The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
eCommerce companies have been successfully using email marketing to outreach their customers across the world. They have a well-planned strategic email marketing plan to make the right connection with the customers. This whitepaper talks about how various eCommerce giants like Amazon and eBay are using email marketing with new and old customers to keep them engaged. You would also find some email template examples, in this whitepaper, commonly used in eCommerce email marketing.
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute.
There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences.
As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
Just learn what are the new Video Trends in 2021. It is more and more important to use videos in your business. Set up Video campaigns and establish a brand. But how can I do this We will show a great tool to start through
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
eCommerce companies have been successfully using email marketing to outreach their customers across the world. They have a well-planned strategic email marketing plan to make the right connection with the customers. This whitepaper talks about how various eCommerce giants like Amazon and eBay are using email marketing with new and old customers to keep them engaged. You would also find some email template examples, in this whitepaper, commonly used in eCommerce email marketing.
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute.
There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences.
As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
Just learn what are the new Video Trends in 2021. It is more and more important to use videos in your business. Set up Video campaigns and establish a brand. But how can I do this We will show a great tool to start through
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
Slack's 11 B2B Marketing Predictions & Trends for 2015 Slack and Company
2015 is already here, and it’s coming in full-force. Holiday festivities and our
intermission from work seem so far away. Everyone is hastily getting back into the swing
of things, and it’s business as usual.
We’ve learned a lot over the past year through our client and internal campaigns and
projects – all the while keeping a close eye on what other B2B marketers are
experiencing and on trends and events that are impacting the world of B2B marketing.
What are the new challenges that we face this year (e.g. what’s inevitable and
unavoidable?) What changes are we seeing come out of 2014 and into the new year that
will affect how we plan and execute our clients’ strategies? As always, we approach
digital marketing not from a “Gee-whiz, that’s neat!” perspective, but from a “What real
changes are going to provide opportunities and challenges for our clients?” perspective.
From mobile to marketing automation to B2B e-commerce to social and content
marketing, we covered the bases with trends we feel will have the most impact on your
business. Whether you’re a financial services firm or a specialty chemicals manufacturer,
what we’ve proposed is relevant to any brand that is looking to influence the various
decision makers along the buyer journey.
Our predictions and trends highlight:
What are the business drivers causing the trends
What you can reasonably expect to achieve by adopting them
The business consequences of not adopting them
We’ve peppered in compelling research and insights from third party sources (e.g.
studies, charts, infographics) to deliver our proof points. We’re here to empower and
educate our clients to make some of the most important decisions to meet their business
goals and objectives. And, it would make our day to know that you learned something
new from what we’re so passionate about doing everyday.
What are your thoughts on our 11 B2B marketing predictions and trends for 2015? Have
any others of your own to add? We’d love to hear your thoughts in the comments below.
Presentation given by Marc Keating, Head of Digital, IAS B2B Marketing at the 2011 How-Do B2B digital marketing forum. The presentation explores the future of B2B marketing, the impact of the digital native and the importance of content marketing as part of an integrated social and digital strategy.
Digital marketing trends are ever-changing. Each year, new trends are expected to come and make an impact on the market. The current presentation is all about the upcoming digital marketing trends in 2021.
If you have any query regarding digital marketing, visit - https://techievolve.com/services/digital-marketing-services/
Connected, interactive content experiences deliver more trusted data, and more measurable results. Original research illuminates how marketersare making big, beautiful music.
For three years we’ve looked at B2B content marketing trends, and this year, we are excited to bring you these compelling B2C findings.
According to our research, both B2B and B2C marketers are still struggling with the effectiveness of their content marketing. So while we are happy that more marketers are engaging in content marketing to attract and retain customers, we also realize we have a ways to go.
B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
MarketingProfs produced B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends (North America) in partnership with the Content Marketing Institute. Our goal was to give you a clear view of the State of B2C Content Marketing. Among the questions this report answers: What's really happening? What are your biggest content marketing challenges? What slice of the budget will be dedicated to content next year, and what social channels are most relevant?
