Some of you in the business, would say its easier to find a good spouse than a good email list. Sometimes, I agree. A good database is key to a successful email marketing programme. The problem is, how do you get this email list? Build, Rent, Buy?
This presentation covers some must-do campaign directives for sourcing good email lists.
- Your email list degrades by 25% each year, so consistent list growth is important. Organic growth methods include optimizing your website sign-up process and providing valuable educational content to incentivize subscribers. Inorganic growth involves renting targeted third-party lists or partnering with other organizations. Testing landing pages and content is crucial to improving conversion rates.
Acquisitions allow one company to take control of another company by purchasing most or all of its ownership stakes. There are different types of acquisitions, including amalgamation, takeover, sale of assets, and holding company acquisition. The benefits of acquisitions are gaining assets, experience, and shareholder excitement while combining cultures and reducing costs. However, limitations include high costs, retaining employees, maintaining productivity, and achieving perceived value.
Email List & Marketing Data for SMBs per Allegra ResearchGabe Gerhart
Do you ever wish you had data to make informed decisions related to email marketing for your SMB? Here is some research compiled by Allegra in understanding effective list growth tactics for email & data to help your decision making process.
The document discusses international mergers and acquisitions (M&A), focusing on trends in India. It notes that M&A activity by companies from developing countries, including India, has increased significantly in recent decades. Indian companies have pursued numerous international acquisitions, with major deals by companies like Tata, Mahindra & Mahindra, and Hindalco. The document also examines factors driving M&A activity, challenges, strategies for success, and the need for convergence in competition policies between countries like India and the EU.
This document provides tips for generating leads on LinkedIn, including optimizing one's profile, actively participating in groups and discussions, answering questions to become seen as an expert, connecting with others, and attending relevant events. It emphasizes engaging regularly with industry-specific content and connecting in a personalized, non-spammy manner. Certain tips are also provided on what not to do, such as adding many Indian connections or joining India-focused groups.
he key to running a profitable ecommerce business is the ability to convert new customers and to re-sell to existing ones. Email Marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%) according to a 2013 study by Custora. That makes Email Marketing a powerful tool. Automation and event-triggered campaigns are valuable for ecommerce marketing. Check this slide-deck from a webinar where we discussed how to improve your customer experience while raising your revenue. Here is the link to the video https://youtu.be/bFiMnhJQlIA
Fishing With Spears: All About Account-Based MarketingEngagio
Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In fact, the ITSMA says that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.”
If you support sales teams selling six- and seven-figure deals, then this is the presentation for you!
Download this presentation to see why ABM is generating so much buzz, and to get practical tips for launching or scaling your ABM programs.
1. How ABM is different from traditional demand generation (fishing with nets)
2. Best practices for understanding target accounts, orchestrating integrated account plans, and measuring the impact of your ABM efforts
3. The right ways to market to current customers for cross-sell and retention
Key takeaways include:
Account-based marketing coordinates personalized marketing and sales efforts to land and expand specific accounts
ABM = focus = zero waste, better results
ABM delivers the highest ROI of any B2B marketing strategy or tactic
Great ABM requires great account knowledge
Create content that the right people in your target companies actually like to read and share
There is no magic campaign; success comes from a mix of integrated tactics
The “law of large numbers” breaks down in account-based marketing; measure ABM success via engagement and lift
To succeed in today’s digital era, it is crucial to have a professionally designed website for your business. Being a website design agency we develop custom websites and help small, medium, and large businesses and organizations to build, grow and scale their online presence.
- Your email list degrades by 25% each year, so consistent list growth is important. Organic growth methods include optimizing your website sign-up process and providing valuable educational content to incentivize subscribers. Inorganic growth involves renting targeted third-party lists or partnering with other organizations. Testing landing pages and content is crucial to improving conversion rates.
Acquisitions allow one company to take control of another company by purchasing most or all of its ownership stakes. There are different types of acquisitions, including amalgamation, takeover, sale of assets, and holding company acquisition. The benefits of acquisitions are gaining assets, experience, and shareholder excitement while combining cultures and reducing costs. However, limitations include high costs, retaining employees, maintaining productivity, and achieving perceived value.
Email List & Marketing Data for SMBs per Allegra ResearchGabe Gerhart
Do you ever wish you had data to make informed decisions related to email marketing for your SMB? Here is some research compiled by Allegra in understanding effective list growth tactics for email & data to help your decision making process.
The document discusses international mergers and acquisitions (M&A), focusing on trends in India. It notes that M&A activity by companies from developing countries, including India, has increased significantly in recent decades. Indian companies have pursued numerous international acquisitions, with major deals by companies like Tata, Mahindra & Mahindra, and Hindalco. The document also examines factors driving M&A activity, challenges, strategies for success, and the need for convergence in competition policies between countries like India and the EU.
This document provides tips for generating leads on LinkedIn, including optimizing one's profile, actively participating in groups and discussions, answering questions to become seen as an expert, connecting with others, and attending relevant events. It emphasizes engaging regularly with industry-specific content and connecting in a personalized, non-spammy manner. Certain tips are also provided on what not to do, such as adding many Indian connections or joining India-focused groups.
he key to running a profitable ecommerce business is the ability to convert new customers and to re-sell to existing ones. Email Marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%) according to a 2013 study by Custora. That makes Email Marketing a powerful tool. Automation and event-triggered campaigns are valuable for ecommerce marketing. Check this slide-deck from a webinar where we discussed how to improve your customer experience while raising your revenue. Here is the link to the video https://youtu.be/bFiMnhJQlIA
Fishing With Spears: All About Account-Based MarketingEngagio
Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In fact, the ITSMA says that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.”
If you support sales teams selling six- and seven-figure deals, then this is the presentation for you!
Download this presentation to see why ABM is generating so much buzz, and to get practical tips for launching or scaling your ABM programs.
