E-Marketing Project-BWL
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BWL is a health and wellness manufacturer founded in 1990 that provides quality products. The objectives of their new website are to: 1) Build awareness of BWL through their domain name and inform customers about products, promotions, and business opportunities. 2) Build their brand image as synonymous with health, wellness and lifestyle through marketing and public relations. 3) Lower operating costs and distribute information to customers through the new website's customer relationship management features.
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The document outlines the objectives and features of the BWL website. BWL is a health and wellness manufacturer founded in 1990 that aims to provide quality products and enhance customers' lives. The key objectives of the BWL website are to build awareness of the brand, build its image as synonymous with health and wellness, distribute product and company information, create business opportunities, and lower operating costs. Features to support these objectives include the domain name my.bwlgroup.com, branding elements, marketing resources, product pages, promotions, customer relationship management tools, and a search function.
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E-Marketing Project-BWL
- 1. GROUP MEMBER TAN KHER XIAN YEOH SIEW CHING THONG WEI YEN TEH JA YING OH YIN FANG TAN CHIU PENG LIU PENG LE
- 3. Introduction • Founded in 1990 • Health and wellness manufacturer • Provide the best quality products to enhance customers' lives
- 6. a. Build Awareness of BWL my.bwlgroup.com Domain name
- 8. b. Build Brand Image Best World Lifestyle Brand name synonymous with healthy, wellness and best lifestyle.
- 15. Products
- 16. Promotion
- 17. Place
- 18. • Currency
- 19. Search box
- 20. d. Create business opportunity
- 22. e. Lower Operating Costs
- 25. Additional Site Objective: Customer Relationship Management