Here are the key strategies that Lucky Voice used to grow their email list size by 112%:
1. Incentivised sign up on their website by offering a prize draw entry for providing contact details. This led to a 92% increase in sign ups.
2. Integrated social sharing into their email campaigns to encourage existing subscribers to share content with friends who may also be interested.
3. Leveraged their bar network relationships to encourage bar staff to collect additional customer email addresses from groups booking tables.
4. Implemented a multi-step welcome series for new subscribers to provide value upfront and increase engagement.
5. Used targeted Facebook ads retargeting website visitors who didn't complete the sign up
This document discusses 5 types of customer behaviors that can be automated through marketing: 1) joining/subscribing, 2) browsing and abandoning carts, 3) abandoning shopping baskets, 4) making a purchase, and 5) going inactive. For each behavior, it provides examples of automated marketing campaigns including welcome emails, content-based nurture series, remarketing, upsell emails, and re-engagement campaigns. It highlights the importance of personalizing communications based on customers' behaviors and preferences through behavioral marketing automation.
DMA Email deliverability masterclass, Tuesday 24 April 2012Rachel Aldighieri
The document outlines an agenda for an email deliverability masterclass event. The agenda includes:
- A registration period from 8:30-9:00am
- Welcome and introduction from 9:00-9:15am
- A presentation on research findings from 9:15-9:45am
- A Pizza Express case study from 9:45-10:10am
- A panel discussion from 10:10-10:25am
- Closing comments from 10:25am
The document provides details on the sessions including the speakers for the research findings presentation and case study. It also includes tags related to the event organizer.
The document discusses strategies for re-engaging inactive email subscribers to increase revenue and customer retention. It provides examples of campaigns from companies like itravel2000 and Opodo that tested different subject lines, formats, incentives and frequencies to encourage subscribers to open and click on emails again. Testing found that addressing subscribers directly to end the relationship or prompting them to confirm their preferences increased engagement over incentivizing clicks. Maintaining communication with inactive subscribers can still generate some revenue, but deliverability risks may rise if engagement does not improve.
The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and there is more focus on data and contact strategies. The Lucky Voice case study showed how their email marketing drives high ROI as part of an integrated marketing mix, with trigger emails increasing engagement. The conference highlighted trends around greater competence, data-driven personalization, and mobile integration being important for the future of email marketing.
96% of Email Campaigns Fail - Don't Let Yours Be One of ThemReturn Path
The document discusses strategies for effective email marketing. It begins with Scott Roth introducing that 96% of email campaigns fail and how Return Path helps companies improve their email marketing. Shar VanBoskirk then discusses how contextual understanding of customers allows personalizing emails. She provides examples of companies increasing engagement through personalized and localized content. James DeStefano discusses Gilt City's email marketing successes, including personalized campaigns to reengage lapsed customers, creating urgency through limited-time sales, and testing different onboarding emails. He also discusses challenges of inbox placement and working with Return Path to resolve issues.
Cart Abandonment Case Study DEMCO Silverpop AdobeSilverpop
Abandoned shopping carts continue to be a major ecommerce challenge for companies, with the average abandonment rate at roughly 70 percent. As part of an overall move to a more sophisticated trigger-based email marketing approach, DEMCO, a library supplies company, has been able to capture significant "lost" revenue through an automated 3-part cart abandonment email program. In this session presented at Adobe Omniture's 2011 client conference, you’ll learn how DEMCO leveraged their Adobe Omniture Site Catalyst and Silverpop integration to implement a simple, but highly-effective cart recovery program.
This session covered:
• How to plan for and sell cart abandonment email programs to management and IT
• The key best practices in email timing, creative and offers
• A step-by-step approach to program implementation - from selling to optimization
While social and mobile seem to get the buzz today, email is still the No. 1 e-commerce traffic driver. A survey by ForeSee Results found that 19 percent of 2010 holiday shoppers came to a website primarily because of a promotional email, while 8 percent arrived via search engine results and only 5 percent used social media.
However, social and mobile will have a huge impact on email marketing in 2011. According to a 2010 Nielsen study, email is now the No. 1 activity on mobile devices, while falling to No. 3 on PCs behind social networking and gaming.
With integrated and social inboxes coming from Facebook, AOL and others, the year will be a challenging one for email marketers. However, these hurdles can become powerful competitive advantages with the right approach and email program.
In this Webinar, Silverpop evangelist Loren McDonald outlines several key trends and their implications for email marketing in 2011 and provide tips for successfully addressing them.
Among the trends Loren will cover:
Social media/networks affecting subscriber expectations from email
More consumers accessing email via mobile devices
The emergence of the integrated and social inbox
Consumers becoming even more "channel choosy"
The increasingly fierce battle for the digital marketing budget
Growing consumer concerns over privacy and personal data use
ISPs/consumers increasing their expectations for "relevant emails."
This document discusses 5 types of customer behaviors that can be automated through marketing: 1) joining/subscribing, 2) browsing and abandoning carts, 3) abandoning shopping baskets, 4) making a purchase, and 5) going inactive. For each behavior, it provides examples of automated marketing campaigns including welcome emails, content-based nurture series, remarketing, upsell emails, and re-engagement campaigns. It highlights the importance of personalizing communications based on customers' behaviors and preferences through behavioral marketing automation.