1. How ABM is different from traditional demand generation (fishing with nets)
2. Best practices for understanding target accounts, orchestrating integrated account plans, and measuring the impact of your ABM efforts
3. The right ways to market to current customers for cross-sell and retention
Key takeaways include:
Account-based marketing coordinates personalized marketing and sales efforts to land and expand specific accounts
ABM = focus = zero waste, better results
ABM delivers the highest ROI of any B2B marketing strategy or tactic
Great ABM requires great account knowledge
Create content that the right people in your target companies actually like to read and share
There is no magic campaign; success comes from a mix of integrated tactics
The “law of large numbers” breaks down in account-based marketing; measure ABM success via engagement and lift
To succeed in today’s digital era, it is crucial to have a professionally designed website for your business. Being a website design agency we develop custom websites and help small, medium, and large businesses and organizations to build, grow and scale their online presence.
Nonprofit Email Marketing in 2024: Accelerate Success on the Most Effective C...Bloomerang
Join Ashley Brannan, Senior Channel Advancement Lead at Community Boost, as she unveils the secrets to skyrocketing audience engagement through cutting-edge email marketing trends exclusively tailored for nonprofits.
Gain a comprehensive grasp of email data privacy, unleash the power of design, decode KPIs, and master the art of recalibrating your email strategy for triumph in the competitive 2024 marketing ecosystem.
Learning Objectives:
1) Discover why email marketing is THE game-changer for your nonprofit's exponential growth this year.
2) Craft a bulletproof email strategy by harnessing the latest trends, ensuring your nonprofit stands out in the digital landscape.
3) Dive into the transformative changes shaking up the email marketing sphere in 2024, equipping yourself with the foresight to navigate this dynamic terrain.
Meera is an articulate author who "gets it." She knows how to distill a topic into what we are wanting to ask next, and then gives us doable strategies. I have several of her books because they are so valuable to me. I refer back to them regularly when needed.
Online Seller Wales Newport - 30th April, University of South WalesDaytodayebay
The event mainly concentrated on helping businesses
· Export their products using eBay to US, Spain, Germany, Australia, France and Italy.
· Getting Most Out of Email Campaigns and add Sales to their Online Business
· Create a Engaging website that Sells
It was a successful event in which Willem from Webinterpret gave meaningful insight on selling internationally through eBay and Amazon. It was surprising how easy it can be to sell abroad through eBay and grow your local business online across the border. This followed by Prabhat’s talk on how email marketing can be implemented easily in a business without any external help. This talk focused on creating good relation with the customers through appropriate Email messages at right time and generate additional revenue.
The event ended with Joel's very engaging talk on how owning your own website can help your brand be recognised better. The talk made businesses realise building a website focusing on their customers is the best way go forward.
Get Instant Access to Over 1200+ Online Internet Marketing Courses
Build what matters: learn a simple system for creating effective pages that captivate and sell.
Test your way to the top: how to make use of free testing tools to find the optimal design and content for each page.
getimcourse.com
Email Marketing Essentials - Course Book SampleSharyn Sheldon
This document is an introduction to an email marketing course that teaches how to build a list of loyal email subscribers. It discusses why email marketing is still an effective strategy, noting that email inboxes are more frequently checked than social media platforms. The course will help marketers identify ways to increase email list size and engagement, provide valuable content to subscribers, and build relationships and earn income through email marketing efforts. The overall goal is to help marketers develop strong relationships with their email lists.
8 Tips that get you more Results from Email MarketingCamelia Bulea
This document provides 8 tips for getting more results from email marketing. It discusses choosing an email program, building an email list, designing effective emails, making emails mobile compatible, content for first emails, effective subject lines, creating valuable content, and using trigger emails. Key points include segmenting lists, using HTML templates with images and text, offering links to view emails properly, including clear calls to action, and testing different subject lines and words to increase open and click-through rates. The document provides advice on strategies and best practices for improving various aspects of an email marketing campaign.
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
This document provides an overview of a Bloomerang Academy webinar on managing groups in Bloomerang. The webinar covered the importance of segmentation using groups, the different types of groups in Bloomerang, policies for managing groups, efficient ways to create and manage groups using the Bloomerang interface, and next steps for applying what was learned to the participant's own organization. The webinar included polls, presentations on specific group features, and a question and answer session.
This document discusses how digital marketing can help musicians, dancers, and other creative professionals take their talents global online. It provides an overview of trends like internet and smartphone usage growth. It then discusses various digital marketing strategies and tactics someone can use to promote their business or skills online, including websites, social media, email marketing, search engine optimization, search engine advertising, and local marketing. The key benefits mentioned are increasing reach, brand communication, traffic generation, and getting sales leads or conversions. Resources for learning more about digital marketing tactics are also listed.
Customer Success for B2B SaaS Startups- Daphne copy.pptxPSVAcademy1
Daphne Costa Lopes discusses connected growth and how focusing on customer outcomes can improve metrics like net retention rate. She explains that most growth metrics today focus on the company, but improving customer success means measuring their outcomes directly. This allows using machine learning to apply the strategies of top-performing customers to others with similar goals. Connected growth creates a network effect where the value of a product increases as more customers use and benefit from it. CSM roles also remain important to help customers implement strategies and navigate change based on insights from connected growth.
Daphne Costa Lopes discusses connected growth and how focusing on customer outcomes can improve metrics like net retention rate. She explains that most growth metrics today focus on the company, but improving customer success means measuring their outcomes directly. This allows using machine learning to apply learnings from top-performing customers to others with similar goals. Connected growth creates a network effect where the value of a product increases based on the number of users, and customers are continuously guided by best practices from others in the community.
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
The document provides an overview of email marketing and discusses various topics related to developing an effective email marketing strategy. It covers getting started with email marketing, the different types of emails, measuring success, list growth, deliverability, creative design, mobile design, social media integration, lifecycle marketing, preference centers, drip marketing, segmentation, analytics, A/B testing, monetization, and ROI. The guide aims to show readers how to use data, personalization, and responsive design to create smarter and more personalized email campaigns that grow ROI.
Creating an Effective & Engaging Email Marketing ProgramHolly A. Fisher
Research shows a vast majority of consumers want marketing messages via email. Despite all the other forms of communication available to us, email remains the go-to medium. Your nonprofit can use email marketing to share news, recruit volunteers, solicit donors and simply stay in front of your existing and potential supporters. Email marketing is a relatively inexpensive and largely effective way to market your organization.
