Know all about the new concept of Hybrid Email Marketing. Learn to increase your email deliverability and open rate. How it overcomes the present problems and its advantages over other Email marketing solutions.

2. Lets Get started with the basics.

3. What are the three possible email
marketing infrastructures
available?
 Email Service Providers (ESP)
 SMTP (Simple mail Transfer Protocol) Relays
 On-Premise MTAs (Mail Transfer Agent)

4. What is Hybrid Email
Marketing?
 Hybrid Email Marketing is a solution where the
marketer gets to send the email campaigns through
many channels at the same time. These channels can
be SMTP relay servers like Amazon SES, Mandrill,
SparkPost, etc. and On-Premise MTAs

5. What problems does Hybrid
Email Marketing take care
of?`
 We’ll begin with what has been happening in Email
marketing.
 First, when people need to send marketing emails they
sign up with ESPs such as MailChimp, Aweber etc. and
schedule their emails as they wish to. But when the
number of emails to be sent is a little more ( say 5
thousand) then these ESPs can cut a big hole in your
pocket.
 Second, you can also send bulk emails through SMTP
relay servers, but to be able to use them, you need to
have an IT team to make an interface between you and
the servers. Every business cannot have the resources
for this. Moreover, wouldn’t it be better if there was an
easier way out?

6. What does this thing do?
Why would I want to use
it?
 So now, we have a situation. Even for sending 5000
emails we have to pay a lot or else increase the load
on our IT team.
 This is where Hybrid Email Marketing comes into
picture. What it does is that it connects you to different
SMTP relay servers. And, it costs way less. So now,
both the problems that were stopping us from delving
into Email marketing have been taken care off.

7. How less is ‘way less’?
 This much.
 Follow this link for more: https://easysendy.com/docs/delivery-
server-comparison-chart/

8. Where do I go? What do I
do to start?
 There are Hybrid Email marketing solutions like
EasySendy Pro and Ongage which can provide you
will all you need.
 And all you have to do now is go and sign up. And it’ll
do all the work for you.
 This is the link, in case you have difficulty finding it :
easysendy.com

9. Advantages of Hybrid
Email Marketing.
1. Flexibility in Routing Emails to different SMTP Relays
 One can easily route their highly engaged recipients through
economical SMTP relays and less engaged recipients to other
reputable ESPs which would be costly but email deliverability
will be better than individual relay servers.
2. More cost effective and scalable solution
 Different types of emails (transactional receipts, promotional
campaigns, upsells, password recovery, new brochures) have
different costs. Using multiple email delivery mechanisms to
send different types of emails reduces overall marketing costs
and helps in scaling up in an economical way.

10. Advantages:
3. Better customization options and analytics
 Hybrid Solution provides a better real-time delivery data and
analytics for your email campaigns and better transparency in
email delivery by utilizing the tools from all of the worlds.
4. Performance Enhancement
 SMTPs have different deliverability to different segment of
emails. Hybrid Solution encompassing multiple SMTPs would
show better overall deliverability and performance over ESP
SaaS or On-Premise solutions.