DMA Email deliverability masterclass, Tuesday 24 April 2012Rachel Aldighieri
The document outlines an agenda for an email deliverability masterclass event. The agenda includes:
- A registration period from 8:30-9:00am
- Welcome and introduction from 9:00-9:15am
- A presentation on research findings from 9:15-9:45am
- A Pizza Express case study from 9:45-10:10am
- A panel discussion from 10:10-10:25am
- Closing comments from 10:25am
The document provides details on the sessions including the speakers for the research findings presentation and case study. It also includes tags related to the event organizer.
The document discusses strategies for re-engaging inactive email subscribers to increase revenue and customer retention. It provides examples of campaigns from companies like itravel2000 and Opodo that tested different subject lines, formats, incentives and frequencies to encourage subscribers to open and click on emails again. Testing found that addressing subscribers directly to end the relationship or prompting them to confirm their preferences increased engagement over incentivizing clicks. Maintaining communication with inactive subscribers can still generate some revenue, but deliverability risks may rise if engagement does not improve.
The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and there is more focus on data and contact strategies. The Lucky Voice case study showed how their email marketing drives high ROI as part of an integrated marketing mix, with trigger emails increasing engagement. The conference highlighted trends around greater competence, data-driven personalization, and mobile integration being important for the future of email marketing.
96% of Email Campaigns Fail - Don't Let Yours Be One of ThemReturn Path
The document discusses strategies for effective email marketing. It begins with Scott Roth introducing that 96% of email campaigns fail and how Return Path helps companies improve their email marketing. Shar VanBoskirk then discusses how contextual understanding of customers allows personalizing emails. She provides examples of companies increasing engagement through personalized and localized content. James DeStefano discusses Gilt City's email marketing successes, including personalized campaigns to reengage lapsed customers, creating urgency through limited-time sales, and testing different onboarding emails. He also discusses challenges of inbox placement and working with Return Path to resolve issues.
Cart Abandonment Case Study DEMCO Silverpop AdobeSilverpop
Abandoned shopping carts continue to be a major ecommerce challenge for companies, with the average abandonment rate at roughly 70 percent. As part of an overall move to a more sophisticated trigger-based email marketing approach, DEMCO, a library supplies company, has been able to capture significant "lost" revenue through an automated 3-part cart abandonment email program. In this session presented at Adobe Omniture's 2011 client conference, you’ll learn how DEMCO leveraged their Adobe Omniture Site Catalyst and Silverpop integration to implement a simple, but highly-effective cart recovery program.
This session covered:
• How to plan for and sell cart abandonment email programs to management and IT
• The key best practices in email timing, creative and offers
• A step-by-step approach to program implementation - from selling to optimization
While social and mobile seem to get the buzz today, email is still the No. 1 e-commerce traffic driver. A survey by ForeSee Results found that 19 percent of 2010 holiday shoppers came to a website primarily because of a promotional email, while 8 percent arrived via search engine results and only 5 percent used social media.
However, social and mobile will have a huge impact on email marketing in 2011. According to a 2010 Nielsen study, email is now the No. 1 activity on mobile devices, while falling to No. 3 on PCs behind social networking and gaming.
With integrated and social inboxes coming from Facebook, AOL and others, the year will be a challenging one for email marketers. However, these hurdles can become powerful competitive advantages with the right approach and email program.
In this Webinar, Silverpop evangelist Loren McDonald outlines several key trends and their implications for email marketing in 2011 and provide tips for successfully addressing them.
Among the trends Loren will cover:
Social media/networks affecting subscriber expectations from email
More consumers accessing email via mobile devices
The emergence of the integrated and social inbox
Consumers becoming even more "channel choosy"
The increasingly fierce battle for the digital marketing budget
Growing consumer concerns over privacy and personal data use
ISPs/consumers increasing their expectations for "relevant emails."
Dma email+ a multichannel approach to growing your listRachel Aldighieri
1. The presentation discussed maximizing a website as a touchpoint for growing an email list. Key recommendations included utilizing all customer touchpoints to turn visits into leads by offering opt-ins.
2. Websites should make opt-ins visible, valuable to the user by clearly outlining benefits, and easy to complete through techniques like progressive or multi-page forms.
3. Opt-ins work best when they incentivize users with a reward or value exchange for their personal information, such as a download, discount, or other incentive listed in a "Rule of 3" format.
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
What consumers really want from their emails presentationRachel Aldighieri
The document summarizes key findings from a study on consumer email preferences and behaviors. It discusses how consumers spend varying amounts of time on email depending on whether at home or at work. It also notes that over half of consumers have more than one email address and receive emails from multiple brands each week. The document highlights that consumers are more likely to engage with emails they find interesting and relevant, and that fear is a major trigger for marking emails as spam. Mobile access to email is also increasingly common.
Automated lifecycle email messages are critical to delivering on the email marketer’s dream of the “right time, right message.” Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data.
In this session from the DMA 2012 conference, you’ll learn how to deploy high ROI, low volume triggered emails through a case study and examples from Carey Marston with SmartPak Equine. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as:
• Cross sell and upsell
• Browse abandonment
• Cart abandonment
• Post-purchase series
• Onboarding programs
• Re-engagement programs
• And many more
Learning Points
• Email customers based on customer behavior and data
• Hear how SmartPak deployed high ROI, low volume triggered emails
• See additional examples of best in class automated email programs
This document discusses how social, mobile, and local technologies are becoming increasingly important for email marketers. It notes that smartphones and tablets are proliferating, and that people are using more location-based and social networking apps on these devices. The concept of "mocial" is introduced, combining mobile, social, local and email. Examples are given of how marketers can engage customers through these new channels, such as by optimizing emails for mobile screens, collecting leads through apps, and running location-based promotions.