The document discusses how Google Analytics can help non-profits track key metrics from their websites and online communications to measure success against goals and inform strategic improvements. It recommends identifying measurable goals, using Analytics to track metrics over time, and evaluating returns on engagement and actions like donations to optimize performance. Analytics provides data on website traffic and user behavior to make informed decisions about content, design, and campaigns.
Best Email Marketing Platforms Review: 2023
GetResponse vs MailChimp Best
Table of Contents
GetResponse vs MailChimp: Best For Growing Email List
GetResponse vs MailChimp: Best option in 2023
About GetResponse
About MailChimp
MailChimp Features
GetResponse Features
New Feature 1 : AI Subject Line Generator Powered by ChatGPT3
New Feature 2: AI Email Generator Powered by ChatGPT3
3 main features you should consider while choosing email marketing platforms review
3 Reasons to Choose GetResponse: Email marketing platforms review
1. Easyness of email marketing
2. Marketing Automation: AI Subject Line and Email Generator Powered by ChatGPT 3
3. Landing pages and webinars
Few Amazing GetResponse features : Email Marketing Platforms Review
Few Rocking MailChimp features: Email Marketing Platforms Review
GetResponse Pros and Cons: Email Marketing Platforms Review
MailChimp pros and cons: Email marketing platforms review
Conclusion: Email Marketing Platforms Review
FAQs: GetResponse vs MailChimp: Best Email Marketing Platform
MailChimp vs GetResponse: Final Recommendation
Both GetResponse and MailChimp provide a wealth of features and tools for developing and managing email campaigns in addition to robust tracking and analytics tools.
While MailChimp is ideal for novices who want a simple user interface, GetResponse is fantastic if you require automated tools.
To learn more about these free trials and other information, read our in-depth review.
GetResponse
Try MailChimp
Are GetResponse and MailChimp unclear to you?
You’re in the correct place because the post’s conclusion will answer all of your questions.
Have you ever wondered why getting more emails is every top marketer’s top priority?
Why do 90% of experts claim that money is important?
The explanation is straightforward: Compared to other platforms, email marketing offers the highest ROI. Every email subscriber is typically worth $40 for every dollar you spend on them. That’s a significant return, yes?
Rate of Return chart: email marketing platform review
Every other method, such as social media, SEO, banner ads, etc., is beaten by email marketing.
You shouldn’t IGNORE it if you’re considering starting an online business that will eventually generate passive revenue for you. The finest piece of advice is to begin building your email list right now. However the question of “which is the best program to develop my email list?” constantly annoys newbies. That is a valid question.
GetResponse?
AWeber?
MailChimp?
InfusionSoft? Or something else?
Which email marketing tool is the best, then?
We’ll discuss the two outstanding email marketing autoresponders that are utilized by millions of people worldwide in this GetResponse vs MailChimp comparison post.
The Ultimate Guide to EMAIL MARKETING STRATEGY.pdfjerryarceneaux
Technology has a significant impact on consumers’ expectations, and those expectations impact how subscribers engage with your email marketing. Brands need to continually demonstrate that they know their customer, which can make it a challenge to stay on top of the evolving context of marketing. An email strategy can make all the difference between building a relationship with your customers and sinking without trace.
Learn about the future of email marketing and how you can apply marketing automation to any new or existing business!
With guest host: Rob Walling, Founder of Drip, HitTail, DotNetInvoice, and MicroConf, all of which use smart email marketing to great effect.
This document discusses using data to set goals and measure performance for an inbound marketing strategy at a school. It outlines goals and key performance indicators for different stages of the buyer's journey - awareness, consideration, decision, and customer/evangelist. For each stage, it provides example content types and data points that could be used to assess goal achievement and drive continuous improvement. The document emphasizes asking deeper questions of the data to gain more insights and adapt strategies over time.
This presentation shares some ideas of why should we look beyond opens and clicks while measuring email marketing performance. This slide deck also explains how google analytics plays a major role in measuring email marketing performance.
Email marketing has become a vital communication channel between you and your subscribers or customers. Email marketing also plays a very important role while nurturing the lead and scoring it further towards the final sales. Email marketing done badly does present some pitfalls. Hence it is necessary to spend adequate time to strategize your email marketing campaigns. Check this presentation that mentions the important points what your email marketing SHOULD NOT miss.
More Related Content
Similar to Got database email list acquisition techniques
Nonprofit Email Marketing in 2024: Accelerate Success on the Most Effective C...Bloomerang
Join Ashley Brannan, Senior Channel Advancement Lead at Community Boost, as she unveils the secrets to skyrocketing audience engagement through cutting-edge email marketing trends exclusively tailored for nonprofits.
Gain a comprehensive grasp of email data privacy, unleash the power of design, decode KPIs, and master the art of recalibrating your email strategy for triumph in the competitive 2024 marketing ecosystem.
Learning Objectives:
1) Discover why email marketing is THE game-changer for your nonprofit's exponential growth this year.
2) Craft a bulletproof email strategy by harnessing the latest trends, ensuring your nonprofit stands out in the digital landscape.
3) Dive into the transformative changes shaking up the email marketing sphere in 2024, equipping yourself with the foresight to navigate this dynamic terrain.
Meera is an articulate author who "gets it." She knows how to distill a topic into what we are wanting to ask next, and then gives us doable strategies. I have several of her books because they are so valuable to me. I refer back to them regularly when needed.
Online Seller Wales Newport - 30th April, University of South WalesDaytodayebay
The event mainly concentrated on helping businesses
· Export their products using eBay to US, Spain, Germany, Australia, France and Italy.
· Getting Most Out of Email Campaigns and add Sales to their Online Business
· Create a Engaging website that Sells
It was a successful event in which Willem from Webinterpret gave meaningful insight on selling internationally through eBay and Amazon. It was surprising how easy it can be to sell abroad through eBay and grow your local business online across the border. This followed by Prabhat’s talk on how email marketing can be implemented easily in a business without any external help. This talk focused on creating good relation with the customers through appropriate Email messages at right time and generate additional revenue.
