‘Knowledge Transfer 2.0’
Web 2.0 meets KT
For 3 powerful
reasons:
KT is still a Contact



                   The number of hits
                   matters...
                   But who do you spar
                   with?
                   And how to you find
                   the right partners?
Social Capital
                          Improves
                      Performance

“People & groups who do well are
somehow better connected”
“Brokers do better”
Prof. Ron Burt University of Chicago
Openness Drives
Innovation


“most of the smart people
don’t work for you”
Using the ‘Innovation
Division of Labour’
Social Media is NOT
a passing fad
Fortune-100 use Social Media

 Twitter platform of choice             per cent

 60


 45
          54%
 30

                              32%
 15                                        29%

  0
          Twitter             Blogs   Facebook Fan Page
50,000,000 users...
Social Media: not for the Kids
So how does this
      stimulate



              ?
1. We’re more intelligent
2. We’re our own media




        Financial Times circ: 421,000
3: We can re-engineer
the KT business model
Proposition 1
     You can’t do it all alone...
KT used to be about        KT 2.0  is all about
assembling and employing   assembling & connecting
the most able team         the right network
Proposition 1
        You can’t do it all alone...
                      KT 2.0  is about
                            assembling the right
                            network…
KT 2.0  is all about
assembling & connecting
the right network             Can’t employ all
                              the smart people...
                              Don’t want to
                              employ them...
                              Can give ‘skin’ to
                              non-emloyees...
Proposition 1
        You can’t do it all alone...
                      KT 2.0  is about
                            assembling the right
                            network…
KT 2.0  is all about
assembling & connecting
the right network                 Need to find
                                  experts

                                  T organise
                                   o
                                  experts...
                                  Reduce
                                  transaction costs
Proposition 2
We need more Market Pull...

                     KT 2.0  is about
                     maximising
                     market pull...




KT used to be
primarily about
technology-push...
Proposition 2
We need more Market Pull...

                     Clinical Value


Technology Push                Market Pull -
Radical Innovation            Commercial Value
Network of Networks




...effect amplified via own Networks
Proposition 3
Learning to fail...
  KT used to be about
  focusing as much
  possible resource at
  every project...

                         KT 2.0 is about
                         learning to fail early
                         and cheaply...
Proposition 3
Learning to fail...
                Text-book Stage-gate process...




                                   ...won’t work
Reducing Risk
       1         2             3                4             5

                                                                   Increasing expenditure
                                                                   inevitable - hard to manage




         iture
  ex pend

           Technical                Clinical        Commercial
 Concept   Feasibility
                         Freedom
                                                     Feasibility
                          of Use   Regulation
Reducing Risk
       1         2             3                4             5

           risk &
                         unce                                      Increasing expenditure
                             rtain
                                      ty                           inevitable - hard to manage

                                                                   Reduction of level of
                                                                   risk is not inevitable
         iture
  ex pend

           Technical                Clinical        Commercial
 Concept   Feasibility
                         Freedom
                                                     Feasibility
                          of Use   Regulation
Reducing Risk
       1             2               3                4             5

                                                                         Increasing expenditure
                                                                         inevitable - hard to manage
           ris
              k&
                   un                                                    Reduction of level of
                     cer
                             tai
                                   nty                                   risk is not inevitable
         iture
  ex pend
                                                                         But risk can be managed
               Technical                  Clinical        Commercial
 Concept       Feasibility
                             Freedom
                                                           Feasibility
                              of Use     Regulation
What are the basic
indicators of high
chance of failure in
proof of concept?

...and what are
the different value
propositions?

wisdom of the
crowd improves
decisions...
Not an argument against fundamental science!
Proposition 4
Knowledge Transfer does not
stand still... KT 2.0 understands there are
                                new innovation drivers
                                emerging that need adding to the mix.




KT was primarily about
legal, technical/regulatory &
commercial matters
Proposition 4
Knowledge Transfer does not
stand still...

Business Modelling
Virtual collaboration &
project management
Design expertise


again begs the question
why employ..?
Proposition 4
Knowledge Transfer does not
stand still...
Proposition 5
The days of Leonardo da Vinci are
gone...

                           KT 2.0 understands
                           that innovation is a
                           social process
 KT was about individual
 research excellence
 - groups or individuals
Proposition 6
We can’t wait for the lightning strike
                                  KT2.0 understands that
                                  alternative funding/exit
                                  strategies will become an
                                  important part of the mix




 KT was solely focused on the
 large VC deal and avoidance of
 the ‘low-value’ deal
“the future isn’t big
anymore, the future
is small”




we might revisit
the dismissive
notion of the
‘walking dead’
spinout.
• The newofculture is open, fast-paced, and
“encouraging first-time entrepreneurs. It’s about blogging
    and tweeting and digitized networks of people sharing
    information about what they’re interested in, and where
    they’re investing.
                           ”
•   The Cultural Revolution: Which Side Are You On? Skirsne, Boston Globe   diverse
    her finance forms)
The web will facilitate finding funding...
“This is, if anything, the age of networks,”
…“This age of networks does not obviate
the fact that there are nodes and firms and
firm-centric decision rights, as well as capital
rights and ownership rights.
“The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld”