This presentation is the core PPT used in 3 virtually identical Webinars (DM News, ClickZ and our own) titled "7 Trends to Watch in 2012 and Key Tactics You'll Need to Address Them." The Webinar intent was to lay out 7 trends that digital marketers need to consider in 2012. The trends and ideas fall into 2 camps: Those where you may need to implement the programs simply to catch up to competitors; and those that are still early and you can potentially jump ahead of them.
The 7 trends discussed are: Location-based Marketing; Personality/Humanization of Content; Be Everywhere Your Customers/Prospects Are; Behavioral Data; Screensize-apalooza; Re-engagement and Re-marketing; and Email as Dynamic Platform.
Presenters were Laurie Hood, VP of Product Marketing, Silverpop and Loren McDonald, VP of Industry Relations, Silverpop.
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
Silverpop 2012 - 10 emails to automate todayWhereoware
247 billion emails are sent each day - as an email marketer, you can't afford to NOT be using marketing automation tactics. If you're not there already, Whereoware provides a good place to start, with 10 emails to automate today.
SmartPak Equine uses lifecycle emails to engage customers throughout their journey. Triggered emails have higher ROI than batch emails, with triggered campaigns generating 40.2% of sales from 4.1% of emails sent. SmartPak sends 40 unique transactional and lifecycle emails per day and 10+ promotional emails monthly. Sample emails include welcome emails, order reminders, cart abandonment recovery, and post-purchase reviews. The goal is to speak to customers in a timely manner throughout their lifecycle to increase engagement, conversion and retention.
Marie Wiese presented on rethinking email marketing strategies. She discussed that the goal of email marketing is to discover, educate, and solve problems for customers rather than just persuade. Effective email marketing requires developing quality content, optimizing conversions, and maintaining consistency. Wiese also addressed common myths about email marketing and best practices for compliance with Canada's Anti-Spam Legislation (CASL).
Grow Your Business with Email Marketing SUFFOLK CHAMBER 03May12little green plane
This document provides information on how to grow a business using email marketing. It discusses why email marketing is effective due to its low cost and ability to track return on investment. It also covers how to build an email list, create compelling content, ensure deliverability, consider legal requirements, and measure success. Key aspects include developing a privacy policy, testing different email elements, and using tools from the Little Green Plane email service to design, send, and analyze email campaigns. The document aims to educate on best practices for utilizing email marketing successfully.
SalesFUSION Webinars - Taming the flood of digital dataSalesfusion
This document summarizes an analyst webinar about capturing and using digital body language from website visitors. The webinar discussed tracking website visitors using cookies and IP addresses. It covered integrating this web analytics data into CRM systems to provide sales alerts. The webinar also discussed using this digital body language data to score leads and trigger nurturing campaigns.
The document discusses key factors for successful email marketing campaigns, including rapid deployment, lower costs, increased response rates, improved tracking and flexibility, and greater return on investment. It also covers how to use email marketing for sales, traffic building, and relationships. Additional sections provide tips on email design, creative email construction, and legal aspects of email marketing.
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
This document discusses automating email marketing success through behavior and automation. It outlines how relevant, triggered emails based on user behavior can drive higher engagement and ROI compared to batch emails. Specific rules and examples are provided, such as abandoned cart reminders, post-purchase reviews, and cancellation follow-ups. Metrics show triggered emails significantly outperforming broadcast emails in key metrics like open rate, click-through rate, and conversion rate. The presentation emphasizes designing automated email programs around customer journeys and behaviors across multiple channels to deliver highly personalized, relevant experiences at scale.
This document provides an overview of strategic email marketing programs that can increase email effectiveness and drive business objectives. It discusses the state of the email marketing industry and importance of evaluating a company's level of email marketing maturity. The document then describes several advanced email programs including lifecycle development, transactional emails, segmentation, opt-down preferences, welcome series, abandoned cart recovery, social email, lead nurture, personas, and win-back programs. Each program is aimed at different stages of the customer lifecycle and is meant to increase engagement and lifetime customer value through more relevant messaging.
Netcore provides Enterprise Communication & Digital Marketing Solutions for Businesses. Engage customers with award-winning Email Marketing Services & Solutions.
Mapping & Measuring the Subscriber Journeycleverbridge
The document discusses the subscriber journey for subscription businesses. It outlines key milestones in the subscriber lifecycle including signing up free users, billing subscribers for the first time, and renewals. It then discusses important key performance indicators (KPIs) associated with these milestones such as customer acquisition cost, churn rate, recurring revenue, and customer lifetime value. Calculating and understanding these KPIs is important for subscription businesses to optimize growth and profits over the long run.
This document provides an overview of email marketing and e-commerce best practices. It discusses email statistics showing email's continued growth and effectiveness. It covers permission-based marketing, adding subscribers, and online purchasing behavior. Marketing automation tactics like welcome emails, birthday messages, and abandoned cart recovery are examined. Examples of email campaigns from companies are also provided to demonstrate different automation flows and triggers.
The document discusses research into the effectiveness of physical mail and email for advertising purposes. It finds that while email has a large reach of 67% of people, physical mail is still strongly preferred for receiving advertising messages. Physical mail also has higher readership rates than email. However, email and physical mail can be most effective when used together, as email can help drive people to websites when combined with physical mail campaigns. The document analyzes audience segments and how physical mail and email each appeal best to different groups.
