From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
Email marketing delivers the highest ROI of other marketing mediums. Statistically many small businesses are not using this to their advantage. A copy of the presentation from our mastermind meetup is here for reference.
Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
Email marketing delivers the highest ROI of other marketing mediums. Statistically many small businesses are not using this to their advantage. A copy of the presentation from our mastermind meetup is here for reference.
Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
This presentation will teach you how to follow up like a sales jedi. Most sales pros are following up on the wrong day, time and using bad content.
We will show you a few tricks to maximize your time so you quickly qualify and build that funnel.
Also, a couple of cool new tools will notify you when someone downloads an attachment in your follow up email. Another tool helps you classify leads to help you narrow focus and not forget to follow up.
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buyer's journey. There are many different types of emails that you may choose to implement.
Email marketing tips to drive conversions in 2021Kelly Ston
If you've heard that email marketing is dead or dying, don't believe it. The fact is that email marketing can be a waste of time or an effective strategy to improve conversions and increase product loyalty.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Content Jam 2016: Email Marketing: Good to Great, Guaranteed with Jessica BestOrbit Media Studios
What if each email you sent earned you a 2000% return on investment? Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right. Is your email program up to snuff?
Ok, be honest: Do you even *know* your email ROI? How much revenue do you make per email subscriber? From driving engagement to fine tuning your list and timing, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be and then how to grow it to the next level with a larger subscriber base and the trends that garnering a $20-to-$1 return on investement.
WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send us pharmaceutical ads in Russian need *not* attend.
What you’ll learn:
Optimizing your email marketing lists, content, and strategies for guaranteed improvements to your ROI
Growing your list to grow your revenue
Common mistakes we (still) see savvy email marketers make
What’s working – and what’s pretty darn cool – in email marketing in 2016 and beyond
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
A Clear-Cut Guide to Email Marketing SuccessSendinBlue
Learn everything you need to know about email marketing, including:
- How to build your email contact list
- How to make a good first impression
- Email design best practices
- How to play by the rules and achieve the best possible engagement with your email campaigns
Additionally, you can download our takeaway worksheets to help schedule your campaigns, create your first email, and make sure you've checked all the boxes for a successful campaign.
Download the worksheets here --> https://my.sendinblue.com/users/subscribe/js_id/gpp/id/15
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
Email marketing presentation antoine dupontAntoine Dupont
Spam now accounts for over 90 percent of all e-mail traffic, according to a recent report released from security vendor Symantec. This means that 9 out of every 10 e-mails is junk. So if you are using email blasts as a Marketing tool, you have your work cut out for you.
Spam filters & Junk folders are getting more & more sophisticated and will catch & delete in their net all kinds of emails, yours included! Now if you consider that 69% of people will delete an email on the subject line alone, you better think it over before you send one more email with a poorly written subject line.
This presentation will teach you how to follow up like a sales jedi. Most sales pros are following up on the wrong day, time and using bad content.
We will show you a few tricks to maximize your time so you quickly qualify and build that funnel.
Also, a couple of cool new tools will notify you when someone downloads an attachment in your follow up email. Another tool helps you classify leads to help you narrow focus and not forget to follow up.
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buyer's journey. There are many different types of emails that you may choose to implement.
Email marketing tips to drive conversions in 2021Kelly Ston
If you've heard that email marketing is dead or dying, don't believe it. The fact is that email marketing can be a waste of time or an effective strategy to improve conversions and increase product loyalty.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Content Jam 2016: Email Marketing: Good to Great, Guaranteed with Jessica BestOrbit Media Studios
What if each email you sent earned you a 2000% return on investment? Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right. Is your email program up to snuff?
Ok, be honest: Do you even *know* your email ROI? How much revenue do you make per email subscriber? From driving engagement to fine tuning your list and timing, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be and then how to grow it to the next level with a larger subscriber base and the trends that garnering a $20-to-$1 return on investement.
WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send us pharmaceutical ads in Russian need *not* attend.
What you’ll learn:
Optimizing your email marketing lists, content, and strategies for guaranteed improvements to your ROI
Growing your list to grow your revenue
Common mistakes we (still) see savvy email marketers make
What’s working – and what’s pretty darn cool – in email marketing in 2016 and beyond
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
A Clear-Cut Guide to Email Marketing SuccessSendinBlue
Learn everything you need to know about email marketing, including:
- How to build your email contact list
- How to make a good first impression
- Email design best practices
- How to play by the rules and achieve the best possible engagement with your email campaigns
Additionally, you can download our takeaway worksheets to help schedule your campaigns, create your first email, and make sure you've checked all the boxes for a successful campaign.