The event ended with Joel's very engaging talk on how owning your own website can help your brand be recognised better. The talk made businesses realise building a website focusing on their customers is the best way go forward.
Get Instant Access to Over 1200+ Online Internet Marketing Courses
Build what matters: learn a simple system for creating effective pages that captivate and sell.
Test your way to the top: how to make use of free testing tools to find the optimal design and content for each page.
getimcourse.com
Email Marketing Essentials - Course Book SampleSharyn Sheldon
This document is an introduction to an email marketing course that teaches how to build a list of loyal email subscribers. It discusses why email marketing is still an effective strategy, noting that email inboxes are more frequently checked than social media platforms. The course will help marketers identify ways to increase email list size and engagement, provide valuable content to subscribers, and build relationships and earn income through email marketing efforts. The overall goal is to help marketers develop strong relationships with their email lists.
8 Tips that get you more Results from Email MarketingCamelia Bulea
This document provides 8 tips for getting more results from email marketing. It discusses choosing an email program, building an email list, designing effective emails, making emails mobile compatible, content for first emails, effective subject lines, creating valuable content, and using trigger emails. Key points include segmenting lists, using HTML templates with images and text, offering links to view emails properly, including clear calls to action, and testing different subject lines and words to increase open and click-through rates. The document provides advice on strategies and best practices for improving various aspects of an email marketing campaign.
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
This document provides an overview of a Bloomerang Academy webinar on managing groups in Bloomerang. The webinar covered the importance of segmentation using groups, the different types of groups in Bloomerang, policies for managing groups, efficient ways to create and manage groups using the Bloomerang interface, and next steps for applying what was learned to the participant's own organization. The webinar included polls, presentations on specific group features, and a question and answer session.
This document discusses how digital marketing can help musicians, dancers, and other creative professionals take their talents global online. It provides an overview of trends like internet and smartphone usage growth. It then discusses various digital marketing strategies and tactics someone can use to promote their business or skills online, including websites, social media, email marketing, search engine optimization, search engine advertising, and local marketing. The key benefits mentioned are increasing reach, brand communication, traffic generation, and getting sales leads or conversions. Resources for learning more about digital marketing tactics are also listed.
Customer Success for B2B SaaS Startups- Daphne copy.pptxPSVAcademy1
Daphne Costa Lopes discusses connected growth and how focusing on customer outcomes can improve metrics like net retention rate. She explains that most growth metrics today focus on the company, but improving customer success means measuring their outcomes directly. This allows using machine learning to apply the strategies of top-performing customers to others with similar goals. Connected growth creates a network effect where the value of a product increases as more customers use and benefit from it. CSM roles also remain important to help customers implement strategies and navigate change based on insights from connected growth.
Daphne Costa Lopes discusses connected growth and how focusing on customer outcomes can improve metrics like net retention rate. She explains that most growth metrics today focus on the company, but improving customer success means measuring their outcomes directly. This allows using machine learning to apply learnings from top-performing customers to others with similar goals. Connected growth creates a network effect where the value of a product increases based on the number of users, and customers are continuously guided by best practices from others in the community.
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
The document provides an overview of email marketing and discusses various topics related to developing an effective email marketing strategy. It covers getting started with email marketing, the different types of emails, measuring success, list growth, deliverability, creative design, mobile design, social media integration, lifecycle marketing, preference centers, drip marketing, segmentation, analytics, A/B testing, monetization, and ROI. The guide aims to show readers how to use data, personalization, and responsive design to create smarter and more personalized email campaigns that grow ROI.
Creating an Effective & Engaging Email Marketing ProgramHolly A. Fisher
Research shows a vast majority of consumers want marketing messages via email. Despite all the other forms of communication available to us, email remains the go-to medium. Your nonprofit can use email marketing to share news, recruit volunteers, solicit donors and simply stay in front of your existing and potential supporters. Email marketing is a relatively inexpensive and largely effective way to market your organization.
The document discusses how Google Analytics can help non-profits track key metrics from their websites and online communications to measure success against goals and inform strategic improvements. It recommends identifying measurable goals, using Analytics to track metrics over time, and evaluating returns on engagement and actions like donations to optimize performance. Analytics provides data on website traffic and user behavior to make informed decisions about content, design, and campaigns.
Best Email Marketing Platforms Review: 2023
GetResponse vs MailChimp Best
Table of Contents
GetResponse vs MailChimp: Best For Growing Email List
GetResponse vs MailChimp: Best option in 2023
About GetResponse
About MailChimp
MailChimp Features
GetResponse Features
New Feature 1 : AI Subject Line Generator Powered by ChatGPT3
New Feature 2: AI Email Generator Powered by ChatGPT3
3 main features you should consider while choosing email marketing platforms review
3 Reasons to Choose GetResponse: Email marketing platforms review
1. Easyness of email marketing
2. Marketing Automation: AI Subject Line and Email Generator Powered by ChatGPT 3
3. Landing pages and webinars
Few Amazing GetResponse features : Email Marketing Platforms Review
Few Rocking MailChimp features: Email Marketing Platforms Review
GetResponse Pros and Cons: Email Marketing Platforms Review
MailChimp pros and cons: Email marketing platforms review
Conclusion: Email Marketing Platforms Review
FAQs: GetResponse vs MailChimp: Best Email Marketing Platform
MailChimp vs GetResponse: Final Recommendation
Both GetResponse and MailChimp provide a wealth of features and tools for developing and managing email campaigns in addition to robust tracking and analytics tools.
While MailChimp is ideal for novices who want a simple user interface, GetResponse is fantastic if you require automated tools.
To learn more about these free trials and other information, read our in-depth review.
GetResponse
Try MailChimp
Are GetResponse and MailChimp unclear to you?
You’re in the correct place because the post’s conclusion will answer all of your questions.
Have you ever wondered why getting more emails is every top marketer’s top priority?
