Understand the meaning Email Deliverability, SMTP and Transactional Emails and their advantages and how each works to facilitate our process.

1. • Email Deliverability
• SMTP
• Transactional Mail
WHAT
WHYHOW

2. Purpose of this Slide Share
Understand the meaning of
Email Deliverability , SMTP and
Transactional Emails……..
……..and their advantages and how each works to facilitate our
processes.

3. Why is
Email
Deliverability
Required

4. Successful Deliverability
=
Successful Email Marketing

5. Email Deliverability
WHAT IS IT?
Email deliverability is the ability to deliver emails to subscribers' inboxes.
It is what some email marketers use to gauge the likelihood of their email campaigns
reaching their subscribers' inboxes
The first step in improving email deliverability is to run a
test to see if you are encountering any issues.
Reputation is important

6. Are your Subscribers getting to read your
emails?
No matter how legitimate of an email marketer you are, there are a host of things
you may not even know about that can prevent your email from ever reaching
someone's inbox
• Don't scrape sites for email addresses.
• Don't email people who have bounced repeatedly.
• Don't use all caps anywhere in your email or its subject line.
• Don't use video, Flash, or JavaScript within your email.
• Don't include attachments to your emails
• Don't use a red font when drafting your emails.
• Don't jam pack your email copy with keywords.

7. Email Deliverability
SendGrid’s 5 Advantages
HandySends has a great overall delivery rate .
Although we are unable to know what percentage of emails arrive in the inbox vs the
spam folder, we can make inferences by analysing some key metrics for our email
campaigns and that works superbly in our clients favour.
✓ Configure a clean email list
✓ Provide easy unsubscribe options.
✓ Make your emails personal
✓ Add engaging text to emails
✓ Test and Re-test to see your emails' legality
✓ A great email reputation score means great email reputation

8. Understanding
SMTP
Better

9. SMTP
WHAT IS IT?
SMTP is a set of communication guidelines that allow software to transmit an electronic mail
over the internet is called Simple Mail Transfer Protocol. It is a program used for sending
messages to other computer users based on e-mail addresses.
Simple Mail Transfer Protocol
SMTP is part of the application layer of the TCP/IP protocol. Using a process called
"store and forward," SMTP moves your email on and across networks. It works closely
with something called the Mail Transfer Agent (MTA) to send your communication to the
right computer and email inbox.

10. Are there any drawbacks using SMTP?
The main drawback of sending through an SMTP server is that it is insecure, it can be easily
hacked. There are so-called “fake emails” that are messages sent using any email address
• Restrictions in number of sending emails
• Some firewalls can block ports commonly used with SMTP.
• Usually requires more back and forth conversation between servers in order to
deliver your message, which can delay sending and also increase the
chances of the message not being delivered.
• SMTP do encounter server limitation.

11. SMTP
SendGrid’s 7 Advantages
➢ Easy to build links and connection
➢ Easy to link to any system.
➢ No development from user side.
➢ Highly flexible while sending emails
➢ Accords high Deliverability speed.
➢ Works perfectly for volume work.
➢ Heightened security.
SMTP offers you with many benefit, on you do not have to deal with MIME because it will ride it on
your side. One can simply use a library of requests available for the language used. HTTP is allowed
by all but the most restrictive firewalls

12. What is
Transactional
Email

13. Transactional Email
WHAT IS IT?
Transactional email is a type of automated email between a sender and a recipient. It
differs from marketing email in that transactional email is triggered by events,
interactions, or preferences within a service or application rather than by a company's
marketing campaign..
A genuine communication
Transactional email facilitate a smart communication on an agreed-
upon transaction between the sender and the recipient.

14. What you
NEED
to Know ?

15. How Transactional Email Works ?
Transactional email is an important component of any email communication strategy. In order to
ensure your transactional email consistently reaches your subscribers' inboxes, you need to rely
on a trusted cloud-based email provider like HandySends
Transactional email allows you to provide information that is uniquely relevant to the recipient.
These emails can provide requested information or remind an individual of needed action, like if they
placed items in their shopping cart but didn't complete the purchase.
Your transactional emails are as critical as a page in your application. You can think of
a missing or delayed email as being roughly equivalent to a broken page in your web
application. Email is a different medium, yet a central piece of the experience of using
your application.

16. Transactional Mail
SendGrid’s 6 Advantages
➢ Inform a subscriber their account has been created.
➢ Establish a relationship with a new subscriber builds trust
➢ Highlight next steps or additional instructions leads to customer
retention and service loyalty
➢ Password reset emails are a type of transactional email is
essential to any application that requires a password.
➢ Purchase Receipt Emails
➢ When developing your web or mobile app, transactional mail
authentication through alerts and notification is crucial
Any application with user-authentication can’t exist without email, with modern email service providers,
it’s easier than ever to create a first-class transactional email experience for your users.

17. For more queries on each
visit us at
www.handySends.com