Email automation
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Time is money and email automation saves a lot of your time. Email automation makes your life very easy as a marketer. More email marketing automation means more engagement with your subscribers that results in better relations with your prospects and customers. Watch this webinar to know about Email Automation and help you all work smarter and not harder. This webinar covers: - What is Email Automation - Statistics related Email Automation - Types of Email Automation - Real life examples of Email Automation - Tips to prioritize your automated emails - Juvlon and Email Automation
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Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
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8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
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2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
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Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
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4. Management, Engineering, Business, or Communication Graduates
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1. Have a game plan by defining your audience, determining your message and goals, and creating a schedule.
2. Build your email list by providing an opt-in and emphasizing value.
3. Get creative with simple, branded designs focused on content. Consider mobile viewing.
4. Test and adapt your emails by measuring successes, failures and ROI to improve performance.
5. Press send by using an email marketing service for distribution, list management and analytics.
Email Marketing: Beginners' Guide
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1. Have a game plan - Define your audience, message, goals, frequency and schedule.
2. Build your list - Get subscriber permission and make signups easy. Maintain list hygiene.
3. Get creative - Keep design simple yet pleasant. Focus on effective branding and content. Consider mobile.
4. Test and adapt - Test across email clients and measure successes/failures like bounce rates.
5. Press send - Use an email marketing service rather than a standard email account for distribution and analytics.
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he key to running a profitable ecommerce business is the ability to convert new customers and to re-sell to existing ones. Email Marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%) according to a 2013 study by Custora. That makes Email Marketing a powerful tool. Automation and event-triggered campaigns are valuable for ecommerce marketing. Check this slide-deck from a webinar where we discussed how to improve your customer experience while raising your revenue. Here is the link to the video https://youtu.be/bFiMnhJQlIA
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Businesses generally overlook the importance and opportunity of monetizing email addresses. Website visitors exchange their email addresses for your e-newsletter, some content or your tool or services. Join us as Team Juvlon shows a way to legally turn these email addresses into revenue.
This slide-deck shows how you can make money by renting out your email list to advertisers or companies looking for opportunity to promote their products on your database. JuvlonKonnect offers a networking option where third parties could reach your audience.
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For a successful email campaign, the mandatory requirements are a good database, a good creative and great landing pages. To help get your emails delivered to the inbox, you want to make sure your lists are clean and have been grown the right way. You won’t get the most from your email marketing efforts if your email list isn’t in good shape.
Check this presentation by Team Juvlon, as we share tips to grow and nurture your list.
This presentation covers -
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- Tips to grow productive list using in-organic activities
- Tips to montize using your email list
- Introduction to PrimeNetwork
- How PrimeNetwork works
Got database 2015
- Your email list degrades by 25% each year, so consistent list growth is important. Organic growth methods include optimizing your website sign-up process and providing valuable educational content to incentivize subscribers. Inorganic growth involves renting targeted third-party lists or partnering with other organizations. Testing landing pages and content is crucial to improving conversion rates.
Webinar: Email Performance Go Beyond Open and Click RateEmail metrics (1)
How do you measure the performance of your email marketing campaigns? Getting your emails to the inbox is only the first winning step. Actually engagement begins when the message is opened and read. We have always been looking at the open and the click-though rates, unsubscribes and spam complaints. But is this enough to help us know what could we do to improve our email marketing? Go through our presentation where we go beyond these basic metrics and take a deeper look into our receivers' interaction levels and many other parameters that we should not miss at all. Geetanjali Dighe, a digital marketing expert and consultant, suggests a new mindset on email marketing performance measurement altogether.
Got database email list acquisition techniques
Some of you in the business, would say its easier to find a good spouse than a good email list. Sometimes, I agree. A good database is key to a successful email marketing programme. The problem is, how do you get this email list? Build, Rent, Buy?
This presentation covers some must-do campaign directives for sourcing good email lists.
Getting into the Inbox
Having a great email marketing program is one thing, getting your emails into your subscribers' Inboxes is completely different. There are several technologies at play when it comes to delivering your email. You need to make sure your emails are technically correct so that they will deliver consistently. Through this presentation marketers will understand
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- Why their emails may not deliver
- How to rectify the problem
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Email on mobile...are you there yet
available for making emails that render well and perform better. As a marketer, you need to capitalize on the mobile revolution.
Your responses will increase if you do some simple things to gear-up your email marketing for mobiles. Check the presentation to discover the right approach to email marketing for the mobile. This ppt covers
- Indian market size and share of email on mobiles
- How to make your email ready for mobile and desktop
- Tips to improve your mobile opens
- Great examples of real-world emails that swoon mobiles
Email Marketing in 2013
Not a cloud in the sky. In fact, the Sun is shining brighter than ever on Email. Year 2013 promises even more excitement for Email Marketing than the past. Drop-in to know how you can take advantage of this dynamic and interactive medium which is touted to be the best for engaging your customers. Lets ring in 2013 with new ideas and tackle new challenges in Email Marketing.