Why do 90% of experts claim that money is important?
The explanation is straightforward: Compared to other platforms, email marketing offers the highest ROI. Every email subscriber is typically worth $40 for every dollar you spend on them. That’s a significant return, yes?
Rate of Return chart: email marketing platform review
Every other method, such as social media, SEO, banner ads, etc., is beaten by email marketing.
You shouldn’t IGNORE it if you’re considering starting an online business that will eventually generate passive revenue for you. The finest piece of advice is to begin building your email list right now. However the question of “which is the best program to develop my email list?” constantly annoys newbies. That is a valid question.
GetResponse?
AWeber?
MailChimp?
InfusionSoft? Or something else?
Which email marketing tool is the best, then?
We’ll discuss the two outstanding email marketing autoresponders that are utilized by millions of people worldwide in this GetResponse vs MailChimp comparison post.
The Ultimate Guide to EMAIL MARKETING STRATEGY.pdfjerryarceneaux
Technology has a significant impact on consumers’ expectations, and those expectations impact how subscribers engage with your email marketing. Brands need to continually demonstrate that they know their customer, which can make it a challenge to stay on top of the evolving context of marketing. An email strategy can make all the difference between building a relationship with your customers and sinking without trace.
Learn about the future of email marketing and how you can apply marketing automation to any new or existing business!
With guest host: Rob Walling, Founder of Drip, HitTail, DotNetInvoice, and MicroConf, all of which use smart email marketing to great effect.
This document discusses using data to set goals and measure performance for an inbound marketing strategy at a school. It outlines goals and key performance indicators for different stages of the buyer's journey - awareness, consideration, decision, and customer/evangelist. For each stage, it provides example content types and data points that could be used to assess goal achievement and drive continuous improvement. The document emphasizes asking deeper questions of the data to gain more insights and adapt strategies over time.
Similar to Got database email list acquisition techniques (20)
This presentation shares some ideas of why should we look beyond opens and clicks while measuring email marketing performance. This slide deck also explains how google analytics plays a major role in measuring email marketing performance.
Email marketing has become a vital communication channel between you and your subscribers or customers. Email marketing also plays a very important role while nurturing the lead and scoring it further towards the final sales. Email marketing done badly does present some pitfalls. Hence it is necessary to spend adequate time to strategize your email marketing campaigns. Check this presentation that mentions the important points what your email marketing SHOULD NOT miss.
Great storytelling is the heart and soul of effective marketing. Great stories create lasting impressions on prospects and customers. Email marketing is an ideal channel for delivering stories to your audiences. Check this presentation that presents:
- Science of storytelling
- Types of stories you can use in email marketing
- What makes storytelling in email an effective way to profit from this channel
This document discusses best practices for email marketing campaigns and landing pages. It recommends segmenting email lists and creating targeted landing pages for each campaign. Key tips include crafting engaging headlines, using clear calls-to-action, keeping forms short, designing for responsiveness, including visuals and trust indicators. The document stresses maintaining conversation momentum from email to landing page and measuring landing page performance through metrics like bounce rate, time on site, and conversion rate.
Businesses generally overlook the importance and opportunity of monetizing email addresses. Website visitors exchange their email addresses for your e-newsletter, some content or your tool or services. Join us as Team Juvlon shows a way to legally turn these email addresses into revenue.
This slide-deck shows how you can make money by renting out your email list to advertisers or companies looking for opportunity to promote their products on your database. JuvlonKonnect offers a networking option where third parties could reach your audience.
For a successful email campaign, the mandatory requirements are a good database, a good creative and great landing pages. To help get your emails delivered to the inbox, you want to make sure your lists are clean and have been grown the right way. You won’t get the most from your email marketing efforts if your email list isn’t in good shape.
Check this presentation by Team Juvlon, as we share tips to grow and nurture your list.
This presentation covers -
- Best practices to grow list organically
- Tips to grow productive list using in-organic activities
- Tips to montize using your email list
- Introduction to PrimeNetwork
- How PrimeNetwork works
Time is money and email automation saves a lot of your time. Email automation makes your life very easy as a marketer. More email marketing automation means more engagement with your subscribers that results in better relations with your prospects and customers. Watch this webinar to know about Email Automation and help you all work smarter and not harder.
This webinar covers:
- What is Email Automation
- Statistics related Email Automation
- Types of Email Automation
- Real life examples of Email Automation
- Tips to prioritize your automated emails
- Juvlon and Email Automation
Webinar: Email Performance Go Beyond Open and Click RateEmail metrics (1)Juvlon Email Marketing
How do you measure the performance of your email marketing campaigns? Getting your emails to the inbox is only the first winning step. Actually engagement begins when the message is opened and read. We have always been looking at the open and the click-though rates, unsubscribes and spam complaints. But is this enough to help us know what could we do to improve our email marketing? Go through our presentation where we go beyond these basic metrics and take a deeper look into our receivers' interaction levels and many other parameters that we should not miss at all. Geetanjali Dighe, a digital marketing expert and consultant, suggests a new mindset on email marketing performance measurement altogether.
Having a great email marketing program is one thing, getting your emails into your subscribers' Inboxes is completely different. There are several technologies at play when it comes to delivering your email. You need to make sure your emails are technically correct so that they will deliver consistently. Through this presentation marketers will understand
- How to identify a problem in email delivery
- Why their emails may not deliver
- How to rectify the problem
- What to do when changing service providers
available for making emails that render well and perform better. As a marketer, you need to capitalize on the mobile revolution.
Your responses will increase if you do some simple things to gear-up your email marketing for mobiles. Check the presentation to discover the right approach to email marketing for the mobile. This ppt covers
- Indian market size and share of email on mobiles
- How to make your email ready for mobile and desktop
- Tips to improve your mobile opens
- Great examples of real-world emails that swoon mobiles
Not a cloud in the sky. In fact, the Sun is shining brighter than ever on Email. Year 2013 promises even more excitement for Email Marketing than the past. Drop-in to know how you can take advantage of this dynamic and interactive medium which is touted to be the best for engaging your customers. Lets ring in 2013 with new ideas and tackle new challenges in Email Marketing.