Download the worksheets here --> https://my.sendinblue.com/users/subscribe/js_id/gpp/id/15
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
Email marketing presentation antoine dupontAntoine Dupont
Spam now accounts for over 90 percent of all e-mail traffic, according to a recent report released from security vendor Symantec. This means that 9 out of every 10 e-mails is junk. So if you are using email blasts as a Marketing tool, you have your work cut out for you.
Spam filters & Junk folders are getting more & more sophisticated and will catch & delete in their net all kinds of emails, yours included! Now if you consider that 69% of people will delete an email on the subject line alone, you better think it over before you send one more email with a poorly written subject line.
Projeto Visual Email Marketing Submarino 2014.JErickPPTs
Redesign e atualização dos emails marketing do Submarino.com. Projeto desenvolvido com a equipe de email focando nos resultados de taxas de cliques e conversão.
Consumer mobility is ever changing. As an email marketer, you’re responsible for making design decisions that affect your subscribers’ ability to use and experience your emails. This webinar deck will help you get started, by sharing the top 5 things you need to remember for designing for mobile devices. It also includes an overview of our new mobile optimized templates, developed to help guide you through your mobile design journey.
Criação, Direção de arte e alinhamento de players e produção das campanhas para o SubDay e SubNight. O Submarino promove e anuncia dois eventos juntos na internet.
DMIEXPO - Keith Kouzmanoff - The Essential Strategies for Effective Inbox Del...Morning Dough
When a person subscribes to your email list if they don’t receive the email in their inbox? The likely hood of them finding it in the spam folder is about 3 percent. You should have a solid plan to send emails focused on inboxing and continuously maintain/monitor these priorities for successful email campaigns. These session will explain fundamental as well as advance critical steps that will help you continue to build your email list and let you focus on the creative side of emails. The focus of this session will touch the following; Confirmation Email, The Welcome Email, and then a variety follow up emails in which most use encompassing; promotional , triggers, funnels, seasonal, post-purchase, delivery tracking, newsletters, and the abandoned cart email. Mastering the foundation of inbox strategies is the quintessential key to any successful email delivery program.
Exclusive Concepts overview of not only the best practices of email marketing, but the best questions to ask before you add email to your marketing tool box.
To participate in the next webinar please sign up here: http://www.exclusiveconcepts.com/blog/the-secret-of-mind-blowing-email-marketing.html
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
From Acquisition strategies to Zero Tolerance for no adherence to a strict deliverability focus for your outbound tactics, the "A-to-Z of Deliverability" is a fun and focused way of learning the system and programmatic ways of reaching your audience
4 Strategies for Turning Your Holiday Email Data into Dollars! Keith Reinhardt
Marketers collect a TON of email data during the holiday season. Now the real work begins! Join FreshAddress and DEG Digital as we break down 4 proven strategies for maximizing the value of this information.
11 Reasons Your Email Marketing Sucks — and 41 Ways to Fix ItMaria Mora
Today's inboxes are hammered with digital marketing messages, spam, forwards, newsletters, and notifications. People check email at red lights and while watching TV. (Don't get us started on the ones checking mail at the movies.) While email marketing remains the best way to reach leads and existing customers, it's harder than ever to cut through the clutter. But it can be done. Avoid these common email marketing mistakes and you'll come out on top.
This presentation is packed with email marketing best practice advice. Find out the best ways to build a database, create successful email designs and maximise your deliverability.
Delivered to you by one of the UK's leading email marketing companies NewZapp.
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...Traction Conf
TractionConf.io 2017. Email is the foundation of a successful customer communication strategy and plays a vital role in driving growth and the bottom line. In this session, SendGrid CMO, Scott Heimes leverages data insights and customer examples to reveal the 5 rules for building a strong and effective email program. He'll also share actionable insights on email deliverability and demystify the art and science behind ensuring your emails get to the inbox.
New to Pardot? Or just looking to increase your Pardot product knowledge? Learn about each Pardot module, get how-tos, helpful tips, tricks, and best practices to help you get the most out of your Pardot account. We’ll cover everything from how to build and send emails within Pardot to understanding reports and measuring performance.
HighRoad U Webinar: Election & Holiday Email ExtravaganzaHighRoad Solution
Q4 is notoriously the most difficult quarter for association marketers to reach their constituents as there is always more inbox competition. The deliverability experts at HighRoad Solution are on top of association benchmark metrics with strategies on how to sail through Q4 unscathed.
While we (marketers) were shoring up our social and mobile strategies over the last 5+ years, something happened: Email had a renaissance. Driven largely by our always present smartphones and Inbox FOMO (fear-of-missing-out), we are consuming more email at all times of day in all sorts of places. These trends provide massive opportunities for marketers to capitalize on this tried and true digital tactic, but most brands are still doing the same old one-size-fits-all campaign.
