Branding-SEO, SMO, SEM, Internet Marketing

BRANDING THROUGH
WEBSITE & INTERNET
An approach to build a brand in digital world

Point Perfect Technology Solutions
www.pptssolutions.com

MAKE BLOGGING A HIGH
PRIORITY
 Excellent Marketing Tool
 Write Quality Content Every Week
 Blog benefit increases as you increase the
publishing frequency


DISTRIBUTE PRESS RELEASE ONCE A
MONTH
 Easy to create and promotional in nature
 Easy way to market your business and boost
your online visibility


PROMINENTLY PLACED "CALL TO
ACTION”
 Use good call to action on website
 Use call to action in all other marketing material
 Make sure call to action are prominently displayed
throughout your website


OFFER DISCOUNTS AND
DEALS
 Every consumer loves a discount.
 Promote your offers on your social
media profiles and through articles and
blog posts.


RUNNING CONTESTS TO BUILD
RELATIONSHIPS
 Use a good prize or reward to entice customers
 Promote your offers on your social media
profiles and through articles and blog posts.


Start Using Videos To Market Your Business
Displaying product videos on website is a very effective
way to increase sales.
Videos can increase landing page conversion by 80%


LIST WEBSITE ON POPULAR
DIRECTORIES
Local business directories such as Google Plus
Local, Bing Local and Yahoo Local are equally
important.


BE ACTIVE ON SOCIAL MEDIA
Post few times per week
Add value for users by sharing content that is of
value to them
Engage actively with users – follow, share, retweet,
like content of other users
Don’t just share content from your website
Keep your profiles up to date and fresh with new
information

TRY GOOGLE ADWORDS
 Google’s pid advertising program
 Right targeting, the ROI can be easily
noticeable.


CONSIDER PAID ADVERTISING ON SOCIAL
MEDIA
 Social networks like Twitter, Facebook and YouTube
offer cost-effective advertising options for businesses.


MAKE SURE YOUR SITE IS ACCESSIBLE TO
MOBILE USERS
 Mobile optimized website is the simplest ways to
reach mobile users.
 Have a responsive website


LEVERAGE CONTENT
MARKETING
 Producing and distributing quality content
 Content marketing can prove a very valuable asset to your
marketing strategy.


Branding-SEO, SMO, SEM, Internet Marketing

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