APPLICATION CLOUD Cloud Foundry, vFabric
Enables migration of
USER EXPERIENCE-AS-A-SERVICE ENABLEMENT FACTORY Postgres to the cloud
applications

BI-AS-A-SERVICE Greenplumaccess to all your
Quick, easy DB, Chorus, SAS,
Business Objects, OBIEE,
Reporting & Analytics data for analysis
Microsoft Reporting
SOFTWARE-AS-A-SERVICE
Harnessing content with secure,
ECM-DocBox Documentum
Scalable business processes
PLATFORM-AS-A-SERVICE Collaborative work space with
COLLABORATION SharePoint
Web 2.0 functionality

INFRASTRUCTURE-AS-A-SERVICE Enabling scalable, secure and
CLOUD9 SANDBOX vCloud Director, vSphere
temporary compute on demand
Vblock, VNX, VMAX,
Provision quick, cost-effective,
INFRASTRUCTURE- DataDomain, Avamar, Ionix,
AS-A-SERVICE vCenter,infrastructure-as-a-
& secure Envision,
service
NetWitness


Ten Key Steps To IT-As-A-Service
1 2 3 4 5
Establish
Define Vision, Acquire
Win Hearts & Minds Define Plan & Scope Go-To-Market
Goals, Objectives Resources
Team

Begin with clearly Need to prepare org for Develop overall plan with Need: Responsibility areas:
defining what ITaaS is significant transformation well-defined scope and •  Strong executive •  Branding, UI & UX
and why it’s important. through combination of success metrics. Has sponsors •  Conduct focus groups
Getting stakeholders on consensus building and different risk/cost trade-ff •  PMO •  Promote services
the same page for this mandate from top. from traditional IT project •  Execution teams •  Internal change
will take time, effort and Iterative with step one. so should have lighter •  SMEs management
influence. structure. •  Money for outside help

10 9 8 7 6
Define Service
Design Change Define To-Be Determine Develop Service
Lifecycle &
Management Plan Org Structure Financial Model Framework
Governance

Focus is change within IT: Significant realignment To maximize success of Most important elements A lifecycle process that
•  Understand and required to support service model, must be are: defines how IT products and
embrace new roles service focus. Need e.g.: financial implications for •  Taxonomy services are defined,
•  End-to-end service •  Product Managers service selection. •  Stand up process approved, funded, brought to
responsibility •  Service Operations Financial transparency •  Deployment schedule market, enhanced and retired
•  Training plan Managers necessary for success.
•  Account Managers


Financial Transparency
8-Step Process For Simple, Fair, Accurate Charge/Showback

SERVICE COSTING PRICING ANALYSIS METERING/INVOICING
1 2 3 4 5 6 7 8
Funds
Define Measure Invoice Transfer
Services Allocate Determine Derive Unit Determine Service Business
All Costs Unit Drivers Costs Unit Prices From BU
Categories Consumption Units
To IT

Choose Both Fixed For Costs And By Dividing Prices Should For Each Create Set Up A
Services That And Variable Prices In Each Service Costs Reflect Service And Monthly Mechanism
Align To To Specific Service By The Corporate Map To The Invoices For For Easy Fund
Industry Services Category Service Unit Goals Appropriate Business Units Transfers
Offerings Driver Service Unit For Each
Drivers Service


Cost Transparency Transition
Before Cost Transparency After Cost Transparency
5% 5%

11%
24% 24%
OVERALL CHARGEBACK
INCREASED FROM
46% 54% TO 89%

25% 25% 35%
CURRENTLY CHARGED BACK
DIRECTLY BILLED TO BU
NEW CHARGED BACK
NOT CHARGED BACK
ACQUISITION IT SPEND


Financial Transparency Benefits

VALUE-BASED AUTOMATION AND LESSONS
DECISIONS STANDARDIZATION LEARNED
Ÿ  Drives Value-Based Ÿ  Provides Productivity Gains By Ÿ  Analyze Cost Vs. Price
Discussions With Business Implementing Service
Units Management Ÿ  Benchmark To External Providers