JUDICIAL THREATS OF SANCTIONS - Against Vogel Denise NewsomeVogelDenise
1) Newsome filed a discrimination charge with the EEOC against her former employer CHM. The EEOC dismissed the charge after determining CHM was exempt from religious discrimination claims as a religious organization.
2) Newsome then filed a lawsuit against the EEOC seeking to compel further investigation. The district court dismissed the lawsuit, finding Newsome's claims lacked merit.
3) The appeals court affirmed the dismissal, finding that the EEOC has discretion over the scope of investigations and Newsome had other remedies available through suing her employer directly. Newsome's legal theories did not plausibly allege violations of Title VII, the APA, civil rights statutes, or the constitution.
Dma email+ a multichannel approach to growing your listRachel Aldighieri
1. The presentation discussed maximizing a website as a touchpoint for growing an email list. Key recommendations included utilizing all customer touchpoints to turn visits into leads by offering opt-ins.
2. Websites should make opt-ins visible, valuable to the user by clearly outlining benefits, and easy to complete through techniques like progressive or multi-page forms.
3. Opt-ins work best when they incentivize users with a reward or value exchange for their personal information, such as a download, discount, or other incentive listed in a "Rule of 3" format.
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
What consumers really want from their emails presentationRachel Aldighieri
The document summarizes key findings from a study on consumer email preferences and behaviors. It discusses how consumers spend varying amounts of time on email depending on whether at home or at work. It also notes that over half of consumers have more than one email address and receive emails from multiple brands each week. The document highlights that consumers are more likely to engage with emails they find interesting and relevant, and that fear is a major trigger for marking emails as spam. Mobile access to email is also increasingly common.
Automated lifecycle email messages are critical to delivering on the email marketer’s dream of the “right time, right message.” Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data.
In this session from the DMA 2012 conference, you’ll learn how to deploy high ROI, low volume triggered emails through a case study and examples from Carey Marston with SmartPak Equine. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as:
• Cross sell and upsell
• Browse abandonment
• Cart abandonment
• Post-purchase series
• Onboarding programs
• Re-engagement programs
• And many more
Learning Points
• Email customers based on customer behavior and data
• Hear how SmartPak deployed high ROI, low volume triggered emails
• See additional examples of best in class automated email programs
This document discusses how social, mobile, and local technologies are becoming increasingly important for email marketers. It notes that smartphones and tablets are proliferating, and that people are using more location-based and social networking apps on these devices. The concept of "mocial" is introduced, combining mobile, social, local and email. Examples are given of how marketers can engage customers through these new channels, such as by optimizing emails for mobile screens, collecting leads through apps, and running location-based promotions.
This presentation is the core PPT used in 3 virtually identical Webinars (DM News, ClickZ and our own) titled "7 Trends to Watch in 2012 and Key Tactics You'll Need to Address Them." The Webinar intent was to lay out 7 trends that digital marketers need to consider in 2012. The trends and ideas fall into 2 camps: Those where you may need to implement the programs simply to catch up to competitors; and those that are still early and you can potentially jump ahead of them.
The 7 trends discussed are: Location-based Marketing; Personality/Humanization of Content; Be Everywhere Your Customers/Prospects Are; Behavioral Data; Screensize-apalooza; Re-engagement and Re-marketing; and Email as Dynamic Platform.
Presenters were Laurie Hood, VP of Product Marketing, Silverpop and Loren McDonald, VP of Industry Relations, Silverpop.
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
Silverpop 2012 - 10 emails to automate todayWhereoware
247 billion emails are sent each day - as an email marketer, you can't afford to NOT be using marketing automation tactics. If you're not there already, Whereoware provides a good place to start, with 10 emails to automate today.
SmartPak Equine uses lifecycle emails to engage customers throughout their journey. Triggered emails have higher ROI than batch emails, with triggered campaigns generating 40.2% of sales from 4.1% of emails sent. SmartPak sends 40 unique transactional and lifecycle emails per day and 10+ promotional emails monthly. Sample emails include welcome emails, order reminders, cart abandonment recovery, and post-purchase reviews. The goal is to speak to customers in a timely manner throughout their lifecycle to increase engagement, conversion and retention.
Marie Wiese presented on rethinking email marketing strategies. She discussed that the goal of email marketing is to discover, educate, and solve problems for customers rather than just persuade. Effective email marketing requires developing quality content, optimizing conversions, and maintaining consistency. Wiese also addressed common myths about email marketing and best practices for compliance with Canada's Anti-Spam Legislation (CASL).
Grow Your Business with Email Marketing SUFFOLK CHAMBER 03May12little green plane
This document provides information on how to grow a business using email marketing. It discusses why email marketing is effective due to its low cost and ability to track return on investment. It also covers how to build an email list, create compelling content, ensure deliverability, consider legal requirements, and measure success. Key aspects include developing a privacy policy, testing different email elements, and using tools from the Little Green Plane email service to design, send, and analyze email campaigns. The document aims to educate on best practices for utilizing email marketing successfully.
SalesFUSION Webinars - Taming the flood of digital dataSalesfusion
This document summarizes an analyst webinar about capturing and using digital body language from website visitors. The webinar discussed tracking website visitors using cookies and IP addresses. It covered integrating this web analytics data into CRM systems to provide sales alerts. The webinar also discussed using this digital body language data to score leads and trigger nurturing campaigns.