Real Estate Advertising Compliance and the Law - RE41R05Jody O'Brien
Massachusetts Continuing Education Course – 2 Credits. This course will review the laws and regulations regarding real estate advertising and the licensee. We will also explore the purpose, responsibilities and trends in today’s advertising in order to best assist today’s buyers and sellers promote and locate property.
2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...G3 Communications
Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs. The Killer Content Awards features industry leaders in areas such as:
• Social media and targeted content marketing;
• Educational content that informs and inspires buyers;
• Linking content to measurable, revenue-focused results;
• Using video and interactive content in new and creative ways;
• Deploying content that drives successful, cross-channel campaigns.
Speakers:
• Andrew Gaffney, Demand Gen Report
• Alicia Fiorletta, Channel Marketer Report
Flip through these examples of the types of marketing personas we make for our clients. Contact us to learn more about our persona development services.
Gut Checking Your 2014 Integrated Digital Marketing PlanMike Corak
How progressive brands are considering and prioritizing digital integration in their 2014 plans. This deck shares key considerations throughout the planning process, discussing research and strategy, digital tactics v. integrated programs, and full-funnel analytics. American Marketing Association event, sponsored by ethology, presented by Mike Corak of ethology and Tina Hodson of Conn's Home Plus.
Digital Marketing Plan for Shirt Lockers (non-real company).
This plan was created during my year coursing the Professional Diploma in DIgital Marketing in the Institute of Direct and Digital Marketing (the IDM) in London.
How to Build an Effective B2B Content Marketing StrategyDemandWave
We teamed up with our friends at BrightEdge to help you tackle today's toughest B2B content marketing challenges. Watch the webinar on-demand and start creating content that converts!
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
Slack's 11 B2B Marketing Predictions & Trends for 2015 Slack and Company
2015 is already here, and it’s coming in full-force. Holiday festivities and our
intermission from work seem so far away. Everyone is hastily getting back into the swing
of things, and it’s business as usual.
We’ve learned a lot over the past year through our client and internal campaigns and
projects – all the while keeping a close eye on what other B2B marketers are
experiencing and on trends and events that are impacting the world of B2B marketing.
What are the new challenges that we face this year (e.g. what’s inevitable and
unavoidable?) What changes are we seeing come out of 2014 and into the new year that
will affect how we plan and execute our clients’ strategies? As always, we approach
digital marketing not from a “Gee-whiz, that’s neat!” perspective, but from a “What real
changes are going to provide opportunities and challenges for our clients?” perspective.
From mobile to marketing automation to B2B e-commerce to social and content
marketing, we covered the bases with trends we feel will have the most impact on your
business. Whether you’re a financial services firm or a specialty chemicals manufacturer,
what we’ve proposed is relevant to any brand that is looking to influence the various
decision makers along the buyer journey.
Our predictions and trends highlight:
What are the business drivers causing the trends
What you can reasonably expect to achieve by adopting them
The business consequences of not adopting them
We’ve peppered in compelling research and insights from third party sources (e.g.
studies, charts, infographics) to deliver our proof points. We’re here to empower and
educate our clients to make some of the most important decisions to meet their business
goals and objectives. And, it would make our day to know that you learned something
new from what we’re so passionate about doing everyday.
What are your thoughts on our 11 B2B marketing predictions and trends for 2015? Have
any others of your own to add? We’d love to hear your thoughts in the comments below.
Presentation given by Marc Keating, Head of Digital, IAS B2B Marketing at the 2011 How-Do B2B digital marketing forum. The presentation explores the future of B2B marketing, the impact of the digital native and the importance of content marketing as part of an integrated social and digital strategy.
Digital marketing trends are ever-changing. Each year, new trends are expected to come and make an impact on the market. The current presentation is all about the upcoming digital marketing trends in 2021.