Ÿ  Supports Cost Reduction By Ÿ  Increases Efficiency By Ÿ  Don’t Underestimate Company
Aligning Support Tiers Offering Standardized Culture
To Business Value Applications
Ÿ  Challenge Status Quo When
Ÿ  Enables Application Ÿ  Eliminates Waste In IT Evaluating Real-Time Cost
Rationalization & Right-Sizing Infrastructure Spending
Of Existing Tools Ÿ  Reassess Legacy Cost Levers
Ÿ  Unleashes A More Agile IT
Ÿ  Reduces Risks And Run-time Delivery Model Ÿ  Evolve The DNA Of IT
Costs For Shadow IT
Ÿ  Build Consensus


Agenda


EMC Global Data Centers

Cork, Ireland

Westboro, MA
Santa Clara, CA Hopkinton, MA
Durham, NC Franklin, MA
RTP, NC

To Be Decommissioned
Enterprise Data Center
Regional Data Center
Bunker


Durham Cloud Data Center

Ÿ  100% Virtualized

Ÿ  20,000 Sq. Ft. Data Center

Ÿ  Durham and Hopkinton Primary Sites
Ÿ  Single Data Center Operating System

Ÿ  VCE Vblock Reference Architecture

Ÿ  Cloud-Scale Federation—Data, Applications
Ÿ  Runs EMC’s Mission Critical Applications

Ÿ  Zero Data Loss Business Continuity

Ÿ  Data Deduplication—At Source And Target


Sustainability
Ÿ  Tier III Design
Ÿ  1.3 PUE (Power Usage Efficiency)
Ÿ  LEED Silver Certification In Progress
Ÿ  Saves Energy To Power 2,000 Houses
Ÿ  Rain Water Harvesting—4,100 Gallons
–  Reduces City Water Usage By 40%

Ÿ  Use Outside Air To Cool For 57% Of The Year
Ÿ  Flywheel UPS System

Ÿ  Hot And Cold Plenums

Note: Durham Facility, Including Data Center


Converged Infrastructure
Platform Architecture

Ÿ  VCE Vblock Reference Architecture
Ÿ  VMAX
Ÿ  VNX
Ÿ  VPLEX
Ÿ  vSphere
Ÿ  vCloud Director

Ÿ  BRS
–  Avamar
–  Data Domain


Converged Infrastructure Benefits
CAPEX OPEX
Ÿ  Converged Networking Ÿ  Wiring Design
–  10 Gbe –  Wire Once
–  FCoE –  Reduce Risk
–  Cables
Ÿ  Stateless Blades
Ÿ  UCS Blades –  Service Profiles
–  Nehalem ▪  Deployment
▪  Templates
–  QPI
▪  WWPN
–  10 Gbe/CNA
–  Upgrades
Ÿ  SAN Boot –  Migrations
–  No Internal Drives
Ÿ  Simplified Management


Data Center Network Architecture
Data Center
Westborough, MA

Data Center Bunker Site
Hopkinton, MA Franklin, MA

DWDM Ring
10GE and FC

EC, WC, EMEA
EC, WC, EMEA
& India
& India Vz & ATT Vz & ATT
AT&T MPLS Internet Orange MPLS
10 GigE* 10 GigE* Latin America &
US Field
APAC Field

DWDM Ring
10 GE and FC

Bunker Site Data Center
Research Triangle Park, NC Durham, NC

* 10 GE Site To Site Links Service Labs, Replication, And End User Traffic Managed Via QoS


Enterprise DR Strategy
Multi-Site Remote Replication

MISSION CRITICAL Primary Bunker Site BACKUP
INFRASTRUCTURE Hopkinton, MA Franklin, MA INFRASTRUCTURE
Ÿ  Hosts EMC’s Mission Ÿ  Network / SAN
Critical Apps SRDF/S Application Backups
Ÿ  Running On VCE 10 Miles Ÿ  Network / SAN
Vblock Reference R22 R11 SRDF/A R21 Database Backups
Architecture
Ÿ  Bi-directional
Ÿ  Zero Data Loss— Avamar Replication
OLTP
SRDF/A 600 Miles SRDF/A 600 Miles Ÿ  Data Domain
–  SRDF/STAR Cascaded— WAN Archiver For Long-
Synchronous &
Asynchronous Replication Term Retention
Ÿ  Limited Data Loss—
Non-OLTP
–  SRDF/A – Asynchronous
Replication R21 SRDF/S
R11 R22
–  Data Loss Of 0-15 10 Miles
Minutes Maximum
–  22-44 Maximum
Milliseconds Latency Bunker Site Primary Tier 1 Hopkinton Primary
Research Triangle Park, NC Durham, NC Tier 1 Durham Primary


