This document provides tips for effectively using newsletters to generate leads. It recommends: 1. Testing newsletter design and layout elements like columns, animations, and calls to action. 2. A/B testing different content like benefits vs. features, navigation structures, and incentive offers. 3. Optimizing newsletters for mobile by using responsive design that adjusts based on device. 4. Creating a landing page from the newsletter to further capture leads and collect user information. 5. Promoting the landing page on social media for customer engagement and higher conversions.

1. EFFECTIVE USAGE OF NEWSLETTERS
FOR GENERATING LEADS
1. EFFECTIVE DESIGN/LAYOUT
2. A/B TESTING
3. OPTIMIZE FOR MOBILE READERS
4. CREATE A LANDING PAGE / MINI SITE
5. PROMOTING MINI SITE
NEWSLETTERS A BEST SALES TOOL

2. EFFECTIVE DESIGN/LAYOUT
1. Clean Layout Design
2. Not more than 3 columns design
3. Stay on target – keep the message focused
4. Use magic of animation
Animated gifs can breathe some much needed life into the imagery in your email.
They grab the users attention and act as design delighters
5. Quick Getaway – Treat your email like a homepage
Your goal should be to get them away from the email as soon as possible and drive them to your webiste
6. Clear, large CTAs
Prominent calls to action are critical for virtually every kind of email. Make sure they stand out
7. Don’t forget the “View in Browser” link!

3. A/B TESTING
Email campaigns and newsletters can be a
great way to get repeat business, as well
as new customers. we all know it’s easier
and cheaper to retain customers than it is
to get new ones.
A/B testing is a fantastic method for
figuring out the best online promotional
and marketing strategies for your
business.
IF YOU ARE LOOKING TO IMPROVE YOUR EMAIL MARKETING RESULTS, A/B SPLIT TESTING YOUR EMAILS IS A GREAT TACTIC AND IT
SHOULD NOT BE MISSING FROM EMAIL MARKETING STRATEGY
Below is a list with few ideas for A/B email split tests to try
1. Benefit versus product feature driven
2. Swap the order and position of your content categories
3. Newest / new in stock items
4. Test different navigation structures and designs
5. Loyalty points and customer levels
6. Repackage products into combinations
7. Repetition of the CTA and button
8. A Call / Chat / contact now option
9. Do a radical redesign
10. Product image variations
11. Feature one product versus multiple products
12. Create landing page for more info
13. Repeat your offer and main benefits on
the landingpage
14. Incentives to stimulate engagement
15. Responsive designs

4. OPTIMIZE FOR MOBILE READERS
If your email aren’t optimized for mobile, you could miss out on up to three-quarters of
your potential customers.
Responsive email designs expand or contract the layout based on the device being used
by the reader. If a user checks his email on a desktop or laptop, the email will appear at its
widest size. However, when a customer reads your emails on his iPhone or Android, the
responsive layout will shift elements in order to accommodate the smaller sized screen
ACCORDING TO A SURVEY, 74% OF SMARTPHONE USERS CHECK EMAIL ON THEIR PHONES. THAT’S SIGNIFICANT.

5. CREATE A LANDING PAGE / MINI SITE
Landing pages / Mini site are the heart and soul of an inbound marketer's lead generation
efforts. Create a page designed especially for your newsletter can work well to capture
leads. It allows you to target your audience, offer them something of value, and convert a
higher percentage of your visitors into leads, while also capturing information about who
they are and what they've converted on.
YOU CAN ALSO UPLOAD SOCIAL NETWORKING BUTTONS ONTO THIS PAGE AS A SHARING TOOL.
UPDATE YOUR MESSAGE AS OFTEN AS YOU NEED TO CAPTURE FRESH LEADS.
1. Easily Generate Leads!
2. Give Your Offers a Place to Live
3. Collect Demographic Information About Your Prospects
4. Understand Which Prospects Are More Engaged
5. It gives Insights to the Effectiveness of Your Marketing Campaign
Importance
Use Live Chat for Customer Engagement &
Higher Conversions

6. Promote Your Business using Social Media
Social media is an inexpensive way to promote your website and to keep new and existing
customers chatting about your business. A good way to drive traffic to your website.
YOU CAN ALSO UPLOAD SOCIAL NETWORKING BUTTONS ONTO THIS PAGE AS A SHARING TOOL.
UPDATE YOUR MESSAGE AS OFTEN AS YOU NEED TO CAPTURE FRESH LEADS.
1. Set up a business page on Facebook and
post special offers (at least once a month)
2. Create an Facebook app for Showcasing
Best selling products, announcing attractive
promotions

7. THANK YOU