If you have any query regarding digital marketing, visit - https://techievolve.com/services/digital-marketing-services/
Connected, interactive content experiences deliver more trusted data, and more measurable results. Original research illuminates how marketersare making big, beautiful music.
For three years we’ve looked at B2B content marketing trends, and this year, we are excited to bring you these compelling B2C findings.
According to our research, both B2B and B2C marketers are still struggling with the effectiveness of their content marketing. So while we are happy that more marketers are engaging in content marketing to attract and retain customers, we also realize we have a ways to go.
B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
MarketingProfs produced B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends (North America) in partnership with the Content Marketing Institute. Our goal was to give you a clear view of the State of B2C Content Marketing. Among the questions this report answers: What's really happening? What are your biggest content marketing challenges? What slice of the budget will be dedicated to content next year, and what social channels are most relevant?
Real Estate Advertising Compliance and the Law - RE41R05Jody O'Brien
Massachusetts Continuing Education Course – 2 Credits. This course will review the laws and regulations regarding real estate advertising and the licensee. We will also explore the purpose, responsibilities and trends in today’s advertising in order to best assist today’s buyers and sellers promote and locate property.
2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...G3 Communications
Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs. The Killer Content Awards features industry leaders in areas such as:
• Social media and targeted content marketing;
• Educational content that informs and inspires buyers;
• Linking content to measurable, revenue-focused results;
• Using video and interactive content in new and creative ways;
• Deploying content that drives successful, cross-channel campaigns.
Speakers:
• Andrew Gaffney, Demand Gen Report
• Alicia Fiorletta, Channel Marketer Report
Flip through these examples of the types of marketing personas we make for our clients. Contact us to learn more about our persona development services.
Gut Checking Your 2014 Integrated Digital Marketing PlanMike Corak
How progressive brands are considering and prioritizing digital integration in their 2014 plans. This deck shares key considerations throughout the planning process, discussing research and strategy, digital tactics v. integrated programs, and full-funnel analytics. American Marketing Association event, sponsored by ethology, presented by Mike Corak of ethology and Tina Hodson of Conn's Home Plus.
Digital Marketing Plan for Shirt Lockers (non-real company).
This plan was created during my year coursing the Professional Diploma in DIgital Marketing in the Institute of Direct and Digital Marketing (the IDM) in London.
How to Build an Effective B2B Content Marketing StrategyDemandWave
We teamed up with our friends at BrightEdge to help you tackle today's toughest B2B content marketing challenges. Watch the webinar on-demand and start creating content that converts!
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
B2B is the most loved approach to reach the consumer and cost effective too. B2B is very tough on the other side wherein the challenges to benchmark against the competitor product or service remains. This presentation has been developed keeping in mind the cost and analytics to keep the consumer come back for repeat orders.
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
Let customer insight guide your bank's content marketing strategySounds About Write
While many banks and financial institutions continue to turn to content marketing to engage their prospective buyers and customers, the reality is the overwhelming majority are struggling to achieve success.
In order to promote your business and services, you need to know the latest trends in digital marketing and as a dallas digital marketing agency we shared the latest trends with you https://www.b3net.com/dallas-digital-marketing-agency.html
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
How do you increase awareness and educate contractors on your latest products and services in today’s fragmented media landscape? Connecting with an on-the-go (mobile), busy contractor and grabbing their attention is not easy. The ability to narrow down and target contractors, and engage, educate, and convince them with content in the buying – decision-making process (buyer’s journey or purchase journey) is crucial to ensuring you have a solid return on investment. The success of content marketing is based on convincing and converting customers. By testing these channels and creative, optimizing, and collecting data, you can grow your brand’s owned channels to build an ongoing, valuable relationship with your audience. To build your business you need to run your brand’s marketing more like a modern publisher or media company providing ongoing value to your customers.
As we move into 2023, the need for effective digital marketing strategies has never been greater. With digital marketing constantly evolving, B2B enterprises
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
B2B and B2C Content Marketing Trends to Look for in 2023.pdfAdsy
Do you want to execute a successful content marketing strategy for your company?
