Shrewsbury College held a dissemination event led by Ian Jervis to discuss business and community engagement. As head of business development, Ian outlined the college's project activities working with over 500 employers and 1,000 community learners. He highlighted key improvements in developing strategy, processes, stakeholders, resources, customers, and performance results. In conclusion, Ian stressed the need for focus, critical review, institutional effort, and a whole college approach to engagement.