Some best practices in email marketing and how to measure a successful email program. Includes campaign tagging, building trended analysis, and email reputation troubleshooting. Email segmentation mentioned briefly as a best practice.
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
A/B split testing, more commonly known as Hypothesis Testing, is a term used to describe a controlled experiment with two varying components. In the case of an email campaign, you could for example, sequentially alternate between 2 different Subjects. The objective is to identify which of the two subjects achieves better results
by comparing one subject against the other.
Find out how using split testing increases email response rates. In this email marketing webinar, we will demonstrate A/B testing results using several case studies.
Topics Covered:
• Which is better - sending from a person or from your company address
• Increasing response rates using personalization
• Subject line length and response rates
http://www.pinpointe.com/free-trial
Testing, Reporting, and Analytics... Oh My!Informz
This webinar is perfect for those who are looking to create more effective email marketing programs. Attendees can expect to learn how to create an effective testing program, what to look for in email reporting and analytics, and how to best use analytics to determine success and create emarketing goals.
Did you know that at least 91% of consumers check their email everyday? This makes email the leading communication channel. In this webinar Customer Focus will teach you the latest email marketing tactics to increase sales as a promotional distributor.
"Is This Thing On? intro to email statistics" covers five metrics for email broadcasts and suggests ways to improve each metric.
Open, click and completion rates, list growth and deliverability are covered. Lots of information based on the 2009 eNonprofit Benchmark survey from M+R and NTEN
A/B split testing, more commonly known as Hypothesis Testing, is a term used to describe a controlled experiment with two varying components. In the case of an email campaign, you could for example, sequentially alternate between 2 different Subjects. The objective is to identify which of the two subjects achieves better results
by comparing one subject against the other.
Find out how using split testing increases email response rates. In this email marketing webinar, we will demonstrate A/B testing results using several case studies.
Topics Covered:
• Which is better - sending from a person or from your company address
• Increasing response rates using personalization
• Subject line length and response rates
http://www.pinpointe.com/free-trial
Testing, Reporting, and Analytics... Oh My!Informz
This webinar is perfect for those who are looking to create more effective email marketing programs. Attendees can expect to learn how to create an effective testing program, what to look for in email reporting and analytics, and how to best use analytics to determine success and create emarketing goals.
Did you know that at least 91% of consumers check their email everyday? This makes email the leading communication channel. In this webinar Customer Focus will teach you the latest email marketing tactics to increase sales as a promotional distributor.
This presentation was created by our Operations and Deliverability expert, Joe Scharf. It was presented at the Metrics Marketing Bootcamp 2.0, which was held on the CU-Boulder campus in February 2011. Thanks to Niel Robertson and Trada for putting on a great event and including us!
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
Learn a perfect email marketing practices that really workHariom Sharan
This workshop is designed for both start-up and advance email marketing professional. We have covered some of the best practices which really will help you to understand the tips and tricks to build a strong email marketing foundation and leverage better return on investment.
In this session, Jay will explore the latest email marketing strategies and techniques to use when looking to increase customer engagement and gain new customers. This session will also explore what techniques are proven to work and what is driving strong direct marketing results using email, social & mobile marketing, emerging media, and integrated marketing initiatives.
In this session, Jay Schwedelson, President and CEO of Worldata, will provide insight from actual campaign results from successful and failed attempts at using these techniques.
● Learn marketing tactics that hold long-term value and drive results
● Acquire measurable tactics for marketers to pull interested leads
● Gain insight on integrated direct marketing initiatives based on actual campaigns
Three key takeaways:
● Overview of the trends happening in email marketing today – and which actually work
● Actionable tips on how to double open rates with a few easy tweaks
● Pitfalls to avoid for email marketing
● What has replaced content marketing as “king” in today’s omnichannel world, and how you can leverage it for your campaigns
How to Maximize the Value of Your Email ProgramReturn Path
Email marketing is the most efficient and cost effective driver for building customer loyalty, engagement, and revenue. From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees tips and introduce Return Path tools they can use to optimize their email campaigns to drive better customer relationships, greater response, and increased revenue.
The Top 5 Marketing Discoveries in 2013: The last 50,000+ hours of researc...MarketingExperiments
By the end of this year, MarketingExperiments will have run approximately 260 controlled experiments. That equates to around 50,000 total hours of research. With the sheer volume of work done this year, it’s almost impossible for marketers in the field to keep up.