Then you need to know current content marketing data and predictive statistics for the next years.
We gathered the main data for B2B and B2C marketers based on the Statista's "Content Marketing Trends Report 2022."
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
2021 for content marketing will be different. But some trends will stay the same. Would you like to know which ones? Then check the article - https://bit.ly/3k7fTBI!
B2B Marketing: Proven Ways to Generate LeadsJomer Gregorio
Don't miss out and click now to dive into the world of lead generation and propel your business forward. Discover the Winning Strategies for B2B Lead Generation! Uncover the tried-and-true techniques that will skyrocket your business growth and fill your pipeline with qualified leads.
Full blog here - https://digitalmarketingphilippines.com/b2b-marketing-proven-ways-to-generate-leads-infographic/
Polkadot takes a look at the digital marketing trends that are set to grow in popularity in 2017. From social selling to marketing automation, here are our digital predictions for the New Year.
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
Similar to B2B Content Marketing Trends in 2020 (20)
Mastering Topical Authority for SEO SuccessJomer Gregorio
Unlock the secrets to mastering topical authority and achieving SEO success with our latest insights. Learn how to elevate your content strategy and dominate search rankings. Ready to boost your SEO game? Dive into the full presentation now!
Full blog here - https://digitalmarketingphilippines.com/next-level-seo-mastering-topical-authority-for-seo-success/
How to Scale Your Digital Marketing Services in 2024Jomer Gregorio
Discover essential strategies for scaling your digital marketing services in 2024. From leveraging new technologies to optimizing workflows, this guide has everything you need to grow your business. Ready to take your digital marketing to the next level? Check out the presentation now!
Full blog here - https://digitalmarketingphilippines.com/how-to-scale-your-digital-marketing-services-in-2024/
Eager to enhance your website's visibility and attract more organic traffic? Explore the Top SEO Trends to Embrace in 2024 and keep pace with the competition! From optimizing for voice search to prioritizing user-centric content, this presentation shares the strategies that will skyrocket your search engine rankings. Take action now – click here to delve into the full presentation and elevate your SEO game!
Full blog here - https://digitalmarketingphilippines.com/top-seo-trends-to-embrace-in-2024-infographic/
Key Social Media Marketing Trends for 2024Jomer Gregorio
From emerging platforms to influencer strategies, uncover the insights you need to elevate your social media presence. Click here to read the full presentation and level up your marketing game today!
Full blog here - https://digitalmarketingphilippines.com/key-social-media-marketing-trends-for-2024-infographic/
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
Ready to enhance your business with SEO strategies? Our latest presentation reveals the top trends driving success in 2024. Discover actionable insights crafted to improve your online visibility and propel business growth. Click below to uncover the key strategies for SEO success!
Full blog here - https://whitelabelseoagency.net/2024-seo-trends-for-business-success/
Excited to elevate your graphic design game? Our latest presentation unravels the trends you should focus on in 2024. Experiment on our insightful tips and innovative techniques to keep your designs fresh and engaging. Click below to discover the key trends driving creativity in the design world!
Full blog here - https://whitelabelseoagency.net/graphic-design-trends-to-focus-on-in-2024-infographic/
Top Marketing Channels to Leverage in 2024Jomer Gregorio
🚀 Wondering which marketing channels will dominate in 2024? Our latest presentation uncovers the top channels you need to leverage for maximum impact. Explore actionable insights and refresh your marketing game. Click below and revolutionize your strategy! 👉 #MarketingChannels #DigitalTrends #BusinessGrowth
Full blog here - https://digitalmarketingphilippines.com/top-marketing-channels-to-leverage-in-2024-infographic/
2024 Vision: Emerging Trends in Web Design and DevelopmentJomer Gregorio
🌟 Interested in what's next for web design and development? Our latest presentation reveals the emerging trends set to define the digital landscape in 2024. Explore innovative strategies to keep your website game strong. Click below to explore and revolutionize your approach! 👉 #WebDesign #WebDevelopment #DigitalTrends
Full blog here - https://digitalmarketingphilippines.com/2024-vision-emerging-trends-in-web-design-and-development/
Top Social Media Marketing Trends to Follow in 2024Jomer Gregorio
Take a closer look at the top trends shaping the landscape in 2024 through our presentation! Assess strategies that speaks to your business and revolutionize your social media game. Keep your digital engagement ever-growing, click below and be in the know!