Agenda


Monitoring & Securing The Cloud

GLOBAL COMMAND CENTER CRITICAL INCIDENT RESPONSE CENTER
•  State-Of-The-Art Infrastructure Management Tools •  Monitoring & Remediating Security Events
•  Remotely Manage EMC’s Highly Virtualized Global •  Preemptive Cyber Threat Intelligence
Data Centers •  Advanced Tools, Tactics, & Analytics
•  Leverages EMC & VMware Tools •  Highly Skilled Security Analysts
•  Follow The Sun (24x7x365) Model •  Leverages RSA Security Technology


Back To Basics

CLASSIFY DEFINE IMPLEMENT
DATA CONTROLS CONTROLS


Incident Monitoring & Response

CRITICAL INCIDENT RESPONSE CENTER
Cyber Threat Advanced Tools, Critical Incident
Intelligence Tactics, & Analysis Response Team
•  Open/All Source Actor •  Reverse Malware Engineering •  Eyes-On-Glass
Attribution •  End User Intake
•  Host & Network Forensic
•  Attack Sensing & Warning •  Event Triage
•  Cause & Origin Determination
•  Social Media •  Incident Containment
•  Email Operations
•  High Value Target (HVT) •  24x7 Coverage

Advanced Specialists
•  Content Development •  Integration •  Strategic Planning


Mobile Experience

EMC
PRIVATE CLOUD
DEVICE SECURITY
Enterprise App Store Integration,
Batch,
Authentication Cloud Security Common Web Services
Access Control Authentication Encryption Data Model
Encryption App Server
Access Control Device Mgmt Common vFabric
Anti-Malware Monitoring &
Posture Logging Management Integration Data
Management
Logging
Data Leakage Monitoring Cloud Fabric

Monitoring
Enterprise Applications
Data Legacy New
ERP CRM
Warehouse Apps Apps


Risk Modeling

Source Destination Threat Level Of
Score Score Score Access

Who are you? Who are you? Risk History
Trusted Access
User identity Application role Click happy?

What you have What do you want? Intelligence
Published Access
Device and controls Data classification Easy target?

Education &
Where are you? Where is the data?
Awareness Blocked Access
Location Data location
Test performance?


Access Model Based On Layers Of Trust

Functional Engineering Corporate Archer
Apps Apps Apps eGRC

PUBLISHED SERVICES

Operational &
Trusted Access NETWORK ACCESS TIERS Published Access Security Intelligence

User Role Ownership Roaming Controls
EnVision
TRUST ASSESSMENT

NetWitness
Smart Windows Windows Apple Apple Linux Linux Thin
Device Laptop Desktop Desktop Laptop Laptop Desktop Client


Agenda


Mission Critical Applications

Smartphone

P U B L I C

AS-A-SERVICE BIG DATA DB, Chorus
Greenplum
C L O U D Enterprise AppStore

AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock,
VNX, VMAX, Data Domain, Avamar, enVisio, NetWitness



Oracle 11i E-Business Suite
Replatforming

Ÿ  One Of The Largest Single Global Instances Of
Oracle 11i
Ÿ  Core Mission-Critical Applications:
–  Direct Express (DXP) | Channel Express (CXP)
–  Oracle Sales (CRM) | Service
–  Contracts | Projects

Ÿ  70+ Application Tiers—VMware / Linux

Ÿ  Oracle Database 10g R2
Ÿ  12 TB Database; 8.8 Billion Rows Of Data
Ÿ  52 Million Transactions Per Day
Ÿ  79,000+ IO Operations Per Second (IOPS)
Ÿ  4,000+ Peak Concurrent Users


Oracle 11i E-Business Suite
Replatforming

Ÿ  Overloaded Legacy Hardware
Ÿ  Constant CPU Spikes >80%
Ÿ  Outdated Technology
HIGH AVAILABILITY
Ÿ  Low Performance
REQUIREMENTS:
Ÿ  Poor Scalability
7x24x365
Ÿ  Costly To Maintain