In our next Web clinic, we’ll walk through the most important discoveries of the year so you can learn the progress MECLABS analysts and scientists have made. You’ll discover actual research-grounded answers to the following questions:
• When is the best time to send an email?
• How should I design my website navigation?
• Can a brand really make an impact on conversion?
• Is my page missing critical copy?
• And more …
You’ll also receive access to the broadest array of researchers from our lab so far this year. They’ll be talking through the experiments and answering your questions live from the MarketingExperiments broadcast studio.
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
What you must know to get more from MailChimpGary Eckstein
Make the most of your MailChimp email marketing with this simple to follow guide. The MailChimp best practices provided will immediately improve your marketing campaigns.
Whether you are new to MailChimp to have used it for awhile, this guide will provide tips and tricks that will boost your email marketing results.
This presentation was created by our Operations and Deliverability expert, Joe Scharf. It was presented at the Metrics Marketing Bootcamp 2.0, which was held on the CU-Boulder campus in February 2011. Thanks to Niel Robertson and Trada for putting on a great event and including us!
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
Learn a perfect email marketing practices that really workHariom Sharan
This workshop is designed for both start-up and advance email marketing professional. We have covered some of the best practices which really will help you to understand the tips and tricks to build a strong email marketing foundation and leverage better return on investment.
In this session, Jay will explore the latest email marketing strategies and techniques to use when looking to increase customer engagement and gain new customers. This session will also explore what techniques are proven to work and what is driving strong direct marketing results using email, social & mobile marketing, emerging media, and integrated marketing initiatives.
In this session, Jay Schwedelson, President and CEO of Worldata, will provide insight from actual campaign results from successful and failed attempts at using these techniques.
● Learn marketing tactics that hold long-term value and drive results
● Acquire measurable tactics for marketers to pull interested leads
● Gain insight on integrated direct marketing initiatives based on actual campaigns
Three key takeaways:
● Overview of the trends happening in email marketing today – and which actually work
● Actionable tips on how to double open rates with a few easy tweaks
● Pitfalls to avoid for email marketing
● What has replaced content marketing as “king” in today’s omnichannel world, and how you can leverage it for your campaigns
How to Maximize the Value of Your Email ProgramReturn Path
Email marketing is the most efficient and cost effective driver for building customer loyalty, engagement, and revenue. From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees tips and introduce Return Path tools they can use to optimize their email campaigns to drive better customer relationships, greater response, and increased revenue.
The Top 5 Marketing Discoveries in 2013: The last 50,000+ hours of researc...MarketingExperiments
By the end of this year, MarketingExperiments will have run approximately 260 controlled experiments. That equates to around 50,000 total hours of research. With the sheer volume of work done this year, it’s almost impossible for marketers in the field to keep up.
In our next Web clinic, we’ll walk through the most important discoveries of the year so you can learn the progress MECLABS analysts and scientists have made. You’ll discover actual research-grounded answers to the following questions:
• When is the best time to send an email?
• How should I design my website navigation?
• Can a brand really make an impact on conversion?
• Is my page missing critical copy?
• And more …
You’ll also receive access to the broadest array of researchers from our lab so far this year. They’ll be talking through the experiments and answering your questions live from the MarketingExperiments broadcast studio.
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
What you must know to get more from MailChimpGary Eckstein
Make the most of your MailChimp email marketing with this simple to follow guide. The MailChimp best practices provided will immediately improve your marketing campaigns.
Whether you are new to MailChimp to have used it for awhile, this guide will provide tips and tricks that will boost your email marketing results.
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
AgilOne Email Edition allows you to test and optimize email frequency and content for each of the customer segments, which are automatically synched back with your e-mail platform.
Email Marketing What You Dont Know Can Hurt YouEric Salerno
20 slides on email marketing basics and some ideas on how to improve your email marketing practices. Presented by Red Ember Marketing at the Boston Internet Marketing MeetUp.
AgilOne is a cloud-based predictive intelligence application for marketers. Based on a data-scientist approach to marketing, AgilOne processes exploding volumes of customer data, measures, predicts and maximizes customer lifetime value and recommends what immediate actions to take to increase revenue.
AgilOne allows marketers to optimize their acquisition, growth and retention marketing based on both current and potential customer revenue. AgilOne marketing tools are based on an intelligent SaaS platform that makes multi-channel customer data clean and smart.
AgilOne has helped hundreds of brands including Bosch, ideeli, Moosejaw, HP, PetCareRx, MAVI Jeans, Holland & Barrett and Shazam. AgilOne is backed by venture capital firms Sequoia Capital and Mayfield Fund. For more information, please visit www.agilone.com.
