Net Atlantic’s “Total Engagement Marketing” e-book covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing. Email marketing is the cornerstone of your Total Engagement Strategy. By engaging your subscribers with relevant content, you’ll achieve a great sender reputation, expand your business and increase sales. In this whitepaper, discover why email should become the center of your marketing strategy.