With more brands using mobile as a marketing platform to engage with customers, measuring the performance of mobile campaigns is now becoming more essential. Measurement is at the heart of mobile, giving brands the data they need to target and personalize their offerings and more importantly to build customer engagement. This webinar will provide information on how to measure your mobile campaigns directly from the experts. Bango, mobile agency Somo, Yahoo!, and mobile advertising network Millennial Media will provide tips to understanding the performance of mobile campaigns. You’ll learn: *An overview of the mobile marketing landscape *The importance of measuring mobile campaigns *What marketers should watch out for *How to measure mobile campaigns *How to get the most accurate view of active, ongoing mobile campaigns *What matters to brand marketers SPEAKERS: Martin G. Harris, SVP Strategic Accounts, Bango Marcus Startzel, Senior Vice President, Sales, Millennial Media Ed Chater, Group Account Director, Somo Brian Morel, Strategic Account Director, Yahoo!

1. Mobile campaign measurement How to track success on mobile Martin G Harris SVP Strategic Accounts, Bango

6. Top tip! Integrate Analytics from DAY 1….. ..and understand the success of your mobile marketing campaigns More at www.bango.com/wp Thank you [email_address]

14. Be prepared for your budgets to grow Plan Growth Into Your Budget Test and learn different placements Be aware of dramatic market growth Media Spend