Ÿ  Slow Backup Speed
Ÿ  Degraded User Experience


Sun Fire Server Vblock Reference Architecture

•  Sun Fire E25K •  Cisco UCS B440
•  UltraSPARC IV Processor •  Intel Nehalem EX
•  CPU—224 Cores Processor

•  CPU Utilization 80% •  CPU—128 Cores

•  OS—Solaris 10 •  CPU Utilization 10%

•  Storage—Symmetrix •  OS—Red Hat Linux/
DMX-3 VMware vSphere
•  Storage—Symmetrix VMAX


10x PERFORMANCE
GAIN*
Ÿ  60-90% Productivity Gains
Ÿ  $7 Million Saved

*Based on EMC IT Internal Testing


Oracle 11i – Virtualized Application Tier
APP TIERS Ÿ  Data Center Efficiency
BEFORE –  10:1 Consolidation Ratio
–  4x Improved Utilization
230 Rack
Servers ▪  Data Center Space
▪  Power and Cooling

Ÿ  Application Benefits
APP TIERS – 25% Performance Improvement
NOW – Added VMware HA
– Increased Uptime
23 Rack
Servers – Improved Agility

230 App VMs
Tier


Common Integration Cloud

Smartphone

P U B L I C

AS-A-SERVICE BIG DATA DB, Chorus
Greenplum
C L O U D Enterprise AppStore

AS-A-SERVICE



Common Integration Cloud

SaaS Integration,
Platforms Batch, Web Services Social
Common
Data Model
App Server
COMMON vFabric
Monitoring & INTEGRATION
Management CLOUD Data Fabric
Partners Mobile
EMC
PRIVATE
CLOUD
Data Legacy New
ERP CRM
Warehouse Apps Apps


Agenda


Big Data Analytics

Smartphone

P U B L I C


AS-A-SERVICE



Big Data Analytics

TOOLS & DATA COLLABORATION SOLUTION DESIGN/ VISUALIZATION
CONSULTING SCIENTIST TRAINING DEVELOPMENT REPORTING DASHBOARDS

ANALYTICS PREDICTIVE
PLANNING / TEXT
WHAT-IF ANALYTICS

GREENPLUM
STRUCTURED UNSTRUCTURED
PLATFORM
DATA DATA MASTER DATA DATA
GOVERNANCE QUALITY MANAGEMENT INTEGRATION

TRANSACTIONAL MACHINE OTHERS
DATA SOURCES D A T A D ATA SOCIAL EXTERNAL


The Journey To Big Data

1 2 3
Ÿ  Consolidation Of Islands
All Data Data Science Real Time Decisions
Of Information
Faster Answers Collaboration New Applications
Ÿ  Master Data 1
Elastic & Scalable Self-Service Data Monetization
Ÿ  Common BI Tools
Big Data Enabled Apps Ÿ  BI Governance

Ÿ  BI-As-A-Service
Agile Process & Tools Ÿ  Data Scientist Services
Ÿ  Collaborative Analytic
2
Tools
Analytic Engines
Analytics Ÿ  Unified Analytical
Analytic Productivity Platform
Engines Platform With Chorus

Cloud Infrastructure Ÿ  Advanced Predictive
Analytics With Business
Units
BIG DATA INFRASTRUCTURE AGILE ANALYTICS PREDICTIVE ENTERPRISE Ÿ  Deep Data Center 3
TECHNOLOGY FOCUS PEOPLE & PRODUCTIVITY FOCUS APPLICATION FOCUS Analytics
Ÿ  Advanced Security
2010 2011 2012 Analytics
2013 2014


Our BI-As-A-Service Architecture
ERP Dashboards
15 TB Data
50 GB/Day Workspace
40K Queries
>1,800 Tables BU App Reports
eBus

Master Mobile
Data Workspace

BU App
SFDC Global Data Data Visualization
Warehouse BIaaS
Local
Data

DATA INTEGRATION DATA HOSTING COMPONENT REPORTING & ANALYTICS
COMPONENT COMPONENT


Agenda


Choice Computing And Mobility

Smartphone

P U B L I C


AS-A-SERVICE



EMC’s Client Computing Vision
TO DELIVER A

RICH SECURE USER EXPERIENCE
FROM ANYWHERE, AT ANY TIME, ON A

WIDE CHOICE OF COMPUTING DEVICES


Mobility Continues To Grow @ EMC

iPads iPhones Total Mobile Devices Moving From
14% 38%
40%
Virtual
Physical TO
Apps
Blackberrys Android Managed
36% To Date
10% Unmanaged TO
Macs