This webinar discussed how to maximize returns from email campaigns. It provided examples of different types of email campaigns for retail stores, events, and services. It emphasized setting objectives for campaigns and testing content through A/B split testing and resending emails to non-opens. Properly defining campaign goals, adding interactivity, integrating SMS, optimizing content and landing pages, and testing were some ways discussed to improve campaign return on investment. Real examples from various campaigns demonstrated how these techniques increased metrics like click-throughs and conversions.
The document discusses email engagement strategies and best practices. It provides an agenda for a workshop on email engagement that includes discussions on what email engagement is and why it is important, as well as best practices and ideas. It also addresses measuring email metrics, publishing benchmarks and standards, building reader interest through responsive design and content, testing engagement strategies, and using email analytics. The goal is to help attendees improve email delivery and engagement.
Geetanjali Dighe, Head Marketing, Juvlon.com gave a presentation on how email marketing is best suited for Travel Industry at the IAMAI Travel and Tourism summit held at Shangri La Hotel in New Delhi on 8th June 2012. Here is the presentation.
While social media has become popular, email marketing remains an effective tool. Some key points:
- Over $25 million in funding went to email-related apps in 2011, showing its continued relevance.
- Successful email apps like FanBridge manage over 120 million fans through email alone.
- Email open rates vary by industry but can be 10-30%, underlining its ability to engage audiences.
- Done well, email is about building relationships and treating readers as people, not just databases. Consistency, relevant content and understanding audience preferences are important for success.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
1. Got Database? Email List Acquisition
Naresh Bhagtani
Talk about this webinar #juvlon
2. Naresh Bhagtani
Managing Director
Niche Software
Chief product architect of
Juvlon email marketing
Clients across the world
Consulting since 8 years on
email marketing
naresh.bhagtani@nichelive.com
Presenter
3. Coming up...
● Email universe in India
● Organic acquisition of email
● Inorganic acquisition
● Questions
5. Poll 1
According to you what is the email universe in
India
● 100 million
● 150 million
● 200 million
● 250 million
● 300 million
6. Email Universe in India
● Internet user base of about 243 million Internet
users as of June 2014 (IAMAI, IMRB 2014)
● 80% use Internet for Email
● Internet user base is growing at 25% yoy
● Equivalent growth of email universe
7. Emails in India – Domain wise
Gmail and Yahoo addresses account for more
than 75% of the Indian email universe
Gmail has majority share of Indian Market
(Juvlon's own study, being conservative)
9. Did you know...
● Fact: your email list degrades by 25% every
year
● Email list growth needs to be a regular and
consistent activity
You want to grow your list...
But what do you want to give?
10. What's the benefit to your subscriber
Promotions?
Make sure a potential subscriber has a good
reason to subscribe.
● Newsletters
● Educational, informative
● Rewarding
● Preferably long-term
12. Ways to grow your list organically
● Sign-up form on your own website (opt-in)
● Email your business contacts (opt-in required)
● Include a sign-up link in your newsletter
● Forward and social links in your newsletter
● Let others reprint your newsletters or content
● Include a sign-up on transactional email
● Sign-up form on your facebook page
● Traditional communication, brick-and-mortar
14. Grow your list INORGANICALLY
DO NOT EVER, EVER BUY LISTSDO NOT EVER, EVER BUY LISTS
● Renting Lists, think List brokers
● Partner with other lists owners, kind-for-kind
● Google Adwords
● Go for traditional advertising
● Sponsor conferences, webinars
15. Poll
Have you ever rented 3PLs?
● I've used 3PLs and have had success
● I wasn't happy with 3PL campaign performance
● I've never used 3PLs, but I'd like to try
● 3PLs are not for us
16. Third-party Lists 3PLs
3PLs can be of varying permissions levels3PLs can be of varying permissions levels
● Permission-based lists perform well
– Association members, publication subscribers
– Good, consistent relationship with the list owner
● Aggregated or compiled lists
– Loose or no relationship with list owner
– Extracted from directories, websites or one-time
interactions
17. Marketing to 3PLs
Sponsored sendingSponsored sending
● From name of the list owner, existing
relationship
● Co-brand the email body with their logo also
● Better open and response rates
● Applicable to permission-based lists
18. Marketing to 3PLs
We did this for more registrations
For better Return of Investment
19. Choosing the right 3PLs
List BrokersList Brokers
● Market multiple third-party lists
● Work on target audience matching
● Are able to provide a good mix of lists
● Can optimize your spends
20. Choosing the right 3PLs
Don't just choose one listDon't just choose one list
● Define your target audience
● Use a list broker
● Choose atleast 3 lists
● Test market to a slice of the lists
● Pick the best reponding list
21. But what's the objective of all this
Get your own subscribers, Grow your ownGet your own subscribers, Grow your own
subscription listsubscription list
● People from 3PLs will come to your website
● From sign-up links will come to your website
● From your signature will come to your website
● From your facebook, twitter feeds...
Bottomline, what are you doing with your website?Bottomline, what are you doing with your website?
25. Boost-up your Sign-up
Auto-fill, making it super convenient
Try this to improve form sign-ups
http://maxblogpress.com (WordPress Plugin)
26. Boost-up your Sign-up
● Create an archive of newsletters
● Have this archive available on your landing
page
● Have testimonials on your landing page
● Don't forget your privacy policy
27. What have we learnt
● Your email list degrades by 25% every year
● Grow your list both organically and inorganically
● Either way, your website sign-up is KEY
29. Got Database? Email List Acquisition
Naresh Bhagtani
Talk about this webinar #juvlon
30. Naresh Bhagtani
Managing Director
Niche Software
Chief product architect of
Juvlon email marketing
Clients across the world
Consulting since 8 years on
email marketing
naresh.bhagtani@nichelive.com
Presenter
That's me. Naresh Bhagtani.
I head the company Niche Software which has
created the email marketing product Juvlon.
I have contributed to the development of Juvlon since
the last 6 years
And I've been consulting on email marketing since
more than 8 now.