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2024-infographic/
Stats and Trends Defining Visual Marketing in 2024Jomer Gregorio
Immerse yourself on the latest stats and trends shaping marketing in 2024! Our presentation is your exclusive ticket to understanding the dynamic world of visual content. Familiarize on the actionable insights that will redefine your approach and ensure your brand stands out. Read now to explore the visual marketing revolution!
Full blog here - https://digitalmarketingphilippines.com/stats-and-trends-defining-visual-marketing-in-2024-infographic/
Stats on Facebook Reels Marketers Cannot IgnoreJomer Gregorio
Ready to up your marketing game on Facebook Reels? Our latest deck presents must-know statistics that every marketer shouldn't overlook. Check it out now and unlock the secrets to Facebook Reels success!
Full blog here - https://digitalmarketingphilippines.com/stats-on-facebook-reels-marketers-cannot-ignore-infographic/
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
Redefine your content game with our latest presentation! Here are the key trends and insights shaping the landscape in 2024 to keep you at the forefront of digital storytelling. Click below and master the roadmap to content success!
Full blog here - https://digitalmarketingphilippines.com/key-trends-and-insights-for-content-marketing-in-2024/
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Wondering how social media can fuel your business growth in 2024? In our latest presentation key insights into the evolving landscape of social media marketing are explored. Uncover strategies that can transform your business and keep you at the forefront of the dynamic digital world. Click below and discover the roadmap to success!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
Ready to ride the wave of viral success in 2024? Our latest presentation spills the secrets on how to elevate your business through social media marketing. Here are practical tips and strategies that will set your brand on fire. Click below to catch the viral vibes now! #SocialMediaMarketing #BusinessSuccess #ViralMarketing
Full blog here - https://digitalmarketingphilippines.com/viral-vibes-in-2024-how-to-elevate-your-business-social-media-marketing-infographic/
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Curious about the future impact of social media marketing on business growth? Our latest presentation delves into key insights for 2024, unraveling the pivotal role social media plays in driving business success. Get ready to revolutionize your strategies and remain at the forefront in the digital landscape. Click below to explore the presentation now!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
Fuel Your Campaigns with the Latest Digital Marketing Trends of 2024Jomer Gregorio
Ignite your campaigns with a dose of power! In our latest presentation, we dissect the freshest digital marketing trends of 2024, ensuring your strategies aren't merely current but pioneering. Delve into the slides for practical insights that will propel your success. Tap below and explore today! #DigitalMarketing #Trends2024 #MarketingStrategies
Full blog here - https://digitalmarketingphilippines.com/fuel-your-campaigns-with-the-latest-digital-marketing-trends-of-2024-infographic/
Digital Marketing Strategies to Leverage the Buying Power of Gen ZJomer Gregorio
Ready to resonate with the passions and preferences of Gen Z? Our latest presentation unveils powerful digital marketing strategies tailored to tap into the unique buying influence of this dynamic generation. Dive in for actionable insights and make your brand a Gen Z favorite. Ready to enhance your marketing approach? Click to read now!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-strategies-to-leverage-the-buying-power-of-gen-z/
Trends and Strategies for PPC Advertising in 2024Jomer Gregorio
Elevate your advertising game! Our latest presentation unveils the hottest trends and game-changing strategies for PPC in 2024. Dive in to ensure your campaigns are not just up to date, but leading the pack. Ready to boost your PPC game? Click to read now!