Online Marketing: Lead Generation ActivitiesHelloMeets
This was discussed at the Workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Shiyam Sunder, Digital Marketing Specialist -Zoho
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-He is the Campaign Manager for Non-English Regions ( Japan, China, and EU regions) and has expertise in SEM, localized SEO, performance analytics, conversion rate optimisation and route cause investigation
Presentation includes:
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-Building a marketing plan and processes to implement it thoroughly
-Getting started on Search Engine Marketing
-Building a content calendar that could aid growth targets
-The email marketing playbook of growing leads pipeline and enhancing brand profile
-An iterative approach to landing pages to consistently improve conversions
-Hacks of gaining momentum on social media
-Leveraging influencer marketing to earn credibility and trust
-Using paid marketing to grow quickly in desired markets
Case studies on:
-Actionable ways to engage with the most popular influencers in your space
-How do you improve Blog Visits by over 100%
-Marketing Landing Pages with experimented A/B testing results
-How Zoho reached potential prospects in short span with Google Display Network
Discover the most common email marketing pitfalls that cause ecommerce nightmares. Learn simple exercises to uncover and prevent the same mistakes. Optimize your current email strategy by avoiding destructive segmentation, poor acquisition and tracking. Learn to advance your current plan of action.
The return on investment for email marketing is greater than every other marketing channel.
And, because it is a measurable avenue, you can know how your subscribers are interacting with your emails.
And they ARE interacting.
Learn how to use email to effectively reach your targets, motivate them to act and measure your results.
For a case study on how Creating Results helped a client gain significant results in their email program, visit http://www.creatingresults.com/index.cfm/menu/page/stub/North-Hill---True-North-Email.
Authors Erin Read, Beth Rand. Originally presented to Planned Giving Group of New England, November 2012.
Email marketing is a digital marketing strategy that involves sending promotional or informational content to a list of subscribers. The goal is to build customer relationships, promote products or services, and increase brand awareness.
Email marketing can be used to:
Make customers aware of new products, discounts, and other services
Educate customers on the value of your brand
Keep customers engaged between purchases
Email marketing has a high return on investment (ROI) and is crucial to most businesses' overall inbound strategy.
The average ROI through email marketing is $36 for every $1 spent.
When creating an email marketing campaign, you can:
Structure your campaign for easy reading
Use images and visuals to boost engagement
Personalize your email campaigns
Ensure your campaign is relevant to every subscriber
Ensure your campaigns are on brand and build trust
Make it easy to convert
Yes Virginia, Email Marketing really can work!
Do you have an effective email marketing strategy or any at all? At this month’s TechComm we’ll talk about email marketing and how to use email to delight your customers and attract more!
Also, Don’t confuse SPAM with Pork Shoulder & Ham!!
Do you know the difference between ‘Mark as SPAM’ and ‘Unsubscribe’? Come to TechComm to find out why you need to know the difference!
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
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6. Best practices in email
Did you know?
• 90% of all emails opened are opened
within the first 72 hours.
• The tenure of a person on your email list
has a direct correlation with open and
click rates*:
• Open rates:
•
0 to 30 days: 20.8% open rate
• 60 to 90 days: 20.8% open rate
• 270 to 360 days: 19.2% open rate
• Click rates:
•
0 to 30 days: 8.2% click rate
• 60 to 90 days: 4.7% click rate
• 270 to 360 days: 4.8% click rate
• This indicates that most open activity will
remain steady early in the tenure of the
relationship, but click activity wanes after
60 days.
*on low-segmented email campaigns, from Marketing Sherpa 2007 Email Lab Study
6
7. Introduction to your brand
Strong Welcome = ROI
• Your welcome email is your first
impression on a new enrollee.
•
Open rates are almost 3 times higher
than other email communications
• Click rates are over 4 times higher than
other email communications
• Additionally, real-time welcomes are
significantly more profitable than
“bulk” or “batch” welcome emails:
•
Real-time welcomes have over 2x the
revenue per email when an offer is
included
• Real-time welcomes are almost 8x
more revenue per email than bulk
welcomes with an offer, and 4x more
revenue without an offer
7
8. Keeping email simple
Less clutter = higher clicks
• Click through rates decline dramatically
based upon how many calls to action are
within the email.*
• One call to action:
• Two calls to action:
• Three calls to action:
• Four calls to action:
• 5+ calls to action:
56% click rate
38% click rate
5% click rate
2% click rate
1% click rate
• How many actions or links are in your
average newsletter or offer communication?
