Beginner's guide to establishing social media presence for health education2
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This presentation was given during the Track 2: Social Media in Medical Education of the 4th Philippine Healthcare and Social Media Summit 2018 in Grand Regal Hotel, Davao City, Philippines. This presentation talks about strategies in establishing Facebook page for health promotion and education.
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Beginner's guide to establishing social media presence for health education2
- 1. Beginner's Guide to Establishing Social Media Presence for Health Education Ourlad Alzeus G. Tantengco MD-PhD Molecular Medicine (cand) College of Medicine University of the Philippines Manila
- 2. OURLAD MD-PhD Molecular Medicine (cand) College of Medicine University of the Philippines Manila Email: ogtantengco@up.edu.ph Twitter: @drdrlads / @drladstantengco Facebook: fb.com/doktordoktorlads Instagram: @drdrlads Blog: doktordoktorlads.blogspot.com
- 3. Why use Facebook for health education?
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- 8. If we (doctors) do not share what we know online, bad things happen.
- 9. Personally, I feel to ignore the intersection between health care and social media is to potentially ignore our own relevance as a health care practitioner during the next decade ~ Howard Luks, MD
- 10. Place your screenshot here DOKTOR DOKTOR LADS A blog about my experiences school, information about diseases, and my passion for children's books.
- 11. GOAL • To introduce the basic steps in establishing a Facebook page for health promotion and education 1. Be focused 2. Get social media mentors 3. Build networks 4. Know your audience 5. Create good content and design 6. Be authentic 7. Be relevant
- 12. 1. BE FOCUSED Set your goals and stay focused
- 13. Have a Social Media Strategy Source: http://web-site-app.com/marketing/social-media-marketing-strategy-bangladesh/
- 14. Things are slow at the beginning…
- 15. 2. GET SOCIAL MEDIA MENTORS Mentors can guide you and help boost your page
- 16. My Social Media Mentors 16 Good mentoring requires empowering the mentee to develop their own strengths, beliefs, and personal attributes.
- 17. FB Live with Doc Willie and Doc Liza Ong
- 18. 3. BUILD NETWORKS You can get more opportunities and learnings if you have a larger network
- 19. Health League
- 20. Feature on MIMS Today 20
- 21. Partnerships in Health Advocacy
- 22. Partnerships in Health Advocacy
- 23. Partnerships in Health Advocacy
- 24. Partnerships in Health Advocacy
- 25. 4. KNOW YOUR AUDIENCE Use analytics so you can tailor your content to your audience
- 27. Demographics of my Audience 27
- 28. Best Time to Post an Article 28 2PM and 8PM
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- 31. 5. CREATE GOOD CONTENT AND DESIGN Get more reach, likes, comments and shares
- 32. Create a Logo for you FB Page
- 33. 33 • Canva is a free graphic-design tool website. • It uses a drag-and- drop format and provides access to over a million photographs, graphics, and fonts. • It is used by non- designers as well as professionals
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- 35. 6. BE AUTHENTIC Tell your story in your posts. Do not be afraid to share the principles that you believe in.
- 36. Cooking / Food Posts 36
- 37. Cooking / Food Posts 37
- 38. Faith and Inspirational Posts
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- 40. 7. BE RELEVANT Post timely and relevant content that your audience will be interested in
- 44. Tips on How to Establish a Facebook Page for Health Promotion and Education 1. Be focused 2. Get social media mentors 3. Build networks 4. Know your audience 5. Create good content and design 6. Be authentic 7. Be relevant
- 45. If you don’t already have a social media presence, now is the time to start building one! Ourlass Aleina G. Tantengco, RND
- 46. If you don’t already have a social media presence, now is the time to start building one!
- 48. Physicians have two choices, really. They can participate in the discussion that is happening online and frame the story, or they can let someone else frame the story for them - Bryan Vartabedian, M.D.
- 49. Social media is here to stay… and its position and power in health care is ever expanding as well. Get on board… the train is being loaded. 4 9
Editor's Notes
- The new 2018 Global Digital suite of reports from We Are Social and Hootsuitereveals that there are now more than 4 billion people around the world using the internet. Well over half of the world’s population is now online
- You can see this is a sea of Facebook blue, so this shows that despite the negative media hype about Facebook it is going to remain a major audience channel for some time.
- 80% of Internet users, or 60% of all adults, have searched online for health information. These empowered or engaged patients are not just using the Internet to become more educated about their orthopedic issues, but they are actively seeking advice as well as support. Currently, the source of this ― advice and content comes from a few engaging providers, a few engaging institutions, but most patients are exposed to a significant amount of commercialized nonsense driven by a profit motive.
- In the end… my presence online is to support the spread of meaningful, trustworthy, evidence based (when available), actionable information and guidance to patients and consumers from around the world. I continue to feel that physicians have a moral obligation to fill Google’s servers with quality content to drown out the commercialized nonsense that exists online today