In this half-day workshop, you’ll learn how to ask the right questions related to your strategy, generate insights for effective campaigns and additional marketing channels, and delivery great campaigns for our subscribers.
Key takeaways include:
Latest trends and stats on email marketing.
How to perform effective email audits.
How to select email marketing/marketing automation providers.
How to build effective email workflows with your organization/agency.
How to leverage modern web tools to create kickass emails.
How to develop short and long-term communications plans with subscribers.
How to determine the email metrics that matter.
What does the future look like for email?
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5. WHY ARE WE HERE?
Why do companies send emails?
Why do companies over-abuse the email channel?
Why is your inbox so overflowed?
Why do Junk Mail boxes exist?
Why are you interested in learning more about Email Marketing right now?
EMAIL MARKETING IS THE CHANNEL WITH THE HIGHEST ROI.
6. BASIC DEFINITIONS
CAMPAIGN
Outreach designed to bring about a result
§ A campaign can be 1 email or 1 year’s worth of work depending on how it is
defined internally
Data (list)
All available information on your users & customers
Data (analysis)
The performance of your users & customers
database
The physical entity that stores all information on your users &
customers
13. BASIC DIFFERENCES VS. OTHER MARKETING CHANNELS
OTHER MARKETING CHANNELS thrive and have their livelihoods depend on the
generosity of Marketers.
14. BASIC DIFFERENCES VS. OTHER MARKETING CHANNELS
OTHER MARKETING CHANNELS thrive and have their livelihoods depend on the
generosity of Marketers.
15. BASIC DIFFERENCES VS. OTHER MARKETING CHANNELS
These other marketing channels are quick to execute and able to
iterate with many versions
16. BASIC DIFFERENCES VS. OTHER MARKETING CHANNELS
THESE OTHER MARKETING CHANNELS ARE mistake-proof
Pause
-‐>
Fix
-‐>
Re-‐launch
with
liDle
damage
done
Almost
impossible
to
reverse
or
fix.
18. BEST PRACTICES
= The Safest Route
Note: Best Practices were made to be broken.
I’ve personally broken each of these rules multiple times.
19. BEST PRACTICES (AND WHY TO BREAK THEM)
§
§
§
§
§
§
§
Don’t mail anybody with no activity for 6 months
Include an equal ratio of text:images
Email width should be 600px
Always include a plain-text version
Don’t blast the same email to everyone
Send emails when your users are most likely to read them
Keep subject line under 55 characters
20. MYTHS: CONTENT BLOCKING
§ Unless the content of your emails include the word porn, Viagra, or
something else equally offensive, do not pay attention to content SPAM
checkers. *
§ 85% of blocked emails are due to reputation, not content.
§ The rest are due to content are from outdated, dying corporate
security firewalls.
* Many disagree with me here.
24. WHAT IS DELIVERABILITY?
The art and science of delivering emails to the inbox
Success: INBOX
Setback: JUNK MAIL
Failure: BLOCKED
25. WHY SHOULD YOU CARE ABOUT DELIVERABILITY?
1 in 5 legitimate commercial emails do not make it to the inbox.
And this number gets worse every year.
26. DELIVERABILITY: WHY EMAILS DON’T GET THROUGH
§ High SPAM Complaints Rate
q (SPAM Complaints/Total Emails Sent)
§ Spamtraps/Blacklists
§ Too many emails sent too quickly (no warmup)
§ ISPs are overloaded (Graylisting)
q
More prevalent in holiday season
27. DELIVERABILITY: PREVENTING PROBLEMS
§
Warm up IP Address and get Whitelisted
§
Keep the quantity of “low value” email recipients a low % of total
emails sent
§
Make it very easy to unsubscribe
§
Mail only people on your list (NEVER BUY LISTS!)
Repeat it!
28. DELIVERABILITY: SCOLDING AND PUNISHMENT
honeypot
Email address posted on forums, websites, and random online destinations.
If emailed, anti-SPAM activists know you’re stealing
Recycled spam trap
ISP de-activates an email address that has been inactive for a long time. Any
activity with that email address is punished.
blacklist
Activist anti-spam organizations maintain “blacklists” of bad email marketers.