*Source: NextStage Evolution, February 2008
8
9. Know your KPI’s
Key metrics and calculations for email
Abuse Complaint
Number of Abuse complaints for the domain (SPAM complaints)
Positive Interaction Rate (PIR)
Click throughs minus opt outs, divided by click throughs
Click-Through Rate (CTR)
Number of email recipients who selected a link in the email divided by total
emails delivered.
Received Rate
(Total Received for Domain / Total Received for the Mailing) X 100
Bounced Total
Number of bounced mailing to the domain
Bounced Rate
(Number Bounced for Domain/Total Sent for domain) X 100
Delivery Rate
Emails Delivered divided by Emails sent. Or (Emails Sent Bouncebacks)/Emails Sent.
Hard Bounce
Undelivered mailings due to an invalid address as per the mail server. Occurs
when the bounceback is caused by a permanent error such as an invalid
email address, bad domain, etc.
HTML Open Rate
Number of Unique HTML Opens divided by Total Emails Delivered.
Interaction Rate
Click throughs divided by opened results
Mail Block
Number of Mail Blocks for the domain
Mailing Restriction
Number of Mail Restrictions for the domain
Received Total
(Total Sent - Total Bounced)
Sent Total
Number of mailings sent to recipients
Sent Rate
(Number Sent to Domain / Total Sent for the Mailing) X 100
Soft Bounce
Undelivered mailings due to reasons other than invalid address. Occurs
when the bounceback is cause by a temporary issue such as when a
mailbox is full, "out of office" notifications are being sent, the recipient's mail
server is down, etc.
Total Bounces
Hard and soft bounce totals combined.
Total Messages Delivered
Total messages sent minus both hard bounces and soft bounces.
Unique Click Throughs
Number of Unique individuals who selected a link in the email. Clicks on
individual links may differ from unique clicks as a Single user can click on
multiple links, multiple times.
Unique HTML Opens
Number of Unique individuals who opened the email message.
Open Rate
Emails Opened divided by Emails Sent
Positive Communication Rate (PCR)
Opened emails minus opt outs, divided by opened results
9
11. Know how to measure
• Incoming web traffic
• Trends
• Reputation issues
11
12. Email Set-Up
• Any links in your email that you want to track on your website
must be properly tagged.
12
13. Google URL Builder
•
Required. Use utm_source to identify a search engine, newsletter name, or other source.
Example: utm_source=google Campaign Medium (utm_medium)
•
Required. Use utm_medium to identify a medium such as email or cost-per- click.
Example: utm_medium=cpc Campaign Term (utm_term)
•
Used for paid search. Use utm_term to note the keywords for this ad.
Example: utm_term=running+shoes Campaign Content (utm_content)
•
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same
URL.
Examples: utm_content=logolink or utm_content=textlink Campaign Name (utm_campaign)
•
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale
•
http://www.targetbase.com/?utm_source=TestEmail1&utm_medium=email&utm_term=blue%2Bteam&utm_campaign
=Boot%2BCamp
13
15. Email Reporting / Analysis
• Process: Get the data and go look at it
• Tool: Varies by client… usually either:
• Mail Chimp
• Silverpop
• Unica Campaign
• ExactTarget
• Neolane
• Technique: Examine standard email metrics and look at trends for
similar email types.
• This is especially important for email campaign reports – do not look at
them in a vacuum!
15
16. Campaign View Only is Incomplete
Subject Line:
Delivery Date/Time:
Overall Stats
Total Recipients:
Successful Deliveries:
Bounces:
Times Forwarded:
Forwarded Opens:
Recipients Who Opened:
Total Opens:
Last Open Date:
Recipients Who Clicked:
Total Clicks:
Last Click Date:
Total Unsubs:
Total Abuse Complaints:
Times Liked on Facebook:
A Special Offer - 2nd Test
5/4/2011 11:25
83
82
1 (1.2%)
0
0
16 (19.5%)
30
7/19/11 8:06AM
5 (6.1%)
5
5/5/11 8:42AM
0
0
0
16
20. Reputation Score
• If you did all of your QA on
the email prior to the
blast, and you’re getting bad
results, it’s probably
something to do with your
brand’s email reputation.
• This is normal for:
• New ESP’s
• First time blasts
• Cadence too high
• List rental / acquisition
20