 Massive readjustment coming
 we might as well get good at it!
twitter: brianamc
               www.ginnn.com
http://leedsuniversity.sossoon.net/index.aspx

'Knowledge Transfer 2.0'

  • 1.
  • 2.
  • 3.
    KT is stilla Contact The number of hits matters... But who do you spar with? And how to you find the right partners?
  • 4.
    Social Capital Improves Performance “People & groups who do well are somehow better connected” “Brokers do better” Prof. Ron Burt University of Chicago
  • 5.
    Openness Drives Innovation “most ofthe smart people don’t work for you” Using the ‘Innovation Division of Labour’
  • 6.
    Social Media isNOT a passing fad
  • 7.
    Fortune-100 use SocialMedia Twitter platform of choice per cent 60 45 54% 30 32% 15 29% 0 Twitter Blogs Facebook Fan Page
  • 8.
  • 9.
    Social Media: notfor the Kids
  • 10.
    So how doesthis stimulate ?
  • 11.
    1. We’re moreintelligent
  • 12.
    2. We’re ourown media Financial Times circ: 421,000
  • 13.
    3: We canre-engineer the KT business model
  • 14.
    Proposition 1 You can’t do it all alone... KT used to be about KT 2.0  is all about assembling and employing assembling & connecting the most able team the right network
  • 15.
    Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about assembling & connecting the right network Can’t employ all the smart people... Don’t want to employ them... Can give ‘skin’ to non-emloyees...
  • 16.
    Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about assembling & connecting the right network Need to find experts T organise o experts... Reduce transaction costs
  • 17.
    Proposition 2 We needmore Market Pull... KT 2.0  is about maximising market pull... KT used to be primarily about technology-push...
  • 18.
    Proposition 2 We needmore Market Pull... Clinical Value Technology Push Market Pull - Radical Innovation Commercial Value
  • 19.
    Network of Networks ...effectamplified via own Networks
  • 20.
    Proposition 3 Learning tofail... KT used to be about focusing as much possible resource at every project... KT 2.0 is about learning to fail early and cheaply...
  • 21.
    Proposition 3 Learning tofail... Text-book Stage-gate process... ...won’t work
  • 22.
    Reducing Risk 1 2 3 4 5 Increasing expenditure inevitable - hard to manage iture ex pend Technical Clinical Commercial Concept Feasibility Freedom Feasibility of Use Regulation
  • 23.
    Reducing Risk 1 2 3 4 5 risk & unce Increasing expenditure rtain ty inevitable - hard to manage Reduction of level of risk is not inevitable iture ex pend Technical Clinical Commercial Concept Feasibility Freedom Feasibility of Use Regulation
  • 24.
    Reducing Risk 1 2 3 4 5 Increasing expenditure inevitable - hard to manage ris k& un Reduction of level of cer tai nty risk is not inevitable iture ex pend But risk can be managed Technical Clinical Commercial Concept Feasibility Freedom Feasibility of Use Regulation
  • 25.
    What are thebasic indicators of high chance of failure in proof of concept? ...and what are the different value propositions? wisdom of the crowd improves decisions...
  • 26.
    Not an argumentagainst fundamental science!
  • 27.
    Proposition 4 Knowledge Transferdoes not stand still... KT 2.0 understands there are new innovation drivers emerging that need adding to the mix. KT was primarily about legal, technical/regulatory & commercial matters
  • 28.
    Proposition 4 Knowledge Transferdoes not stand still... Business Modelling Virtual collaboration & project management Design expertise again begs the question why employ..?
  • 29.
    Proposition 4 Knowledge Transferdoes not stand still...
  • 30.
    Proposition 5 The daysof Leonardo da Vinci are gone... KT 2.0 understands that innovation is a social process KT was about individual research excellence - groups or individuals
  • 32.
    Proposition 6 We can’twait for the lightning strike KT2.0 understands that alternative funding/exit strategies will become an important part of the mix KT was solely focused on the large VC deal and avoidance of the ‘low-value’ deal
  • 33.
    “the future isn’tbig anymore, the future is small” we might revisit the dismissive notion of the ‘walking dead’ spinout.
  • 34.
    • The newofcultureis open, fast-paced, and “encouraging first-time entrepreneurs. It’s about blogging and tweeting and digitized networks of people sharing information about what they’re interested in, and where they’re investing. ” • The Cultural Revolution: Which Side Are You On? Skirsne, Boston Globe diverse her finance forms)
  • 35.
    The web willfacilitate finding funding...
  • 36.
    “This is, ifanything, the age of networks,” …“This age of networks does not obviate the fact that there are nodes and firms and firm-centric decision rights, as well as capital rights and ownership rights. “The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld” Massive readjustment coming we might as well get good at it!
  • 37.
    twitter: brianamc www.ginnn.com http://leedsuniversity.sossoon.net/index.aspx