EMC MOBILITY Since 2010 Unmanaged

60% 1.24
Devices
TO MDM

Café
VPN TO
Employees Mobilized Mobile Devices WiFi
To Date Per Mobilized Employee


Widening The Choice With Guardrails
‘HIGHLY MANAGED’ ‘REDUCED RISK’
Blackberry iPhone iPad Windows Mobile Android

SMART DEVICE
FUTURE
Windows Apple Virtual Desktops TECHNOLOGIES
“LARGE” DEVICE Establish process
to introduce new
Windows7 Mac OS X Linux OS Windows XP
technologies into
OS the managed
FireFox Chrome Safari Internet Explorer
arena―within the
guardrails
BROWSER


Mobile Experience

EMC
PRIVATE CLOUD
DEVICE SECURITY
Enterprise App Store Integration,
Batch,
Authentication Cloud Security Common Web Services
Access Control Authentication Encryption Data Model
Encryption App Server
Access Control Device Mgmt Common vFabric
Anti-Malware Monitoring &
Posture Logging Management Integration Data
Management
Logging
Data Leakage Monitoring Cloud Fabric

Monitoring
Data Legacy New
ERP CRM
Warehouse Apps Apps


Agenda


Preparing Our People

TALKING OPENLY FOSTERING CREATING INCENTIVES
ABOUT CLOUD COLLABORATION TO BE MULTI-SKILLED
It’s A Sea-Change For IT Bridge The Silos New Job Families & Tracks
Opens Up Huge Facilitate On-the-Job- Cloud Certifications
Opportunities Training


Cloud Infrastructure Roles

CLOUD
•  Broad Platform ARCHITECT
•  Deep Technical CLOUD
•  Orchestration ADMIN
IT AUTOMATION
•  Configuration
Management ENGINEERING
IT DATA CENTER
•  Capacity Planning Production MANAGEMENT


IT-As-A-Service Roles

•  Service Lifecycle
•  Pricing Strategy IT PRODUCT
•  Service Operations MANAGER
•  Business Partnering SERVICE OPERATIONS
MANAGER
•  Service Monitoring Single Pane
•  Financial Transparency of Glass


Application Development Roles

•  Cloud & Mobile CLOUD
APPLICATION
Development
DEVELOPER
•  App Virtualization
CLOUD
•  Integration INTEGRATION
ARCHITECT
•  Component Multi-Tenant
MOBILE
Aggregation Enterprise APPLICATION
•  User Experience Platforms DEVELOPER


Security Roles

THREAT
• Mobile Security INTELLIGENCE
ANALYST
• Advanced Threats
BUSINESS
• Business & Security SECURITY
Integration MANAGER
• Predictive Alerting
People Are SECURITY
The New FORENSICS
• Risk Management
Perimeter ANALYST


Data Analytics Roles

•  Predictive Analytics DATA
SCIENTIST
•  Data Mining
DATA
•  Data Visualization PLATFORM
ARCHITECT
•  Business Context
ENTERPRISE
•  Information Addictive DATA GOVERNANCE
Intelligence Analytics MANAGER


Enabling Cloud

OPERATIONAL CONSUMERIZATION TECHNOLOGY INFRASTRUCTURE ORGANIZATIONAL
TRANSFORMATION

Takeaways
CHALLENGE
ENABLE EXPAND BUILD BIG DATA =
THE
BIG TRANSFORM
YOUR STATUS THE YOUR
IT ROLES
BUSINESS
QUO CONVERSATION CLOUD OPPORTUNITY


EMC IT Proven

Ÿ  Customer Briefings
Ÿ  White Papers
Ÿ  Case Studies
Ÿ  Presentations
Ÿ  Blogs

www.emc.com/emcitproven


EMC's IT's Cloud Transformation, Thomas Becker, EMC

EMC's IT's Cloud Transformation, Thomas Becker, EMC

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