Full blog here - https://digitalmarketingphilippines.com/trends-and-strategies-for-ppc-advertising-in-2024-infographic/
Video Marketing Trends to Incorporate into Your Marketing PlanJomer Gregorio
Elevate your marketing game with the latest trends in video marketing! Our presentation breaks down the must-know strategies to incorporate into your plan. Dive in for actionable insights that will set your brand apart. Ready to shine? Click to read now!
Full blog here - https://digitalmarketingphilippines.com/video-marketing-trends-to-incorporate-into-your-marketing-plan-infographic/
Digital Marketing Tips to Survive the Global InflationJomer Gregorio
Is global inflation affecting your marketing strategy? Discover actionable tips to navigate these economic challenges and keep your business thriving in the digital realm. Dive into the presentation now for insights that will make a real impact.
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-tips-to-survive-the-global-inflation-infographic/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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2. The current digital space is inundated with a
multitude of content, from the mundane to
the relevant, all wanting to grab the attention
of online audiences, whatever background or
milieu they originated from.
In the B2B marketing sphere, the clamor to
create awareness and entice targeted
companies, businesses, and organizations to
take notice has grown much more
competitive than ever.
This is made even more complex with the
deluge of user-generated content, adding
to the din and cacophony of information
digital marketers are struggling to
overcome with daily.
3. Content marketing remained at the forefront
of B2B digital marketing efforts in 2019 and
will continue to evolve as a critical marketing
element for 2020 and beyond.
Because of this, marketing goals and
mandates have shifted from merely
creating awareness, to ultimately grabbing
targeted audiences full and undivided
attention.
In line with this, various marketing trends
have emerged or changed from previous
iterations and are expected to gain better
traction in this new year.
2020
4. The following provides an overview of these
emerging B2B Content Marketing trends for
2020, all geared towards helping digital
marketers establish greater brand awareness,
showcase knowledge and expertise in their
respective fields, build connections, and win
favor that can eventually influence the B2B
decision-making process.
5. While many businesses have
allocated considerable
resources for their B2B
marketing efforts, as evident in
the continuous increase of
digital ad spending, content
marketing remains a vital lead
generation tool that delivers
results.
Content Marketing Remains Vital as a Lead Generation Tool
1
6. • Targeted content remains as an active element in an
inbound marketing arsenal, generating a higher percentage
of high-quality leads, resulting in a higher marketing ROI
received by up to 53% of digital marketers
• Lead generation through content marketing can attract
high-quality leads, influencers, and decision-makers in the
B2B buying process. This is confirmed by up to 55% of these
B2B buyers who are significantly influenced by
word-of-mouth referrals
• The most effective type of content for B2B marketers in
lead generation for 2020 is still long-form content or content
with 1000 words or more. Up to 79% of B2B buyers choose
White Papers as the most effective long-form content as it is
easily shareable among colleagues.
• Lead Generation in the B2B market has also spread out to
other forms of content, with video channels expected to
bring bigger results this 2020. This is driven by the fact that
up to 70% of B2B buyers would do extensive research on
brands and businesses by watching a video.
7. 2020 will usher in a new era of change as B2B Content Marketing
trends focus more on delivering messaging and experiences based
on what their targeted audiences want, which is not necessarily
similar to what B2B marketers prefer.
However, B2B Content Marketers tend to create certain types of
content simply because they like it or because other B2B marketers
want and use them. Furthermore, they embellish this content with
additional “techie” features that they think would make their content
appear better.
A Deeper Focus on Targeted Prospects
2
One of the main differences in B2B Content Marketing as compared
to B2C is that the latter “broadcasts” general in a bid to attract as
much consumer attention as possible, while B2B marketers focus
their content on their clients.
8. • Up to 90% of the best performing B2B Content Marketers
focus more on the specific informational and experiential
needs of their targeted audiences as their top priority.