The document discusses key factors for successful email marketing campaigns, including rapid deployment, lower costs, increased response rates, improved tracking and flexibility, and greater return on investment. It also covers how to use email marketing for sales, traffic building, and relationships. Additional sections provide tips on email design, creative email construction, and legal aspects of email marketing.
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
This document discusses automating email marketing success through behavior and automation. It outlines how relevant, triggered emails based on user behavior can drive higher engagement and ROI compared to batch emails. Specific rules and examples are provided, such as abandoned cart reminders, post-purchase reviews, and cancellation follow-ups. Metrics show triggered emails significantly outperforming broadcast emails in key metrics like open rate, click-through rate, and conversion rate. The presentation emphasizes designing automated email programs around customer journeys and behaviors across multiple channels to deliver highly personalized, relevant experiences at scale.
This document provides an overview of strategic email marketing programs that can increase email effectiveness and drive business objectives. It discusses the state of the email marketing industry and importance of evaluating a company's level of email marketing maturity. The document then describes several advanced email programs including lifecycle development, transactional emails, segmentation, opt-down preferences, welcome series, abandoned cart recovery, social email, lead nurture, personas, and win-back programs. Each program is aimed at different stages of the customer lifecycle and is meant to increase engagement and lifetime customer value through more relevant messaging.
Netcore provides Enterprise Communication & Digital Marketing Solutions for Businesses. Engage customers with award-winning Email Marketing Services & Solutions.
Mapping & Measuring the Subscriber Journeycleverbridge
The document discusses the subscriber journey for subscription businesses. It outlines key milestones in the subscriber lifecycle including signing up free users, billing subscribers for the first time, and renewals. It then discusses important key performance indicators (KPIs) associated with these milestones such as customer acquisition cost, churn rate, recurring revenue, and customer lifetime value. Calculating and understanding these KPIs is important for subscription businesses to optimize growth and profits over the long run.
This document provides an overview of email marketing and e-commerce best practices. It discusses email statistics showing email's continued growth and effectiveness. It covers permission-based marketing, adding subscribers, and online purchasing behavior. Marketing automation tactics like welcome emails, birthday messages, and abandoned cart recovery are examined. Examples of email campaigns from companies are also provided to demonstrate different automation flows and triggers.
The document discusses research into the effectiveness of physical mail and email for advertising purposes. It finds that while email has a large reach of 67% of people, physical mail is still strongly preferred for receiving advertising messages. Physical mail also has higher readership rates than email. However, email and physical mail can be most effective when used together, as email can help drive people to websites when combined with physical mail campaigns. The document analyzes audience segments and how physical mail and email each appeal best to different groups.
JUDICIAL THREATS OF SANCTIONS - Against Vogel Denise NewsomeVogelDenise
1) Newsome filed a discrimination charge with the EEOC against her former employer CHM. The EEOC dismissed the charge after determining CHM was exempt from religious discrimination claims as a religious organization.
2) Newsome then filed a lawsuit against the EEOC seeking to compel further investigation. The district court dismissed the lawsuit, finding Newsome's claims lacked merit.
3) The appeals court affirmed the dismissal, finding that the EEOC has discretion over the scope of investigations and Newsome had other remedies available through suing her employer directly. Newsome's legal theories did not plausibly allege violations of Title VII, the APA, civil rights statutes, or the constitution.
United States of America – IMMIGRATION REFORM - LAOVogelDenise
The document discusses immigration reform and related topics. It provides background on immigration laws in the US and debates around reform. It also summarizes key events like Arizona's controversial SB 1070 law and ongoing bipartisan efforts in Congress to pass comprehensive reform legislation. Recent executive actions around deportation priorities and DREAMers are also mentioned. International examples of immigration debates in places like the UK are briefly outlined.
051816 EMAIL TO MEDIA - CITY OF JACKSON Mississippi Public Records RequestVogelDenise
17 USC § 107 (LIMITATIONS On EXCLUSIVE Rights - FAIR USE)
REPORTING THE NEWS - Information that Law Firms as Baker Donelson Bearman Caldwell & Berkowitz would like to keep out PUBLIC/WORLD viewing.
NOT Only are we "PULLING OFF THE HOOD/SHEETS," we are looking forward to "PULLING THE CONTRACTS" as well as letting the PUBLIC/WORLD know that the DESPOTISM Government Regime of the United States of America has COLLAPSED and we are merely "PUTTING THE NAIL" in the Coffin!
ONE CITY - ONE AIM - ONE DESTINY!
Taibu Community Health Centre provides a range of services to promote health and well-being for residents of Malvern, including free clinical care, dental care, nutrition programs, and exercise classes for children, seniors, and families. The agency offers early childhood programs to help prepare preschoolers for kindergarten through their Ready, Set, Go program. As a future early childhood educator, the author believes it is important to create awareness of community services and help connect families in need to programs that can support children's development and well-being.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
The document outlines an agenda for an Adobe Marketo Engage User Group meeting taking place on September 29th 2022 in London, with presentations on generating results from gifting campaigns in Marketo, fixing leaky funnels by routing leads straight to meetings, and how to build an effective marketing operations function. House rules for the user group are also listed, which prohibit self-promotion and require consent before sharing other members' use cases or personal information.
