E-marketing involves using electronic systems like websites, email, and search engines to achieve marketing goals. Some advantages of websites for small businesses are that they allow for competition with large organizations at low cost without needing to spend a lot. Good websites have appealing design, simple navigation, well-organized and fast loading pages with relevant and readable content and optimized graphics. However, e-marketing faces challenges like lack of data and technology understanding, a fast-changing environment, and lack of trained personnel.

1. E-MarketingE-Marketing is attaining marketing goals through use of electronic systems like web sites, e-mail and search enginesBy K.Seeboruth

2. Advantages of Web Allows a level playing field where small businesses can compete against large organisations.No need to spend a lot to think big with web site

3. Characteristics of good Web sites Appealing designSimple navigationWell organisedFast loading pagesOptimised GraphicsRelevent ContentReadability

4. Problems faced by E-MarketingLack of dataLack of understanding of technology by marketersFast moving and turbulent arenaChanging technologiesLack of trained personelSenior Management barriersCorporate culture

5. Online Marketing ToolsE-mail marketingViral marketingAffiliate marketingBanner advertisingSearch enginesOnline publicityCustomer Relationship Management

6. E-mail MarketingNumber one with 90 % internet usersBrowser differences, targeting, and privacy are criticalSpam is a drawback for e-mail marketing

7. Viral MarketingSimilar to word of mouth advertisingIncludes Bulletin boards, e-mail, chat rooms

8. Challenges of E-MarketingLegal IssuesNew innovationsTechnological limitationsHybrid advertisingConsumer expectations