Tips for small business and home business entrepreneurs on how to sell on the Web, including learning how to attract more visitors and then turning them into customers. Learn how to increase conversion rate and increase sales from your ecommerce store.

1. Small Business Tips: How to Sell More on the Web Isabel M. Isidro Managing Editor, PowerHomeBiz.com www.powerhomebiz.com Twitter: @powerhomebiz Facebook: www.facebook.com/imisidro

8. How the Big Boys Do It: Home Depot Keep customers engaged by showing them and explaining to them why they need your products HomeDepot.com provides articles, videos and how-to guides to inform their customers and make their site a go-to place for information pertaining to their products

11. How the Big Boys Do It: Target.com Add to Cart is located above the fold in an eye-catching red and prominent size Price is highlighted using big, red fonts, with availability clearly indicated Featured campaigns as well as Clearance prominently displayed even in product pages Several photos of the products are included, including how it can be used

14. Copy focuses on benefit: “Flattering fit – guaranteed” How the Big Businesses Do It: LL Bean Key Features offer bullets of supporting benefits Add to Bag uses a different color that makes it pop from the page

16. Read the article “ How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site” http://www.powerhomebiz.com/092006/ecommerce.htm