The document discusses various guerrilla marketing tactics and provides viewership statistics for viral videos. It then covers topics like social networks, business networks, viral video marketing, email marketing, blogging, and Twitter as marketing strategies. For each tactic, it provides details on how to implement the strategy and case studies on businesses that have successfully used the approach. The overall document serves as a guide to unconventional and digital marketing methods.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
This document provides a summary of a web seminar on powering up direct and digital marketing. The seminar covered topics like focusing on fundamentals over new trends, dealing with communication overload, using walk-in-the-park website techniques, customer profiling, web analytics, and multichannel marketing. It also included tips on setting objectives, driving traffic, converting visitors, testing calls to action, and acquiring the right customer data.
The document provides guidance on planning a successful online business, covering topics such as developing the right mindset, researching the market and business models, analyzing competitors, and using marketing strategies like SEO, Google+ Local, AdWords, social media, email marketing, and video to drive traffic and sales. It emphasizes the importance of taking action, failing cheaply and learning from mistakes, and provides specific tips for optimizing websites, building quality links, and using paid advertising effectively.
5 Ways To Convert Your Website Visitors Into CustomersXpand Marketing
Your website is central to your digital marketing efforts. If you feel you could get more enquiries from your website, this webinar will provide you with valuable insight into suitable actions to take.
Low Budget Digital Marketing - Marios SiathasCIIM-Cyprus
The document provides an overview of low budget digital marketing strategies. It discusses differentiating online and offline marketing and key digital marketing channels like search engine optimization, social media marketing, content marketing and email marketing. Specific tactics covered include search engine and paid search advertising, landing pages, building websites and blogs, and growing email lists. The document emphasizes that digital marketing allows for better tracking, targeting and personalization compared to traditional offline marketing. It stresses using engaging content and an iterative process to reach, acquire, retain and advocate for customers through digital channels.
Webinar featuring Jon Miller, CEO of Engagio, and Andy Wright, CMO of Skytap on planning for Account Based success.
Learn more about Engagio at www.Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Download Engagio's Clear and Complete Guide to Account Based Marketing and Account Based Sales Development at Engagio.com/guides
Digital fundraising is not a brave new world, it employs the same marketing and fundraising principles as traditional fundraising and advertising.
Learn the emerging digital channels that are important for you to master - Mobile, Social Media and Content Marketing.
There is also a longer version of this presentation which goes into more detail about each of the Digital Media channels. Looks for Shanelle Newton Clapham
5 ways to convert your website visitors into customers presentation may 2020Xpand
In the current economic climate, you need to make the best possible use of digital marketing to ensure business continuity and, more importantly, profitability.
Your website is central to your digital marketing efforts. If you feel you could get more enquiries from your website, this webinar will provide you with valuable insight into suitable actions to take.
In this FREE session, we covered:
- What you need to consider when placing calls to action (CTAs) on each page of your website and how to get the best out of them. Sometimes it can be as simple as changing one word!
- Following ‘The Xpand Funnel’ to capture website visitor data
- Building credibility through testimonials and reviews, but not just any testimonials and reviews.
- The importance of concise, high-quality content that leads your website user to different pages on your website. Your goal should be to capture as much of their time as possible.
- Creating a landing page dedicated to your LinkedIn connections.
This document provides an overview of various online marketing strategies including SEO, PPC, social media marketing and mobile marketing. It discusses how to implement SEO by setting up analytics, keyword research and on-page optimization. It also covers how PPC works, how to calculate ROI and improve quality score. Additionally, it summarizes how to setup social media profiles, engage audiences and measure success. Lastly, it touches on optimizing websites for mobile, trends in mobile usage and improving the mobile user experience.
http://www.optimiseevents.co.uk/index...
Optimise Events seminar, discussing the topics of cloud computing, social media and online marketing.
Speakers:
Ian Summerfield - Optim IP
Joe Baily - Generate UK
Mike Robinson - Generate UK
Guest Speaker:
Liz Jackson MBE - Great Guns Marketing
SPAR keynote - A Roadmap for Digital MarketingKlaas Weima
Keynote I gave in Bergen, Norway for SPAR International. The audience consisted of 45 marketing managers from 20 countries. The objective of the presentation was to share insights on digital marketing for the retail industry and provide tips to get started.
In the first section I introduce a basic four step model to start you own campaign, including Briefing, Planning, Realizing and Evaluating.
Second, I provide four opportunities for SPAR to leverage digital marketing, including location-based, social, mobile and new business models.
Questions? Please drop me a line.
Digital marketing mix key strategies to boost your online lead generationJamshaid (Jam) Hashmi
This document discusses strategies for digital marketing and lead generation. It covers the importance of having an online presence as customers spend more time digitally. The two main components of a digital marketing mix discussed are paid search (PPC) and search engine optimization (SEO). The document provides tips for using LinkedIn and content marketing to generate leads and position oneself as an expert online.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
The document provides an overview of how to get email marketing off the ground. It discusses delivering email at scale, the benefits of marketing email over other channels in terms of ROI, and key concepts to understand like deliverability before sending campaigns. Metrics for measuring campaign performance are also reviewed like open and click rates. Finally, tips are provided for growing email lists and campaigns over time through reliability, scalability and APIs.
The document discusses best practices for email marketing in 2012. It recommends getting permission from subscribers, keeping emails short and readable on mobile devices, and testing different subject lines, senders, and creative elements to improve key metrics like open and click-through rates. Testing is important as small changes can have a big impact on results. The document also provides tips for selling a newsletter by clearly outlining what subscribers will receive and removing barriers to sign up.
