The document provides an overview of email marketing and its benefits for businesses. It discusses how email marketing can be used to communicate, sell products, re-engage customers, and conduct research. It also outlines best practices for email design, content, growing email lists, testing campaigns, and legal requirements. The document encourages attendees to take advantage of a free trial offer and contact the company with any other questions.
In this webinar, Silverpop’s Loren McDonald offers his advice for leveraging social, mobile and local “mocial” channels to integrate with and support email marketing.
Areas covered include:
- Social registrations
- Opt-in forms on Facebook pages
- Share to social
- Incorporating personality and "humanized" content to increaes engagement
- Designing emails for mobile devices
- Using mobiel apps, SMS, QR codes, tablets/iPads and check-in (Foursquare, Facebook) promotions to grow email opt-ins
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
In this webinar, Silverpop’s Loren McDonald offers his advice for leveraging social, mobile and local “mocial” channels to integrate with and support email marketing.
Areas covered include:
- Social registrations
- Opt-in forms on Facebook pages
- Share to social
- Incorporating personality and "humanized" content to increaes engagement
- Designing emails for mobile devices
- Using mobiel apps, SMS, QR codes, tablets/iPads and check-in (Foursquare, Facebook) promotions to grow email opt-ins
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
A presentation given to third and fourth year Business students on Email Marketing at Niagara College, as presented by Real Email Consulting.
Learn about the basics behind Email Marketing, including where Email fits in Online Marketing, response curves, the metrics available, and the basics behind managing an Email Campaign.
The slide show describes how to brand and grow your presence with the market and prospects. through doing so, you can build more awareness, better trust, and more conversations. All of this is critical in a post-commercialism society, which focuses more on relationships and loyalty.
Facebook, Twitter, Ning. Online social networks are seeing huge growth and smart book marketers are joining their readers online and building communities. Random House Canada's Heather Sanderson is a hands-on practitioner with plenty of experience of what works and what's hype. In this session, Heather explains how these social media work in book marketing, gives do's and don'ts for their successful use, and lifts the hood on some real-life case studies.
Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada
LSC's presentation on e-newsletter best practices given at a recent CRMA conference.
Topics include: signups, welcome cascades, campaign follow-through, and auditing.
DMIEXPO - Keith Kouzmanoff - The Essential Strategies for Effective Inbox Del...Morning Dough
When a person subscribes to your email list if they don’t receive the email in their inbox? The likely hood of them finding it in the spam folder is about 3 percent. You should have a solid plan to send emails focused on inboxing and continuously maintain/monitor these priorities for successful email campaigns. These session will explain fundamental as well as advance critical steps that will help you continue to build your email list and let you focus on the creative side of emails. The focus of this session will touch the following; Confirmation Email, The Welcome Email, and then a variety follow up emails in which most use encompassing; promotional , triggers, funnels, seasonal, post-purchase, delivery tracking, newsletters, and the abandoned cart email. Mastering the foundation of inbox strategies is the quintessential key to any successful email delivery program.
Addressing gaps in clinically useful evidence on potential drug-drug interact...Richard Boyce, PhD
Potential drug-drug interactions (PDDIs) are a significant public health concern. Unfortunately, the fragmented, incomplete, and dynamic nature of evidence on PDDIs makes designing effect clinical decisions support tools very challenging. In this talk, I present a conceptual model of how evidence issues affect patient safety with respect to PDDIs. I then propose a new paradigm for representing PDDI knowledge that I hypothesize will result in more clinically useful evidence than is currently possible. Finally, I place several of my recent research projects in the context of the new paradigm and make some final suggestions for future work. Throughout the talk I try to highlight the various roles that natural language processing, Semantic Web technologies, and pharmacoepidemiology have to play in improving medication safety for patients exposed to PDDIs.
A presentation given to third and fourth year Business students on Email Marketing at Niagara College, as presented by Real Email Consulting.
Learn about the basics behind Email Marketing, including where Email fits in Online Marketing, response curves, the metrics available, and the basics behind managing an Email Campaign.
The slide show describes how to brand and grow your presence with the market and prospects. through doing so, you can build more awareness, better trust, and more conversations. All of this is critical in a post-commercialism society, which focuses more on relationships and loyalty.
Facebook, Twitter, Ning. Online social networks are seeing huge growth and smart book marketers are joining their readers online and building communities. Random House Canada's Heather Sanderson is a hands-on practitioner with plenty of experience of what works and what's hype. In this session, Heather explains how these social media work in book marketing, gives do's and don'ts for their successful use, and lifts the hood on some real-life case studies.
Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada
LSC's presentation on e-newsletter best practices given at a recent CRMA conference.
Topics include: signups, welcome cascades, campaign follow-through, and auditing.
DMIEXPO - Keith Kouzmanoff - The Essential Strategies for Effective Inbox Del...Morning Dough
When a person subscribes to your email list if they don’t receive the email in their inbox? The likely hood of them finding it in the spam folder is about 3 percent. You should have a solid plan to send emails focused on inboxing and continuously maintain/monitor these priorities for successful email campaigns. These session will explain fundamental as well as advance critical steps that will help you continue to build your email list and let you focus on the creative side of emails. The focus of this session will touch the following; Confirmation Email, The Welcome Email, and then a variety follow up emails in which most use encompassing; promotional , triggers, funnels, seasonal, post-purchase, delivery tracking, newsletters, and the abandoned cart email. Mastering the foundation of inbox strategies is the quintessential key to any successful email delivery program.
