Simple tips to write compelling emails that will persuade the readers to take action.

1. Email marketing best practices
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by,
Vaijayanthi N.
Product Marketer – Zoho Campaigns

2. Agenda
• Attention span: Human Vs. Gold Fish
• Email marketing challenges
• Solution
• Attention grabbing emails: DOs & DON'Ts
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3. Decreasing human attention span
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• To get the emails through recipients' inboxes, competing the other
123 emails a person receives every day.
• Keep the attention of recipients for at least 8 seconds.
• To make them open the email, read the content, and feel compelled
to take action.
Email marketing challenges

5. Solution: AIDA rule
• Attention: Attract the reader with a catchy subject line and sender
address.
• Interest: Retain their interest with captivating content.
• Desire: Strike a chord by offering a personalized experience.
• Action: Persuade them to make the next move using a clear call-to-
action.
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6. Persuasive emails
DOs & DON'Ts
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12. Resources
• Read the full blog here, http://zco.to/8Seconds
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13. Thank You!
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