This document provides information on how social media can help grow businesses. It discusses survey findings that show high percentages of consumers using social media for various activities like shopping, travel planning, and learning about food. The document then outlines several ways social media can impact businesses, such as customer relationship management, market research, competitive advantage, cost control, higher sales, and public relations. It also provides tips for using social media as a business tool, including storytelling, humanizing the company, and repeating the social media success process. Statistics are given for major platforms like Facebook, Twitter, and LinkedIn. The document concludes with additional tips for using social media effectively.