Addressing gaps in clinically useful evidence on potential drug-drug interact...Richard Boyce, PhD
Potential drug-drug interactions (PDDIs) are a significant public health concern. Unfortunately, the fragmented, incomplete, and dynamic nature of evidence on PDDIs makes designing effect clinical decisions support tools very challenging. In this talk, I present a conceptual model of how evidence issues affect patient safety with respect to PDDIs. I then propose a new paradigm for representing PDDI knowledge that I hypothesize will result in more clinically useful evidence than is currently possible. Finally, I place several of my recent research projects in the context of the new paradigm and make some final suggestions for future work. Throughout the talk I try to highlight the various roles that natural language processing, Semantic Web technologies, and pharmacoepidemiology have to play in improving medication safety for patients exposed to PDDIs.
Prepared for Geographic Representation Now
Harvard Graduate School of Design
11.11.11
Abstract: Critical geographic information systems is an area of research positioned at the intersection of critical geography and geographic information science, drawing together technical capabilities for geographic representation and analysis with the critical capacities of social theory, more-than-human geographies, and the digital humanities. Critical GIS scholarship is particularly influenced by the work of participatory action researchers, the histories of cartography and geographic information technologies, and the inclusion of alternative (radical, local, everyday) knowledges. It inherits a focused attention to the social implications of geospatial technologies from the GIS and Society tradition while being cognizant of the technical debates and intricacies of GIScience. In this presentation, I sketch the present history of critical GIS. That is, I reflect upon specific engagements in Geography that currently situate critical GIS, and outline the more pressing aspects of its research agenda. I then introduce critical mapping efforts at the University of Kentucky, including work around public engagement, the mapping of user-generated content, and open data advocacy in local government.
Basado en el libro de Inexmoda "IDENTIDAD DE MARCA DE MODA", se habla acerca del Concepto, la Entidad, la Identidad, la Segmentación y el Diseño de Colecciones para las marcas de Moda.
little green plane's ten email marketing commandments provide you with the best practice tips and techniques to take your email marketing higher. The best of British email marketing. www.littlegreenplane.com
Email Marketing: 10 Tips to Success in 2012George Inglis
Email ain't sexy. There's no up-coming email IPO for the press to write about. No genius, enigmatic CEO of email. Yet consider that over 90% of email users have opt-in relationships with a consumer brand, as opposed to 15% on Facebook. Email marketing works - and In fact is even better when combined with social media list building which is one of the topics we'll cover in this workshop. I'll also show you tips for avoiding spam filters, how to maximize your email for mobile, how to create viral emails, and how to test email subject lines.
Email Marketing: 10 Tips to Success in 2012George Inglis
Email ain't sexy. There's no up-coming email IPO for the press to write about. No genius, enigmatic CEO of email. Yet consider that over 90% of email users have opt-in relationships with a consumer brand, as opposed to 15% on Facebook. Email marketing works - and In fact is even better when combined with social media list building which is one of the topics we'll cover in this workshop. I'll also show you tips for avoiding spam filters, how to maximize your email for mobile, how to create viral emails, and how to test email subject lines.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
Are you seeing a 4,000% return on investment with your email program? If not, your program is achieving below average performance.
Get the tools to:
Create cost effective transactional and marketing email programs
Get your emails delivered to the inbox
Analyze the performance of your programs
Scale your program to meet the needs of your growing business
How To Ride The GDPR Wave And Send Better Emails In The Process - Stafford Su...Claire Dibben
These slides are from Stafford Sumner's talk at Digital Gaggle on Wednesday 7th November in Bristol. Stafford, CEO of Jarrang, taught the attendees about all things email marketing!
Email Marketing Best Practices: Business to Educator Marketing SummitMDR
At our B2E Marketing Summit, customers learned tips and tricks for improving their email marketing including best practices for deliverability, testing, subject lines, design, engagement across channels, and more!
