The document outlines the objectives and features of the BWL website. BWL is a health and wellness manufacturer founded in 1990 that aims to provide quality products and enhance customers' lives. The key objectives of the BWL website are to build awareness of the brand, build its image as synonymous with health and wellness, distribute product and company information, create business opportunities, and lower operating costs. Features to support these objectives include the domain name my.bwlgroup.com, branding elements, marketing resources, product pages, promotions, customer relationship management tools, and a search function.

1. GROUP MEMBER
Cherry Rose Dela Cruz
Rubilyn Dela Cruz
Janel Macatuggal
Charito Macatangay
Elaine Anne Sy Kalalo
Estellita Viola
Sittie Norain Abdulkarim

2. BWL
Best World Lifestyle

3. Introduction
• Founded in 1990
• Health and wellness manufacturer
• Provide the best quality products to enhance
customers' lives

5. Site
Objectives
Build
Awareness
of BWL
Build Brand
Image
Lower
Operating
Costs
Create
business
opportunity
Distribute
information

6. a. Build Awareness of BWL
my.bwlgroup.com
Domain name

8. b. Build Brand Image
Best World Lifestyle
 Brand name synonymous with healthy, wellness
and best lifestyle.

9. Marketing Public Relations (MPR)

13. http://my.bwlgroup.com/avance
http://my.bwlgroup.com/drseager

14. c. Deliver information

15. Products

16. Promotion

17. Place

18. • Currency

19. Search box

20. d. Create business opportunity

22. e. Lower Operating Costs

24. Site
Objectives
Build
Awareness of
BWL
Customer
Relationship
Management
Features
Build Brand
Image
Lower
Operating
Costs
Create
business
opportunity
Distribute
information

25. Additional Site Objective:
Customer Relationship
Management