• The B2B marketing funnel has evolved as more
decision-makers are added to the decision-making approval
line. Up to 50% of all B2B buyers are now Millennials, and
this has changed the decision-making process more
dramatically. They do more extensive research and move
away from fillers and focus only on high-quality and useful
content.
• Part of the decision-making process includes making an
average of 12 online searches about a particular brand or
business before they are considered in the buying process.
B2B buyers make the high-quality buying experience they
receive from B2C purchases as a benchmark, hoping to get
the same treatment from B2B brands and businesses.
9. The Exodus from Theme Sites
3
In the past, many B2B marketers
have gotten away with the use
of a cheap theme or templated
websites. But as more and more
B2B buyers are exposed to
advances in digital and internet
technology, making them aware
of the possibilities available in
the market, the use of these
sites would then be detrimental
to B2B Content Marketers'
campaign efforts.
10. • The ease and simplicity of using pre-built templates when
creating websites make them the most viable option by
many B2B marketers – and this is where the problem arises.
• Since a multitude of sites use the same template formats,
digitally savvy B2B buyers can spot them quickly, and this will
reflect on how they perceive your business
• A custom-designed and original website match the unique
branding attributes of a business, which is different and
unique from others. This makes the site stand out, provide a
more professional feel, increasing conversion rates.
11. Tailor-Fitted Communication through Personalization
4
B2B buyers have evolved
dramatically in recent periods.
Most would prefer or demand a
more personalized service from
their providers. The same is
what they expect from the
marketing content they
consume.
12. • Up to 72% of B2B buyers expect personalized
communication from the brands and organizations
wanting to do business with their company.
• They expect B2B Content Marketers to spend the
extra time and effort to tailor-fit their communication
to suit the characteristics and preferences of B2B
buyers. If they do not receive this type of
personalized service, they would instead switch to a
provider who does.
• B2B Content Marketers can make use of
readily-available marketing technologies such as
automated marketing programs that can help them
create personalized content at scale.
13. The preferences of B2B buyers
have shifted towards more
dynamic and more
technologically-driven content,
which maintains the same
relevance and thought-leadership
they look for. In this regard,
interactive, video, and visual
content emerged as the most
engaging and most effective in
catering to this preference
of B2B buyers.
Interactive, Video and Visual Content Maintains Dominance
5
14. • As up to 82% of all internet traffic is expected to feature
video content by the year 2021, up to 91% of B2B buyers also
have shifter towards video as a more preferred type of
content over the standard static staple.
• The 2019 B2B Content Marketing Benchmarking Report
highlighted that up to 71% of respondents made use of video
content in their marketing for this year, outranking eBooks,
Case Studies, Infographics, White Papers, and Webinars.
• As both B2B buyers and B2B marketers mature in their
perspective of video, interactive, video, and visual content
has also evolved from being a mere top-of-funnel marketing
tactic to becoming an effective content marketing strategy
throughout the buyer journey.
• While video content can come in long-form, short-form,
and live video formats, their effectiveness will rely on their
storytelling effectiveness – in how they SHOW and not tell.
Aside from the attention-grabbing visuals, B2B buyers are
attracted to video content on how it can connect with them
on a more emotional and intellectual level.
15. The sheer amount of information floating in the
digital space can overwhelm people in the business
world, even B2B buyers. They are inundated media
and news that it evolves into a level where it has
become annoying to most.
What they need is something that can connect
and engage with them at a more experiential
level. This is where experiential and interactive
content that delivers compelling experiences can
come in and make a difference.
Experiential Content is Slowly Gaining Ground
6
16. • Research from Gartner states that the new marketing arena
has evolved where marketers are expected to compete on an
experiential level.
• Customer loyalty is gained not from the satisfaction they
learned from a provider, but on how the product or service
connected with them on an emotional and experiential level.
• Content that can deliver interactive experiences has a
higher possibility of connecting and engaging with internal
stakeholders and buyers of targeted B2B audiences. Some of
these interactive content include but are not limited to:
17. • Audio-guided eBooks • Animated and
Info-Training Infographics
• Gamified Pages
and Content
• Virtual Reality content that
provides a 360-degree
experience
• … and more!