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
The slide deck from Komal's presentation at TFM 2016, 28th September 2016. Discover what customers really want from email and how you can shape your email marketing to benefit all parties.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
6. What we’re going to cover today
• The current landscape • Creative campaigns
• The business benefits • Deliverability
• Setting a plan • Testing
• Growing your list • The legals
• Structure, design & content • The 10 email commandments
• The pitfalls of Outlook • Questions
8. Industry stats
ROI
£42.08 for 480m mobile
every £1 Versus social email users
9. Best practice
What it can be used for: What it shouldn’t be used for:
• Communication • Bulk mailing
• Sales • One-way communication
• Re-engagement • Scattergunning
• Cross selling • Sending irrelevant, untargeted
information
• Research
12. 1. Cost comparison
¼ page advert Press release Event SEO & PPC Email
in Business in (room hire & marketing
East Anglia refreshments)
£450 £250-£450 £200 From £200 a £45 a year*
month
No stats No stats Stats Stats Stats
*Based on little green plane’s PAYG scheme with free template sending up to 200 emails a month
14. 3. Integration
CASE STUDY
Legal firm in Chelmsford
Objective:
Increase enquiries to its employment
law service by 15% in 12 months
Tactics:
• Creation of an employment
services guide
• Free event
• Press release
• Email marketing
15. Integration continued
CASE STUDY
Increase enquiries to its employment
law service by 15% in 12 months
‘Book now’ ‘Thanks for
Press email for attending’ e-
release, free event shot with
launch of Event takes links to
E-shot place slides and
the guide
asking for Press 10% offer
input into release to ‘One week
the guide E-shot with publicise to go’ email Post event
‘what would link to new event using press ‘Sorry we
you like to guide as stats on release with missed you’
see?’ PDF on popularity of photo e-shot with
website - the slides and
tracking hits downloaded 10% offer
guide
17. Aspects of your plan
How regular are you Who will be
planning to send responsible for
your email your e-shots?
campaigns?
What tone will
Can you segment you use?
your audience?
What content/ How will you
incentives will you grow your
offer in your database?
emails?
18. Understanding your audiences
• Content – What are they interested in
• Tone – What tone to use for your communication
• Creative - How can they be influenced by creative
• Incentives - What incentives to try
• Purchase – Where are they in the buying cycle
Persona task…
24. The structure
• From: relationship entity
• To: only one recipient
• Subject: direct and below 49
characters
• Address the reader
• Above the fold: call to action
• 3 snippets max – links back to
site
• Send to a Friend
• Social media integration
• Unsubscribe function
25. Design & content basics
• Subject lines – 49 characters (10 to be really good)
• Keep it short – max three snippets
• Clear call to action
• Consistent structure and prioritise content
• Follow corporate guidelines
• Equal image to text ratio
28. Designing for mobile
• Chunkier call to action buttons
• Single column
• Keep images small to minimise download time
• Social media sharing
29. Why Microsoft Outlook should be outlawed
The benefits of using a professional service over
Outlook
30. Avoiding Outlook
• Less reporting
• No testing before send
• Going into the spam folder
• Problems with larger volumes
• Using ‘to’ field – Data Protection Act
• Risk of being blacklisted using BCC
• No method of managing unsubscribes
• No corporate branding
• Duplications
32. RAF Museum
Brief:
• Re-engage users
• User-friendly system
• Increased deliverability, open
rates and click-through results
Strategy: Starter Pack
Results
• 2,000 click throughs
• 26 immediate donations
• 40% open rate (avg 20%)
• Re-ignited enthusiasm from
disengaged users (80 emails)
• Knock-on effect with the pick up
of museum visitors
• People still using and sharing
the email three weeks later
43. 1. ISP
Deliverability spam filter
4 levels of spam filtering 2. Company
spam filter
3. Email client
spam filter
4. Human
spam filter
44. Deliverability tips
• Good content and data
• Use pre-send spam tests provided by your ESP – Spam Assassin
• Use pre-send screenshot tests
• Send preview emails & set up test list
• Remove hard bounces
• Add an unsubscribe mechanism
• Review delivery stats
45. Spam – things to avoid
• Phrases like "Click here!" or "Once in a lifetime opportunity!“
• Repeats
• Exclamation marks!!!!!!
• USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL
• Colouring fonts bright red, or green
• Sloppy HTML coding
• One big image, with little or no text
• Using a noreply@ email address
47. Things you can test
• Demographics (age, sex, location)
• Time (hour, day, month, seasons,
holidays)
• Personalisation
• Subject line (questions, facts,
commands)
• Design (length, layout, call to action
location)
• Offer (type, time frame, % off versus
cash)
• From names and address (sex,
seniority, info@ versus real person)
49. The legals
Data Protection Act 1998
(Privacy and Electronic Communications Regulations)
• You must provide a valid unsubscribe mechanism
• You must list your company details on your emails
• You must not use competitions to gather email lists unless
participants have also said they are happy to receive updates
• If you are collecting data you must explain how you will handle it
AND provide user access, ideally in a Privacy Policy
50. The legals – forward to a friend
• Forward on to relevant/interested parties only
• You will be liable if people who haven’t opt-in
complain
• You cannot ask for other people's email
addresses due to the Data Protection Act (and
little green plane will not give you data on this
feature)
FULL GUIDE FOR MARKETERS
52. 10 email marketing commandments
• Thou shalt use an opt-in
• Thou shalt cultivate an organic data list
• Thou shalt use email marketing to listen as well as talk
• Thou shalt tie into other marketing initiatives
• Thou shalt test and evaluate
• Thou shalt not spam
• Thou shalt keep it short
• Thou shalt be regular
• Thou shalt cleanse your data
• Thou shalt give value to your subscribers
53. Actions from today
TRY IT FOR FREE WITH OUR SPECIAL SEMINAR OFFER
• 2,500 free emails worth £45 and free account set up
• Online demo
Email rechenda.smith@littlegreenplane.com