As an email marketing service provider, I can't tell
you the number times we've been approached for
email databases. Database hain kya? The webinar
is not about buying email lists. Its not about
extracting lists from websites and its not about
showing you ways to create email addresses using
programs.
Awww... do I hear people say awww... that's not fair.
I'll have to disappoint you if thats your expectation.
31. Coming up...
● Email universe in India
● Organic acquisition of email
● Inorganic acquisition
● Questions
So what is this session about really about. It is really
about the existing landscape of Emails in India. Bet
nobody has told you just how many resident
Indians can you possibly have on your list.
Then, we'll cover organic and inorganic methods of
list acquisition.
Questions? Put them down in the chat window and I'll
be happy to cover these at the end of this session.
33. Poll 1
According to you what is the email universe in
India
● 100 million
● 150 million
● 200 million
● 250 million
● 300 million
According to you what is the overall number of email
users in India? Your choices are 100, 150, 200,
250, and 300 million.
Remember we are a population of 1.3 billion people
at the least.
10 secs more and we'll post the results.
34. Email Universe in India
● Internet user base of about 243 million Internet
users as of June 2014 (IAMAI, IMRB 2014)
● 80% use Internet for Email
● Internet user base is growing at 25% yoy
● Equivalent growth of email universe
So, ever thought how many email addresses are
there in India. The Internet userbase in India can
give us a good idea. Accoding to IAMAI & IMRB's
study released in Jan 2014, we should be at 243
million Internet users as of June 2014 in India.
That's more than 18% of the population. And 80% of
these users, use the Internet for Email. So that puts
our Indian Email Universe at about 200 million or
20 crores, give or take a couple of million.
And this number is growing, more than 25% year on
year, conservatively speaking.
35. Emails in India – Domain wise
Gmail and Yahoo addresses account for more
than 75% of the Indian email universe
Gmail has majority share of Indian Market
(Juvlon's own study, being conservative)
Gmail and Yahoo together constitute more than 70%
of the Indian email addresses.
This is out of own survey of email traffic through
millions of bytes of data from our network.
Gmail by it own claim, claims to have a majority
share of 62% of the Indian email market.
Of course, this is all the consumer database in India.
So now you have an idea about the total email
universe in India, you can do some calculation on
what percentage of this universe makes up your
own lists. These numbers also show you the
potential upside there is to grow your lists.
36. Creating/Growing your own lists
Now, lets get to the topic at hand. Email List
Acquisition. Did you know...
37. Did you know...
● Fact: your email list degrades by 25% every
year
● Email list growth needs to be a regular and
consistent activity
You want to grow your list...
But what do you want to give?
That your email list degrades by 25% every year.
That will happen no matter how great of a
marketing programme you run. Call it fatigue,
disinterest, unsubscriptions, abandoned emails etc.
That makes list growth a continuous activity. It needs
to be consistent as well.
You want a list and you want grow the list. You need
to take a step back. What do you want to give to
those people who you want to be a part of the list.
38. What's the benefit to your subscriber
Promotions?
Make sure a potential subscriber has a good
reason to subscribe.
● Newsletters
● Educational, informative
● Rewarding
● Preferably long-term
You cannot keep shoving promotions at them. How
does that add value to them? If that's what you are
currently doing, then your list gradration will be
much more than 25% a year.
You need to give them something that can be of
some value to them. This value is usually
educational in nature, informative content,
whitepapers, reports, tips on best practices.
We have a customer who sells printer cartridges
through their website. They have a small but
involved database. The subscribers are involved
because the customer educates them on the best
way to use printer cartridges, for a longer life, the
settings one should have for the printer, the kind of
printer one should have based on print volume etc.
Content is KING
39. Growing your list organically
By organic, I mean growing your list step-by-step
within your own resources through referrals, social
media networking, spreading your content etc.
Let me give you some examples.
40. Ways to grow your list organically
● Sign-up form on your own website (opt-in)
● Email your business contacts (opt-in required)
● Include a sign-up link in your newsletter
● Forward and social links in your newsletter
● Let others reprint your newsletters or content
● Include a sign-up on transactional email
● Sign-up form on your facebook page
● Traditional communication, brick-and-mortar
41. Growing your list inorganically
Now here's the topic that I believe you're more
interested in. How do I acquire a large chunk of
emails in a jiffy? Its what I call inorganic growth.
42. Grow your list INORGANICALLY
DO NOT EVER, EVER BUY LISTSDO NOT EVER, EVER BUY LISTS
● Renting Lists, think List brokers
● Partner with other lists owners, kind-for-kind
● Google Adwords
● Go for traditional advertising
● Sponsor conferences, webinars
And if you're thinking of buying lists or have been buying lists, please forget
about it. Buying lists is not going to lead you anywhere. Well actually it will
lead you to being blacklisted. Sending unsolicited mail in India may be not
illegal in India but it is elsewhere in many countries. And just because the
governing body TRAI has no rules about email communication for 200
million users, it doesn't mean we get to abuse the medium.
Anyway, some of the right ways to grow your list organically are listed here.
I'm going to cover Renting Lists in detail compared to the others. So I'll
come to that in a few moments. Partnering with other list owners
otherwise called barter. They don't exchange data but they run
promotions on each other's lists. This usually happens between
subsidiaries of a parent company.
Gogle Adwords may sound uncoventional for list building but it is a regular
way to promote products or services. Ever thought of using Google
Adwords to promote your content so that interested people sign-up to
receive your content?
Traditional advertising, if you have the money... why not? I remember
watching TV commercials from BBC and even CNBC TV18 for viewers to
sign-up for their newsletters. Now you see companies like flipkart,
expedia etc asking you to download their mobile app. First thing they get
after you download their app, is your email, without which you cannot use
their app.
Sponsoring webinars like these is definitely a cost effective way to get a
good targeted list. Conferences are more expensive. Let me now get to
the topic of Renting Third Party Lists. Simply put, Third Party Lists or
3PLs are lists that are owned by entities other than yourself. Renting
3PLs means that you get to send your promotions on these ilsts owned
by others
43. Poll
Have you ever rented 3PLs?