How to Maximize Returns from Your Email Campaigns
This webinar discussed how to maximize returns from email campaigns. It provided examples of different types of email campaigns for retail stores, events, and services. It emphasized setting objectives for campaigns and testing content through A/B split testing and resending emails to non-opens. Properly defining campaign goals, adding interactivity, integrating SMS, optimizing content and landing pages, and testing were some ways discussed to improve campaign return on investment. Real examples from various campaigns demonstrated how these techniques increased metrics like click-throughs and conversions.
Email Engagement Strategies
The document discusses email engagement strategies and best practices. It provides an agenda for a workshop on email engagement that includes discussions on what email engagement is and why it is important, as well as best practices and ideas. It also addresses measuring email metrics, publishing benchmarks and standards, building reader interest through responsive design and content, testing engagement strategies, and using email analytics. The goal is to help attendees improve email delivery and engagement.
Email incredible media for gods own industry
Geetanjali Dighe, Head Marketing, Juvlon.com gave a presentation on how email marketing is best suited for Travel Industry at the IAMAI Travel and Tourism summit held at Shangri La Hotel in New Delhi on 8th June 2012. Here is the presentation.
Email marketing an unsung hero
While social media has become popular, email marketing remains an effective tool. Some key points:
- Over $25 million in funding went to email-related apps in 2011, showing its continued relevance.
- Successful email apps like FanBridge manage over 120 million fans through email alone.
- Email open rates vary by industry but can be 10-30%, underlining its ability to engage audiences.
- Done well, email is about building relationships and treating readers as people, not just databases. Consistency, relevant content and understanding audience preferences are important for success.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Recently uploaded (20)
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Email automation
- 1. Email Automation: Make Emails Intelligent
- 2. What is Email Automation? Right email at the right time Dynamic content Personalization
- 3. Benefits of Email Automation Keep in touch Re-engage dormant leads Share hints and tips Save time
- 4. Email Automation Statistics #1. A personalized subject line increases email engagement by 22% #2. Lead nurturing and nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. #3. Event-triggered marketing can potentially save 80% of your direct mail budget. #4. Research estimates there is a 15% savings on creative production with marketing automation. #5. By 2020, customers will manage 85% of their relationships without talking to a human. Sources: B2Bmarketing, The Annuitas Group, Gartner Research, Fathomdelivers, Econsultancy, Pardot
- 5. Email Automation Programs • Trigger Emails o Event-based triggers o Click-based triggers o Time-based triggers • Follow-up Emails o Welcome emails / On-boarding o Cart abandonment o First successful activity o Expiry reminder o Relevant information o Miss you
- 6. Email Automation Examples Event-based Email Triggers Integrated with SMS Marketing
- 7. Email and SMS Integration
- 8. Email and SMS Integration…contd
- 9. Email and SMS Integration…contd
- 10. Email and SMS Integration…contd
- 11. Email and SMS Integration…contd
- 12. Email and SMS Integration…contd
- 13. Email Automation Examples Click-based Triggers
- 20. Welcome Email
- 21. Cart Abandonment
- 22. Dynamic Content
- 23. Relevant Content
- 24. Follow-up for Membership Expiry
- 25. Miss You
- 26. Tips To Prioritize Your Automated Emails
- 27. As suggested by Loren McDonald, VP, Industry Relations Tips To Prioritize Your Automated Emails Tip #1: Figure out your key business drivers
- 28. As suggested by Loren McDonald, VP, Industry Relations Tips To Prioritize Your Automated Emails Tip #2: Evaluate ROI vs LOE
- 29. As suggested by Loren McDonald, VP, Industry Relations Tips To Prioritize Your Automated Emails Tip #3: Crawl, Walk and Run
- 30. Juvlon and Email Automation Juvlon APIs integrate with your CRM • Click-based triggers • Event-based triggers • Time-based triggers
- 31. Summary #1. Sending the right email at the right time with dynamic content and with proper personalization is Email Automation #2. Email Automation helps in keeping in touch with prospects, re-engaging dormant leads, distributing helpful hints and tips, and reaching back out to prospects lost to a competitor. And saves time. #3. Identify your business drivers to get started with Email Automation, evaluate ROI Vs. LOE to plan your Email Automation and start with simple automation programs. #4. Juvlon APIs integrate with your CRM #5. Juvlon supports Click-based triggers, Event-based triggers and Time- based triggers