Similar to DMA email a multichannel approach to growing your list (20)
This document discusses using big data and social media signals to understand consumers at an individual level. It advocates moving beyond metrics and numbers to humanize data by understanding people's interests, passions, behaviors and how they engage with brands across multiple touchpoints. The key points discussed are:
- Leveraging data signals to gain actionable insights about individuals and at scale.
- Understanding consumers holistically by what they pay attention to online, not just transactions.
- Mapping social data like interests, behaviors and recommendations to identify addressable audiences for brands.
- Using tools like network analysis and interest mapping to better understand audience communities and engagement.
The overall message is that brands can architect more personalized and relevant engage
Michelle Hawkins, Head of Happiness at The Flying Dodo, wrote an article titled "X Marks the Emotional Hotspot" about identifying emotional hotspots. The article discusses how to locate emotional hotspots that cause negative feelings and provides tips for addressing them in a positive way. It suggests that acknowledging hard feelings and working to resolve underlying issues can lead to an improved emotional state.
The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and marketers are focusing more on data and segmentation. The Lucky Voice case study showed how their email marketing drives an ROI of £20.50 for every £1 spent through targeted campaigns. The conference highlighted trends around greater data use, mobile engagement, and more sophisticated personalization in email marketing.
The document outlines an agenda for an email deliverability masterclass event. The agenda includes:
- A registration period from 8:30-9:00am
- Welcome and introduction from 9:00-9:15am
- A presentation on research findings from 9:15-9:45am
- A Pizza Express case study from 9:45-10:10am
- A panel discussion from 10:10-10:25am
- Closing comments from 10:25am
The document provides details on the sessions including the speakers for the research findings presentation and case study. It also includes tags related to the event organizer, the DMA.
The document discusses marketing strategies and programs. It notes that basic bread and butter programs are still driving revenue. It also discusses life cycle marketing programs and how they can deliver too. The document takes a look to the future and provides a link to a YouTube video for additional information.
This document summarizes research findings from the DMA Email Benchmarking Hub on email marketing trends in 2011. Some key findings include:
1) Email marketing was seen as very important or important by 90.9% of respondents and its strategic value continued to grow, especially for B2B.
2) While email marketing budgets remained relatively low at less than 10% of total marketing spend for many, email was rated as the best marketing tactic for ROI.
3) Barriers to email success included lack of internal resources and challenges highlighting email's value to senior management. Segmentation and personalization also emerged as areas to improve.
4) Overall trends were positive with optimism about performance and satisfaction rising,
The document discusses strategies for customer win-back and reviving customer engagement. It defines inactive customers and prioritizes re-engaging them through multiple channels like email, mobile, and social media. Maintaining relevance is important for retention by understanding customer lifecycles and preferences. While email continues to provide high ROI, the best approach is preventing inactivity by delivering personalized and timely communications across channels.
The document discusses strategies for email campaigns aimed at winning back inactive customers. It provides examples from Screwfix, a home improvement retailer, of testing different approaches to defining inactivity, setting appropriate timescales for outreach, ensuring message relevance, and crafting effective messaging. Three case studies from Screwfix campaigns are presented that tested basic win-back emails with apologetic and friendly messaging, incentives like discounts, and reminders of limited-time offers. The studies found significantly higher open rates, conversion rates, and sales increases compared to blast emails without these win-back strategies.
This document provides examples of win-back campaigns from various companies to reactivate inactive subscribers. It discusses targeting lapsed purchasers and undeliverable opt-ins. The examples encourage subscribers to reengage through incentives, emphasizing benefits, and setting deadlines. Alternative communication channels like direct mail, SMS, and on-site banners are also suggested to reach undeliverable subscribers. The document stresses understanding the target audience and desired response, as well as learning more about inactives through surveys to improve win-back programs.
This document discusses email strategies for retaining customers and preventing churn. It identifies four key attributes of the evolving eCRM landscape: it is happening now, requires a different approach, is real-time, and is controlled by consumers. It provides tips for optimizing the sign-up process and confirmation email to boost engagement. Additionally, it discusses defining customer inactivity accurately and considering timing, content, context and device when re-engaging lapsed users. Lastly, it offers suggestions for improving the unsubscribe experience.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
DMA email a multichannel approach to growing your list
1. DMAEmail+ - a multichannel approach to
growing your list
08.30am Registration & refreshments
09.00am Welcome from chair
Richard Gibson, Return Path
09.05am Beyond the opt-in: Email list growth in a mobile, social and local world
Richard Austin, Silverpop
09.35am How to sessions
New tips and tactics for email list growth
Richard Austin, Silverpop
Maxamising your website as a touch point for growing your list
Tamara Gielen, Plan to Engage
10.10am Refreshment break
10.25am Case studies
The 9 strategies that Lucky Voice’s list size 112%
Tim Watson, Zettasphere
Integrating social media into your campaigns to grow your email list
Dave Chaffey, Smartinsights
10.55am Q&A session
11.25am Closing comments from chair
Richard Gibson, Return Path
2. Email +
a multichannel approach to
growing your list
Tuesday 17th
July 2012
Chair: Richard Gibson
17. How to sessions:
New tips and tactics for email list growth
Richard Austin, Silverpop
#dmaemail
18. SMS
SMS SEO landing pages
SEO landing pages
SWYN
SWYN
QR Codes
QR Codes
Viral
Viral
Call Centre
Call Centre
Coupons
Coupons
Trade Shows
Trade Shows
Lead Generation
Lead Generation eCommerce
eCommerce
check out
check out
Blogs
Blogs
Competitions
Competitions
Co-registration
Co-registration Online Ads
Online Ads
(Display, PPC,
(Display, PPC,
Service &
Service & Facebook)
Facebook)