● I've used 3PLs and have had success
● I wasn't happy with 3PL campaign performance
● I've never used 3PLs, but I'd like to try
● 3PLs are not for us
So let me ask you, have you ever rented Third Party
Lists and what's your experience been like?
I've used 3PLs and have had success
I wasn't happy with 3PL campaign performance
I've never used 3PLs, but I'd like to try
3PLs are not for us
This is interesting.
44. Third-party Lists 3PLs
3PLs can be of varying permissions levels3PLs can be of varying permissions levels
● Permission-based lists perform well
– Association members, publication subscribers
– Good, consistent relationship with the list owner
● Aggregated or compiled lists
– Loose or no relationship with list owner
– Extracted from directories, websites or one-time
interactions
Before I tell you how to make the most of Third Party Lists, you
need to know a little bit about the general quality of Third Party
Lists.
There are those which are highly permission based which have
been nurtured well. So you can expect good response ratios.
Normally, these lists are communicated with good quality content
on a regular. They are fed with a good balance editorial and
advertising content. You can expect publications, associations
and good content creators have such lists.
On the other hand, there are lists where the list owners have no
real relationship with the subscribers. These have been collected
over time without any specific permission and have been
regularly fed with advertising content. The list owner does not
really provide any valuable content to this list. The response
ratios you can expect will be low in this case.
Accordingly you budgets will vary too. Permission based lists will
be more expensive but in my opinion will be more cost effective
than aggregated ones in terms of Return of Investment.
45. Marketing to 3PLs
Sponsored sendingSponsored sending
● From name of the list owner, existing
relationship
● Co-brand the email body with their logo also
● Better open and response rates
● Applicable to permission-based lists
Lets talk about how to market to Third Party Lists, particularly to
the good Permission based lists. And I'm talking about best
practices here – what you as an advertiser should be doing to
extract the most of your promotions on Third Party Lists.
Make sure the email campaign is goes out with the List Owners
from name. That's right you heard me right. The from should not
be your brand name. This is an alien list for you and vice-versa
you are an alien for subscribers of this list. The list owner has an
existing relationship with the subscribers. You need to capitalize
on this relationship. Remember recipients first see who the mail
is from and then the subject line. Use your brand name in the
subject line instead.
And if you have the option, include the logo of the list owner in the
body of the email. Many subscribers believe their email address
is willingly distributed by list owners. Co-branding your mail with
the list owner's logo shows you as a partner and not an
advertiser. This creates better trust with the subscribers of the
list.
I have seen these best practices in play.
46. Marketing to 3PLs
We did this for more registrations
For better Return of Investment
For example we promoted this webinar on Trade briefs who have
permission based lists. Although, we couldn't partner with
Tradebriefs for this webinar, we made sure the from name
appeared to be Tradebriefs and not Juvlon.
Lets not forget, the objective of pouring in your valuable money into
Third Part Lists is for a return of investment. And our return was
registrations for this webinar. Some of you do see this working.
47. Choosing the right 3PLs
List BrokersList Brokers
● Market multiple third-party lists
● Work on target audience matching
● Are able to provide a good mix of lists
● Can optimize your spends
Have you heard of list brokers? This is not such
mature concept in India but there are a few players
in this.
List brokers are agencies that market different Third
Party Lists. List brokers are in a position to provide
you a good choice of lists, so you can target your
audience better. You can get third party lists based
on geography or age or both.
Instead of approaching different list owners and
keeping tabs of their lists, a list broker serves as a
one-stop shop for third party lists.
Juvlon has started this service called PrimeNetwork
where we provide high quality permission-based
thirty party lists for renting.
48. Choosing the right 3PLs
Don't just choose one listDon't just choose one list
● Define your target audience
● Use a list broker
● Choose atleast 3 lists
● Test market to a slice of the lists
● Pick the best reponding list
Another good thing about list brokers is that you can
try different lists even before you run your
campaign, like a sampling before you buy the
whole chunk of cheese.
Try small sections of 3 different lists. See which list
works out for you and send your campaign your
campaign to the larger section of that list.
49. But what's the objective of all this
Get your own subscribers, Grow your ownGet your own subscribers, Grow your own
subscription listsubscription list
● People from 3PLs will come to your website
● From sign-up links will come to your website
● From your signature will come to your website
● From your facebook, twitter feeds...
Bottomline, what are you doing with your website?Bottomline, what are you doing with your website?
Now, let me ask you what's the objective of all this
effort. What you really want is to grow your list right,
in the hope that sooner or later they will become
your customers.
What you really want it is to get your own list of
subscribers. Whether you try organic or inorganic
methods, these new potential people will come to
your website or a landing page on your website.
So my question to you is, are you making the most of
the opportunity when these new people come to
your website? Your goal is to convert this traffic in
your subscribers.
50. Your website & sign-up is KEY
With this objective your website and sign-up is very
critical. In this last section of this webinar, let me
show you some good examples on how others are
trying to get their potential audiences to register.
51. Your website sign-up is KEY
● Make your sign-up ubiquitous and easily visible
● KISS (Keep It Simple and Short!)
52. Boost-up your Sign-up
● Provide the benefit at sign-up
● Create a mind-blowing Squeeze page
So what have we learnt in the last 30-odd minutes.
53. Boost-up your Sign-up
Auto-fill, making it super convenient
Try this to improve form sign-ups
http://maxblogpress.com (WordPress Plugin)
54. Boost-up your Sign-up
● Create an archive of newsletters
● Have this archive available on your landing
page
● Have testimonials on your landing page
● Don't forget your privacy policy
55. What have we learnt
● Your email list degrades by 25% every year
● Grow your list both organically and inorganically
● Either way, your website sign-up is KEY
So what have we learnt in the last 15-odd minutes.
56. Questions
Naresh Bhagtani
Managing Director
Niche Software
naresh.bhagtani@nichelive.com
See you at our next event
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Once again, thank you for attending. I'm Naresh
Bhagtani signing off now and hope to see you at
our next event.