• Interactive Quizzes
• ROI and other useful online
calculators
• Augmented Reality
(Product Catalogs)
It is important to note, however, that the effectiveness of interactive content lies not only on their
interactivity elements and their entertainment value but also on how effective they are in delivering
useful data and influence thought.
A
B
C
18. Email Marketing Remains a Strong Marketing Force
7
Email marketing remains a strong and influential
marketing force used by up to 83% of B2B marketers.
Email, however, has evolved from the traditional
newsletters and text-based formats to something
more technologically enhanced, with new
functionalities and features that drive and compel
recipients to complete the desired action.
Emails newsletters are still a useful tool for B2B
Content Marketing as open rates continue to
increase since the last decade
19. • Triggered emails have up to a 50% higher chance of being
opened over non-triggered emails. Also known as
transactional or behavioral emails, triggered emails are
automatically sent based on actions or signals generated by
a user or individual.
• Emails received on smartphones have 40% higher open
rates, while emails received on desktop computers dropped
down to a mere 18% open rate.
• Emails should also be well-formatted on mobile devices as
up to 89% of consumers will delete and unsubscribe from
email newsletters that do not look good on their mobile
devices.
20. Content Marketing remains an essential
digital marketing tool in the B2B arena,
prompting businesses to continually invest
and improve on their B2B Content Marketing
efforts with the latest trends and innovations.
While it is inevitable that the form and
style of B2B Content have grown more
technologically-driven, the fact remains
that all these campaign efforts are
geared towards getting the attention of
B2B buyers.
21. Such are the features B2B Content
Marketers should focus on to gain a more
favorable outcome in their campaigns for
2020 and beyond.
To get better connection and
engagement with targeted B2B clients,
content should connect with them on a
more experiential, more personalized
and more interactive level.
2020
However, getting the attention and
maintaining that attention rely more than
impressive visuals or flashy components
upon.
22. Want one for your business? Go to:
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Created & Designed by:
Resources:
1) https://www.emarketer.com/content/emarketer-total-media-ad-spending-worldwide-will-rise-7-4-in-2018
2) http://www.stateofinbound.com/
3) https://www.forbes.com/sites/forbesagencycouncil/2018/05/22/have-you-adjusted-to-these-three-changes-in-the-b2b-buying-process/#71a6c710c445
4) https://contentmarketinginstitute.com/
5) https://www.digitalcommerce360.com/2019/02/16/how-to-engage-millennial-decision-makers-as-they-redefine-b2b-ecommerce/
6) https://www.fronetics.com/10-stats-know-b2b-buyers-journey/
7) https://which-50.com/can-marketers-deliver-b2b-personalisation-at-scale/
8) https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html
9) https://www.demandgenreport.com/features/industry-insights/b2b-marketers-leverage-interactive-content-for-relevant-buyer-experiences
10) https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdf
11) https://www.toprankblog.com/2019/07/video-marketing-statistics-buyer-journey/
12) https://www.gartner.com/en/doc/3874972-realizing-the-benefits-of-superior-customer-experience-a-gartner-trend-insight-report?uri=/content/gartner/en/documents/3874972.html
13) https://www.toprankblog.com/2019/06/creating-content-experiences/
14) https://www.toprankblog.com/2018/09/why-interactive-content-b2b-marketing/
15) https://turtl.co/resources/insight/forrester/#report
16) https://www.toprankblog.com/2019/04/future-b2b-content/
17) https://www.toprankblog.com/2019/10/email-marketing-not-dead/
18) http://www.stateofinbound.com/
19) https://www.superoffice.com/blog/email-open-rates/
20) https://www.campaignmonitor.com/blog/email-marketing/2018/12/70-email-marketing-stats-you-need-to-know/
21) https://neilpatel.com/blog/email-marketing-is-changing/