Zara is a popular international retailer known for its fast fashion business model. It focuses on quick production cycles to get new designs to stores within 2-3 weeks. Zara monitors fashion trends closely and designs products based on demand. It uses a vertically integrated supply chain to efficiently produce small batches of items. Stores send daily sales reports to headquarters to inform future designs. This just-in-time model allows Zara to have new inventory every 2 weeks and be highly responsive to changing consumer preferences.