Transactional
Transactional Solus emails
Solus emails
emails
emails
92. 10 Questions to
review how you
grow your list
using
social media marketing
Dr Dave Chaffey
SmartInsights.com
93. •
About Dave Chaffey
Books
Best-practice advice & consulting
www.smartinsights.com
94. Q1. Where is your opt-in potential?
FROM THIS TO THIS
Source: Nate Elliot, Analyst at Forrester Research on “IBE”
95. Making the 3 layers work together
Transaction Interaction Reach
layer layer layer
Example:
Sneakerpedia
Source Nate Elliot, Analyst at Forrester Research
100. Q5. Are you using the right
engagement devices?
101. Q6. Do you have an Success factors
engaged community? According to Jas Dhaliwal
Head of communities
1.Content
Own + Curated
2. Community
Listen to build better
products and offer
better service
3. Customer service
Dedicated support
channel – encourage to
log ticket
4. Collaboration
Encourage community
to help others
View case study
121. Objective and Challenge
Objective: double the
database size in a year
www.emailvision.co.uk
122. Objective and Challenge
The Challenges
‒To reach new bars customers
‒Average bar group of 10 people – Lucky Voice get the booker’s email
address but nine people are unknown. How to reach them?
‒To get as much useful data from new sign ups as possible so we can use
clever segmentation in Campaign Commander
www.emailvision.co.uk
124. Growth strategies – what
worked!
Number 1:
Incentivised sign up on the website – 92% increase in sign ups
Collected email,
nearest bar, day and
month of birthday –
perfect for birthday
communications.
www.emailvision.co.uk
125. Growth strategies – what
worked!
Number 2:
Social sign up rather than registration form – 40% increase in sign ups
www.emailvision.co.uk
126. Growth strategies – what
worked!
Number 3:
Online competitions – added over 12,000 email addresses
www.emailvision.co.uk
127. Growth strategies – what
worked!
Online competitions – prizes that our ideal bars customer would want
www.emailvision.co.uk
128. Growth strategies – what
worked!
Online competitions
-Tracked this new segment in Campaign Commander – no drop off
-Welcome campaign to introduce them to the brand with offer
www.emailvision.co.uk
129. Growth strategies – what
worked!
Number 4:
Encourage booker to share details of the group – over 1,500 new contacts
- Use confirmation email to encourage sharing to get discount card
www.emailvision.co.uk
130. Growth strategies – what
Deliver value worked!in exchange for email address – not monetary
to the customers
- Build a playlist online for your bars visit
www.emailvision.co.uk
131. Growth strategies – what
worked!
Delivering value in exchange for email address
- Welcome campaign to introduce them to the brand with offer
www.emailvision.co.uk
132. Growth strategies – what
worked!
Number 5:
Partnerships – leveraging our white label to add to our bars database
- Added over 15,000 email addresses based on location and age
www.emailvision.co.uk
133. Growth strategies – what
worked!
Partnerships
- Use segmentation in Campaign Commander to deliver relevance to this new group
www.emailvision.co.uk
134. Growth strategies – what
worked!
Number 6:
Facebook Welcome offer – over 1,000 email addresses added
www.emailvision.co.uk
135. Growth strategies – what
worked!
Facebook Welcome offer – bounce back Welcome email
www.emailvision.co.uk
136. Growth strategies – what
worked!
Number 7:
Facebook voting app – over 2,500 email addresses
www.emailvision.co.uk
137. Growth strategies – what
worked!
Facebook voting app – viral effect guaranteeing friend get friend
www.emailvision.co.uk
138. Growth strategies – what
worked!
Number 8:
Events in our bars – over 1,000 email addresses
- Raffle entry in exchange for email address
www.emailvision.co.uk
139. Growth strategies – what
worked!
Number 9:
Cross-selling bars to our online database – over 5,000 addresses added
- Using Campaign Commander to provide relevance to potential bars customers
www.emailvision.co.uk
140. Growth strategies – what
didn’t work!
In bar promotions to get email addresses
- Shots offered, console at Reception – poor address quality and low take up
www.emailvision.co.uk
141. Growth strategies – what
didn’t work!
Post-visit survey
- Looking at the incentive on this – possible charity donation from us
www.emailvision.co.uk
142. Results
47,688 to 101,178 =
112% increase
The best thing is the quality and engagement of the list has remained
identical to 2010 – size is important but only if linked to quality!
www.emailvision.co.uk
144. Results
Average open rate from new subscribers: 19%
Average click through rate from new subscribers: 3%
Average open rate across all subscribers: 16%
Average click through across all subscribers: 2%
www.emailvision.co.uk
145. What Lucky Voice learnt
- Pre-event collection works better than post-event
- Essential to collect useful data alongside email address – location and birthday
- Choose incentives carefully for the right audience (including prizes)
- Leverage partnerships and other data more effectively
www.emailvision.co.uk
146. What next
1. Social sign-in and notifications
2. Playlist building
3. Online booking
4. Looking at how social and email can work together
Social as first touch point, build brand awareness, first step to email which
drives revenue.
www.emailvision.co.uk