ISPs use these lists to block emails
spamhaus
The most well-known, unapologetic anti-spam organization and blacklist
maintainer
29. DELIVERABILITY: I’M IN TROUBLE. NOW WHAT?
§
Send emails only to the most responsive subscribers
§
Keep send volumes low and frequent
§
Watch the offending domains closely for improvement
§
Over time and very slowly, grow your send volumes back to
normal
§
If in a blacklist, send an email pleading
30. CAN-SPAM ACT OF 2003
§ Focused on content, not on permissions
§ UK laws are stricter and require permission
Rules
Rules:
o Functioning Unsubscribe link.
o All unsubscribe requests must be processed within 10 days.
o Official company name and address must be visible
32. TOOLS – EMAIL SERVICE PROVIDER
High-end
High end
§ Advanced reporting and campaign
customizations w/o engineering
§ Better feature set for triggered
campaigns and advanced targeting
§ Query full database with any
combination of data
§ Can handle larger sets of data
Rankings:
hDp://assets.exacDarget.com/pdf/wave_email_markeIng_vendors_q1_2012.pdf
33. TOOLS – EMAIL SERVICE PROVIDER
mid-tier
Mid-tier
§ Most features of high-end, with ~25% less cost.
§ Advanced campaigns, with fewer options for
targeting.
§ Reports allow for less customizability. More
focus on standard reports.
§ More errors when working with larger datasets
§ Fewer dedicated account and support staff
34. TOOLS – EMAIL SERVICE PROVIDER
smb
SMB
§ Very low price under $1K per month normally
§ Able to launch ad-hoc campaigns with easy-touse tools
§ Little ability for deep targeting, reporting, or
triggered messages
§ Canned reporting with basic metrics
35. TOOLS – EMAIL SERVICE PROVIDER
b2b
B2B
§ Usually cheaper than B2C tools
Sales automation
§ Focused on simple tools for Sales team to use
personalized templates
§ Focused on automated messaging instead of adhoc campaigns
§ Better for for connecting to a CRM like
Salesforce and tracking lead funnel
§ Less exciting creative and segmentation tools
for campaigns
36. ESP OR IN-HOUSE?
§ Will your emails provide ROI?
§ Would you like any complexity to your emails beyond 1-off launches?
§ Are your development resources very busy?
§ Developers too busy to resolve every issue within 48 hours?
§ Developers focused on building your company’s products?
YES to all of the above? Go ESP!
37. TOOLS – DELIVERABILITY
Inbox placement
§ The last man standing
§ 2 useful services:
q Uses seed lists and sample inboxes to give
insight into inbox placement
q
Offers whitelisting to major domains like
Hotmail, Yahoo!, Comcast, etc.
38. TOOLS – CREATIVE
Inbox rendering
Inbox
Shows what your email looks like in various:
q ISPs (Gmail, etc.)
q Browsers (Firefox, etc.)
q Platforms (iPad, Desktop, etc.)
40. GOAL-SETTING
The specific goals of your email marketing program will vary
depending on:
§ The type of business you operate
§ What your business model is
§ How far along your business is
42. Every company thinks they fall into that last bucket, but there are
normally deeper business goals
§ Before building or optimizing your email marketing program, lay out very
specific goals and business problems
§ Make sure that every campaign is aligned with those goals.
45. BUSINESS PROBLEM 1
# of Days between 1st and 2nd purchase
(value of 1=20 days)
LTV= lifetime revenue
LTR = lifetime margins
Average lifetime orders
Dollar amount spent
Both slump
right after the
60 day mark
# of Days after registration
(value of 1=20 days)
46. BUSINESS PROBLEM 2
§ Drop-offs in first purchasers 15, 30, 60, and 180 days after
registrations
§ Big jump in first purchases after 365 days
Population count – Popula'on
Count
–
Days between first purchase date and registration date
Days
between
First
Purchase
Date
and
Registra'on
Date
12000
10000
8000
6000
Total
4000
0
0
38
76
114
152
190
228
266
304
342
380
418
456
494
532
570
608
646
684
722
760
798
836
874
912
950
988
2000
53. SEGMENTING
What is segmenting?
splitting up users based on available data
Most people segment based on RFM.
I like RFMA – recency, frequency, monetization, activity.
56. SEGMENTING: CROSS-SELL/UPSELL
Catering
and
Chef
2nd
requests
2nd
requests
Total
Grand
Total
xxx
DJ
xxx
Photography
Catering
and
Chef
Wedding
Photography
Entertainment
House
Cleaning
214
74
71
35
35
23
23
78. CREATIVE TESTING
§ Length
• V1: Normal Template
• V2: Normal Template with 3 extra tiles
• Longer template got 15% more clicks.
• Shorter template had the best conversion rate
• Shorter template made the featured tile perform
better
86. MOBILE DESIGN: REMEMBER
§ Every platform, browser, and ISP has their own individual
quirks to account for with design+HTML
§ Keep design simple and scalable. What looks great in web, may
look terrible is certain email ISPs.
§ Assume mobile clicks and make sure your landing pages are
mobile friendly.